info@marketresearchfuture.com   📞 +1 (855) 661-4441(US)   📞 +44 1720 412 167(UK)   📞 +91 2269738890(APAC)

United States Ahead of Other Six Biggest Markets by Ad Spend for Advertising

By Aarti Dhapte , 20 April, 2023

In February 2023, Microsoft announced integrating OpenAI's GPT-4 language model into the Bing search engine. This Bing now aims to become a competitive search engine in advertising. Microsoft's corporate vice president, Yusuf Mehdi, announced that the company would soon integrate ads into an AI-powered chatbot slash search engine. Any other details are unknown, as there are no clear guidelines about how ads will prioritize in the bot's answers.

According to the reports, the United States will be the prime market for search marketing in 2022. Mobile advertising has always been high with keyword ads, sponsored links, and Search Engine Advertising. About an estimated $67.3 billion was spent on advertising on mobile devices like smartphones and tablets.

Per the reports, marketers from the United States and China are the only ones among six biggest markets by ad spend to focus more on mobile platforms. In China, 68 percent of the search advertising marketing budget was distributed to mobile ads. But in the U.S., marketers only invested 58 percent of the advertising in this category. Reports say Ad spending in other major economies like Japan and Germany are minors in comparison, as both markets remain below the $10 billion mark.

Alphabet has recently announced the launch of a new transparency enabling its users to search the database of campaigns launched by verified Google advertisers. Meta is also scraping one category of ads altogether. The European Commission has already prepared a law requiring large providers to find out who is behind the political ads and the corresponding targeted audience. Thus, according to the information, this development has already prompted social media companies to rethink banning political ads altogether due to vague explanations of what constitutes political advertising in the drafts.

Ex- Political Advertising Growth-USA

Growth-USA.jpg

Latest News

Clean-Energy-Tech-Industry-News2.jpg
Clean Energy Tech Now Adds 10% to China’s GDP in 2025

 A recent study by Carbon Brief and the Centre for Research on Energy and Renewable Air (CREA) shows that China's clean energy industry has hit a major milestone, contributing more than 10 percent to the GDP in 2024. This comes to around $1.9…

Read More

s-Investment-in-Renewable-Energy.jpg
India's Investment in Renewable Energy Shortfalls Against 2025 Goals

Research from clean energy think tank Ember claims that a fall in renewable energy investment means that ambitious clean energy targets for 2025 and beyond pose a key obstacle. Although investment for the fiscal year 2024 shows a notable 40 percent…

Read More

Key-to-Aviation-Road-to-Net-Zero-Emissions-is-Sustainable-Fuels.jpg
Sustainable Fuels Paves the Way to Net-Zero Emissions in the Aviation Industry

The sector needs to reduce its environmental impact while addressing the growing demand for air travel, as it currently represents about 2.5% of global energy-related CO2 emissions by the end of 2025. Sustainable Aviation Fuels (SAFs) are essential…

Read More

3-billion-to-propel-artificial-intelligence-in-India.jpg
Microsoft claims to have invested $3 billion in rapidly advancing artificial intelligence growth in India.

Microsoft revealed at the Microsoft AI Tour in Bengaluru in January 2025, announcing a $3 billion investment to support cloud and AI infrastructure in India over the next two years. This action supports India's growing digital economy and fits its…

Read More

Net-zero-emission-and-Biodiversity-2025.jpg
Net Zero Emissions can Reduce Earth’s Biodiversity Loss in 2025

Biodiversity across the world is under crippling threats, and according to a report published in 2025, enormous stress is being induced on different ecosystems around the world. The report explains that almost all Key Biodiversity Areas (KBAs) in the…

Read More

Author Pic
Aarti Dhapte

Team Lead - Research