Packaging Manufacturer Collabs with Solar Projects to Enhance Cleantech in 2024
Social Media Marketing In The Digitalization Of Tourism Industry
By Aarti Dhapte , 03 July, 2023
Social media marketing is rapidly attaining momentum in different sectors of the economy in a country, travel and tourism being one. According to some trusted reports, the online travel market revenue share will be 69 percent in 2023. It is avidly progressing with creating different strategies like brand awareness, sustainable travel, and business websites, among others, since tourism is a highly competitive zone. Digitalization of travel and tourism businesses accounts for one-third of the votes from the survey conducted by a company in 2023.
The inclusion of social media marketing in the travel and tourism sector is due to social sharing that leads to more audience views. The real-life experience of the travelers helps the interested audience to get an idea of the places and enables them to reach different tourism companies arranging the travel packages. As per some reports, social media involvement in the tourism industry is a two-way communication between the audiences and agencies and again, audiences (travelers) to audiences. Social media sharing has led to the growth of the online travel market leading to online services for travel. Based on a survey, the worldwide revenue from travel apps is expected to reach almost USD 400 million in 2023.
Two leading travel agencies, Booking, and Expedia, have accounted for more than 40 percent of the company's marketing expenses in 2022. Thus, marketing and advertising through online portals and social media take the tourism sector to the next level with added benefits for the segments related to travel and tourism.
Digitalization in Travel Industry
Latest News
Packaging Manufacturer Collabs with Solar Projects to Enhance Cleantech in 2024
Companies are making significant moves towards the clean energy transition in various ways. In order to reduce carbon emissions, certain companies are investing in several rescue methods in 2024. Renewables production is growing over time as the…
Amazon Enables News Technologies to Help its Business Customers
Amazon is one of the leading global e-commerce platforms for consumers. The brand boosts its online shopping experience for users in multiple ways. Surveys show that Amazon regulates several business solutions to increase its products and services…
Asian Carbon Emissions Affects West’s Clean Energy Transition Process in 2024
Globally, countries are facing challenges in the transformation of green energy. The economies worldwide target to achieve net zero emissions. Hence, countries are introducing several ways to reduce environmental carbon emissions. Developing…
China to Boost Oil and Gas Production from New Sources in 2024
China is the leading nation in the energy market. Since the clean energy transition focuses on renewables, China surpasses other nations in renewables production. In a mission to strengthen its energy security, China moves forward with oil and gas…
China Copper Export Increases in the Global Market
There will be a surge in copper demand in the energy market in 2024. The growing demand for copper contributes to different usages in the energy market. China stands out in the copper exports of 2024. The Chinese economy is booming, with an…
Aarti Dhapte
Team Lead - Research
