Surge in Plant-Based Alternatives Innovative APAC Innovations and Consumer Interest Set to Hit Shelves in 2025
Social Media Marketing In The Digitalization Of Tourism Industry
By Aarti Dhapte , 03 July, 2023
Social media marketing is rapidly attaining momentum in different sectors of the economy in a country, travel and tourism being one. According to some trusted reports, the online travel market revenue share will be 69 percent in 2023. It is avidly progressing with creating different strategies like brand awareness, sustainable travel, and business websites, among others, since tourism is a highly competitive zone. Digitalization of travel and tourism businesses accounts for one-third of the votes from the survey conducted by a company in 2023.
The inclusion of social media marketing in the travel and tourism sector is due to social sharing that leads to more audience views. The real-life experience of the travelers helps the interested audience to get an idea of the places and enables them to reach different tourism companies arranging the travel packages. As per some reports, social media involvement in the tourism industry is a two-way communication between the audiences and agencies and again, audiences (travelers) to audiences. Social media sharing has led to the growth of the online travel market leading to online services for travel. Based on a survey, the worldwide revenue from travel apps is expected to reach almost USD 400 million in 2023.
Two leading travel agencies, Booking, and Expedia, have accounted for more than 40 percent of the company's marketing expenses in 2022. Thus, marketing and advertising through online portals and social media take the tourism sector to the next level with added benefits for the segments related to travel and tourism.
Digitalization in Travel Industry
Latest News
Surge in Plant-Based Alternatives Innovative APAC Innovations and Consumer Interest Set to Hit Shelves in 2025
The Plant-Based Surge: New Meat Alternatives Hitting APAC Shelves Market 2025 is benefitting from an innovation cycle, a change in diet preferences, and sustainability needs. There is an emerging focus from start-ups, universities, and global food…
Recycled Polymers Surge in Global Packaging Demand in 2025
The global packaging industry is projected to have a sharp increase in the consumption of recycled polymers in relation to sustainability goals by 2025. This change is likely caused by regulations, business commitments to sustainability, and advances…
Flexible Packaging Market 2025 Sees Strong Growth Driven by Food Waste Reduction Initiatives
The Flexible Packaging Market’s role in reducing food waste in 2025 is becoming increasingly pivotal as governments, food producers, and packaging companies align around sustainability targets. With global food waste exceeding 1.3 billion tons…
Green Chemistry Update Startups Scale Bio-Based Resin Production in the CnM Market 2025
In 2025, the CnM (Composites and Materials) Market is witnessing a pivotal shift as green chemistry startups accelerate the production of bio-based resins, driven by regulatory pressures and sustainability commitments across industries. The momentum…
Solar Prices Fall by 12% in the first quarter of 2025 Effects on India's Renewable Energy Sector
In the first quarter of 2025, India experienced a remarkable decline of 12 percent in the cost of solar photovoltaic (PV) systems for the first time in history. This is a turning point for the country's renewable energy sector. The improvements in…
Aarti Dhapte
Team Lead - Research
Latest News
Recycled Polymers Surge in Global Packaging Demand in 2025
Flexible Packaging Market 2025 Sees Strong Growth Driven by Food Waste Reduction Initiatives
Green Chemistry Update Startups Scale Bio-Based Resin Production in the CnM Market 2025
Solar Prices Fall by 12% in the first quarter of 2025 Effects on India's Renewable Energy Sector
