High Rate of Emissions from Cement and Steel Manufacturing in 2024
Social Media Marketing In The Digitalization Of Tourism Industry
By Aarti Dhapte , 03 July, 2023
Social media marketing is rapidly attaining momentum in different sectors of the economy in a country, travel and tourism being one. According to some trusted reports, the online travel market revenue share will be 69 percent in 2023. It is avidly progressing with creating different strategies like brand awareness, sustainable travel, and business websites, among others, since tourism is a highly competitive zone. Digitalization of travel and tourism businesses accounts for one-third of the votes from the survey conducted by a company in 2023.
The inclusion of social media marketing in the travel and tourism sector is due to social sharing that leads to more audience views. The real-life experience of the travelers helps the interested audience to get an idea of the places and enables them to reach different tourism companies arranging the travel packages. As per some reports, social media involvement in the tourism industry is a two-way communication between the audiences and agencies and again, audiences (travelers) to audiences. Social media sharing has led to the growth of the online travel market leading to online services for travel. Based on a survey, the worldwide revenue from travel apps is expected to reach almost USD 400 million in 2023.
Two leading travel agencies, Booking, and Expedia, have accounted for more than 40 percent of the company's marketing expenses in 2022. Thus, marketing and advertising through online portals and social media take the tourism sector to the next level with added benefits for the segments related to travel and tourism.
Digitalization in Travel Industry
Latest News
High Rate of Emissions from Cement and Steel Manufacturing in 2024
The United Nations Environment Programme (UNEP) claims limiting the increase in global average temperature to 1.5 degrees Celsius is quite unrealistic. The emission rate from different industries shows various results in the reports published by UNEP…
Gen AI Revolutionizes Insurance Sector, Tries to Build Consumers’ Trust
Insurer executives worldwide report that generative AI is critical to maintaining their edge in the insurance market, and as such, 77% of them rank its significance. But customers, in this case, the clients of insurance companies, are more cautious…
China Plans to Manufacture Fastest Charging EV Batteries
China rightfully takes center stage in progress in ultra-fast charging EV batteries. As it appears, a Chinese electric vehicle manufacturer has emerged as a clear industry leader by developing the fastest charging battery in the world that can go…
Chinese Tech Sector Strengthens, may Dominate Western Big Techs in the Future
Chinese market goes through significant economic changes in 2024. Globally, Chinese brands are climbing the ladder higher in the market. A 2024 survey shows the performance of some Chinese companies with the highest brand value. These companies help…
Supply Chain Disruptions causes Slow Clean Energy Transition
There is a global race to clean energy sources because of climate change in 2024. However, there is a danger that the impending metal supply crisis will offset this gain. The move to renewable energy technologies greatly depends on critical minerals…
Aarti Dhapte
Team Lead - Research
