Samsung Ranks Highest as the Leading Smartphone with Strong Base Globally


By Aarti Dhapte, 19 April, 2023


The leading smartphone manufacturers in the world- Samsung, Apple, Huawei, and Xiaomi together make up a global market share of more than 50 percent. Despite being the most used and brought brands worldwide, specific home turf challenges remain, as the studies have proven.

According to the reports, Apple is the most used in Canada and the United States. Also, Samsung has a significant market share at home in South Korea. Together Xiaomi and Huawei reach 43 percent in China.

In South Korea, 66 percent of people interviewed said that their leading smartphone is Samsung. With this, Samsung ranks highest in the survey. The Korean manufacturer Samsung with 37 and 42 percent, respectively, has a strong showing in Germany and Brazil as their primary smartphone. Even if Apple's dominance exists in Canada and the U.S., Samsung's strong base with 29 and 34 percent of smartphone owners is seen, respectively.

The survey reports say markets in Russia, Spain, and Mexico are more mixed, with none of the four biggest brands having more than 0ne-fourth of the population. Reports show the four brands reached more than 80 percent of Spaniards. They got through only 55 percent of Indians. Again, the smartphone market remains fragmented heavily when beyond the big four brands (Samsung, Apple, Huawei, and Xiaomi). Data says in India, brands like Oppo, Vivo, Realme, and OnePlus are used by 7 to 10 percent of the Indian respondents.

Worldwide Smartphone Market Share
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This image shows worldwide smartphone market share

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