Chitranshi is a Team Leader in the Chemicals & Materials (CnM) and Energy & Power (EnP) domains, with 6+ years of experience in market research. She leads and mentors teams to deliver cross-domain projects that equip clients with actionable insights and growth strategies.
She is skilled in market estimation, forecasting, competitive benchmarking, and both primary & secondary research, enabling her to turn complex data into decision-ready insights. An engineer and MBA professional, she combines technical expertise with strategic acumen to solve dynamic market challenges.
Chitranshi has successfully managed projects that support market entry, investment planning, and competitive positioning, while building strong client relationships. Certified in Advanced Excel & Power BI she leverages data-driven approaches to ensure accuracy, clarity, and impactful outcomes.
The secondary research process involved comprehensive analysis of regulatory databases, industry associations, peer-reviewed technical journals, chemical engineering publications, and authoritative industrial organizations. Key sources included the US Environmental Protection Agency (EPA), European Chemicals Agency (ECHA), Occupational Safety and Health Administration (OSHA), American Chemical Society (ACS), Adhesives and Sealants Council (ASC), American Association of Textile Chemists and Colorists (AATCC), National Institute of Standards and Technology (NIST), US Census Bureau Manufacturing Statistics, Eurostat Industrial Production Database, International Trade Centre (ITC) Trade Map, World Trade Organization (WTO) Trade Statistics, and national statistical offices from key markets including China National Bureau of Statistics, India Ministry of Statistics, and Japan Ministry of Economy, Trade and Industry (METI). These sources were used to collect production statistics, regulatory compliance data, chemical safety studies, import/export trade flows, and market landscape analysis for water-based fabric glues, solvent-based fabric glues, hot melt adhesives, and pressure-sensitive adhesive technologies.
Additional authoritative sources included the Textile World Magazine, Adhesive & Sealants Industry Magazine, Journal of Adhesion Science and Technology, Journal of Applied Polymer Science, and proprietary databases such as ICIS Chemical Business, Chemical Economics Handbook (CEH), and Grand View Research industry repositories. Government procurement databases, patent filings (USPTO, EPO, WIPO), and sustainability certification bodies including Cradle to Cradle Certified Product Standard and USDA BioPreferred Program were consulted to validate eco-friendly product claims and innovation trends.
Primary Research
In order to gather both qualitative and quantitative insights, supply-side and demand-side stakeholders were interviewed during the primary research process. CEOs, VPs of Manufacturing, R&D directors, regulatory affairs managers, and commercial directors from private label, chemical, and adhesive manufacturers were examples of supply-side sources. Procurement managers from clothing manufacturers, textile mill operators, car upholstery experts, home décor product managers, sellers of craft supplies, and DIY distribution channel leaders were examples of demand-side suppliers. Primary research obtained information on formulation adoption trends, pricing tactics, and distribution channel dynamics in addition to validating market segmentation and product pipeline timescales.
Primary Respondent Breakdown:
By Designation: C-level Primaries (28%), Director Level (32%), Others (40%)
By Region: North America (32%), Europe (29%), Asia-Pacific (33%), Rest of World (6%)
Market Size Estimation
Global market valuation was derived through revenue mapping and production volume analysis. The methodology included:
Identification of 50+ key manufacturers across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa
Product mapping across water-based fabric glue, solvent-based fabric glue, hot melt fabric glue, and pressure-sensitive fabric glue categories
Analysis of reported and modeled annual revenues specific to fabric adhesive portfolios
Coverage of manufacturers representing 75-80% of global market share in 2024
Extrapolation using bottom-up (production volume × ASP by country/region) and top-down (manufacturer revenue validation) approaches to derive segment-specific valuations across application segments (apparel manufacturing, home décor, automotive upholstery, arts and crafts), form factors (liquid, gel, spray, stick), end users (manufacturers, DIY consumers, retailers, crafting enthusiasts), and curing methods (heat cure, air dry, UV cured, cold cure)
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