
Web Filtering Market Trends
Global Web Filtering Market Research Report & ndash; By Filtering Type (Dns Filtering, Url Filtering, Keyword Filtering), By Deployment (On-Cloud, On-Premise), Organization Size (Sme, Large Enterprises), Vertical (Bfsi, Retail, Healthcare) –– Forecast Till 2035

Market Summary
As per Market Research Future Analysis, the Global Web Filtering Market is projected to grow from USD 2.50 Billion during the historic forecast period to reach USD 9.06 Billion during the predicted forecast period at a CAGR of 12.44%. Web filtering enhances network security by blocking access to harmful websites and content, thus protecting sensitive information. The COVID-19 pandemic has accelerated the adoption of web filtering solutions as organizations shift to remote work, increasing the demand for cloud-based services. Key drivers include stringent government regulations and rising concerns over IT security, while high maintenance costs and slow digitization in emerging markets pose challenges.
Key Market Trends & Highlights
The Web Filtering Market is witnessing significant growth driven by various factors.
- Market Size in 2022: USD 2.50 Billion; Projected Size in 2030: USD 9.06 Billion.
- CAGR of 12.44% during the forecast period.
- North America holds the largest market share, driven by rising online malware.
- Asia-Pacific expected to grow rapidly due to increased internet penetration.
Market Size & Forecast
Market Size in 2022 | USD 2.50 Billion |
Projected Market Size in 2030 | USD 9.06 Billion |
CAGR | 12.44% |
Largest Regional Market Share | North America. |
Major Players
Cisco Systems, Inc.; Symantec Corporation; McAfee, Inc.; Palo Alto Networks, Inc.; Fortinet; Trend Micro Inc.; Forcepoint; Sophos Group plc; Barracuda Networks, Inc.; Zscaler; Trustwave Holdings.
Market Trends
The increasing reliance on digital platforms for both personal and professional activities underscores the necessity for robust web filtering solutions to safeguard users from emerging online threats and inappropriate content.
U.S. Department of Homeland Security
Web Filtering Market Market Drivers
Rising Cybersecurity Threats
The Global Web Filtering Market Industry is experiencing growth driven by the increasing frequency and sophistication of cyber threats. Organizations are compelled to adopt web filtering solutions to safeguard sensitive data and maintain operational integrity. In 2024, the market is projected to reach 2.81 USD Billion, reflecting a heightened awareness of cybersecurity risks. As cybercriminals evolve their tactics, businesses are likely to invest in advanced web filtering technologies to mitigate potential breaches. This trend indicates a proactive approach to cybersecurity, where companies prioritize protective measures to ensure compliance with regulations and protect their reputations.
Market Segment Insights
Regional Insights
Key Companies in the Web Filtering Market market include







Industry Developments
In July 2020, McAfee recently announced McAfee Enterprise Security Manager (ESM) Cloud, a new cloud-based security and information event management (SIEM) solution for security operations teams in their threat-hunting activities, incident response, and detection.
In June 2020, ElevenPaths, the cybersecurity division of Telefónica Tech, has joined forces with Fortinet to offer new managed security services targeted at customers serving in the industrial sector who are looking for advanced OT/IT/IoT security.
In March 2024, ReasonLabs introduced major updates to its Safer Web DNS Filtering product, which the home user cyber protection pioneer says matches Fortune 500 companies. V3.12 is the latest version that includes extensive enhancements to its infrastructure and UI, reinforcing Safer Web as a strong and friendly tool against online threats. It helps Safer Web run even faster and more efficiently, and it lowers latency. The upgrades will not affect users’ browsing experience but will still protect them from potential threats.
Microsoft has just unveiled that web content filtering will be generally available for all Windows enterprise customers in October 2021. According to Doucette, Microsoft now regularly updates web content filtering reports that can be viewed via their new Microsoft 365 Defender portal located at security.microsoft.com. Also, through Advanced Hunting and Device Timeline, blocks that have not been added yet can be accessed, making it easier to look into block events across an entire organization.
Samsung Electronics launched Less Microfiber™ Filter, a cloth washer exterior filter introduced to decrease significantly plastic microfibers released while washing clothes on Kune 2023. Inspired by Patagonia’s clothing company and supported by the international ocean conservation body ‘Ocean Wise’, this filter follows last year’s Less Microfiber™ Cycle, which successfully cut out microplastics during washes making laundry sustainable without any effort at all! It is already available on sale in South Korea and Great Britain, with other markets expected to get it on rollout before Q3 ends.
Future Outlook
Web Filtering Market Future Outlook
The Global Web Filtering Market is projected to grow at a 17.32% CAGR from 2024 to 2035, driven by increasing cybersecurity threats and regulatory compliance demands.
New opportunities lie in:
- Develop AI-driven filtering solutions to enhance threat detection capabilities.
- Expand into emerging markets with tailored web filtering services for local businesses.
- Leverage partnerships with educational institutions to provide comprehensive filtering solutions.
By 2035, the market is expected to achieve substantial growth, reflecting heightened demand for robust web filtering solutions.
Market Segmentation
Report Scope
Report Attribute/Metric | Details |
Market Size | USD 9.06 Billion |
CAGR | 12.44% |
Base Year | 2021 |
Forecast Period | 2022-2030 |
Historical Data | 2020 |
Forecast Units | Value (USD Billion) |
Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
Segments Covered | By Filtering Type, Deployment, Organization Size |
Geographies Covered | North America, Europe, Asia Pacific |
Key Vendors | Cisco Systems Inc (U.S.), Symantec Corporation (U.S.), McAfee, Inc (U.S), Palo Alto Networks, Inc. (U.S.), Fortinet (U.S.), Trend Micro Inc. (Japan), Forcepoint (U.S.), Sophos Group plc (U.K), Barracuda Networks, Inc. (U.S.), Zscaler (U.S.), Trustwave Holdings (U.S.) and others. Major key innovators of the industry are iboss (U.S.), Webroot Inc. (U.S.), Interoute Communications Ltd, (U.K), Titan HQ (Ireland), Virtela (U.S.), Netskope, Inc. (U.S.), Censor Net (U.K), Clearswift (U.K), Wavecrest (U.S.), Cyren (U.S.), GFI Software (U.S.), Untangle (US), Content Keeper (Australia), Kaspersky Lab (Russia) and many others. |
Key Market Drivers | The rise of the Web Filtering Industry Profit has been fueled by favorable government rules and regulations as well as the growing demand for businesses to effectively control network bandwidth use. |
Market Highlights
Author
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FAQs
What is the expected CAGR growth for the Global Web Filtering Market by the end of the global forecast period in 2030?
The global market for Global Web Filtering Market is expected to grow at a CAGR of 12.44% by the end of the forecast period in 2030.
Which region is considered to have the largest market share for Global Web Filtering Market during the forecast period?
North America is considered to have the largest market share for Global Web Filtering Market during the forecast period 2022-2030.
Who are the key players in the Global Web Filtering Market?
Some of the major key players in the Global Web Filtering Market are Cisco Systems, Inc. (U.S.), Symantec Corporation (U.S.), McAfee, Inc. (U.S), Palo Alto Networks, Inc. (U.S.), Fortinet (U.S.), Trend Micro Inc. (Japan), Forcepoint (U.S.), Sophos Group plc (U.K), Barracuda Networks, Inc. (U.S.), Zscaler (U.S.), Trustwave Holdings (U.S.) and others.
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TABLE OF CONTENTS
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1 Executive Summary
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2 The Scope Of The Report
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2.1 Market Definition
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2.2 Scope Of The Study
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2.2.1 Research Objectives
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2.2.2 Assumptions & Limitations
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2.3 Markets Structure
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3 Market Research Methodology
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3.1 Research Process
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3.2 Secondary Research
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3.3 Primary Research
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3.4 Forecast Model
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4 Market Landscape
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4.1 Porter’s Five Forces Analysis
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4.1.1 Threat Of New Entrants
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4.1.2 Bargaining Power Of Buyers
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4.1.3 Threat Of Substitutes
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4.1.4 Segment Rivalry
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4.2 Value Chain/Supply Chain Of Global Web Filtering Market
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5 Vertical Overview Of Global Web Filtering Market
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5.1 Introduction
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5.2 Growth Drivers
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5.3 Impact Analysis
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5.4 Market Challenges
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6 Market Trends
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6.1 Introduction
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6.2 Growth Trends
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6.3 Impact Analysis
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Global Web Filtering Market By Filtering Type
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7.1 Introduction
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7.2 DNS Filtering
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7.2.1 Market Estimates & Forecast, 2020-2027
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7.2.2 Market Estimates & Forecast By Region, 2020-2027
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7.3 URL Filtering
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7.3.1 Market Estimates & Forecast, 2020-2027
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7.3.2 Market Estimates & Forecast By Region, 2020-2027
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7.4 Keyword Filtering
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7.4.1 Market Estimates & Forecast, 2020-2027
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7.4.2 Market Estimates & Forecast By Region, 2020-2027
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7.5 File Type Filtering
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7.5.1 Market Estimates & Forecast, 2020-2027
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7.5.2 Market Estimates & Forecast By Region, 2020-2027
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7.6 Others
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7.6.1 Market Estimates & Forecast, 2020-2027
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7.6.2 Market Estimates & Forecast By Region, 2020-2027
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Global Web Filtering Market By Deployment
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8.1 Introduction
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8.2 On-Premise
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8.2.1 Market Estimates & Forecast, 2020-2027
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8.2.2 Market Estimates & Forecast By Region, 2020-2027
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8.3 On-Cloud
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8.3.1 Market Estimates & Forecast, 2020-2027
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8.3.2 Market Estimates & Forecast By Region, 2020-2027
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Global Web Filtering Market By Organization Size
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9.1 Introduction
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9.2 SME
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9.2.1 Market Estimates & Forecast, 2020-2027
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9.2.2 Market Estimates & Forecast By Region, 2020-2027
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9.3 Large Enterprises
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9.3.1 Market Estimates & Forecast, 2020-2027
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9.3.2 Market Estimates & Forecast By Region, 2020-2027
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Global Web Filtering Market By Vertical
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10.1 Introduction
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10.2 BFSI
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10.2.1 Market Estimates & Forecast, 2020-2027
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10.2.2 Market Estimates & Forecast By Region, 2020-2027
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10.3 Retail
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10.3.1 Market Estimates & Forecast, 2020-2027
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10.3.2 Market Estimates & Forecast By Region, 2020-2027
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10.4 Healthcare
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10.4.1 Market Estimates & Forecast, 2020-2027
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10.4.2 Market Estimates & Forecast By Region, 2020-2027
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10.5 IT & Telecommunication
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10.5.1 Market Estimates & Forecast, 2020-2027
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10.5.2 Market Estimates & Forecast By Region, 2020-2027
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10.6 Manufacturing
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10.6.1 Market Estimates & Forecast, 2020-2027
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10.6.2 Market Estimates & Forecast By Region, 2020-2027
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10.7 Others
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10.7.1 Market Estimates & Forecast, 2020-2027
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10.7.2 Market Estimates & Forecast By Region, 2020-2027
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Global Web Filtering Market By Region
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11.1 Introduction
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11.2 North America
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11.2.1 Market Estimates & Forecast, 2020-2027
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11.2.2 Market Estimates & Forecast By Filtering Type, 2020-2027
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11.2.3 Market Estimates & Forecast By Deployment, 2020-2027
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11.2.4 Market Estimates & Forecast By Organization Size, 2020-2027
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11.2.5 Market Estimates & Forecast By Vertical, 2020-2027
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11.2.6 U.S.
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11.2.6.1 Market Estimates & Forecast, 2020-2027
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11.2.6.2 Market Estimates & Forecast By Filtering Type, 2020-2027
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11.2.6.3 Market Estimates & Forecast By Deployment, 2020-2027
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11.2.6.4 Market Estimates & Forecast By Organization Size, 2020-2027
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11.2.6.5 Market Estimates & Forecast By Vertical, 2020-2027
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11.2.7 Mexico
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11.2.7.1 Market Estimates & Forecast, 2020-2027
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11.2.7.2 Market Estimates & Forecast By Filtering Type, 2020-2027
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11.2.7.3 Market Estimates & Forecast By Deployment, 2020-2027
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11.2.7.4 Market Estimates & Forecast By Organization Size, 2020-2027
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11.2.7.5 Market Estimates & Forecast By Vertical, 2020-2027
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11.2.8 Canada
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11.2.8.1 Market Estimates & Forecast, 2020-2027
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11.2.8.2 Market Estimates & Forecast By Filtering Type, 2020-2027
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11.2.8.3 Market Estimates & Forecast By Deployment, 2020-2027
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11.2.8.4 Market Estimates & Forecast By Organization Size, 2020-2027
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11.2.8.5 Market Estimates & Forecast By Vertical, 2020-2027
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11.3 Europe
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11.3.1 Market Estimates & Forecast, 2020-2027
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11.3.2 Market Estimates & Forecast By Filtering Type, 2020-2027
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11.3.3 Market Estimates & Forecast By Deployment, 2020-2027
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11.3.4 Market Estimates & Forecast By Organization Size, 2020-2027
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11.3.5 Market Estimates & Forecast By Vertical, 2020-2027
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11.3.6 Germany
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11.3.6.1 Market Estimates & Forecast, 2020-2027
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11.3.6.2 Market Estimates & Forecast By Filtering Type, 2020-2027
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11.3.6.3 Market Estimates & Forecast By Deployment, 2020-2027
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11.3.6.4 Market Estimates & Forecast By Organization Size, 2020-2027
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11.3.6.5 Market Estimates & Forecast By Vertical, 2020-2027
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11.3.7. France
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11.3.7.1 Market Estimates & Forecast, 2020-2027
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11.3.7.2 Market Estimates & Forecast By Filtering Type, 2020-2027
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11.3.7.3 Market Estimates & Forecast By Deployment, 2020-2027
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11.3.7.4 Market Estimates & Forecast By Organization Size, 2020-2027
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11.3.7.5 Market Estimates & Forecast By Vertical, 2020-2027
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11.3.8 U.K
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11.3.8.1 Market Estimates & Forecast, 2020-2027
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11.3.8.2 Market Estimates & Forecast By Filtering Type, 2020-2027
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11.3.8.3 Market Estimates & Forecast By Deployment, 2020-2027
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11.3.8.4 Market Estimates & Forecast By Organization Size, 2020-2027
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11.3.8.5 Market Estimates & Forecast By Vertical, 2020-2027
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11.4 Asia Pacific
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11.4.1 Market Estimates & Forecast, 2020-2027
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11.4.2 Market Estimates & Forecast By Filtering Type, 2020-2027
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11.4.3 Market Estimates & Forecast By Deployment, 2020-2027
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11.4.4 Market Estimates & Forecast By Organization Size, 2020-2027
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11.4.5 Market Estimates & Forecast By Vertical, 2020-2027
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11.4.6 China
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11.4.6.1 Market Estimates & Forecast, 2020-2027
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11.4.6.2 Market Estimates & Forecast By Filtering Type, 2020-2027
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11.4.6.3 Market Estimates & Forecast By Deployment, 2020-2027
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11.4.6.4 Market Estimates & Forecast By Organization Size, 2020-2027
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11.4.6.5 Market Estimates & Forecast By Vertical, 2020-2027
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11.4.7 India
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11.4.7.1 Market Estimates & Forecast, 2020-2027
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11.4.7.2 Market Estimates & Forecast By Filtering Type, 2020-2027
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11.4.7.3 Market Estimates & Forecast By Deployment, 2020-2027
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11.4.7.4 Market Estimates & Forecast By Organization Size, 2020-2027
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11.4.7.5 Market Estimates & Forecast By Vertical, 2020-2027
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11.4.8 Japan
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11.4.8.1 Market Estimates & Forecast, 2020-2027
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11.4.8.2 Market Estimates & Forecast By Filtering Type, 2020-2027
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11.4.8.3 Market Estimates & Forecast By Deployment, 2020-2027
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11.4.8.4 Market Estimates & Forecast By Organization Size, 2020-2027
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11.4.8.5 Market Estimates & Forecast By Vertical, 2020-2027
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11.4.9 Rest Of Asia Pacific
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11.4.9.1 Market Estimates & Forecast, 2020-2027
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11.4.9.2 Market Estimates & Forecast By Filtering Type, 2020-2027
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11.4.9.3 Market Estimates & Forecast By Deployment, 2020-2027
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11.4.9.4 Market Estimates & Forecast By Organization Size, 2020-2027
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11.4.9.5 Market Estimates & Forecast By Vertical, 2020-2027
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11.5 Rest Of The World
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11.5.1 Market Estimates & Forecast, 2020-2027
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11.5.2 Market Estimates & Forecast By Filtering Type, 2020-2027
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11.5.3 Market Estimates & Forecast By Deployment, 2020-2027
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11.5.4 Market Estimates & Forecast By Organization Size, 2020-2027
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11.5.5 Market Estimates & Forecast By Vertical, 2020-2027
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11.5.6 The Middle East & Africa
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11.5.6.1 Market Estimates & Forecast, 2020-2027
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11.5.6.2 Market Estimates & Forecast By Filtering Type, 2020-2027
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11.5.6.3 Market Estimates & Forecast By Deployment, 2020-2027
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11.5.6.4 Market Estimates & Forecast By Organization Size, 2020-2027
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11.5.6.5 Market Estimates & Forecast By Vertical, 2020-2027
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11.5.7 Latin Countries
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11.5.7.1 Market Estimates & Forecast, 2020-2027
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11.5.7.2 Market Estimates & Forecast By Filtering Type, 2020-2027
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11.5.7.3 Market Estimates & Forecast By Deployment, 2020-2027
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11.5.7.4 Market Estimates & Forecast By Organization Size, 2020-2027
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11.5.7.5 Market Estimates & Forecast By Vertical, 2020-2027
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Company Landscape
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Company Profiles
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13.1 Cisco Systems, Inc. (U.S.)
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13.1.1 Company Overview
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13.1.2 Product/Business Segment Overview
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13.1.3 Financial Updates
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13.1.4 Key Developments
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13.2 Symantec Corporation (U.S.)
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13.2.1 Company Overview
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13.2.2 Product/Business Segment Overview
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13.2.3 Financial Updates
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13.2.4 Key Developments
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13.3 McAfee, Inc. (U.S)
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13.3.1 Company Overview
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13.3.2 Product/Business Segment Overview
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13.3.3 Financial Updates
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13.3.4 Key Developments
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13.4 Palo Alto Networks, Inc. (U.S.)
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13.4.1 Company Overview
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13.4.2 Product/Business Segment Overview
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13.4.3 Financial Updates
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13.4.4 Key Developments
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13.5 Fortinet (U.S.)
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13.5.1 Company Overview
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13.5.2 Product/Business Segment Overview
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13.5.3 Financial Updates
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13.5.4 Key Developments
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13.6 Trend Micro Inc. (Japan)
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13.6.1 Company Overview
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13.6.2 Product/Business Segment Overview
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13.6.3 Financial Updates
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13.6.4 Key Developments
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13.7 Forcepoint (U.S.)
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13.7.1 Company Overview
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13.7.2 Product/Business Segment Overview
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13.7.3 Financial Updates
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13.7.4 Key Developments
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13.8 Barracuda Networks, Inc. (U.S.)
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13.8.1 Company Overview
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13.8.2 Product/Business Segment Overview
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13.8.3 Financial Updates
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13.8.4 Key Developments
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13.9 Kaspersky Lab (Russia)
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13.9.1 Company Overview
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13.9.2 Product/Business Segment Overview
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13.9.3 Financial Updates
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13.9.4 Key Developments
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13.10 Trustwave Holdings (U.S.)
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13.10.1 Company Overview
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13.10.2 Product/Business Segment Overview
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13.10.3 Financial Updates
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13.10.4 Key Developments
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14 Conclusion
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List of Tables and Figures
- Table 1 Global Web Filtering Market: By Region, 2020-2027
- Table 2 North America Web Filtering Market: By Country, 2020-2027
- Table 3 Europe Web Filtering Market: By Country, 2020-2027
- Table 4 Asia Pacific Web Filtering Market: By Country, 2020-2027
- Table 5 The Middle East & Africa Web Filtering Market: By Country, 2020-2027
- Table 6 Latin America Web Filtering Market: By Country, 2020-2027
- Table 7 Global Web Filtering By Deployment Market: By Regions, 2020-2027
- Table 8 North America Web Filtering By Deployment Market: By Country, 2020-2027
- Table 9 Europe Web Filtering By Deployment Market: By Country, 2020-2027
- Table10 Asia Pacific Web Filtering By Deployment Market: By Country, 2020-2027
- Table11 The Middle East & Africa Web Filtering By Deployment Market: By Country, 2020-2027
- Table13 Latin America Web Filtering By Deployment Market: By Country, 2020-2027
- Table13 Global Web Filtering By Service Model Market: By Regions, 2020-2027
- Table14 North America Web Filtering By Service Model Market: By Country, 2020-2027
- Table15 Europe Web Filtering By Service Model Market: By Country, 2020-2027
- Table16 Asia Pacific Web Filtering By Service Model Market: By Country, 2020-2027
- Table17 The Middle East & Africa Web Filtering By Service Model Market: By Country, 2020-2027
- Table18 Latin America Web Filtering By Service Model Market: By Country, 2020-2027
- Table19 North America Web Filtering Market: By Country, 2020-2027
- Table20 Europe Web Filtering Market: By Country, 2020-2027
- Table21 Asia Pacific Web Filtering Market: By Country, 2020-2027
- Table22 The Middle East & Africa Web Filtering: By Country, 2020-2027
- Table23 Latin America Web Filtering Market: By Country, 2020-2027
- Table24 Global Deployment Market: By Region, 2020-2027
- Table25 North America Web Filtering Market, By Country
- Table26 North America Web Filtering Market, By Filtering Type
- Table27 North America Web Filtering Market, By Deployment
- Table28 North America Web Filtering Market, By Organization Size
- Table29 North America Web Filtering Market, By Vertical
- Table30 Europe Web Filtering Market, By Country
- Table31 Europe Web Filtering Market, By Filtering Type
- Table32 Europe Web Filtering Market, By Deployment
- Table33 Europe Web Filtering Market, By Organization Size
- Table34 Europe Web Filtering Market, By Vertical
- Table35 Asia Pacific: Web Filtering Market, By Country
- Table36 Asia Pacific Web Filtering Market, By Filtering Type
- Table37 Asia Pacific Web Filtering Market, By Deployment
- Table38 Asia Pacific Web Filtering Market, By Organization Size
- Table39 Asia Pacific Web Filtering Market, By Vertical
- Table40 The Middle East & Africa: Web Filtering Market, By Country
- Table41 The Middle East & Africa Web Filtering Market, By Filtering Type
- Table42 The Middle East & Africa Web Filtering Market, By Deployment
- Table43 The Middle East & Africa Web Filtering Market, By Organization Size
- Table44 The Middle East & Africa Web Filtering Market, By Vertical
- Table45 Latin America: Web Filtering Market, By Country
- Table46 Latin America Web Filtering Market, By Filtering Type
- Table47 Latin America Web Filtering Market, By Deployment
- Table48 The Middle East & Africa Web Filtering Market, By Organization Size
- Table49 Latin America Web Filtering Market, By Vertical
- FIGURE 1 Global Web Filtering Market Segmentation
- FIGURE 2 Forecast Methodology
- FIGURE 3 Porter’s Five Forces Analysis Of Global Web Filtering Market
- FIGURE 4 Value Chain Of Global Web Filtering Market
- FIGURE 5 Share Of Global Web Filtering Market In 2020, By Country (In %)
- FIGURE 6 Global Web Filtering Market, 2020-2027,
- FIGURE 7 Sub Segments Of Deployment
- FIGURE 8 Global Web Filtering Market Size By Filtering Type, 2020
- FIGURE 9 Share Of Global Web Filtering Market By Filtering Type, 2020-2027
- FIGURE 10 Global Web Filtering Market Size By Deployment, 2020-2027
- FIGURE 11 Share Of Global Web Filtering Market By Deployment, 2020-2027
- FIGURE 12 Global Web Filtering Market Size By Organization Size, 2020-2027
- FIGURE 13 Share Of Global Web Filtering Market By Verti Organization Size Cal, 2020-2027
- FIGURE 14 Global Web Filtering Market Size By Vertical, 2020-2027
- FIGURE 15 Share Of Global Web Filtering Market By Vertical, 2020-2027
Web Filtering Market Segmentation
Market Segmentation Overview
- Detailed segmentation data will be available in the full report
- Comprehensive analysis by multiple parameters
- Regional and country-level breakdowns
- Market size forecasts by segment

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