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Global Web Filtering Market Research Report & ndash; By Filtering Type (Dns Filtering, Url Filtering, Keyword Filtering), By Deployment (On-Cloud, On-Premise), Organization Size (Sme, Large Enterprises), Vertical (Bfsi, Retail, Healthcare) –– Forecast Till 2030

ID: MRFR/ICT/4506-HCR | 100 Pages | Author: Ankit Gupta| April 2024

Web Filtering Market Overview

The Global Web Filtering Market is projected to grow from USD 2.50 Billion during the historic forecast period to reach USD 9.06 Billion during the predicted forecast period at a CAGR of 12.44%. Web filtering is a type of content control software that prevents the browser from loading pages, thereby restricting access to particular URLs or websites. Web filters can work in two different ways in general. They can both ban content based on the website’s origin or the dangerous content it contains and blocks it accordingly. Web filters are designed to improve a network's security, productivity, and flexibility. The web filtering adds an extra degree of security against malware and other internet issues. Organizations can prevent straying into the path of malware by limiting access to unknown or malware sites, as well as being tricked by frauds such as phishing attempts. Malware's capacity to access the internet can be limited, preventing it from infecting the system further.

Enterprises of all sizes have used web filtering solutions for the security of their sensitive information as the need for increased control over employees and the necessity to satisfy severe compliance has grown. Furthermore, the cloud deployment strategy is gaining momentum in the Web Filtering Industry because it requires less capital investment, assists enterprises in lowering operational and maintenance expenses, and decreases management efforts. Customers can start or stop any service they choose with cloud-based web filtering solutions that are available according to their needs. Web Filtering assists Web Filtering Business in increasing employee productivity, protecting critical data and applications, and adhering to strict rules.

COVID 19 Analysis

The emergence of the COVID-19 virus has prompted numerous industrial verticals to deploy cutting-edge technology. The majority of industries are moving to an online manner as they adopt the work-from-home concept. This necessitates the use of web filtering and increases Web Filtering Market Share to keep the company's sensitive data safe and secure. The Web Filtering Business has benefited from COVID-19. The adoption of cloud models is growing at the highest rate, with scalability, speed, all-around services, and improved administration skills all playing a key role. It has allowed software vendors to include web filtering as a key element in secure web gateways and firewall solutions. Thus, this has increased the Web Filtering Industry Profit.


  • Drivers

The worldwide web filtering industry is being driven by tight government rules for online filtering and increased concerns about bandwidth consumption management. The expansion of the Web Filtering Market Sales is fueled by an increase in malicious internet activity around the world, government initiatives, and support for and use of cloud-based services. The rise of the Web Filtering Industry Profit has been fueled by favorable government rules and regulations as well as the growing demand for businesses to effectively control network bandwidth use. The surge in worries about IT security in enterprises, as well as the need to reduce internet misuse, has created the attractive potential for the Web Filtering Market Growth to flourish.

  • Restraints

The Web Filtering Market Growth is being hampered by the high maintenance costs involved with online filtering software. The Web Filtering Industry Share is hampered by expensive installation and maintenance costs, rights violations, business concerns, and limited educational resources. The slow rate of digitization in emerging nations, which is hurting the adoption of the Global Web Filtering Market, is also projected to stifle the Web Filtering Industry Size.

  • Technology Analysis

The protection of confidential data such as financial banking details, personal banking details, personally identifying information, and confidential information about the organization is a very high risk as the number of cybercrime operations increases. As a result of these factors, the demand for BFSI security solutions has increased significantly, propelling the Web Filtering Market Sales forward. Advanced security solutions in the BFSI sector are expected to benefit from an increase in regulatory standards adoption, as well as an increase in cloud-based security solutions and expanding forms of online payments and thus, technology has proved its worth in Web Filtering Market Size.

Segment Overview

The Web Filtering Market Report has been bifurcated into various segments that will help the market to achieve the highest CAGR during the forecast period. The Web Filtering Market Segments are as follows:

Based on the Filtering Type

  • DNS filtering

  • URL filtering

  • Keyword filtering

  • File type filtering

  • Profile filtering

  • Image filtering

  • Others

Based on the Deployment

  • On-Premise

  • On-Cloud

Based on the Organization Size

  • Small and Medium Enterprises

  • Large Enterprises

Based on the Industry Verticals

  • BFSI

  • Retail

  • Healthcare

  • IT and Telecommunication

  • Education

  • Manufacturing

  • Others

Based on the Region

  • North America

  • Europe

  • Asia Pacific (APAC)

  • Rest of the World (RoW)

Regional Analysis

North America had the largest market share, and this dominance is likely to continue during the projection period. The market in this region is being driven by rising online malware and an increase in BYOD (Bring Your Own Device) policies across organizations. Because the region is technologically evolved, there is a lot of demand for web filtering solutions, which is driving the market forward. Asia-Pacific is expected to grow at a fast pace during the projected forecast period. The market in this region is primarily driven by the increase in internet penetration and the necessity for businesses to limit internet misuse. Growth in the Web filtering market is also being aided by the growing acceptance of cloud-based services across the region.

Competitive Landscape

There are several significant companies in the web filtering market report, which is moderately competitive. The market is highly cost-intensive, and installation and implementation procedures require a significant initial investment. Several mergers and acquisitions are expected in the industry, with companies aggressively pursuing market share and expanding their product offerings which can be seen in Web Filtering Market Segments. Major Key Players of the industry are:

  • Cisco Systems, Inc. (U.S.)

  • Symantec Corporation (U.S.)

  • McAfee, Inc. (U.S)

  • Palo Alto Networks, Inc. (U.S.)

  • Fortinet (U.S.)

  • Trend Micro Inc. (Japan)

  • Forcepoint (U.S.)

  • Sophos Group plc (U.K)

  • Barracuda Networks, Inc. (U.S.)

  • Zscaler (U.S.)

  • Trustwave Holdings (U.S.)

Recent Developments

  • McAfee Enterprise Security Manager (ESM) Cloud is a new cloud-based security and information event management (SIEM) service that supports a security operations team's detection, incident response, and threat hunting activities.

  • ElevenPaths, Telefonica Tech's cyber security unit, and Fortinet, a provider of integrated and automated cyber security solutions, have announced the expansion of their partnership to provide new managed security services for industrial sector customers, allowing them to provide advanced security for their operation technology (OT), information technology (IT), and Internet of Things (IoT) environments.

  • In the web filtering industry, cloud deployment is the fastest-growing form since it provides enterprises with higher scalability, speed, 24/7 services, and management capabilities. Small and medium-sized businesses (SMEs) continue to prefer cloud deployment because it saves them money on hardware, software, storage, and technical personnel.

Report Overview

Content-control software is another name for web filtering. It's a type of program that examines an incoming web page and determines whether some or all users should have access to it. It is possible to accomplish accurate and legitimate authentication of any webpage using this method. The research methodology used to estimate and forecast the web filtering market began with the collection and analysis of revenue data from key vendors' websites, press releases, annual reports, and other secondary sources. When determining market segmentation, vendors' offerings are taken into account. From the revenues of the top companies, the overall market size of the global market was calculated using the bottom-up technique. Following the determination of the overall market size, the complete market was divided into many segments, each of which was then validated by primary research. To complete the total market engineering process and arrive at exact numbers for all segments, data triangulation and market breakdown techniques were used.

Report Attribute/Metric Details
  Market Size   USD 9.06 Billion
  CAGR   12.44%
  Base Year   2021
  Forecast Period   2022-2030
  Historical Data   2020
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Filtering Type, Deployment, Organization Size
  Geographies Covered   North America, Europe, Asia Pacific
  Key Vendors   Cisco Systems Inc (U.S.), Symantec Corporation (U.S.), McAfee, Inc (U.S), Palo Alto Networks, Inc. (U.S.), Fortinet (U.S.), Trend Micro Inc. (Japan), Forcepoint (U.S.), Sophos Group plc (U.K), Barracuda Networks, Inc. (U.S.), Zscaler (U.S.), Trustwave Holdings (U.S.) and others. Major key innovators of the industry are iboss (U.S.), Webroot Inc. (U.S.), Interoute Communications Ltd, (U.K), Titan HQ (Ireland), Virtela (U.S.), Netskope, Inc. (U.S.), Censor Net (U.K), Clearswift (U.K), Wavecrest (U.S.), Cyren (U.S.), GFI Software (U.S.), Untangle (US), Content Keeper (Australia), Kaspersky Lab (Russia) and many others.
  Key Market Opportunities   
  Key Market Drivers   The rise of the Web Filtering Industry Profit has been fueled by favorable government rules and regulations as well as the growing demand for businesses to effectively control network bandwidth use.

Frequently Asked Questions (FAQ) :

The global market for Global Web Filtering Market is expected to grow at a CAGR of 12.44% by the end of the forecast period in 2030.

North America is considered to have the largest market share for Global Web Filtering Market during the forecast period 2022-2030.

Some of the major key players in the Global Web Filtering Market are Cisco Systems, Inc. (U.S.), Symantec Corporation (U.S.), McAfee, Inc. (U.S), Palo Alto Networks, Inc. (U.S.), Fortinet (U.S.), Trend Micro Inc. (Japan), Forcepoint (U.S.), Sophos Group plc (U.K), Barracuda Networks, Inc. (U.S.), Zscaler (U.S.), Trustwave Holdings (U.S.) and others.

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