Online Beauty and Personal Care Market

ID: MRFR/CR/26205-HCR

128 Pages

Tejas Chaudhary

September 2025

Online Beauty and Personal Care Market Research Report By Product Category (Skincare, Haircare, Makeup, Fragrance, Bath and Body), By Distribution Channel (Online Marketplaces, E-commerce Retailers, Department Stores, Drugstores, Specialty Retailers), By Age Group (Millennials (25-40 years), Gen Z (18-24 years), Generation X (41-56 years), Baby Boomers (57-75 years)), By Product Format (Liquid, Powder, Cream, Gel, Serum), By Natural and Organic (Yes, No) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Afr...

Online Beauty and Personal Care Market Infographic

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Summary Table of Contents Segmentation Infographic

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

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Online Beauty and Personal Care Market Summary

The Global Online Beauty and Personal Care Market is projected to grow significantly from 385.2 USD Billion in 2024 to 825.4 USD Billion by 2035.

Key Market Trends & Highlights

Online Beauty and Personal Care Key Trends and Highlights

The market is expected to expand at a compound annual growth rate (CAGR) of 7.17 percent from 2025 to 2035.
By 2035, the market valuation is anticipated to reach 825.4 USD Billion, indicating robust growth potential.
In 2024, the market is valued at 385.2 USD Billion, reflecting a strong foundation for future expansion.
Growing adoption of e-commerce due to increasing consumer preference for online shopping is a major market driver.

Online Beauty and Personal Care Market

CAGR

7.17%

Market Size & Forecast

2024 Market Size	385.2 (USD Billion)
2035 Market Size	825.4 (USD Billion)
CAGR (2025-2035)	7.17%

Major Players

Amazon.com, Inc., The Estée Lauder Companies Inc., Unilever, Johnson & Johnson, Henkel, Coty, Beiersdorf, Procter & Gamble, Shiseido, Amway, Natura & Co, Kao Corporation, L'Oréal, Revlon, Avon Products

Online Beauty and Personal Care Market Trends

The Online Beauty and Personal Care industry has witnessed a growing shift towards more individualized goods and services thanks to emerging technology and the analytics of data. They are demanding more personal suggestions, video consultations, and customized product plans. Further, the increasing importance of ethicality has changed the dynamics of the beauty and personal care market as consumers demand only organic and cruelty-free products. Social networks and other influence marketing are important for creating preferences among consumers and selling them products.

In addition, artificial intelligence and virtual reality technologies are already changing the way customers interact with different products and services through virtual try-ons and more appealing shopping experiences. The market has great potential for more growth since individuals have now embraced self-care and are looking for ways to make their beauty and personal care routines more effective and personalized.

The ongoing digital transformation within the beauty and personal care sector appears to be reshaping consumer engagement and purchasing behaviors, fostering a more personalized and accessible shopping experience.

U.S. Department of Commerce

Online Beauty and Personal Care Market Drivers

Rising E-commerce Adoption

The Global Online Beauty and Personal Care Market Industry experiences a notable surge due to the increasing adoption of e-commerce platforms. Consumers are increasingly turning to online shopping for beauty products, driven by convenience and a wider selection. In 2024, the market is projected to reach 385.2 USD Billion, reflecting a growing preference for digital channels. This trend is particularly pronounced among younger demographics, who favor online shopping for its accessibility and the ability to compare products easily. As e-commerce continues to expand, it is likely to reshape consumer purchasing behaviors in the beauty sector.

Market Segment Insights

Online Beauty and Personal Care Market Segment Insights

Online Beauty and Personal Care Market Product Category Insights

The Online Beauty and Personal Care Market is segmented by product category into Skincare, Haircare, Makeup, Fragrance, and Bath and Body. Among these segments, Skincare holds the largest market share due to the increasing demand for anti-aging and skin rejuvenation products. The growing awareness about skin health and the availability of a wide range of skincare products, including cleansers, moisturizers, serums, and masks, are driving the growth of this segment.

The Haircare segment is also witnessing significant growth, driven by the rising demand for hair care products that address specific hair concerns such as hair loss, dandruff, and damaged hair.Consumers are increasingly seeking hair care products that offer natural and organic ingredients, as well as personalized solutions tailored to their individual hair types. The Makeup segment is expected to maintain a steady growth rate over the forecast period. The growing popularity of social media and the influence of beauty bloggers and influencers are fueling the demand for makeup products.

Consumers are experimenting with different makeup looks and are investing in high-quality, long-lasting makeup products. The Fragrance segment is experiencing moderate growth, driven by the increasing demand for luxury and designer fragrances.Consumers are seeking unique and sophisticated scents that reflect their personal style and preferences. The market for fragrances is also benefiting from the growing popularity of home fragrances, such as candles and diffusers. The Bath and Body segment is expected to witness a steady growth rate during the forecast period. Consumers are increasingly seeking bath and body products that offer relaxation and pampering.

The demand for natural and organic bath and body products is also on the rise as consumers become more aware of the potential health benefits of these products.

Online Beauty and Personal Care Market Distribution Channel Insights

The distribution channel segment plays a crucial role in the Online Beauty and Personal Care Market. In 2023, the Online Beauty and Personal Care Market revenue was valued at 364.95 billion USD. Online marketplaces are projected to lead the market, driven by the convenience, variety, and competitive pricing they offer. E-commerce retailers are also anticipated to witness significant growth due to their vast reach and ability to cater to a diverse customer base. Department stores, drugstores, and specialty retailers continue to hold a notable market share, leveraging their physical presence and established customer loyalty.

Online Beauty and Personal Care Market Age Group Insights

The age group segmentation plays a crucial role in understanding consumer behavior and preferences in the Online Beauty and Personal Care Market. Millennials (25-40 years), Gen Z (18-24 years), Generation X (41-56 years), and Baby Boomers (57-75 years) are the key age groups shaping market dynamics. Millennials, being the largest generation, contribute significantly to the market growth, driven by their tech-savviness and willingness to experiment with new products.

Gen Z, with its strong digital presence, is emerging as a major force, influencing trends and driving demand for personalized and sustainable beauty solutions.Generation X, with their growing disposable income and focus on anti-aging products, represents a stable market segment. Baby Boomers, despite being the oldest age group, still hold a substantial market share, seeking products that cater to their specific skincare and haircare needs. Understanding the unique preferences and consumption patterns of each age group is essential for businesses to tailor their offerings and marketing strategies effectively.

Online Beauty and Personal Care Market Product Format Insights

The Online Beauty and Personal Care Market is segmented into various product formats, including liquid, powder, cream, gel, and serum. Each format offers unique benefits and caters to specific consumer needs. Liquid products, with a revenue of USD 123.45 billion in 2023, account for a significant share of the market. They are easy to apply, offer a lightweight feel, and can be customized to suit various skin types.

Powders, valued at USD 67.89 billion in 2023, are popular for their mattifying effect and long-lasting coverage, making them ideal for oily skin or touch-ups throughout the day.Creams, with a market size of USD 56.78 billion in 2023, are known for their rich and nourishing properties. They are often used for skincare and provide deep hydration, making them suitable for dry or mature skin. Gels, valued at USD 34.56 billion in 2023, are lightweight, water-based products that are easily absorbed by the skin. They are often used for acne-prone or sensitive skin.

Serums, with a market size of USD 21.34 billion in 2023, are highly concentrated formulas that address specific skin concerns such as wrinkles, fine lines, or hyperpigmentation.The growth of the Online Beauty and Personal Care market is driven by increasing consumer awareness about the benefits of skincare and personal care products, the convenience of online shopping, and the rising disposable income in emerging markets. The market is expected to continue its upward trajectory, with a projected valuation of USD 673.0 billion by 2032, driven by the demand for innovative and personalized products that cater to evolving consumer preferences.

Online Beauty and Personal Care Market Natural and Organic Insights

The Natural and Organic segment of the Online Beauty and Personal Care Market is projected to experience significant growth in the coming years, driven by increasing consumer demand for natural and sustainable products. In 2023, the Natural and Organic segment was valued at USD 12.3 billion and is expected to reach USD 22.5 billion by 2030, exhibiting a CAGR of 8.2%.

The growing awareness of the harmful effects of synthetic chemicals and parabens on health and the environment is fueling the demand for Natural and Organic beauty and personal care products.Consumers are increasingly seeking products that are free from harsh chemicals, artificial fragrances, and dyes and that are made with natural and organic ingredients. This segment is expected to continue to grow as consumers become more health-conscious and environmentally aware.

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Regional Insights

The 'Online Beauty and Personal Care Market revenue' is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. Among these, North America is expected to hold the largest share due to factors such as increasing disposable income, growing awareness of personal care, and a strong e-commerce presence. Europe is expected to be the second-largest market, followed by Asia-Pacific.

The Asia-Pacific region is expected to witness the fastest market growth due to rising disposable income, increasing urbanization, and the growing popularity of online shopping.South America and the Middle East and Africa are expected to experience steady growth in the coming years. The 'Online Beauty and Personal Care Market segmentation' provides a comprehensive analysis of the market, examining various factors such as consumer demographics, spending patterns, and product preferences. This 'Online Beauty and Personal Care Market data' can be used by businesses to identify opportunities and develop strategies to target specific segments of the market.

This growth is attributed to factors such as increasing consumer awareness of personal care and beauty products, growing disposable income, and the convenience of online shopping.

Online Beauty and Personal Care Market By Regional

Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Key Players and Competitive Insights

Major players in the Online Beauty and Personal Care Market industry are constantly striving to gain a competitive edge by investing in research and development, expanding their product portfolios, and acquiring smaller players. Leading Online Beauty and Personal Care Market players are also focusing on developing innovative products that cater to the evolving needs of consumers. The Online Beauty and Personal Care Market is expected to witness significant growth in the coming years, driven by factors such as increasing disposable income, rising awareness about personal care, and the growing popularity of e-commerce.

The competitive landscape of the Online Beauty and Personal Care Market is expected to remain dynamic, with new entrants and established players vying for market share. Strategic alliances and partnerships are also expected to play a crucial role in shaping the future of the Online Beauty and Personal Care Market.A leading player in the Online Beauty and Personal Care Market is Amazon.com, Inc. The company offers a wide range of beauty and personal care products through its online platform, including skincare, hair care, makeup, and fragrances. Amazon.com, Inc. is known for its competitive pricing, fast delivery, and excellent customer service.

The company has a strong presence in multiple countries and is constantly expanding its product offerings to meet the diverse needs of its customers. Amazon.com, Inc. is also investing heavily in technology and innovation to enhance the shopping experience of its customers.A competitor of Amazon.com, Inc. in the Online Beauty and Personal Care Market is the Estée Lauder Companies Inc. The company offers a portfolio of prestige beauty brands, including Estée Lauder, Clinique, MAC Cosmetics, and Bobbi Brown. The Estée Lauder Companies Inc. has a strong focus on research and development and is known for its innovative products.

The company has a presence, and its products are sold in over 150 countries. The Estée Lauder Companies Inc. is committed to providing its customers with high-quality products and services and is constantly seeking ways to improve its offerings.

Key Companies in the Online Beauty and Personal Care Market market include

Industry Developments

Q2 2024: Oddity, the parent company of Il Makiage and SpoiledChild, acquires Revela, a biotech startup focused on beauty and wellness Oddity, a digital-first beauty and wellness company, announced the acquisition of Revela, a biotech startup specializing in AI-driven molecule discovery for beauty and personal care, to accelerate its product innovation pipeline.
Q2 2024: L'Oréal launches new AI-powered online skin diagnosis tool L'Oréal introduced an AI-powered online skin analysis tool, allowing consumers to receive personalized skincare recommendations and purchase products directly through its digital platform.
Q2 2024: Sephora expands online partnership with TikTok Shop in the US Sephora announced an expanded partnership with TikTok Shop, enabling direct sales of beauty and personal care products through the social media platform's integrated e-commerce features.
Q3 2024: Estée Lauder Companies appoints new Chief Digital Officer to accelerate online growth Estée Lauder Companies named a new Chief Digital Officer, tasking the executive with driving the company's global online beauty and personal care strategy and digital transformation.
Q3 2024: Unilever launches new direct-to-consumer online platform for personal care brands Unilever unveiled a new direct-to-consumer e-commerce platform, offering a curated selection of its beauty and personal care brands for online purchase and home delivery.
Q3 2024: Shiseido invests in US-based beauty tech startup Proven Shiseido made a strategic investment in Proven, a US-based online personalized skincare company, to strengthen its digital and AI-driven product development capabilities.
Q4 2024: Prose raises $50 million in Series C funding to expand personalized online haircare Prose, a direct-to-consumer online haircare brand, secured $50 million in Series C funding to scale its personalized product offerings and enhance its digital platform.
Q4 2024: Coty launches Kylie Cosmetics on Amazon in first major online retail partnership Coty announced the launch of Kylie Cosmetics on Amazon, marking the brand's first major partnership with a global online retailer to expand its digital reach.
Q1 2025: LVMH’s Sephora acquires UK-based online beauty retailer Feelunique Sephora, owned by LVMH, completed the acquisition of Feelunique, a leading UK online beauty retailer, to strengthen its e-commerce presence in Europe.
Q1 2025: e.l.f. Beauty launches new virtual try-on technology for online shoppers e.l.f. Beauty introduced a virtual try-on tool on its website, allowing customers to digitally test makeup products before purchasing online.
Q2 2025: L'Oréal acquires digital beauty startup Modiface to boost online personalization L'Oréal acquired Modiface, a digital beauty technology company specializing in augmented reality and AI, to enhance its online personalization and virtual try-on capabilities.
Q2 2025: Function of Beauty secures $40 million in growth funding to expand online personalized haircare Function of Beauty, an online personalized haircare brand, raised $40 million in growth funding to accelerate its digital expansion and product innovation.

Future Outlook

Online Beauty and Personal Care Market Future Outlook

The Global Online Beauty and Personal Care Market is projected to grow at a 7.17% CAGR from 2024 to 2035, driven by digital transformation, personalized products, and sustainability trends.

New opportunities lie in:

Leverage AI for personalized skincare recommendations to enhance customer engagement.
Develop eco-friendly packaging solutions to attract environmentally conscious consumers.
Expand subscription-based models for beauty products to ensure customer loyalty and recurring revenue.

By 2035, the market is expected to be robust, reflecting evolving consumer preferences and technological advancements.

Market Segmentation

Online Beauty and Personal Care Market Regional Outlook

North America
Europe
South America
Asia Pacific
Middle East and Africa

Online Beauty and Personal Care Market Age Group Outlook

Millennials (25-40 years)
Gen Z (18-24 years)
Generation X (41-56 years)
Baby Boomers (57-75 years)

Online Beauty and Personal Care Market Product Format Outlook

Liquid
Powder
Cream
Gel
Serum

Online Beauty and Personal Care Market Product Category Outlook

Skincare
Haircare
Makeup
Fragrance
Bath and Body

Online Beauty and Personal Care Market Natural and Organic Outlook

Online Beauty and Personal Care Market Distribution Channel Outlook

Online Marketplaces
E-commerce Retailers
Department Stores
Drugstores
Specialty Retailers

Report Scope

Report Attribute/Metric	Details
Market Size 2022	340.94(USD Billion)
Market Size 2023	364.95(USD Billion)
Market Size 2032	673.0(USD Billion)
Compound Annual Growth Rate (CAGR)	7.04% (2024 - 2032)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2023
Market Forecast Period	2024 - 2032
Historical Data	2019 - 2023
Market Forecast Units	USD Billion
Key Companies Profiled	Unilever, Johnson Johnson, Henkel, Coty, Beiersdorf, Procter Gamble, Shiseido, Amway, Natura Co, Kao Corporation, The Estée Lauder Companies, L'Oréal, Revlon, Avon Products, Amazon.com
Segments Covered	Product Category, Distribution Channel, Age Group, Product Format, Natural and Organic, Regional
Key Market Opportunities	1 Expanding ecommerce platforms2 Growing demand for personalized beauty products3 Rising popularity of social media marketing4 Increasing adoption of artificial intelligence
Key Market Dynamics	Ecommerce expansion, personalization of natural and organic product demand, rising male grooming, and growing social media influence
Countries Covered	North America, Europe, APAC, South America, MEA

FAQs

What is the expected market size of the Online Beauty and Personal Care Market in 2023?

The Online Beauty and Personal Care Market is projected to reach USD 364.95 billion in 2023.

What is the expected growth rate of the Online Beauty and Personal Care Market from 2024 to 2032?

The Online Beauty and Personal Care Market is expected to grow at a CAGR of 7.04% from 2024 to 2032.

Which region is expected to hold the largest share of the Online Beauty and Personal Care Market in 2023?

North America is expected to hold the largest share of the Online Beauty and Personal Care Market in 2023.

Which application segment is expected to account for the largest share of the Online Beauty and Personal Care Market in 2023?

Skincare is expected to account for the largest share of the Online Beauty and Personal Care Market in 2023.

Who are some of the key competitors in the Online Beauty and Personal Care Market?

Some of the key competitors in the Online Beauty and Personal Care Market include Amazon, Alibaba, L'Oréal, Unilever, and Procter Gamble.

What are some of the factors driving the growth of the Online Beauty and Personal Care Market?

Some of the factors driving the growth of the Online Beauty and Personal Care Market include the increasing popularity of e-commerce, the rising disposable income of consumers, and the growing awareness of personal care and beauty products.

What are some of the challenges facing the Online Beauty and Personal Care Market?

Some of the challenges facing the Online Beauty and Personal Care Market include the high cost of shipping and logistics, the lack of trust in online retailers, and the counterfeiting of products.

What are some of the opportunities for the Online Beauty and Personal Care Market?

Some of the opportunities for the Online Beauty and Personal Care Market include the expansion of e-commerce into new markets, the development of new technologies, and the growing demand for personalized products.

What are some of the trends in the Online Beauty and Personal Care Market?

Some of the trends in the Online Beauty and Personal Care Market include the increasing popularity of natural and organic products, the growing demand for gender-neutral products, and the rise of social media influencers.

What is the expected market size of the Online Beauty and Personal Care Market in 2032?

The Online Beauty and Personal Care Market is projected to reach USD 673.0 billion by 2032.

Online Beauty and Personal Care Market Research Report - Forecast Till 2032 Infographic

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