Automation as a Service Market Analysis

Increasing in adoption of automation as a service across the business boost the market growth

A significant market driver for automation as a service is driving the market CAGR for automation services across industries. Through automation, a business's sales and marketing are more effective. Additionally, customers are offered effective goods and services. In many organisations, automation can simplify a very difficult task. Numerous businesses focus on challenging but unimportant tasks. It diverts time away from more crucial tasks to organise. The market for automation as a service, however, promotes work optimisation. Automation simplifies complex tasks so that the focus can be shifted to more important objectives.

The entire organisation benefits from HR automation. Large-scale businesses are increasingly in need of this service. Early adopters of this technology include the telecom, IT, br si, and hr sectors. These markets are moving towards profitability as a result of automation. Therefore fueling the market's revenue for automation as a service.

The Global Automation as a Service Market Industry is poised for substantial growth, with projections indicating a market value of 16.5 USD Billion by 2035. The anticipated compound annual growth rate of 20.74% from 2025 to 2035 highlights the increasing adoption of automation technologies across various sectors. This growth is driven by factors such as the need for operational efficiency, technological advancements, and the growing reliance on cloud computing. As organizations continue to embrace automation, the market is likely to expand significantly, reflecting the transformative impact of automation on business operations.

Technological advancements play a pivotal role in propelling the Global Automation as a Service Market Industry forward. Innovations in artificial intelligence, machine learning, and robotics are transforming traditional business processes. These technologies facilitate the development of sophisticated automation solutions that can adapt to complex environments. For example, AI-driven automation tools can analyze vast datasets to optimize decision-making. As the market evolves, it is projected to reach 16.5 USD Billion by 2035, reflecting the increasing integration of advanced technologies in automation services.

The proliferation of cloud computing significantly influences the Global Automation as a Service Market Industry. Cloud-based automation solutions offer scalability, flexibility, and cost-effectiveness, making them attractive to businesses of all sizes. Organizations can deploy automation tools without substantial upfront investments, thus lowering barriers to entry. This trend is evident as more companies migrate to cloud platforms, enabling seamless integration of automation services. The anticipated compound annual growth rate of 20.74% from 2025 to 2035 underscores the increasing reliance on cloud-based automation solutions.

Enhancing customer experience emerges as a critical driver within the Global Automation as a Service Market Industry. Businesses are increasingly utilizing automation to personalize interactions and streamline service delivery. For instance, chatbots and automated customer service solutions enable companies to respond to inquiries promptly, improving customer satisfaction. This focus on customer-centric automation is likely to attract investments, as organizations recognize the competitive advantage of superior service. The market's growth trajectory suggests that businesses will continue to prioritize automation as a means to elevate customer engagement.

Regulatory compliance and risk management are vital considerations influencing the Global Automation as a Service Market Industry. Organizations face increasing pressure to adhere to stringent regulations, necessitating automated solutions to ensure compliance. Automation tools can monitor processes and generate reports, thereby reducing the risk of non-compliance. This trend is particularly relevant in sectors such as finance and healthcare, where regulatory requirements are stringent. As businesses seek to mitigate risks and enhance compliance, the demand for automation services is expected to rise, further driving market growth.

The Global Automation as a Service Market Industry experiences heightened demand for operational efficiency as organizations strive to streamline processes and reduce costs. Automation solutions enable businesses to optimize workflows, thereby enhancing productivity. For instance, companies leveraging automation report up to a 30% reduction in operational costs. As of 2024, the market is valued at approximately 2.07 USD Billion, indicating a robust interest in automation technologies. This trend is likely to continue as firms recognize the potential of automation to drive efficiency and profitability.

By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America is expected to have the largest share of the Automation as a service market. Because of the involvement of top IT firms and the fact that the majority of the major industry vendors are headquartered in the United States, the region is one of the market's major invaders and contributors. Furthermore, the market is being aided by increased enterprise adoption of automation and cloud technology, as well as government initiatives to build smart cities in the region.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure2: AUTOMATION AS A SERVICE MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe’s automation as a service market accounts for the second-largest market share due to technological advancements and widespread adoption of automation technology in various industries. Further, the German automation as a service market held the largest market share, and the UK automation as a service market was the fastest-growing market in the European region

The Asia-Pacific Automation as a Service Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to increasing demand for automation solutions and services across multiple industry verticals such as BFSI, IT & telecom, and healthcare, among others. Moreover, China’s automation as a service market held the largest market share, and the Indian automation as a service market was the fastest-growing market in the Asia-Pacific region.

Leading market players are extensively spending in R&D to extend their product lines, which will help the automation as a service market grow even more. Market participants are also engaging in a number of strategic initiatives to grow their worldwide presence, with significant market developments including new product launches, contractual agreements, mergers and acquisitions, increased investments, and cooperation with other organizations. Automation as a service industry must deliver cost-effective products in order to grow and thrive in a more competitive and increasing market climate.

One of the primary business strategies utilized by manufacturers in the automation as a service industry to benefit customers and expand the market sector is local manufacturing to reduce operating costs. Some of the biggest benefits to medicine in recent years have come from the automation as a service industry.

Major players in the automation as a service market, such as HCL Technologies Limited (India), Hewlett Packard Enterprise Development LP (US), KOFAX INC. (US), NICE Ltd. (Israel), Pegasystems Inc. (US), Accenture. (Ireland), WorkFusion, Inc. (US), Kryon Systems (US), and others, are making investments in their research and development activities in an effort to boost market demand.

Truist Financial Corporation is a Charlotte, North Carolina-based bank holding corporation. In December 2019, the firm was founded by the merging of BB&T (Branch Banking and Trust Corporation) with SunTrust Banks. Its bank has 2,781 locations in 15 states and the District of Columbia, and it provides consumer and commercial banking, securities brokerage, asset management, mortgage, and insurance products and services.

In August 2022, Truist Corporation has expanded its digital investment offerings with Truist Invest, a Robo advisor, and Truist Invest Pro, a hybrid investing solution with automatic planning and an objective environment, as well as the option for advisor-driven recommendations to businesses in finance, healthcare, sports, and other industries.

Automation Anywhere is a software firm based in the United States that creates robotic process automation (RPA) software. The company was founded in 2003 and is headquartered in San Jose, California. Mihir Shukla, Neeti Mehta Shukla, Ankur Kothari, and Rushabh Parmani started Automation Anywhere as Tethys Solutions, LLC in San Jose. In 2010, the company changed its name to Automation Anywhere, Inc. As of early 2021, the corporation had over 2,800 client firms worldwide. Volkswagen, Whirlpool, and other companies were among the customers mentioned in 2020.

In March 2020, Automation Anywhere Inc., a pioneer in automation technology, has launched Bot Store, a plug-and-play technology marketplace that accelerates business process automation. With the help of recently introduced software robots, businesses will be able to automate routine, high-volume tasks and run at a faster pace.