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    Americas Insomnia Market Size

    ID: MRFR/Pharma/0126-HCR
    50 Pages
    Rahul Gotadki
    October 2025

    Americas Insomnia Market Research Report, by types of therapy (Pharmacological therapy and Non Pharmacological therapy), by drug formulation (Capsules, Tablet and others), by type of disease (poor quality of sleep, sleep maintenance and others)- Forecast till 2035

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    Americas Insomnia Market Infographic
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    Americas Insomnia Size

    Americas Insomnia Market Growth Projections and Opportunities

    The Americas Insomnia market is significantly influenced by the prevalence and incidence rates of insomnia in the region. Insomnia, characterized by difficulty falling or staying asleep, is a common sleep disorder affecting a substantial portion of the population. The varying rates of insomnia contribute to the market's size and growth potential. Lifestyle conducts and the stress impact the quantity and magnitude of sleepless nights in the Americas. With modern-day habits, people usually experience high levels of stress, having irregular sleep-sleep patterns, and increased screen time which all work together in the developing as well as escalating of insomnia. The market adjusts to consumers' behavior and innovative lifestyles, considering the implications they have on sleep quality. Raise in public cognizance of sleep disorders, including insomnia, and the essence of obtaining medical assistance towards solving sleep-related afflictions, are the key driving power to this market. With a growing awareness of and anticipated subsequent solutions to sleep problems, the need for diagnostic tools, therapies, and medications will expand, which in turn will push the market for insomnia to grow. The continuous upgradation of sleep trackers and diagnostics technologies provides the basis for the transformation in the sleep industry. Wearable devices, portable homegoing spirometers and dynamic health platforms present people with the tools that allow them to record habits of sleep and tackle related problems when needed. The fact that the use of technology in the managing of insomnia has an impact on the market range is indisputable. The reputations of drug industries in the market of insomnia are dependent on the effectiveness of the drugs. Sleep aids being either prescribed by physicians or bought over the counter are the most common escape discussed by people experiencing sleep deprivation. Not only that but the patient group does change in response to the expansion of medicine offers which were various and tailored to insomnia subtypes. As non-pharmacological techniques such as CBT-I are becoming more prominent, the market of the said modalities is gradually expanding to include these kinds of approaches. The emphasis on behavior type interventions and lifestyle style modifications for developing insomnia adheres to the increasing inclination of non-drug choices. The market encompasses the demand for approaches that account for the treatment of insomnia in a comprehensive and all-encompassing manner. The market addresses the necessity of multi-faceted therapies, holistic treatment mechanisms that account for comprehensive strategies, and the treatment of sleeplessness. Stringent regulatory standards and the approval process for sleep medications contribute to market dynamics. The regulatory environment shapes the availability and marketing of insomnia medications, influencing manufacturers' strategies and market entry. Compliance with regulatory standards is paramount for product success in the insomnia market. Public health initiatives aimed at promoting better sleep hygiene and educating the public about the consequences of untreated insomnia contribute to market factors. Increased awareness through educational campaigns influences individuals to seek timely intervention, impacting the overall market landscape for insomnia management.

    Americas Insomnia Market Size Graph

    Market Summary

    The United States insomnia market is projected to grow from 2.43 USD billion in 2024 to 4.12 USD billion by 2035.

    Key Market Trends & Highlights

    Americas Insomnia Key Trends and Highlights

    • The insomnia market in the United States is expected to experience a compound annual growth rate of 5.34 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 4.31 USD billion, indicating robust growth potential.
    • in 2024, the market is valued at 2.43 USD billion, reflecting the current demand for insomnia solutions.
    • Growing adoption of innovative sleep therapies due to increasing awareness of mental health is a major market driver.

    Market Size & Forecast

    2024 Market Size 2.43 (USD Billion)
    2035 Market Size 4.12 (USD Billion)
    CAGR (2025-2035) 4.92%
    Largest Regional Market Share in 2024 latin_america)

    Major Players

    Eisai, Co. (Japan), Pfizer, Inc. (US), Merck & Co Inc (US), Sanofi (France), Takeda Pharmaceutical Company (Japan), Meda Consumer Healthcare Inc (US), Pernix Therapeutics (US), Purdue Pharma L.P. (US), Consumer Healthcare Inc. (Canada), Dainippon Sumitomo (Japan), ECR Pharmaceuticals (US), Flynn Pharma (UK), Johnson & Johnson (US), Astellas (UK), Biocodex S A (France), Neurim (Switzerland), SkyePharma (UK), Vanda Pharmaceuticals Inc. (US)

    Market Trends

    Americas Insomnia Market Market Drivers

    Market Segment Insights

    Regional Insights

    Key Companies in the Americas Insomnia Market market include

    Industry Developments

    Market Segmentation

    Report Scope

    Attribute/Metric Details
    Market Size 2024 USD 2.43 billion
    Market Size 2035 4.12 (Value (USD Billion))
    Compound Annual Growth Rate (CAGR) 4.92% (2025 - 2035)
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019- 2021
    Market Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Growth Factors, Market Competitive Landscape, and Trends
    Segments Covered Types Of Therapy, Drug Formulation, Type Of Diseases Condition and Region
    Geographies Covered North America
    Countries Covered U.S, Canada
    Key Companies Profiled Eisai, Co. (Japan), Pfizer, Inc. (US), Merck & Co Inc (US), Sanofi (France), Takeda Pharmaceutical Company (Japan),  Meda Consumer Healthcare Inc (US), Pernix Therapeutics (US), Purdue Pharma L.P. (US), Consumer Healthcare Inc. (Canada), Dainippon Sumitomo (Japan), ECR Pharmaceuticals (US), Flynn Pharma (UK), Johnson & Johnson (US),  Astellas (UK), Biocodex S A (France), Neurim (Switzerland), SkyePharma (UK), and Vanda Pharmaceuticals Inc. (US). 
    Key Market Opportunities Increasing awareness of sleep disorders, and changing lifestyle patterns
    Key Market Dynamics Increasing prevalence of insomnia among the population
    Market Size 2025 2.55 (Value (USD Billion))

    Market Highlights

    Author

    Rahul Gotadki
    Assistant Manager

    She holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    Latest Comments

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    This is a great article! Really helped me understand the topic better.

    Posted on July 23, 2025, 10:15 AM
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    Thanks for sharing this. I’ve bookmarked it for later reference.

    Posted on July 22, 2025, 7:45 PM

    FAQs

    1. Table of Contents
    2. 1    INTRODUCTION    
      1.     DEFINITION    
      2.     SCOPE OF STUDY    
        1.     RESEARCH OBJECTIVE    
        2.     ASSUMPTIONS & LIMITATIONS    
      3.     MARKET STRUCTURE:    
    3. 2    Research Methodology    
      1.     RESEARCH PROCESS:    
      2.     PRIMARY RESEARCH    
      3.     SECONDARY RESEARCH:    
    4. 3    MARKET DYNAMICS    
      1.     DRIVERS    
      2.     RESTRAINTS        
      3.     OPPORTUNITIES    
      4.     MACROECONOMIC INDICATORS    
    5. 4    MARKET FACTOR ANALYSIS    
      1.     PORTERS FIVE FORCES MODEL    
      2.     BARGAINING POWER OF SUPPLIERS    
      3.     BARGAINING POWER OF BUYERS    
      4.     THREAT OF NEW ENTRANTS    
      5.     THREAT OF SUBSTITUTES    
      6.     INTENSITY OF RIVALRY    
    6.     AMERICAS INSOMNIA MARKET, BY TYPES OF THERAPY 
      1.     PHARMACOLOGICAL THERAPY 
        1.     BENZODIAZEPINES
        2.     NON-BENZODIAZEPINES
        3.     MELATONIN RECEPTOR AGONISTS 
        4.     OTHER
      2.     NON PHARMACOLOGICAL THERAPY 
        1.     RELAXATION THERAPY
        2.     COGNITIVE BEHAVIORAL THERAPY
        3.     SLEEP HYGIENE EDUCATION
        4.     STIMULUS CONTRO
        5.     PARADOXICAL INTENTION 
        6.     OTHER
    7.     AMERICAS INSOMNIA MARKET, BY DRUG FORMULATION 
      1.     CAPSULES
      2.     TABLET 
      3.     OTHERS.
    8.     AMERICAS INSOMNIA MARKET, BY TYPES OF DISEASE
      1.     POOR QUALITY OF SLEEP
      2.     SLEEP MAINTENANCE 
      3.     OTHER.
    9.     AMERICAS INSOMNIA MARKET, BY REGION
      1.     INTRODUCTION
      2.     NORTH AMERICA
        1.     US
        2.     Canada
        3.     SOUTH AMERICA
    10.     Competitive Landscape    
      1.     MAJOR STRATEGIES ADOPTED BY MARKET PLAYERS    
        1.     STRATEGIC PARTNERSHIP    
        2.     MERGER & ACQUISITION    
    11. 10    COMPANY PROFILE    
      1.     EISAI, CO.
        1.     OVERVIEW    
        2.     PRODUCT OVERVIEW    
        3.     FINANCIALS    
        4.     KEY DEVELOPMENTS    
      2.     MERCK & CO INC
        1.     OVERVIEW    
        2.     PRODUCT OVERVIEW    
        3.     FINANCIALS    
        4.     KEY DEVELOPMENTS    
      3.     SANOFI
        1.     OVERVIEW
        2.     PRODUCT OVERVIEW    
        3.     FINANCIALS
        4.     STRATEGY    
        5.     KEY DEVELOPMENT    
      4.     TAKEDA PHARMACEUTICAL COMPANY
        1.     OVERVIEW
        2.     PRODUCT OVERVIEW
        3.     FINANCIALS
        4.     KEY DEVELOPMENTS    
      5.     PFIZER, INC.
        1.     OVERVIEW
        2.     PRODUCT OVERVIEW    
        3.     FINANCIALS    
        4.     KEY DEVELOPMENTS    
      6.     OTHERS

    Americas Insomnia Market Segmentation

    Market Segmentation Overview

    • Detailed segmentation data will be available in the full report
    • Comprehensive analysis by multiple parameters
    • Regional and country-level breakdowns
    • Market size forecasts by segment
    Infographic

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