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Wooden Floor Market Share

ID: MRFR//5355-HCR | 188 Pages | Author: Varsha More| May 2024

Firms may offer exceptional features or design aspects to differentiate their hardwood floors from those of competitors. Researching on innovative designs, sustainable materials or installation procedures can attract buyers seeking eco-friendly products with distinct styles different from what’s available on supermarket shelves.

Moreover another important one is pricing strategy . Companies choose cheap cost provider business model who offers good quality. It serves best price sensitive customers who value quality above all costs but still need to spend less for actual product itself. On the other hand premium pricing strategies are used in such situations when the customers associate high prices with better quality, more craftsmanship or distinctive designs.

To position their wooden floor market share, it is important that these firms segment their market. The companies may direct their efforts towards particular demographic groups which have specific tastes and preferences for premium timber floors with bespoke designs meant for wealthy individuals’ homes while others may go mainstream by providing affordable yet durable products to meet as many people as possible.

Location is crucial for the Wooden Floor Market. Companies adapt their products to suit regional tastes and trends. Knowing local preferences, climate, and culture will enable businesses meet different market demands. This ensures that there is a global appeal of hardwood flooring with a view of increasing market share.

Sustainability has emerged as one of the major determinants of market share in recent times. Such companies employ resources from sustainable sources and use energy efficient techniques in production as they respond to consumer’s environmental consciousness. By targeting green customers, firms can heighten their brand image and increase their market shares.

Wooden Floor Market companies can also raise their market shares through associations and strategic partnerships. Partnerships with interior designers or architects or real estate developers may enhance market shares for enterprises. These collusions assist in enhancing brand recognition which positions hardwood flooring products as integral parts of bigger design and construction projects.

Adapting to changes occurring in the wood floor industry such as advancements in technology are vital in retaining market share. The wooden floor industry is transitioning towards smart connected solutions. Having temperature sensors, interactive lighting and home smart networking gives firms an upper hand when it comes to enticing trendy gadget-loving clients who are interested in modern comfortable living spaces.

To gain a foothold in the dynamic competitive wooden floor industry, companies should employ several techniques besides others; product differentiation; pricing strategies; collaborations; sustainability initiatives; technological advancements; geographical targeting; segmentation, etc., which will enable them navigate complexities of these markets, attract diverse consumer groups from various locations thus enhancing the share they have.

Low-maintenance wood-based things are preferred by most people all over the world. It saves on building maintenance costs. Since it requires low maintenance, wooden flooring is ideal hence promoting growth within this line of business.

People worldwide are renovating/rebuilding/restoring multiple structures currently because they want to improve them or create new ones respectively whereby many industrialized countries notably US have embarked on expensive infrastructure development/maintenance projects. Large quantities of these planks for the wood floor are required.

Global Wooden Floor Market Overview


Wooden Floor Market Size was valued at USD 31.5 billion in 2022. The wooden floor industry is projected to grow from USD 32.63 Billion in 2023 to USD 43.3 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.6% during the forecast period (2023 - 2032). The primary market drivers for the wooden floor industry include increased demand for eco-friendly and sustainable flooring options, rising desire for natural and beautiful flooring solutions, and expanding building and renovation activities in the residential and commercial sectors.


Wooden Floor Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Wooden Floor Market Trends




  • Supportive government policies promoting the utilization of wooden products in construction activities to drive market growth




Most construction materials, such as cement, gravel, steel, and plastic, remain in the environment for an extended period, increasing environmental stress. Several governments have encouraged using natural and easily decomposable products like wood in the construction of new buildings and rehabilitation activities to increase the sustainability of the construction sector. For example, Japan's Ministry of Agriculture, Forestry, & Fishery (MAFF) passed legislation encouraging using wood products in public building construction in 2019. Similarly, numerous governments offer incentives to encourage wood use in developing residential and commercial structures, thereby driving the wooden floor market CAGR.


Flooring is one such application where the use of wood is straightforward. With companies working to improve the quality of wood flooring, demand is likely to rise during the projection period. The population is rapidly increasing, creating a significant demand for housing facilities to house the people. When constructing or selecting a prebuilt home, the consumer pays close attention to the design and inside of the building to make their life easier. Flooring is a product that comes into prolonged touch with the human body. As a result, choosing a good flooring option is essential when designing the interiors of buildings.


Wood-based flooring not only meets the requirements for great impact and scratch resistance and adequate moisture handling, but it also has high durability and inertness to chemicals and spills. They also suit the market demand for natural visual and texture characteristics, making them an ideal flooring product. Moreover, as firms develop a variety of grades and designs of engineered wood floors to match the look and feel of diverse trees and other environmental items to attract new customers, it is predicted to provide an upward push for the expansion of the wooden floor market revenue.


Wooden Floor Market Segment Insights


Wooden Floor End User Insights


Based on end users, the wooden floor market segmentation includes residential and non-residential. The residential segment dominated the market, accounting for 68% of market revenue (21.4 billion). Wood and laminate floors are becoming more popular in residential settings owing to their aesthetically pleasing appearance. The market penetration of wood and laminate flooring is modest compared to traditional ceramic flooring; however, growing income levels and changing lifestyles are projected to promote growth in this sector. Rising investments in residential building development are expected to drive significant demand for the wooden floor market.


Figure 1:  Wooden Floor Market by End User, 2022 & 2032 (USD billion) Wooden Floor Market by End User, 2022 & 2032Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


The non-residential segment is expected to grow at the fastest CAGR in the wooden floor industry in the coming years. Wood and laminate flooring are appropriate for commercial settings due to their versatility and ease of installation. Retail stores, malls, hospitals, department stores, offices, studios, fitness centers, cafes and restaurants, and hotels are some of the commercial applications. Industrial applications often involve manufacturing or production settings, where wood and laminate flooring can last long and withstand significant foot traffic. Distribution centers, manufacturing factories, and industrial warehouses are examples of industrial contexts. The flooring in these environments must endure heavy loads, keep its color and appearance in harsh conditions, and resist abrasion.


Wooden Floor Type Insights


Based on type, the wooden floor market segmentation includes solid hardwood floor, engineered floor, bamboo floor, laminate floor, and others. The engineered floor category generated the most income (35%). Engineered wood is moisture-resistant, lighter, easier to install, and more durable than traditional types of wood flooring. Engineered wood is extensively employed as deck flooring due to its enhanced characteristics, dependability, abrasion resistance, and dimensional precision. Engineered wood, often known as composite wood, is a group of wooden items made by bonding wood-based panels like plywood and wood veneer using adhesives to make composite materials. They are designed to meet end users' or clients' highest design criteria and are tested to meet international and national standards. One of the benefits of engineered wood products is that they may be created to meet the needs and specifications of the end customer. Other factors driving the segment's growth include ease of maintenance and the uniqueness of the colorful style.


Wooden Floor Regional Insights


By Region, the report provides market insights into Europe, North America, Asia-Pacific, and the Rest of the World. The North American wooden floor market accounted for USD 14.42 billion in 2022 and will likely exhibit a significant CAGR growth in the study period. Rising demand for extremely durable and aesthetically superior flooring will likely fuel the growth. Besides, increased expenditure on rehabilitation and remodeling of ancient dwelling structures will likely substantially impact productivity growth in North America in the approaching period. The significant and ongoing expansion in high-end residential building structures in North America and an increasing preference for single-family dwelling structures are boosting demand for wood flooring in the region. Key competitors in North America also focus on obtaining optimal operational costs, improving product quality, maximizing manufacturing output, and acquiring minor companies to sustain competitiveness and drive the wooden floor market growth.


Also, the major countries studied in the market report are the U.S., German, Canada, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2:  WOODEN FLOOR MARKET SHARE BY REGION 2022 (%)WOODEN FLOOR MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


The European wooden floor market accounts for the second-largest market share. The cold and dry environment in the European region is very favorable for the application of engineered wood flooring in the construction of buildings, making it an important market for hardwood flooring producers. Companies are developing radiant-heat compatible parquet flooring, and wood is a natural insulator, allowing buildings to maintain energy efficiency. These elements are predicted to lead to the product's regional expansion. Further, the German wooden floor market held the largest market share, and the U.K. wooden floor market was the fastest-growing market in the European region.


The Asia Pacific Wooden Floor Market is expected to grow at the fastest CAGR from 2023 to 2032. China has always used wood in building construction and thus leads the market for these flooring materials in the region. Additionally, increased urbanization and rising consumer disposable income have boosted the region's market growth rate. Government incentives granted by Japan, China, and Australia to use local wood species as raw materials for flooring goods have also increased demand for these items in the Asia Pacific region. Moreover, the China wooden floor market held the largest market share, and the Indian wooden floor market was the fastest-growing market in the Asia-Pacific region.


Wooden Floor Key Market Players & Competitive Insights


Leading market players in the wooden floor market are actively investing in research and development to expand their product lines and capitalize on market opportunities. These key companies constantly engage in market developments such as new product launches, strategic partnerships, acquisitions, and collaborations with other industry players to gain a competitive advantage. In addition, market players in the wooden floor industry focus on offering customized and value-added solutions to meet customers' evolving needs.


Major players in the wooden floor market, such as Armstrong Floor Inc, Tarkett S.A., BOEN, Mohawk Industries Inc, Boral Limited, and others, are implementing local manufacturing and supply chain optimization strategies to reduce operational costs and improve the affordability of wooden flooring products. This allows them to offer competitive pricing, grow their customer base, and win market share in other countries. Wooden floor industry players are also committed to bringing innovative and sustainable wooden floor solutions to the market to meet the growing demand for eco-friendly and aesthetically pleasing flooring options. Major market players attempt to establish themselves as preferred alternatives among consumers, architects, and designers by consistently inventing and enhancing their services, propelling the wooden floor industry forward.


Mohawk Industries Inc is an American flooring company headquartered in Calhoun, Georgia. Mohawk manufactures floor coverings for residential and commercial purposes in North America and residential applications in Europe. Soft flooring products, hard flooring products, laminate flooring, sheet vinyl, luxury vinyl tile, ceramic and porcelain floor tiles, and porcelain, natural stone, and quartz countertops are all part of the company's product portfolio. The company also manufactures and sells insulation, panels, and mezzanine flooring in Europe. The corporation employs 43,000 individuals across Australia, Brazil, Europe, Canada, Malaysia, New Zealand, Mexico, Russia, and the United States. Mohawk Industries agreed to buy the Vitromex ceramic tile business from Grupo Industrial Saltillo (GIS) for about USD 293 million in cash in June 2022. The Vitromex operation is projected to enhance Mohawk's earnings.


Blanchon Group, headquartered in France, is a leader in wood coatings and surface treatments. The company specializes in high-quality, environmentally responsible, innovative solutions for protecting, improving, and maintaining wood surfaces. Interior and external wood flooring, furniture, joinery, decking, and sports flooring are among the products available from the company. Blanchon Group has a strong presence, with a distribution network spanning over 90 countries. Blanchon Group purchased RIGO in April 2022, a prominent firm specializing in designing and manufacturing wood finishing solutions and paints for heritage structures for professional customers. This acquisition was part of the Blanchon Group's plan to accelerate its expansion and position itself as a European leader in protecting, maintaining, renovating, and decorating indoor & outdoor wood surfaces, vinyl, and flooring.


Key Companies in the wooden floor market include



  • Armstrong Floor Inc (England)


  • Beaulieu International Group (Canada)

  • Berkshire Hathaway Company (U.S.)

  • Boral Limited (Australia)

  • Brumark (U.S.)

  • Khrs Holding AB (Sweden)

  • Mannington Mills Inc (U.S.)

  • Mohawk Industries Inc (U.S.)

  • Nature Home Holding Company Limited (Hong Kong)

  • Tarkett S.A. (France)


  • Greenlam Industries Limited (India)

  • BOEN (U.K.)

  • Lord Parquet (China)

  • First Asia Industrial Co. Ltd (China)


Wooden Floor Industry Developments


June 2021: LL Flooring has announced opening new stores in West Virginia, including Beckley and Hattiesburg. Customers can choose the perfect floor by visualizing how it will look by uploading photos of any area and selecting from hundreds of floor ideas at the new stores, with design centers with video capability. Besides, with this acquisition, the corporation currently has 416 locations nationally.


May 2021: Armstrong Flooring has introduced three new premium flooring collections: Biome, Terra, and Coalesce. All three collections are made in the United States and have a 2.5 mm structure with a 20-mil wear layer and Diamond 10 Technology for stain, scratch, and scuff resistance. As a result, this new launch will complement the company's existing product offering.


April 2021: The Kahrs Group introduced 'Kahrs Life,' a new form of wooden floor with qualities like vinyl floors. This new product has a thickness of 7 mm and is suitable for renovation because it fits many existing doors and thresholds better. In addition, it is quite durable and may be utilized in various settings, including conference rooms, businesses, hotel rooms, homes, and summer villas.


Wooden Floor Market Segmentation


Wooden Floor End User Outlook



  • Residential

  • Non-residential


Wooden Floor Type Outlook

  • Solid Hardwood Floor

  • Engineered Floor

  • Bamboo Floor

  • Laminate Floor

  • Others


Wooden Floor Regional Outlook

  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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