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Wood pulp Market Research Report Information By Type (Hardwood and Softwood) By End-use Industry (Packaging, Paper), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032


ID: MRFR/AGR/20091-HCR | 128 Pages | Author: Pradeep Nandi| July 2024

Global Wood pulp Market Overview


Wood pulp Market Size was valued at USD 141.5 Billion in 2022. The wood pulp market industry is projected to grow from USD 147.5 Billion in 2023 to USD 206.6 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.30% during the forecast period (2023 - 2032). Increasing demand for wood pulp from the paper industry, and rising consumer demand for tissue paper products are the key market drivers enhancing the market growth.


Wood pulp Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Wood pulp Market Trends



  • Sustainable sourcing practices is driving the market growth


The wood pulp market is witnessing a significant trend towards sustainable sourcing practices. Consumers and industries are increasingly demanding responsibly harvested and certified wood pulp products. Forest certification programs, such as FSC (Forest Stewardship Council), play a crucial role in ensuring that wood pulp is sourced from well-managed and environmentally sustainable forests. This trend is driven by a growing awareness of environmental conservation and a desire to support products with minimal impact on ecosystems. This factor drives the market CAGR.


Additionally, advancements in technology are reshaping the wood pulp market. Innovations in pulp production processes, such as the adoption of cleaner and more efficient methods, are becoming prevalent. This includes advancements in chemical pulping, mechanical pulping, and the utilization of alternative fibers. Improved technologies contribute to increased production efficiency, reduced environmental impact, and the development of novel wood pulp-based products, meeting the evolving needs of diverse industries.


The wood pulp market is experiencing a surge in the demand for recycled pulp. With a growing emphasis on circular economy practices, there is increased interest in utilizing recycled fibers for paper and packaging production. Recycled wood pulp helps in reducing the overall environmental footprint of the industry by minimizing the reliance on virgin fibers. This trend aligns with the broader goals of waste reduction, resource conservation, and a more sustainable approach to the production of wood pulp and paper products. For instance, November 2022: Nippon Paper Industries has increased the price of its packaging paper by 15% or more for shipments starting December 1st, 2022, in Japan. The company stated that this decision was made after its efforts to cut costs were not productive due to the high volatility in the market. Thus, driving the wood pulp market revenue.


Wood pulp Market Segment Insights


Wood pulp Type Insights


The wood pulp market segmentation, based on type includes Hardwood and Softwood. The dominating category for types is "Softwood." Softwood holds a dominant position in the market due to its widespread use in various industries, including paper and pulp production. Softwood pulp, derived from coniferous trees, such as pine and spruce, is favored for its long fibers and excellent strength properties. Conversely, the fastest-growing category is "Hardwood." Hardwood pulp, obtained from deciduous trees like eucalyptus and birch, is experiencing rapid growth driven by increased demand for specialty papers, tissue products, and certain packaging applications.


Wood pulp End-use Industry Insights


The wood pulp market segmentation, based on End-use Industry, includes Packaging, Paper. The dominating category for end-use industries is "Paper." The paper industry holds a dominant position due to the extensive use of wood pulp in paper manufacturing. Wood pulp serves as a primary raw material for producing various paper grades, including printing 


and writing paper, newsprint, and pWood pulp Market, by End-use Industry, 2022&2032ackaging paper. On the other hand, the fastest-growing category is "Packaging." The demand for wood pulp in the packaging industry is experiencing rapid growth driven by the global surge in e-commerce, increased focus on sustainable packaging solutions, and rising environmental concerns.


Figure1: Wood pulp Market, by End-use Industry, 2022&2032 (USD Billion)


Wood pulp Market, by End-use Industry, 2022&2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Wood pulp Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American wood pulp market area will dominate this market, owing to well-established pulp and paper industry, with a long history of wood processing and paper manufacturing will boost market growth in this region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure2: WOOD PULP MARKET SHARE BY REGION 2022 (USD Billion)


WOOD PULP MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe wood pulp market accounts for the second-largest market share due to the technologically advanced pulp and paper industry, with a strong emphasis on environmental sustainability. Further, the German wood pulp market held the largest market share, and the UK wood pulp market was the fastest growing market in the European region


The Asia-Pacific Wood pulp Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to robust economic development, urbanization, and a surge in population. Moreover, China’s wood pulp market held the largest market share, and the Indian wood pulp market was the fastest growing market in the Asia-Pacific region.


Wood pulp Key Market Players& Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the wood pulp market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, wood pulpindustry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the wood pulp industry to benefit clients and increase the market sector. In recent years, the wood pulp industry has offered some of the most significant advantages to medicine. Major players in the wood pulp market, including Oji Holdings Corporation, Nippon Paper, Sappi, International Paper., WestRock, .Metsä Group, Sonoco Products, Stora Enso., UPM-Kymmene Corporation., Svenska Cellulosa Aktiebolaget., and others, are attempting to increase market demand by investing in research and development operations.


Kimberly-Clark is a well-established company with a history dating back to the late 19th century. Headquartered in Dallas, Texas, the company has become a global leader in the production of various paper-based products. Kimberly-Clark's focus areas include personal care, consumer tissue, and professional products. The company's renowned brands include Kleenex, Scott, Huggies, Kotex, and many others, making it a household name worldwide. In March 2019, Kimberly-Clark invested USD 120 million in Oklahoma Paper Mill to enhance the production of folded tissues and bath tissues. The business expects to achieve a strong market position in North America as a result of this growth.


Georgia-Pacific, headquartered in Atlanta, Georgia, is one of the world's leading manufacturers and distributors of tissue, pulp, paper, packaging, building products, and related chemicals. The company has a long history, dating back to its founding in 1927, and it has evolved into a prominent player in the forest products industry. Georgia-Pacific is a significant producer of pulp and paper products, including containerboard, corrugated packaging, office papers, and specialty papers. The company manufactures a variety of building materials, such as lumber, plywood, gypsum, and engineered wood products used in construction. In April 2019, Georgia-Pacific Corporation began a USD 120 million investment at the Naheola Mill to streamline their bath tissue product assortment. In addition, the firm has invested in new production equipment and storage facilities.


Key Companies in the wood pulp market include



  • Oji Holdings Corporation

  • Nippon Paper

  • Sappi

  • International Paper

  • WestRock

  • Metsä Group

  • Sonoco Products

  • Stora Enso.

  • UPM-Kymmene Corporation.

  • Svenska Cellulosa Aktiebolaget


Wood pulp Industry Developments


December 2022: The Indian Institute of Technology (IIT) Roorkee, in association with Shah Paper Mills Limited, launched a new project to develop the advanced packaging research laboratory and skill development program at the Department of Paper Technology, Saharanpur Campus. The institute has been fostering collaboration with paper industries from India, focusing on providing cutting-edge innovation research and skill development globally.


April 2022: According to the Investment Information and Credit Rating Agency of India Limited (ICRA), the paper industry in India is going through a paradigm shift from a demand perspective.


Wood pulp Market Segmentation


Wood pulp Type Outlook



  • Hardwood

  • Softwood


Wood pulp End-use Industry Outlook



  • Packaging

  • Paper


Wood pulp Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Attribute/Metric Details
Market Size2022 USD 141.5 Billion
Market Size 2023 USD 147.5 Billion
Market Size2032 USD 206.6 Billion
Compound Annual Growth Rate (CAGR) 4.30% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Type, End-use Industry, and Region
Geographies Covered North America, Europe, AsiaPacific, and the Rest of the World
Countries Covered The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Oji Holdings Corporation, Nippon Paper, Sappi, International Paper., WestRock, .Metsä Group, Sonoco Products, Stora Enso., UPM-Kymmene Corporation., Svenska Cellulosa Aktiebolaget.
Key Market Opportunities ·       Obesity in children, healthier and more balanced diets
Key Market Dynamics ·       Increase in health difficulties and worries, leading in costly operations


Frequently Asked Questions (FAQ) :

The wood pulp market size was valued at USD 141.5 Billion in 2022.

The global market is projected to grow at a CAGR of 4.30% during the forecast period, 2023-2032.

North America had the largest share in the global market

The key players in the market are Oji Holdings Corporation, Nippon Paper, Sappi, International Paper., WestRock, .Metsä Group, Sonoco Products, Stora Enso., UPM-Kymmene Corporation., Svenska Cellulosa Aktiebolaget.

The Softwood category dominated the market in 2022.

The Paper based had the largest share in the global market.

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