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Womens Health Devices Market

ID: MRFR/HC/9744-HCR
128 Pages
Rahul Gotadki
October 2025

Women’s Health Devices Market Research Report: Size, Share, Trend Analysis By Applications (General Health and wellness, Cancers and Other Chronic Diseases, Reproductive Health, Pregnancy and Nursing Care, Pelvic and Uterine Healthcare, and Others), By End-user (Hospitals and Clinics, Home Healthcare, and Others), And By Region (North America, Europe, Asia-Pacific, And Rest of The World) - Growth Outlook & Industry Forecast 2025 To 2035

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Womens Health Devices Market Summary

As per MRFR analysis, the Womens Health Devices Market was estimated at 63.03 USD Billion in 2024. The Womens Health Devices industry is projected to grow from 68.26 USD Billion in 2025 to 151.55 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 8.3 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Womens Health Devices Market is experiencing a transformative shift towards personalized and preventive care solutions.

  • The market is witnessing a surge in personalized health solutions, catering to individual needs and preferences.
  • Integration of telehealth services is becoming increasingly prevalent, enhancing accessibility and convenience for women.
  • Fertility monitoring devices remain the largest segment, while menstrual health solutions are rapidly gaining traction as the fastest-growing category.
  • Technological advancements and rising awareness of women's health issues are driving market growth, particularly in North America and Asia-Pacific.

Market Size & Forecast

2024 Market Size 63.03 (USD Billion)
2035 Market Size 151.55 (USD Billion)
CAGR (2025 - 2035) 8.3%

Major Players

Abbott Laboratories (US), Bayer AG (DE), Medtronic (US), Hologic Inc. (US), Philips Healthcare (NL), GE Healthcare (US), Johnson & Johnson (US), Stryker Corporation (US), Siemens Healthineers (DE)

Womens Health Devices Market Trends

The Womens Health Devices Market is currently experiencing a transformative phase, characterized by a growing emphasis on personalized healthcare solutions. This shift is largely driven by advancements in technology, which enable the development of innovative devices tailored to meet the unique needs of women. As awareness regarding women's health issues continues to rise, there is an increasing demand for devices that not only address reproductive health but also encompass broader aspects such as mental well-being and chronic disease management. Furthermore, the integration of telehealth services is reshaping how women access healthcare, allowing for more convenient and timely interventions. In addition to technological advancements, the Womens Health Devices Market is influenced by changing societal attitudes towards women's health. There is a notable movement towards destigmatizing discussions around women's health issues, which encourages more women to seek out and utilize health devices. This cultural shift, combined with a growing focus on preventive care, suggests that the market will continue to expand as more women prioritize their health. As the landscape evolves, stakeholders must remain attuned to emerging trends and consumer preferences to effectively navigate this dynamic market environment.

Personalized Health Solutions

The Womens Health Devices Market is increasingly leaning towards personalized health solutions. This trend reflects a broader understanding that women's health needs are diverse and require tailored approaches. Devices that offer customization based on individual health profiles are gaining traction, allowing for more effective management of health conditions.

Integration of Telehealth

The integration of telehealth into the Womens Health Devices Market is reshaping how women engage with healthcare services. This trend facilitates remote monitoring and consultations, making healthcare more accessible. As telehealth continues to evolve, it is likely to enhance the overall user experience and improve health outcomes.

Focus on Preventive Care

There is a growing emphasis on preventive care within the Womens Health Devices Market. This trend indicates a shift from reactive to proactive health management, encouraging women to utilize devices that monitor health indicators and promote early intervention. Such a focus may lead to improved long-term health outcomes.

Womens Health Devices Market Drivers

Rising Awareness of Women's Health Issues

The increasing awareness surrounding women's health issues is a notable driver in the Global Women’s Health Devices Market Industry. As educational initiatives and health campaigns proliferate, women are becoming more informed about their health needs, leading to a higher demand for specialized health devices. This trend is reflected in the market's projected growth, with an estimated value of 63.0 USD Billion in 2024. The emphasis on preventive care and early diagnosis is likely to further stimulate the adoption of devices such as fertility monitors and menstrual health trackers, thereby enhancing overall health outcomes for women globally.

Market Segment Insights

By Application: Fertility Monitoring (Largest) vs. Menstrual Health (Fastest-Growing)

In the Womens Health Devices Market, the application segment comprises various critical areas such as Fertility Monitoring, Menstrual Health, Pregnancy Care, Menopause Management, and Sexual Health. Among these, Fertility Monitoring holds the largest share of the market, reflecting the increasing awareness and demand for reproductive health solutions. Meanwhile, Menstrual Health is emerging rapidly, driven by a growing societal focus on related health issues and product innovation.

Fertility Monitoring (Dominant) vs. Menstrual Health (Emerging)

Fertility Monitoring is currently the dominant application in the Womens Health Devices Market, primarily due to heightened awareness surrounding reproductive health and the advent of technologically advanced devices. Products focusing on ovulation tracking and fertility analysis are witnessing exponential interest, particularly among women of childbearing age. On the other hand, Menstrual Health stands out as an emerging application segment. With increasing empowerment and open discussions about menstrual health, products that offer solutions such as menstrual cups, tracking apps, and sanitary products are gaining popularity. Both segments underscore the evolving landscape of women's health, emphasizing the importance of addressing specific health needs with tailored solutions.

By Device Type: Wearable Devices (Largest) vs. Diagnostic Devices (Fastest-Growing)

The Women's Health Devices Market is characterized by a diverse range of device types, with wearable devices commanding a significant share due to their popularity and user-friendly features. These devices enable women to track their health metrics conveniently and in real-time, enhancing overall health management. Diagnostic devices, on the other hand, are seeing rapid growth as awareness of women's health issues and the importance of early diagnosis increases, making them an integral part of personal healthcare.

Wearable Devices (Dominant) vs. Diagnostic Devices (Emerging)

Wearable devices have established themselves as a dominant player in the Women's Health Devices Market by providing convenience and real-time health monitoring features. They empower women by allowing them to track their fitness levels, menstrual cycles, and overall well-being effortlessly. Conversely, diagnostic devices are emerging significantly, driven by technological advancements that enhance accuracy and ease of use. These devices are essential for early detection and monitoring of various health conditions, catering to the growing demand for personalized healthcare solutions. The interplay between these segments illustrates a dynamic market landscape where innovation and consumer needs shape the future.

By End User: Individuals (Largest) vs. Healthcare Providers (Fastest-Growing)

In the Women's Health Devices Market, the distribution of market share among end users showcases a significant presence of Individuals, who form the largest segment. Following Individuals are Healthcare Providers, which, owing to the increasing emphasis on personalized care and preventive health measures, are becoming a critical factor in market dynamics. Other notable segments include Clinics and Hospitals, which play substantial roles but are comparatively smaller than Individuals and Healthcare Providers. As growth trends indicate, Healthcare Providers are witnessing the fastest growth, driven by advancements in technology, the increasing prevalence of women's health issues, and a greater focus on specific healthcare needs. This evolution has led to improved accessibility and affordability of devices, enticing more healthcare professionals to adopt these technologies. Additionally, research institutions are contributing to this growth via innovation and development of newer device solutions tailored to women's health.

Individuals (Dominant) vs. Healthcare Providers (Emerging)

Individuals represent the dominant segment in the Women's Health Devices Market due to direct consumer engagement and personal health awareness. This segment encompasses women actively seeking health monitoring and care tools for a range of issues from reproductive health to chronic conditions. Their increasing adoption of home-based devices, such as wearables and personal diagnostic tools, highlights a shift towards self-managed health solutions. Conversely, Healthcare Providers emerge as a significant and fast-growing segment due to their pivotal role in delivering comprehensive care. They leverage advanced devices to ensure accurate diagnostics and effective treatments tailored to women's health needs. As they integrate technology into practice, they foster an ecosystem that encourages innovation and responsiveness to emerging health trends.

Get more detailed insights about Womens Health Devices Market

Regional Insights

North America : Market Leader in Innovation

North America is poised to maintain its leadership in the Women's Health Devices Market, holding a significant market share of 32.0% as of 2024. The region's growth is driven by increasing awareness of women's health issues, technological advancements, and supportive regulatory frameworks. The demand for innovative devices, such as diagnostic tools and treatment solutions, is on the rise, fueled by a growing emphasis on preventive healthcare and personalized medicine. The competitive landscape in North America is robust, featuring key players like Abbott Laboratories, Medtronic, and Hologic Inc. These companies are at the forefront of developing cutting-edge technologies that cater to women's health needs. The U.S. remains the largest market, supported by a strong healthcare infrastructure and significant investments in research and development. The presence of major corporations ensures a continuous flow of innovation and improved healthcare outcomes for women.

Europe : Emerging Regulatory Frameworks

Europe's Women's Health Devices Market is projected to grow significantly, currently valued at 18.0%. The region benefits from evolving regulatory frameworks that promote innovation and ensure safety in women's health technologies. Increased government initiatives aimed at improving women's health services and rising awareness about health issues are key drivers of market growth. The demand for advanced diagnostic and therapeutic devices is expected to rise as healthcare policies increasingly focus on women's health. Leading countries in this region include Germany, France, and the UK, where major players like Bayer AG and Siemens Healthineers are actively engaged in the market. The competitive landscape is characterized by a mix of established companies and emerging startups, fostering innovation. The European market is also witnessing collaborations between public and private sectors to enhance healthcare delivery, ensuring that women's health needs are adequately addressed.

Asia-Pacific : Rapidly Growing Market Potential

The Asia-Pacific region is witnessing a burgeoning Women's Health Devices Market, currently valued at 10.0%. Factors such as increasing healthcare expenditure, rising awareness of women's health issues, and a growing aging population are driving this growth. Additionally, government initiatives aimed at enhancing healthcare access and quality are catalyzing demand for innovative health devices tailored for women. The region's diverse demographics present unique opportunities for market expansion. Countries like China, India, and Japan are leading the charge in this market, with significant investments from key players such as Philips Healthcare and GE Healthcare. The competitive landscape is evolving, with both multinational corporations and local firms striving to capture market share. The increasing focus on women's health in public health policies is expected to further boost the market, making Asia-Pacific a key player in the global landscape.

Middle East and Africa : Untapped Market Opportunities

The Middle East and Africa region, with a market size of 3.03%, is gradually recognizing the importance of women's health devices. The growth in this region is driven by increasing awareness of women's health issues, coupled with government initiatives aimed at improving healthcare infrastructure. The demand for women's health devices is expected to rise as more women gain access to healthcare services and education about health issues increases. Countries like South Africa and the UAE are leading the way in adopting innovative health solutions. The competitive landscape is characterized by a mix of local and international players, with companies exploring partnerships to enhance their market presence. As healthcare policies evolve to prioritize women's health, the region is poised for significant growth in the coming years.

Womens Health Devices Market Regional Image

Key Players and Competitive Insights

The Womens Health Devices Market is currently characterized by a dynamic competitive landscape, driven by innovation, technological advancements, and a growing emphasis on personalized healthcare solutions. Key players such as Abbott Laboratories (US), Hologic Inc. (US), and Siemens Healthineers (DE) are strategically positioning themselves through a combination of product innovation and strategic partnerships. These companies are focusing on enhancing their product portfolios to address the diverse needs of women's health, which includes reproductive health, diagnostics, and chronic disease management. Their collective strategies are shaping a competitive environment that is increasingly focused on delivering tailored solutions to improve patient outcomes.In terms of business tactics, companies are increasingly localizing manufacturing and optimizing supply chains to enhance efficiency and reduce costs. The market structure appears moderately fragmented, with several key players holding substantial market shares while also facing competition from emerging companies. This fragmentation allows for a variety of innovative solutions to emerge, as companies strive to differentiate themselves through unique offerings and improved service delivery.

In November Hologic Inc. (US) announced the launch of a new digital health platform aimed at enhancing the accessibility of women's health services. This platform integrates telehealth capabilities with traditional diagnostic tools, allowing for a more comprehensive approach to patient care. The strategic importance of this move lies in Hologic's commitment to leveraging technology to improve patient engagement and streamline healthcare delivery, which is increasingly vital in today's health landscape.

In October Siemens Healthineers (DE) expanded its partnership with a leading telemedicine provider to enhance remote monitoring capabilities for women's health. This collaboration aims to integrate advanced imaging technologies with telehealth services, thereby facilitating timely interventions and improving patient outcomes. The significance of this partnership is underscored by the growing demand for remote healthcare solutions, particularly in the context of women's health, where timely access to care can be critical.

In September Abbott Laboratories (US) unveiled a new line of wearable health monitoring devices specifically designed for women. These devices track various health metrics, including menstrual cycles and hormonal changes, providing users with personalized insights. This strategic initiative reflects Abbott's focus on innovation and its commitment to addressing the unique health needs of women, potentially positioning the company as a leader in this niche market.

As of December the competitive trends within the Womens Health Devices Market are increasingly defined by digitalization, sustainability, and the integration of artificial intelligence (AI). Strategic alliances are playing a crucial role in shaping the current landscape, as companies collaborate to enhance their technological capabilities and expand their market reach. Looking ahead, it is likely that competitive differentiation will evolve from traditional price-based competition to a focus on innovation, advanced technology, and reliable supply chains, as companies seek to meet the growing demand for personalized and efficient healthcare solutions.

Key Companies in the Womens Health Devices Market include

Industry Developments

  • Q2 2024: Maven Clinic raises $90M Series E to expand women’s and family health platform Maven Clinic, a digital health company focused on women’s and family health, secured $90 million in Series E funding to expand its virtual care offerings and global reach.
  • Q2 2024: Hologic receives FDA approval for new Genius Digital Diagnostics System Hologic announced it received FDA approval for its Genius Digital Diagnostics System, a new device designed to improve cervical cancer screening for women in the United States.
  • Q2 2024: Clue secures $20 million in funding to advance menstrual health tracking technology Berlin-based femtech company Clue raised $20 million in a new funding round to further develop its menstrual health tracking app and expand its product offerings.
  • Q2 2024: CooperSurgical acquires Ostro for undisclosed sum to bolster fertility solutions portfolio CooperSurgical announced the acquisition of Ostro, a digital health company specializing in fertility support tools, to enhance its suite of women’s health and fertility solutions.
  • Q2 2024: Elvie launches Elvie Stride Plus, a new wearable breast pump in the US Elvie, a leading femtech company, launched the Elvie Stride Plus, a wearable breast pump designed for hands-free, discreet pumping, expanding its product line in the US market.
  • Q3 2024: Theramex receives European Commission approval for Bijuva, a hormone therapy for menopause Theramex announced it received European Commission approval for Bijuva, an oral hormone therapy for the treatment of menopause symptoms in women.
  • Q3 2024: Flo Health appoints new CEO to drive next phase of growth Flo Health, the developer of a leading women’s health app, announced the appointment of a new CEO to lead the company’s global expansion and product innovation strategy.
  • Q3 2024: Natural Cycles partners with Oura to integrate temperature data for fertility tracking Natural Cycles, a digital birth control app, announced a partnership with Oura to integrate temperature data from the Oura Ring, enhancing the app’s fertility tracking capabilities.
  • Q3 2024: Kindbody opens new fertility clinic in Chicago Kindbody, a fertility and women’s health company, opened a new clinic in Chicago to expand access to fertility services and reproductive care.
  • Q4 2024: Ava Science receives FDA clearance for Ava Fertility Tracker 2.0 Ava Science announced it received FDA clearance for its updated Ava Fertility Tracker 2.0, a wearable device designed to help women track ovulation and improve chances of conception.
  • Q1 2025: FemTec Health raises $50 million in Series B funding to expand personalized women’s health platform FemTec Health, a digital health startup focused on personalized women’s health solutions, raised $50 million in Series B funding to accelerate product development and market expansion.
  • Q2 2025: Roche launches new HPV self-sampling solution for cervical cancer screening Roche announced the launch of a new HPV self-sampling solution, enabling women to collect samples at home for cervical cancer screening, aiming to increase screening rates and early detection.

Future Outlook

Womens Health Devices Market Future Outlook

The Women's Health Devices Market is projected to grow at 8.3% CAGR from 2025 to 2035, driven by technological advancements, increasing awareness, and rising healthcare expenditures.

New opportunities lie in:

  • Development of telehealth platforms for remote monitoring of women's health
  • Integration of AI-driven analytics in diagnostic devices
  • Expansion of subscription-based models for health monitoring devices

By 2035, the market is expected to be robust, driven by innovation and increased consumer engagement.

Market Segmentation

Womens Health Devices Market End User Outlook

  • Individuals
  • Healthcare Providers
  • Clinics
  • Hospitals
  • Research Institutions

Womens Health Devices Market Application Outlook

  • Fertility Monitoring
  • Menstrual Health
  • Pregnancy Care
  • Menopause Management
  • Sexual Health

Womens Health Devices Market Device Type Outlook

  • Wearable Devices
  • Diagnostic Devices
  • Therapeutic Devices
  • Monitoring Devices
  • Surgical Devices

Report Scope

MARKET SIZE 202463.03(USD Billion)
MARKET SIZE 202568.26(USD Billion)
MARKET SIZE 2035151.55(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)8.3% (2025 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledAbbott Laboratories (US), Bayer AG (DE), Medtronic (US), Hologic Inc. (US), Philips Healthcare (NL), GE Healthcare (US), Johnson & Johnson (US), Stryker Corporation (US), Siemens Healthineers (DE)
Segments CoveredApplication, Device Type, End User
Key Market OpportunitiesIntegration of wearable technology enhances monitoring and management of women's health conditions.
Key Market DynamicsRising consumer awareness drives demand for innovative women's health devices amid evolving regulatory and technological landscapes.
Countries CoveredNorth America, Europe, APAC, South America, MEA
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FAQs

What is the projected growth of the Women’s Health Devices market?

The Women’s Health Devices market is the expected increase in total market value of 151.55 USD billion over a defined forecast period 2025–2035. It is driven by factors such as demand trends, technological advances, regulatory changes, and geographic expansion.

What is the size of the Women’s Health Devices market?

Women’s Health Devices market size was valued at approximately 63.03 billion USD in 2024. This figure will reach 151.55 billion USD covering all regions (America, Europe, Asia, MEA and ROW), focusing its segments / services / distribution channels till 2035.

What is the CAGR of the Women’s Health Devices market?

Women’s Health Devices market is expected to grow at a CAGR of 8.3% between 2025 and 2035.

How much will the Women’s Health Devices market be worth by 2035?

Women’s Health Devices market is expected to be worth of 151.55 billion USD, reflecting growth driven by usage, technology and global demands by the end of 2035.

How will the Women’s Health Devices market perform over the next 10 years?

Over the next 10 years the Women’s Health Devices market is expected to shift from usd billion 63.03 to 151.55 billion USD, led by adoption of advanced tech, demographic trends, regulatory approvals, with potential headwinds from 2025 to 2035.

Which region held the largest market share in the Women’s Health Devices Market?

North America had the largest share of the global market

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