Wheatgrass Products Market Research Report – Forecast till 2027

Wheatgrass Products Market Research Report: Information by Product Type (Wheatgrass Juice, Wheatgrass Powder) Category (Organic, Conventional) Distribution Channel (Store Based, Non-store Based) Region (North America, Europe, Asia-Pacific, RoW) - Global Forecast till 2027

ID: MRFR/F-B & N/5652-HCR | February 2021 | Region: Global | 90 pages

Wheatgrass Products Market Scenario


Wheatgrass is the freshly sprouted first leaves of wheat plant Triticum aestivum and is considered one of the superfoods with various health benefits associated with it. It is an excellent source of vitamins A, C and E, as well as iron, magnesium, calcium and amino acids. Moreover, it has high level of enzymes that aid in digestion as well as weight loss. Owing to these benefits associated with wheatgrass, the demand for wheatgrass products market is expected to grow among the rising health-conscious population across the globe.


Wheatgrass products available in the market mainly include wheatgrass juice and wheatgrass powder; however, the other wheatgrass products include wheatgrass pills/capsules, and wheatgrass gel, among others. Growing awareness among the consumers for these products will uplift the growth of the market in the coming years. Moreover, growth of organised distribution channel along with inclination of various manufacturers towards e-commerce distribution channel has resulted to an ease in availability of the products in the market which is projected to contribute to the growth of wheatgrass products market during the forecast period.      


Segmentation:


Wheatgrass Products Market has been segmented based on product type, category, distribution channel, and region.


By product type, the global wheatgrass products market has been classified as wheatgrass juice, wheatgrass powder, and others.


On the basis of category, the global market has been divided into organic and conventional.


The global market has also been segregated, on the basis of distribution channel, into store based and non-store based, with the store-based segment sub-divided into supermarkets & hypermarkets, convenience stores, and others. 


The global wheatgrass products industry has been studied with regard to four key regions—North America, Europe, Asia-Pacific, and the rest of the world.


The North American market has further been segmented into the US, Canada, and Mexico. The European wheatgrass products market has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe. The wheatgrass products industry in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The wheatgrass products industry in the rest of the world has been segmented into South America, the Middle East, and Africa.


Regional Market Summary


Global Wheatgrass products Market Share (%), by Region, 2017



Source: Secondary Sources and MRFR Analysis


North America is expected to dominate the market for wheatgrass products during the forecast period owing to the increased health-conscious population and their inclination towards functional food & beverages. The US is a major driver for the growth of the wheatgrass products market in North America with increased demand for organic wheatgrass products. Europe is also expected to hold a significant share of the global market with growing demand for wheatgrass supplements among the consumers. Germany and the UK are the major contributors to the growth of the European wheatgrass products market. The market in Asia-Pacific is projected to register the highest CAGR during the forecast period with China and India being the largest country-level markets for wheatgrass products in the region. The rising health conscious population along with increasing awareness for wheatgrass products among the consumers is expected to drive the growth of the market.      


Global Market, by Product Type:



  • Wheatgrass juice

  • Wheatgrass powder

  • Others


Global Market, by Category:



  • Organic

  • Conventional


Global Market, by Distribution Channel:



  • Store-based

    • Supermarkets & Hypermarkets

    • Convenience Stores

    • Others



  • Non-store based


Global Market, by Region:



  • North America

    • US

    • Canada

    • Mexico



  • Europe

    • Germany

    • France

    • Italy

    • Spain

    • UK

    • Rest of Europe



  • Asia-Pacific

    • Japan

    • China

    • India

    • Australia and New Zealand

    • Rest of Asia-Pacific



  • Rest of the World (RoW)

    • South America

    • Middle East

    • Africa




Key Players in the Global Market:



  • Navitas Organics (US)

  •  Naturya (England)

  •  Bondi Wheatgrass Juice Company (Australia)

  •  Pines International (US)

  •  Lifestream International Ltd (New Zealand)

  •  Synergy Natural (Australia)

  •  Amazing Grass (US)

  •  Antler Farms (New Zealand)

  •  Organic India (India)

  •  Kapiva (India)


Intended Audience



  • Wheatgrass products producers/processors

  • Food & beverage manufacturers

  • Personal care products manufacturers

  • Raw material suppliers and distributors

  • Traders, exporters, and importers



TABLE OF CONTENTS

1 Executive Summary

2 Scope of the Report

2.1 Market Definition

2.2 Scope of the Study

2.2.1 Research Objectives

2.2.2 Assumptions & Limitations

2.3 Market Structure

3 Market Research Methodology

3.1 Research Process

3.2 Secondary Research

3.3 Primary Research

3.4 Forecast Model

4 Market Landscape

4.1 Supply Chain Analysis

4.1.1 Raw Material Suppliers

4.1.2 Manufacturers/Producers

4.1.3 Distributors/Retailers/Wholesalers/E-Commerce

4.1.4 End Users

4.2 Porter’s Five Forces Analysis

4.2.1 Threat of New Entrants

4.2.2 Bargaining Power of Buyers

4.2.3 Bargaining Power of Suppliers

4.2.4 Threat of Substitutes

4.2.5 Internal Rivalry

5 Market Dynamics of Global Wheatgrass Products Market

5.1 Introduction

5.2 Drivers

5.3 Restraints

5.4 Opportunities

5.5 Challenges

6. Global Wheatgrass Products Market, by Product Type

6.1 Introduction

6.2 Wheatgrass Juice

6.2.1 Market Estimates & Forecast, 2020–2027

6.2.2 Market Estimates & Forecast, by Region, 2020–2027

6.3 Wheatgrass Powder

6.3.1 Market Estimates & Forecast, 2020–2027

6.3.2 Market Estimates & Forecast, by Region, 2020–2027

6.4 Others

6.4.1 Market Estimates & Forecast, 2020–2027

6.4.2 Market Estimates & Forecast, by Region, 2020–2027

7. Global Wheatgrass Products Market, by Category

7.1 Introduction

7.2 Organic

7.2.1 Market Estimates & Forecast, 2020–2027

7.2.2 Market Estimates & Forecast, by Region, 2020–2027

7.3 Conventional

7.3.1 Market Estimates & Forecast, 2020–2027

7.3.2 Market Estimates & Forecast, by Region, 2020–2027

8. Global Wheatgrass Products Market, by Distribution Channel

8.1 Introduction

8.2 Store Based

8.2.1 Supermarkets & Hypermarkets

8.2.1.1 Market Estimates & Forecast, 2020–2027

8.2.1.2 Market Estimates & Forecast, by Region, 2020–2027

8.2.2 Convenience Stores

8.2.2.1 Market Estimates & Forecast, 2020–2027

8.2.2.2 Market Estimates & Forecast, by Region, 2020–2027

8.2.3 Others

8.2.3.1 Market Estimates & Forecast, 2020–2027

8.2.3.2 Market Estimates & Forecast, by Region, 2020–2027

8.3 Non-store Based

8.3.1 Market Estimates & Forecast, 2020–2027

8.3.2 Market Estimates & Forecast, by Region, 2020–2027

9. Global Wheatgrass Products Market, by Region

9.1 Introduction

9.2 North America

9.2.1 Market Estimates & Forecast, 2020–2027

9.2.2 Market Estimates & Forecast, by Type, 2020–2027

9.2.3 Market Estimates & Forecast, by Category, 2020–2027

9.2.4 Market Estimates & Forecast, by Distribution Channel, 2020–2027

9.2.5 US

9.2.5.1 Market Estimates & Forecast, 2020–2027

9.2.5.2 Market Estimates & Forecast, by Type, 2020–2027

9.2.5.3 Market Estimates & Forecast, by Category, 2020–2027

9.2.5.4 Market Estimates & Forecast, by Distribution Channel, 2020–2027

9.2.6 Canada

9.2.6.1 Market Estimates & Forecast, 2020–2027

9.2.6.2 Market Estimates & Forecast, by Type, 2020–2027

9.2.6.3 Market Estimates & Forecast, by Category, 2020–2027

9.2.6.4 Market Estimates & Forecast, by Distribution Channel, 2020–2027

9.2.7 Mexico

9.2.7.1 Market Estimates & Forecast, 2020–2027

9.2.7.2 Market Estimates & Forecast, by Type, 2020–2027

9.2.7.3 Market Estimates & Forecast, by Category, 2020–2027

9.2.7.4 Market Estimates & Forecast, by Distribution Channel, 2020–2027

9.3 Europe

9.3.1 Market Estimates & Forecast, 2020–2027

9.3.2 Market Estimates & Forecast, by Type, 2020–2027

9.3.3 Market Estimates & Forecast, by Category, 2020–2027

9.3.4 Market Estimates & Forecast, by Distribution Channel, 2020–2027

9.3.5 Germany

9.3.5.1 Market Estimates & Forecast, 2020–2027

9.3.5.2 Market Estimates & Forecast, by Type, 2020–2027

9.3.5.3 Market Estimates & Forecast, by Category, 2020–2027

9.2.5.4 Market Estimates & Forecast, by Distribution Channel, 2020–2027

9.3.6 France

9.3.6.1 Market Estimates & Forecast, 2020–2027

9.3.6.2 Market Estimates & Forecast, by Type, 2020–2027

9.3.6.3 Market Estimates & Forecast, by Category, 2020–2027

9.3.6.4 Market Estimates & Forecast, by Distribution Channel, 2020–2027

9.3.7 Italy

9.3.7.1 Market Estimates & Forecast, 2020–2027

9.3.7.2 Market Estimates & Forecast, by Type, 2020–2027

9.3.7.3 Market Estimates & Forecast, by Category, 2020–2027

9.3.7.4 Market Estimates & Forecast, by Distribution Channel, 2020–2027

9.3.8 Spain

9.3.8.1 Market Estimates & Forecast, 2020–2027

9.3.8.2 Market Estimates & Forecast, by Type, 2020–2027

9.3.8.3 Market Estimates & Forecast, by Category, 2020–2027

9.3.8.4 Market Estimates & Forecast, by Distribution Channel, 2020–2027

9.3.9 UK

9.3.9.1 Market Estimates & Forecast, 2020–2027

9.3.9.2 Market Estimates & Forecast, by Type, 2020–2027

9.3.9.3 Market Estimates & Forecast, by Category, 2020–2027

9.3.9.4 Market Estimates & Forecast, by Distribution Channel, 2020–2027

9.3.10 Rest of Europe

9.3.10.1 Market Estimates & Forecast, 2020–2027

9.3.10.2 Market Estimates & Forecast, by Type, 2020–2027

9.3.10.3 Market Estimates & Forecast, by Category, 2020–2027

9.3.10.4 Market Estimates & Forecast, by Distribution Channel, 2020–2027

9.4 Asia-Pacific

9.4.1 Market Estimates & Forecast, 2020–2027

9.4.2 Market Estimates & Forecast, by Type, 2020–2027

9.4.3 Market Estimates & Forecast, by Category, 2020–2027

9.4.4 Market Estimates & Forecast, by Distribution Channel, 2020–2027

9.4.5 China

9.4.5.1 Market Estimates & Forecast, 2020–2027

9.4.5.2 Market Estimates & Forecast, by Type, 2020–2027

9.4.5.3 Market Estimates & Forecast, by Category, 2020–2027

9.4.5.4 Market Estimates & Forecast, by Distribution Channel, 2020–2027

9.4.6 India

9.4.6.1 Market Estimates & Forecast, 2020–2027

9.4.6.2 Market Estimates & Forecast, by Type, 2020–2027

9.4.6.3 Market Estimates & Forecast, by Category, 2020–2027

9.4.6.4 Market Estimates & Forecast, by Distribution Channel, 2020–2027

9.4.7 Japan

9.4.7.1 Market Estimates & Forecast, 2020–2027

9.4.7.2 Market Estimates & Forecast, by Type, 2020–2027

9.4.7.3 Market Estimates & Forecast, by Category, 2020–2027

9.4.7.4 Market Estimates & Forecast, by Distribution Channel, 2020–2027

9.4.8 Australia & New Zealand

9.4.8.1 Market Estimates & Forecast, 2020–2027

9.4.8.2 Market Estimates & Forecast, by Type, 2020–2027

9.4.8.3 Market Estimates & Forecast, by Category, 2020–2027

9.4.8.4 Market Estimates & Forecast, by Distribution Channel, 2020–2027

9.4.9 Rest of Asia-Pacific

9.4.9.1 Market Estimates & Forecast, 2020–2027

9.4.9.2 Market Estimates & Forecast, by Type, 2020–2027

9.4.9.3 Market Estimates & Forecast, by Category, 2020–2027

9.4.9.4 Market Estimates & Forecast, by Distribution Channel, 2020–2027

9.5 Rest of the World (RoW)

9.5.1 Market Estimates & Forecast, 2020–2027

9.5.2 Market Estimates & Forecast, by Type, 2020–2027

9.5.3 Market Estimates & Forecast, by Category, 2020–2027

9.5.4 Market Estimates & Forecast, by Distribution Channel, 2020–2027

9.5.5 South America

9.5.5.1 Market Estimates & Forecast, 2020–2027

9.5.5.2 Market Estimates & Forecast, by Type, 2020–2027

9.5.5.3 Market Estimates & Forecast, by Category, 2020–2027

9.5.5.4 Market Estimates & Forecast, by Distribution Channel, 2020–2027

9.5.6 The Middle East

9.5.6.1 Market Estimates & Forecast, 2020–2027

9.5.6.2 Market Estimates & Forecast, by Type, 2020–2027

9.5.6.3 Market Estimates & Forecast, by Category, 2020–2027

9.5.6.4 Market Estimates & Forecast, by Distribution Channel, 2020–2027

9.5.7 Africa

9.5.7.1 Market Estimates & Forecast, 2020–2027

9.5.7.2 Market Estimates & Forecast, by Type, 2020–2027

9.5.7.3 Market Estimates & Forecast, by Category, 2020–2027

9.5.7.4 Market Estimates & Forecast, by Distribution Channel, 2020–2027

10. Company Landscape

9.1 Introduction

9.2 Market Strategy

9.3 Key Development Analysis

(Expansions/ Mergers and Acquisitions/ Joint Ventures/ New Product Developments/ Agreements/ Investments

11. Company Profiles

11.1 Navitas Organics

11.1.1 Company Overview

11.1.2 Financial Updates

11.1.3 Product/Business Segment Overview

11.1.4 Strategy

11.1.5 Key Developments

11.1.6 SWOT Analysis

11.2 Naturya

11.2.1 Company Overview

11.2.2 Financial Updates

11.2.3 Product/Business Segment Overview

11.2.4 Strategy

11.2.5 Key Developments

11.2.6 SWOT Analysis

11.3 Bondi Wheatgrass Juice Company

11.3.1 Company Overview

11.3.2 Financial Updates

11.3.3 Product/Business Segment Overview

11.3.4 Strategy

11.3.5 Key Developments

11.3.6 SWOT Analysis

11.4 Pines International

11.4.1 Company Overview

11.4.2 Financial Updates

11.4.3 Product/Business Segment Overview

11.4.4 Strategy

11.4.5 Key Developments

11.4.6 SWOT Analysis

11.5 Lifestream International Ltd

11.5.1 Company Overview

11.5.2 Financial Updates

11.5.3 Product/Business Segment Overview

11.5.4 Strategy

11.5.5 Key Developments

11.5.6 SWOT Analysis

11.6 Synergy Natural

11.6.1 Company Overview

11.6.2 Financial Updates

11.6.3 Product/Business Segment Overview

11.6.4 Strategy

11.6.5 Key Developments

11.6.6 SWOT Analysis

11.7 Amazing Grass

11.7.1 Company Overview

11.7.2 Financial Updates

11.7.3 Product/Business Segment Overview

11.7.4 Strategy

11.7.5 Key Developments

11.7.6 SWOT Analysis

11.8 Antler Farms

11.8.1 Company Overview

11.8.2 Financial Updates

11.8.3 Product/Business Segment Overview

11.8.4 Strategy

11.8.5 Key Developments

11.8.6 SWOT Analysis

11.9 Organic India

11.9.1 Company Overview

11.9.2 Financial Updates

11.9.3 Product/Business Segment Overview

11.9.4 Strategy

11.9.5 Key Developments

11.9.6 SWOT Analysis

11.10 Kapiva

11.10.1 Company Overview

11.10.2 Financial Updates

11.10.3 Product/Business Segment Overview

11.10.4 Strategy

11.10.5 Key Developments

11.10.6 SWOT Analysis

12. Conclusion

LIST OF TABLES

Table 1 Global Wheatgrass Products Market, by Region, 2020–2027 (USD Million)

Table 2 Global Wheatgrass Products Market, by Type, 2020–2027 (USD Million)

Table 3 Global Wheatgrass Products Market, by Category, 2020–2027 (USD Million)

Table 4 Global Wheatgrass Products Market, by Distribution Channel, 2020–2027 (USD Million)

Table 5 North America: Wheatgrass Products Market, by Country, 2020–2027 (USD Million)

Table 6 North America: Wheatgrass Products Market, by Type, 2020–2027 (USD Million)

Table 7 North America: Wheatgrass Products Market, by Category, 2020–2027 (USD Million)

Table 8 North America: Wheatgrass Products Market, by Distribution Channel, 2020–2027 (USD Million)

Table 9 US: Wheatgrass Products Market, by Type, 2020–2027 (USD Million)

Table 10 US: Wheatgrass Products Market, by Category, 2020–2027 (USD Million)

Table 11 US: Wheatgrass Products Market, by Distribution Channel, 2020–2027 (USD Million)

Table 12 Canada: Wheatgrass Products Market, by Type, 2020–2027 (USD Million)

Table 13 Canada: Wheatgrass Products Market, by Category, 2020–2027 (USD Million)

Table 14 Canada: Wheatgrass Products Market, by Distribution Channel, 2020–2027 (USD Million)

Table 15 Mexico: Wheatgrass Products Market, by Type, 2020–2027 (USD Million)

Table 16 Mexico: Wheatgrass Products Market, by Category, 2020–2027 (USD Million)

Table 17 Mexico: Wheatgrass Products Market, by Distribution Channel, 2020–2027 (USD Million)

Table 18 Europe: Wheatgrass Products Market, by Country, 2020–2027 (USD Million)

Table 19 Europe: Wheatgrass Products Market, by Type, 2020–2027 (USD Million)

Table 20 Europe: Wheatgrass Products Market, by Category, 2020–2027 (USD Million)

Table 21 Europe: Wheatgrass Products Market, by Distribution Channel, 2020–2027 (USD Million)

Table 22 Germany: Wheatgrass Products Market, by Type, 2020–2027 (USD Million)

Table 23 Germany: Wheatgrass Products Market, by Category, 2020–2027 (USD Million)

Table 24 Germany: Wheatgrass Products Market, by Distribution Channel, 2020–2027 (USD Million)

Table 25 France: Wheatgrass Products Market, by Type, 2020–2027 (USD Million)

Table 26 France: Wheatgrass Products Market, by Category, 2020–2027 (USD Million)

Table 27 France: Wheatgrass Products Market, by Distribution Channel, 2020–2027 (USD Million)

Table 28 Italy: Wheatgrass Products Market, by Type, 2020–2027 (USD Million)

Table 29 Italy: Wheatgrass Products Market, by Category, 2020–2027 (USD Million)

Table 30 Italy: Wheatgrass Products Market, by Distribution Channel, 2020–2027 (USD Million)

Table 31 Spain: Wheatgrass Products Market, by Type, 2020–2027 (USD Million)

Table 32 Spain: Wheatgrass Products Market, by Category, 2020–2027 (USD Million)

Table 33 Spain: Wheatgrass Products Market, by Distribution Channel, 2020–2027 (USD Million)

Table 34 UK: Wheatgrass Products Market, by Type, 2020–2027 (USD Million)

Table 35 UK: Wheatgrass Products Market, by Category, 2020–2027 (USD Million)

Table 36 UK: Wheatgrass Products Market, by Distribution Channel, 2020–2027 (USD Million)

Table 37 Rest of Europe: Wheatgrass Products Market, by Type, 2020–2027 (USD Million)

Table 38 Rest of Europe: Wheatgrass Products Market, by Category, 2020–2027 (USD Million)

Table 39 Rest of Europe: Wheatgrass Products Market, by Distribution Channel, 2020–2027 (USD Million)

Table 40 Asia-Pacific: Wheatgrass Products Market, by Country, 2020–2027 (USD Million)

Table 41 Asia-Pacific: Wheatgrass Products Market, by Type, 2020–2027 (USD Million)

Table 42 Asia-Pacific: Wheatgrass Products Market, by Category, 2020–2027 (USD Million)

Table 43 Asia-Pacific: Wheatgrass Products Market, by Distribution Channel, 2020–2027 (USD Million)

Table 44 China: Wheatgrass Products Market, by Type, 2020–2027 (USD Million)

Table 45 China: Wheatgrass Products Market, by Category, 2020–2027 (USD Million)

Table 46 China: Wheatgrass Products Market, by Distribution Channel, 2020–2027 (USD Million)

Table 47 India: Wheatgrass Products Market, by Type, 2020–2027 (USD Million)

Table 48 India: Wheatgrass Products Market, by Category, 2020–2027 (USD Million)

Table 49 India: Wheatgrass Products Market, by Distribution Channel, 2020–2027 (USD Million)

Table 50 Japan: Wheatgrass Products Market, by Type, 2020–2027 (USD Million)

Table 51 Japan: Wheatgrass Products Market, by Category, 2020–2027 (USD Million)

Table 52 Japan: Wheatgrass Products Market, by Distribution Channel, 2020–2027 (USD Million)

Table 53 Australia and New Zealand: Wheatgrass Products Market, by Type, 2020–2027 (USD Million)

Table 54 Australia and New Zealand: Wheatgrass Products Market, by Category, 2020–2027 (USD Million)

Table 55 Australia and New Zealand: Wheatgrass Products Market, by Distribution Channel, 2020–2027 (USD Million)

Table 56 Rest of Asia-Pacific: Wheatgrass Products Market, by Type, 2020–2027 (USD Million)

Table 57 Rest of Asia-Pacific: Wheatgrass Products Market, by Category, 2020–2027 (USD Million)

Table 58 Rest of Asia-Pacific: Wheatgrass Products Market, by Distribution Channel, 2020–2027 (USD Million)

Table 59 Rest of the World (RoW): Wheatgrass Products Market, by Country, 2020–2027 (USD Million)

Table 60 Rest of the World (RoW): Wheatgrass Products Market, by Type, 2020–2027 (USD Million)

Table 61 Rest of the World (RoW): Wheatgrass Products Market, by Category, 2020–2027 (USD Million)

Table 62 Rest of the World (RoW): Wheatgrass Products Market, by Distribution Channel, 2020–2027 (USD Million)

Table 63 South America: Wheatgrass Products Market, by Type, 2020–2027 (USD Million)

Table 64 South America: Wheatgrass Products Market, by Category, 2020–2027 (USD Million)

Table 65 South America: Wheatgrass Products Market, by Distribution Channel, 2020–2027 (USD Million)

Table 66 Middle East: Wheatgrass Products Market, by Type, 2020–2027 (USD Million)

Table 67 Middle East: Wheatgrass Products Market, by Category, 2020–2027 (USD Million)

Table 68 Middle East: Wheatgrass Products Market, by Distribution Channel, 2020–2027 (USD Million)

Table 69 Africa: Wheatgrass Products Market, by Type, 2020–2027 (USD Million)

Table 70 Africa: Wheatgrass Products Market, by Category, 2020–2027 (USD Million)

Table 71 Africa: Wheatgrass Products Market, by Distribution Channel, 2020–2027 (USD Million)

LIST OF FIGURES

FIGURE 1 Global Wheatgrass Products Market Segmentation

FIGURE 2 Forecast Research Methodology

FIGURE 3 Five Forces Analysis of Global Wheatgrass Products Market

FIGURE 4 Value Chain of Global Wheatgrass Products Market

FIGURE 5 Share of Global Wheatgrass Products Market in 2020, by Country (%)

FIGURE 6 Global Wheatgrass Products Market, by Region, 2020–2027,

FIGURE 7 Global Wheatgrass Products Market Size, by Type, 2020

FIGURE 8 Share of Global Wheatgrass Products Market, by Type, 2020–2027 (%)

FIGURE 9 Global Wheatgrass Products Market Size, by Category, 2020

FIGURE 10 Share of Global Wheatgrass Products Market, by Category, 2020–2027 (%)

FIGURE 11 Global Wheatgrass Products Market Size, by Distribution Channel, 2020

FIGURE 12 Share of Global Wheatgrass Products Market, by Distribution Channel, 2020–2027 (%)