ID: MRFR/CR/7321-CR | February 2020 | Region: Global | 111 pages
Wet Tissue and Wipes Market is expected to register a CAGR of 5.3% and reach USD 23,058.6 Million by 2025. Wet wipe, also known as wet towel or moist towelette, is a drenched piece of non-woven cloth or plastic. These wipes are used for cleaning purposes including personal hygiene, home care and even cleaning equipment in the industrial sector. The market growth can be attributed to the increasing concern regarding hygiene among the general population. With the growing awareness regarding environmental safety among the general population, the demand for chemical-free products has increased across the globe. The growing demand for organic wet tissues and wipes is expected to offer lucrative opportunities to market players in the coming years. However, the availability of counterfeit products is expected to hinder the growth of the global Wet Tissue and Wipes market during the forecast period.
The global Wet Tissue and Wipes market is projected to register significant growth during the forecast period. Consumers use wet tissues & wipes for cleaning purposes such as cleaning kitchen counters, appliances, floors, and toilets, among others. The demand for disinfectant wet tissues & wipes in the homecare segment is increasing as they are easy to use and keep the surfaces free from bacteria and germs. Besides, wet tissues & wipes are used for cleaning the sensitive skin of babies and highly contribute to maintain hygiene and well-being. Also, the increasing average global birth rate is expected to fuel the demand for baby wet wipes. The increasing preference for wet tissues & wipes has influenced the manufacturers to focus on product development. Through product development, the manufacturers are increasing the base of the target audience. Market players are launching new and innovative products such as the Bey Bee launched toxin-free baby wipes, which is enriched with aloe vera extracts and vitamin E. However, the availability of low-quality copied products is restricting the growth of the global market. Moreover, there have been cases in the past, wherein the use of counterfeit wet wipes for baby care has caused skin problems. Thus, the availability of counterfeit products is projected to be a major factor restraining the growth of the global market during the forecast period.
Global Wet Tissue and Wipes Market Revenue, by Technology, 2025 (USD Million)
Sources: MRFR Analysis
On the basis of technology, the global Wet Tissue and Wipes market has been divided into spunlace, airlaid, wetlaid, and others. The spunlace segment is expected to dominate the global market and be valued at USD 15,212.0 million by the end of 2025. The airlaid segment is projected to register the highest CAGR of 5.7% during 2019-2025. In the spunlace technology, wet tissues and wipes are manufactured by depositing extruded and spun filaments onto a collection belt in a uniform random manner. It is an economical process as fabric production is combined with the fiber production. Thus, the demand for spunlace technology is expected to increase during the forecast period, 2019–2025.
Global Wet Tissue and Wipes Market Share, by Region, 2018 (%)
Sources: MRFR Analysis
North America is expected to hold a dominant share of the Wet Tissue and Wipes market during the forecast period. The region accounted for 31.3% share of the market in 2018. The US and Canada are among the major contributors to the growth of the North American market. The market in the region is projected to register a significant CAGR of 5.0% during the forecast period of 2019 to 2025. Innovation in Wet Tissue and Wipes by the key manufacturers is one of the significant factors driving the growth of the market in the region. Moreover, the key manufacturers are concentrating on mergers and acquisitions, which consequently is expected to accelerate the growth of the North America Wet Tissue and Wipes market. Furthermore, the European market holds a prominent share of the global Wet Tissue and Wipes market due to the high adoption of wet tissues & wipes for its convenient usage.
Prominent players in the Global Wet Tissue and Wipes Market include 3M (US), Kimberly-Clark Corporation (US), Procter & Gamble (US), Johnson & Johnson Services, Inc. (the US), Unilever (UK), Edgewell Personal Care (US), Pigeon Corporation (Japan), DR. Fischer Ltd. (Germany), Henkel AG & Co. KGaA (Germany), Essity Aktiebolag (Sweden), Vinda International Holdings Limited (China), Nice-Pak Products, Inc (US), Beiersdorf AG (Germany), S. C. Johnson & Son, Inc. (US), Unicharm Corporation (Japan), and Diamond Wipes International Inc (US).
Players operating in the global Wet Tissue and Wipes market are focusing on establishing their position by expansion and launching innovative products.
Global Wet Tissue and Wipes Market, by Technology
Global Wet Tissue and Wipes Market, by End-Use
Global Wet Tissue and Wipes Market, by Region