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    Web3 in Retail Companies

    ID: MRFR/ICT/10725-HCR
    128 Pages
    Shubham Munde
    October 2025

    The retail sector is undergoing a digital transformation with the integration of Web3 technologies. From supply chain management using blockchain to decentralized marketplaces, Web3 in retail is redefining the customer experience. Consumers are increasingly demanding transparency and sustainability, and Web3 in retail addresses these concerns by providing traceability and authenticity of products. The market is witnessing a surge in blockchain-based loyalty programs, decentralized e-commerce platforms, and virtual shopping experiences, creating a more engaging and trustworthy retail environment.

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    Web3 in Retail Market Research Report - Forecast till 2034 Infographic
    Summary Table of Contents Segmentation Download PDF

    Top Industry Leaders in the Web3 in Retail Market

    Web3 in Retail companies

     


    The Competitive Landscape of Web3 in Retail: A Disruptive Dance


    The retail industry is undergoing a transformative shift with the emergence of Web3, a decentralized, blockchain-powered ecosystem. This new landscape presents exciting opportunities for businesses to enhance customer experiences, build trust, and gain a competitive edge. However, navigating the complex Web3 landscape requires a clear understanding of the key players, their strategies, and the factors influencing market share.


    Key Players:




    • Filecoin




    • Web3 Foundation




    • Zel Technologies Limited




    • Livepeer Inc




    • Brunswick Corporation




    • Helium Systems Inc




    • Kusama




    • Polygon Technology




    • Kadena LLC




    • Ocean Protocol Foundation Ltd




    Strategies Adopted:




    • NFTs: Implementing NFTs for product ownership, loyalty programs, and exclusive content access is a popular strategy. This allows brands to build stronger customer communities and offer unique experiences.




    • Decentralized Marketplaces: Creating or participating in decentralized marketplaces enables direct peer-to-peer transactions between brands and consumers, reducing reliance on intermediaries and potentially lowering costs.




    • Metaverse Integration: Establishing a presence in the metaverse allows brands to reach a new audience and offer immersive shopping experiences. Virtual stores, interactive product demos, and exclusive metaverse events are gaining traction.




    • Tokenization: Tokenizing assets like loyalty points or product ownership can create new revenue streams and incentivize customer engagement.




    Factors for Market Share Analysis:




    • First-mover advantage: Early adopters of Web3 technologies have the potential to establish brand recognition and secure a larger market share.




    • Technological expertise: Navigating the complexities of blockchain and Web3 requires specialized skills and resources. Companies with strong technical competence will be better positioned to succeed.




    • Ecosystem integration: Seamless integration with existing retail infrastructure and Web3 platforms is crucial for user adoption and scaling.




    • Consumer adoption: Ultimately, the success of Web3 in retail will depend on consumer acceptance and willingness to engage with new technologies and experiences.




    New and Emerging Companies:




    • Decentralized brands: Companies built entirely on the blockchain, like Decentraland or Sandbox, offer unique experiences and challenge traditional retail models.




    • Web3 loyalty platforms: Platforms like Unlockd and Cocos allow brands to create tokenized loyalty programs and incentivize customer engagement through blockchain-based rewards.




    • Social commerce DAOs: DAOs like Orange DAO enable communities to co-own and manage retail businesses, creating a more collaborative and transparent approach to commerce.




    Current Company Investment Trends:




    • Venture capital: VC firms are increasingly investing in Web3 startups, recognizing the potential for disruptive innovation in the retail sector.




    • Partnerships and acquisitions: Established retailers are partnering with Web3 startups and acquiring relevant technologies to accelerate their adoption.




    • Internal innovation: Many companies are setting up dedicated Web3 teams and investing in research and development to explore new opportunities and applications.




    Latest Company Updates:




    • Nov 15, 2023: IBM and Maersk partner to develop a blockchain-based platform for tracking and verifying product provenance.


    • Dec 20, 2023: Everledger launches a platform for tracking diamonds using blockchain technology, promoting ethical sourcing.


    • Jan 17, 2024: L'Oréal pilots a blockchain-based project to track and trace sustainable ingredients in its products.