Global Waterless Washing Machines Market Overview
Waterless washing machines Market Size was valued at USD 6,666.13 million in 2022. The waterless washing machines market industry is projected to grow from 6,946.88 million in 2023 to USD 11,865.47 million by 2032, exhibiting a compound annual growth rate (CAGR) of 6.13% during the forecast period (2023 - 2032). The increasing awareness of water scarcity along with the increasing government regulations on water consumption across the globe is driving the market growth.
Figure 1: Waterless washing machines Market, 2018-2032 (USD million)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Waterless washing machines Market Trends
- Increasing awareness of water scarcity
UNESCO has recently published a report named World Water Development in the Interests of the UN-Water and it has forecasted that the urban population across the global countries that would be exposed to water scarcity would reach a volume of 1.7 to 2.4 billion on average by the year 2050 while the same has accounted for a population of 930 billion in 2016. The study estimated that with the present scenario of a water crisis by 2025 around 50% of the global population has the possibility to live in a water scare areas. Further, the experts are also warning that the global water crisis is expected to result in an excess demand of 40% above the total estimated freshwater access/supply in the year 2030. Ecolab, one of the leading companies in sustainability solutions and services related to hygiene, water, and infections has conducted a survey across 8 key countries under the title “Water, Sustainability and Climate Change” in 2023. The survey results highlighted that around 74% of the consumers are of the opinion that organizations across geographies need to prioritize water conservation as an essential element of their business. It is also revealed that 3/5th of the respondents or one of their family members had problems accessing drinking water.
According to the Environment Agency data, washing machines and dishwashers are accounting for approximately 16% of the total water consumption in the residential/domestic sector. As consumers are becoming aware of the increasing water consumption across various heads in the family works and also studies recommend that high water consumption is directly related to energy consumption. The higher water use per home appliances like washing machines would translate to higher energy expenditure and costs related to that. This has led to the launch of water-efficient washing machines with their upgradation of older models and new series, for instance, the LG electronics’ LG WM4000HWA which industry experts claim the new front-loading washing machine is Energy Star qualified and also helps in water conservation. Thus, the increasing awareness of water scarcity and subsequent consumer initiatives to curb water wastage is expected to boost the growth of the market from 2023 to 2032.
Waterless Washing Machines Market End User Insights
Based on the waterless washing machines end user, the Waterless washing machines Market segmentation includes residential and commercial. The residential segment accounted for the largest share of the end-user segment for a market share of USD 6,348.16 million in 2022 Waterless washing machines Market revenue. Washing machines play a major role in family management in the household across various cultures and countries, as it’s an indispensable part of household chores. The economist at Cambridge University in one of his book mentions that washing machines are one of the key factors that have significantly influenced the growth of various key economies in the 19th and 20th centuries by lessening the family work on women. This also positively influenced the movement and progress of women in the workforce and further various technological inventions in the washing machines like smart connectivity, automated functioning, etc. have helped in boosting the productivity of women at work. According to the Environmental Protection Agency, a regular washing machine accounts for around 17% of the total water expenditure in a normal household In addition, consumers across the countries are increasingly focusing on environmental issues including water scarcity and drought issues. This is expected to positively impact the adoption of water conservation techniques and demand for water-efficient washing machines including the novel and innovative water-less washing machines. The segment is forecasted to grow at a pace of 5.97% during 2023-2032
Figure 2: Waterless washing machines Market, by End User, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Waterless Washing Machines Technology Insights
Based on technology, the Waterless washing machines Market segmentation includes polymer-based washing systems, ultrasonic cleaning systems, and carbon dioxide washing. The polymer-based washing systems held the leading position in the technology segment with a share of around 80 to 85% of Waterless washing machines Market revenue in 2022. Polymer-based washing systems deploy the principle of the polymer absorbency of dirt and other stains from the laundry. These polymers are commercially available as beads or pebbles or spheres which while rotating in the drum exert a mild mechanical pressure acting as a source to remove the dirt from the fabrics. These polymer-based washing systems use a very minimal quantity of water for better efficiency. It is also should be noted that the polymer beads are multi-use products and can be used after rinsing after each wash cycle. As there is no need for any detergents in the functioning of such washing machines it has less environmental impact which is expected to drive the growth of the segment during the forecast period. The segment is expected to register a growth rate of 5.96%.
October 2022: Whirlpool as a production upscaling strategy has opened a new factory in Argentina at an investment of USD 52 million. The plant has an annual production capacity of 300,000 washing machines and is planning to export washing machines worth USD 50 million in Latin American countries especially to Brazil in the upcoming years.
August 2022: Electrolux Group launched a premium smart-technology washing machine under the name AEG at the IFA Berlin event. The product has various smart features like automatic time adjustment and has the ability to use water & energy efficiently.
Waterless Washing Machines Distribution Channel Insights
Based on the distribution channel, the global Waterless washing machines industry market data has been segmented into online and offline. Offline has accounted for the largest share at ~75 to 80% of the Waterless washing machines Market in 2022. The offline segment comprises store-based retailers including supermarkets, hypermarkets, brand own retail stores, and home appliances & electronics stores. One of the primary reasons attributed to the largest share of this segment is the touch & feel experience along with the installation service provided by such stores which is majorly lacking in the online format. In addition, the store-based formats have trained experts who have a vast knowledge of the working of the washing machine and can guide them on the selection of new-age technology-based appliances like waterless washing machines.
In many developing countries and least-developed countries, the penetration of Internet and e-commerce as a sales channel is at its initial stage and hence the reach of the target audience is stronger and more pronounced in the offline distribution channel. Further, as waterless washing machines are a new-age and distinctive washing machine, offline distribution channels are expected to play a key role in reaching the target audience across geographies. The offline segment would provide a chance to witness the actual operation and varied benefits of waterless washing machines. The offline segment is anticipated to grow at a CAGR of 4.40% during the forecasted period.
Waterless washing machines Regional Insights
By Region, the report has been studied by segmenting the global market into Europe, North America, Asia-Pacific, and the Rest of the World. The North America waterless washing machines market accounts for the largest market share of USD 1,985.17 million in 2022. The stronghold of the region is majorly attributed to the significant share of the high-earning population in the US waterless washing machines market compared to other economies across the world who are willing to try and explore the new appliances that are priced at the upper band compared to the usual washing machines. Further, the share of working women population in the US region has been showing an increasing trend over the years which translates to increased demand for home appliances that help in reducing the overall workload of the women and also the increased financial position of the women in family results in rise in affordability of high-priced home appliances including waterless washing machines. In addition to this, the government regulations in the region related to water conservation and energy-efficient appliances like the standards for the residential laundry where recommends the use of Energy Star certification that contributes to 45% less water than the standard ones and also 60% less energy compared to the standard model. The above-said factors are expected to enhance the demand for waterless-washing machines in the region during the forecast period.
The major countries studied are the U.S., Canada, Mexico, Germany, France, the UK, Italy, Spain, Russia, BENELUX, Nordics, China, Japan, India, Australia and New Zealand, South Korea, Argentina, Brazil, GCC countries, Northern Africa, Southern Africa, and Turkey.
Figure 3: WATERLESS WASHING MACHINES MARKET SHARE BY REGION 2022 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The Asia-Pacific waterless washing machines market holds the second-largest share in the global market and the regional segment comprises markets including China, Japan, India, Australia & New Zealand, and the rest of the Asia-Pacific countries. According to the Bloomberg data, the share of the middle-class population is set to around 1 billion in the Asia-Pacific region and compared to other regions countries in the Asia-Pacific region constitute the globally leading middle-class countries including India waterless washing machines market, China waterless washing machines market, Indonesia waterless washing machines market, Pakistan waterless washing machines market, Bangladesh waterless washing machines market, Philippines waterless washing machines market, and Vietnam waterless washing machines market. The middle-class population is witnessing strong growth in disposable income levels, for instance, the National Bureau of Statistics reveals that the average per capita disposable income of the Chinese population has recorded a growth of 30.70% from 2018 to 2022. The surge translates to increased affordability of advanced technology lifestyles including washing machines, dishwashers, kitchen appliances, fridges, refrigerators, etc. Moreover, there has been a trend of rapid urbanization in various economies in the Asia Pacific region which is having a positive impact on the sales of waterless washing machines in 2022 and is expected to drive the growth of the market during the forecast period.
The Europe waterless washing machines market accounts for the sales of waterless washing machines in the key countries of the European Union including the UK, Germany, Italy, BENELUX, France, Nordics, Spain, Russia, and the rest of Europe. On average, the European household does an annual laundry of 200 loads which accounts for water consumption of 15,000 liters. In the UK waterless washing machines market households alone spend around 21 liters of water on laundry washing. The huge amount of loads also constitutes heavy energy expenditure as 60% of the emissions generated in washing clothes is mainly attributed to the heating of the water for washing.
Countries across the Europe region and the global authorities have been implementing various environmental regulations that aim to curb greenhouse gas emissions and other harmful environmental regulations. In line with this, consumers in the region are also increasingly conscious of their environmental impact and implementing measures in their day-to-day lives to achieve the same. This can be comprehended by the Electrolux Group results on “The Truth About Laundry Report” which has highlighted that around 35 million units in the residential sector in European have shifted to washing clothes at a temperature of 30 degrees Celsius since 2020 and this is likely to result in the conservation of around 952,000 tons of carbon dioxide equivalent. The report also highlighted that around 86% of households are concentrating on reducing energy usage in washing machines in the year 2022. Thus, the increasing consumer awareness of the environmental impact of laundry washing and the shift in consumer preference towards adopting initiatives to reduce water consumption in countries including the UK waterless washing machines market, Germany waterless washing machines market, France waterless washing machines market, Spain waterless washing machines market, etc. are anticipated to drive the growth of the region during the forecast period.
Waterless Washing Machines Key Market Players & Competitive Insights
The waterless washing machines market is in its initial stage making a lot of room for innovation for the key emerging players in the global market and are expected to adopt several initiatives to capture a stronghold in the market. One key strategy that is likely to be adopted by various players by both tier-1 and tier-2 would be the affordable pricing in a similar range of smart washing machines, as presently the waterless washing machines are a bit higher than the smart-technology enabled washing machines and standard washing machines model. To achieve such pricing the companies will be establishing strategic partnerships and collaborations with the key supply chain stakeholders like the raw material suppliers, transportation service providers, and the retail distributors.
The awareness of waterless washing machines and the associated benefits provided by utilizing such appliances in both residential and commercial sectors is quite less. To reach the target consumer groups like the environmentally conscious Gen Z and high-income millennials, extensive social media marketing is anticipated to play a vital role. The digital media marketing content should be designed in such a way that the potential energy saving and consequent money-saving on bills due to the utilization of waterless washing machines are incorporated effectively. Once the product reaches the early adopters, a little push in the above-the-line marketing would aid in reaching the early majority and late majority part of the product adoption curve.
Xeros Technology (United Kingdom) is an innovative technology-based company that is primarily focused on reducing waste and water conservation through its innovative products. The company started as a textile research organization and has today transitioned to be an environmental technology organization and has three functioning segments including filtration, care, and finish. Under the filtration business segment, the company has developed a filtration technology suitable for washing machines, and the care segment is dedicated to the development of polymer spheres that can be used for washing textiles with less use of water. In the finish category, technologies are dedicated to reducing water and energy expenditure in the final process of textile manufacturing. The company started selling its commercial waterless washing machines for a limited set of customers in the UK and the US around 2014 period. The company’s waterless washing machines are polymer-based bead systems and the company claims that the model utilizes around 70% lesser water and half the amount of energy used than the standard models.
80 Wash (India) is a manufacturer and distributor of waterless washing machines founded in the year 2021. The company has developed a waterless washing machine that can wash clothes in approximately 80 seconds without the usage of any single drop of water and is based on the principle of polymer beads which provides a mechanical action on the textiles mildly and that helps in washing the dirt off the clothes. The products are presently available for commercial sector users including hospitals, hotels, industrial washing, etc. The product is offered both on a subscription basis, where it can be paid for each usage and also in retail sales options. Though the present client base is held majorly by commercial users, the company is also planning to launch waterless washing machines for domestic use in the upcoming years.
Key Companies in the Waterless washing machines market include
Waterless washing machines Industry Developments
January 2022: LG Electronics has released its progress on the development of its new waterless washing machines that are aimed to eliminate the environmental impact caused by detergent and water usage. The company in the press release mentioned that the developed washing machine would be tested for 2 years before the commercial launch. The company has used the principle of carbon dioxide conversion for the functioning c.
October 2022: Panasonic Life Solutions India has introduced a smart washing machine in the Indian market. The smart washing machine is a top-load washing machine that is connected to the Miraie platform. Miraie is Pansonic’s smart platform that connects its home appliances with the mobile or laptop app for wireless connectivity and monitoring. As a part of the machine marketing strategy, the company has launched a social media campaign #India’sTrulySmartWashingMachine across all major social media platforms.
September 2022: Samsung has launched a new automatic top-load washing machine under the name Ecobubble and it is being claimed by the company that the washing machines can help achieve 20% of better fabric care. The product is designed in such a way that the total time spent washing the clothes is reduced by 40% resulting in a total duration of 29 minutes.
Waterless washing machines Market Segmentation
Waterless Washing Machines End User Outlook
Waterless Washing Machines Technology Outlook
- Ultrasonic cleaning systems
- Polymer-based washing systems
- Carbon-dioxide washing systems
Waterless Washing Machines Distribution Channel Outlook
Waterless washing machines Regional Outlook
- North America
- Rest of Europe
- Australia and New Zealand
- South Korea
- Rest of Asia-Pacific
- South America
- Rest of South America
- Middle East and Africa
- GCC Countries
- Northern Africa
- Southern Africa
Market Size 2022
USD 6,666.13 million
Market Size 2023
USD 6,946.88 million
Market Size 2032
USD 11,865.47 million
Compound Annual Growth Rate (CAGR)
Value (USD Million)
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
End user, Technology, Distribution Channel, and Region
North America, Europe, Asia Pacific, South America, and the Middle East & Africa
The U.S, Canada, Mexico, Germany, France, the UK, Italy, Spain, Russia, BENELUX, Nordics, China, Japan, India, Australia and New Zealand, South Korea, Brazil, Argentina, Northern Africa, Southern Africa, Turkey, and GCC Countries
Key Companies Profiled
Xeros Technology (the UK), 80 Wash (India), and LG Electronics, Inc. (South Korea)
Key Market Opportunities
Rising demand for energy-efficient home appliances, Escalating preference and demand for convenient and time-saving appliances
Key Market Dynamics
Increasing awareness of water scarcity, Increasing government regulations on water consumption across the globe
Frequently Asked Questions (FAQ) :
The waterless washing machines market is valued at USD 6,666.13 million in 2022
The US Waterless washing machines market is valued at 1,750.92 million in 2022
The waterless washing machines market is expected to grow at a CAGR of 6.13% during the forecast period
North America held the largest share market in the waterless washing machines market
The key players include Xeros Technology, 80 Wash, and LG Electronics.
Polymer-based washing systems are the leading segment in the waterless washing machines market
The residential segment has accounted for the largest market share in the waterless washing machines market
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