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Water Soluble Film Market

ID: MRFR/CnM/34283-HCR
128 Pages
Chitranshi Jaiswal
October 2025

Water-Soluble Film Market Research Report By Application (Packaging, Agriculture, Detergents and Cleaning, Personal Care, Medical and Healthcare), By End-Use Industry (Food and Beverage, Pharmaceutical, Cosmetics, Agriculture, Industrial), By Material Type (Polyvinyl Alcohol (PVOH), Ethylene Vinyl Alcohol (EVOH), Polylactic Acid (PLA), Cellulose, Starch), By Solubility Properties (Cold Water Soluble, Hot Water Soluble, pH-Sensitive Soluble), By Function (Protective Barrier, Moisture Control, Controlled Release, Water Soluble Packaging, Deter... read more

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Water Soluble Film Market Summary

As per MRFR analysis, the Water-Soluble Film Market Size was estimated at 5.684 USD Billion in 2024. The Water-Soluble Film industry is projected to grow from 6.287 USD Billion in 2025 to 17.24 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 10.61 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Water-Soluble Film Market is poised for substantial growth driven by sustainability and technological advancements.

  • The market is experiencing a pronounced shift towards sustainability, with increasing demand for eco-friendly packaging solutions.
  • Technological advancements in film production are enhancing the performance and applications of water-soluble films across various sectors.
  • North America remains the largest market, while the Asia-Pacific region is emerging as the fastest-growing area for water-soluble film applications.
  • Key drivers include the rising demand for eco-friendly packaging and the growing awareness of plastic pollution, particularly in the packaging and agricultural segments.

Market Size & Forecast

2024 Market Size 5.684 (USD Billion)
2035 Market Size 17.24 (USD Billion)
CAGR (2025 - 2035) 10.61%

Major Players

Aicello Corporation (JP), Kuraray Co., Ltd. (JP), Sealed Air Corporation (US), BASF SE (DE), Mitsubishi Chemical Corporation (JP), Evonik Industries AG (DE), Kraton Corporation (US), Kraft Chemical Company (US), Sappi Lanaken Mills (BE)

Water Soluble Film Market Trends

The Water-Soluble Film Market is currently experiencing a notable transformation, driven by increasing environmental awareness and the demand for sustainable packaging solutions. As consumers and industries alike seek alternatives to traditional plastics, water-soluble films are emerging as a viable option. These films, which dissolve in water, offer a unique solution for various applications, including packaging, agriculture, and hygiene products. The market appears to be expanding as manufacturers innovate and develop new formulations that enhance the performance and versatility of these films. Furthermore, regulatory pressures aimed at reducing plastic waste are likely to bolster the adoption of water-soluble films across multiple sectors. In addition to environmental considerations, the Water-Soluble Film Market is influenced by advancements in technology and material science. Innovations in production processes and the development of biodegradable materials are contributing to the growth of this market. Companies are increasingly investing in research and development to create films that not only meet consumer needs but also comply with stringent regulations. As the market evolves, it seems poised to attract a diverse range of applications, potentially leading to increased competition among manufacturers. Overall, the Water-Soluble Film Market is on a trajectory of growth, driven by sustainability trends and technological advancements.

Sustainability Focus

The emphasis on eco-friendly products is reshaping the Water-Soluble Film Market. As consumers become more environmentally conscious, there is a growing preference for materials that minimize ecological impact. This trend is prompting manufacturers to prioritize sustainable practices in their production processes.

Technological Advancements

Innovations in material science are playing a crucial role in the evolution of the Water-Soluble Film Market. New formulations and production techniques are enhancing the functionality and applicability of these films, making them suitable for a wider range of uses.

Regulatory Influence

Government regulations aimed at reducing plastic waste are significantly impacting the Water-Soluble Film Market. As policies become stricter, businesses are increasingly turning to water-soluble films as a compliant alternative, thereby driving market growth.

Water Soluble Film Market Drivers

Growing Awareness of Plastic Pollution

The Water-Soluble Film Market is significantly influenced by the growing awareness of plastic pollution and its detrimental effects on the environment. As governments and organizations implement stricter regulations on single-use plastics, there is a corresponding shift towards alternative materials. Water-soluble films present a viable option that can dissolve in water, leaving no harmful residues. This awareness is prompting both consumers and businesses to seek out sustainable packaging solutions, thereby driving demand within the Water-Soluble Film Market. The increasing focus on reducing plastic waste is expected to propel market growth, as more stakeholders recognize the benefits of adopting water-soluble films.

Rising Demand for Eco-Friendly Packaging

The Water-Soluble Film Market is experiencing a notable surge in demand for eco-friendly packaging solutions. As consumers become increasingly aware of environmental issues, there is a growing preference for sustainable alternatives to traditional plastic packaging. Water-soluble films, made from biodegradable materials, offer a compelling solution that aligns with this trend. Market data indicates that the demand for sustainable packaging is projected to grow at a compound annual growth rate of approximately 7.5% over the next five years. This shift towards eco-conscious products is likely to drive innovation within the Water-Soluble Film Market, as manufacturers seek to develop new formulations that meet consumer expectations while minimizing environmental impact.

Technological Innovations in Film Production

Technological innovations in film production are playing a crucial role in shaping the Water-Soluble Film Market. Advances in polymer science and manufacturing processes have led to the development of films with enhanced properties, such as improved solubility and mechanical strength. These innovations enable manufacturers to produce films that cater to diverse applications, from packaging to medical uses. Market data indicates that investments in research and development are increasing, with companies focusing on creating high-performance water-soluble films. This trend is likely to foster competition and drive down costs, making water-soluble films more accessible across various industries, thereby expanding the market.

Expansion of E-Commerce and Delivery Services

The expansion of e-commerce and delivery services is creating new opportunities for the Water-Soluble Film Market. As online shopping continues to grow, the demand for efficient and sustainable packaging solutions is rising. Water-soluble films are particularly appealing for packaging applications that require minimal environmental impact. Market trends indicate that the e-commerce sector is projected to grow at a rapid pace, with packaging solutions that reduce waste becoming increasingly important. This shift is likely to drive the adoption of water-soluble films, as businesses seek to enhance their sustainability profiles while meeting consumer expectations for eco-friendly packaging.

Increased Adoption in Agricultural Applications

The Water-Soluble Film Market is witnessing increased adoption in agricultural applications, particularly for controlled-release fertilizers and seed coatings. These films provide a unique solution that enhances the efficiency of agricultural inputs, reducing waste and improving crop yields. Market analysis suggests that the agricultural segment is expected to account for a significant share of the overall market, driven by the need for sustainable farming practices. The use of water-soluble films in agriculture not only supports environmental goals but also meets the rising demand for food security. As farmers seek innovative solutions to optimize resource use, the Water-Soluble Film Market is poised for growth in this sector.

Market Segment Insights

By Application: Packaging (Largest) vs. Agriculture (Fastest-Growing)

In the Water-Soluble Film Market, the application segment is diverse and influential, with Packaging leading the way in market share. This sector encompasses a wide range of uses, primarily focused on providing convenient and sustainable solutions for packaging needs across various industries. Following closely is the Agriculture segment, which, though smaller in current market share, is rapidly gaining traction due to its innovative use in crop protection and controlled release of fertilizers, enhancing the efficiency of agricultural practices.

Packaging (Dominant) vs. Agriculture (Emerging)

The Packaging segment dominates the Water-Soluble Film Market, characterized by its extensive adoption in sectors like food packaging and consumer goods, where sustainability is increasingly prioritized. With growing consumer demand for eco-friendly solutions, this segment is poised for sustained growth. In contrast, the Agriculture segment is emerging as a vital player, leveraging advancements in technology to integrate water-soluble films in farming practices. These films facilitate biodegradable applications, allowing for better resource management and environmental conservation, making this segment the fastest-growing area amidst the global shift towards sustainability.

By End-Use Industry: Food and Beverage (Largest) vs. Pharmaceutical (Fastest-Growing)

In the Water-Soluble Film Market, the end-use industry segment highlights robust distribution across various sectors including Food and Beverage, Pharmaceutical, Cosmetics, Agriculture, and Industrial. The Food and Beverage industry leads prominently, showcasing the largest share due to its increasing use in packaging solutions that prioritize sustainability and consumer convenience. Meanwhile, the Pharmaceutical sector, although smaller in share compared to Food and Beverage, is gaining traction, driven by innovations in drug delivery systems and the growing demand for eco-friendly solutions that align with regulatory trends.

Food and Beverage (Dominant) vs. Pharmaceutical (Emerging)

The Food and Beverage sector remains dominant in the Water-Soluble Film Market, largely due to consumer preferences for packaging that enhances user experience and reduces environmental impact. Its application in single-use packaging forms a significant part of the market, promoting the shift towards sustainability. In contrast, the Pharmaceutical sector, while emerging, showcases significant potential for growth as it increasingly employs water-soluble films in advanced drug delivery systems. This trend is fueled by the need for efficient dosage forms and the ability to meet stringent regulatory standards while satisfying market demands for biodegradable and safe materials.

By Material Type: Polyvinyl Alcohol (PVOH) (Largest) vs. Starch (Fastest-Growing)

The Water-Soluble Film Market is currently dominated by Polyvinyl Alcohol (PVOH) due to its excellent film-forming properties and biodegradability. This segment holds a significant share, appealing particularly to industries focused on sustainable packaging solutions. Following PVOH, Starch-based films are gaining traction owing to their natural origin and inherent biodegradability, marking a noteworthy transition in consumer preferences towards more environmentally friendly options. As consumers become increasingly aware of environmental issues, the demand for sustainable materials in various applications continues to grow. PVOH remains the leading choice for many applications, but Starch is emerging as a popular alternative thanks to its cost-effectiveness and eco-friendly features. This shift suggests that the Water-Soluble Film Market will likely witness a more diverse material landscape in the coming years.

Polyvinyl Alcohol (PVOH) (Dominant) vs. Starch (Emerging)

Polyvinyl Alcohol (PVOH) is currently the dominant material in the Water-Soluble Film Market due to its superior film-forming ability and versatility in applications such as packaging and agricultural films. Its water-soluble nature ensures a minimal environmental impact, aligning well with the growing sustainability trend. On the other hand, Starch-based films, labeled as an emerging segment, are becoming increasingly relevant, particularly in applications where cost and natural resources are concerned. Starch films are derived from renewable sources, making them an attractive alternative, especially for manufacturers looking to enhance their green credentials without sacrificing performance. This evolution in material preference suggests a dynamic market where traditional materials like PVOH coexist with innovative, renewable alternatives.

By Solubility Properties: Cold Water Soluble (Largest) vs. Hot Water Soluble (Fastest-Growing)

The Water-Soluble Film Market is segmented based on solubility properties, primarily into Cold Water Soluble, Hot Water Soluble, and pH-Sensitive Soluble. Currently, the Cold Water Soluble segment holds the largest market share, attributed to its widespread use in various applications, including packaging and agricultural films. The demand for cold water-soluble films continues to rise due to their convenience and efficacy in dissolving at lower temperatures, making them preferable for numerous industries. In contrast, the Hot Water Soluble segment is emerging as the fastest-growing category, driven by increasing demand for applications that require enhanced thermal stability and performance. As industries continue to seek more innovative solutions, the adoption of hot water-soluble films is expected to gain traction, owing to their superior properties that offer better functionality and versatility compared to their cold water counterpart.

Cold Water Soluble (Dominant) vs. Hot Water Soluble (Emerging)

Cold Water Soluble films dominate the Water-Soluble Film Market due to their extensive applications in packaging and agricultural sectors, where they exhibit excellent solubility and performance when in contact with cold water. These films are favored for their practicality in various scenarios, and they provide efficient solutions for product packaging that requires easy dissolution without heating. On the other hand, Hot Water Soluble films are gaining popularity with their faster growth trajectory, appealing to applications that necessitate stronger and more heat-resistant properties. They are particularly beneficial in specialized sectors, including medical and hygiene products, where temperature stability is critical. As innovation continues within this space, both segments will play a significant role in shaping the future landscape of the Water-Soluble Film Market.

By Function: Water Soluble Packaging (Largest) vs. Moisture Control (Fastest-Growing)

In the Water-Soluble Film Market, the function segment showcases an intriguing distribution of market shares among its values. Water Soluble Packaging stands out as the largest segment, favored for its range of applications across various industries, including food, pharmaceuticals, and agriculture. Following behind, Moisture Control is gaining traction, primarily owing to rising demands for product freshness and longer shelf life of goods, highlighting a growing consumer preference for sustainable packaging solutions. The growth trends in this segment are driven by increasing environmental concerns and preferences for eco-friendly materials. Protective Barrier and Controlled Release functions also contribute to the segment's expansion, as they provide effective solutions for packaging and product delivery. The demand for deterrency in packaging supports an overarching trend towards innovation, reflecting the industry's shift towards sustainability and functional efficacy in water-soluble films.

Water Soluble Packaging (Dominant) vs. Moisture Control (Emerging)

Water Soluble Packaging serves as a dominant function in the water-soluble film market, thanks to its versatility in applications that span multiple sectors, including food packaging, personal care, and laundry products. This segment caters to consumers looking for convenience and functionality, positioning itself as a go-to solution in the packaging industry. Its biodegradable nature aligns with global sustainability initiatives, making it a preferred choice amongst eco-conscious brands. Conversely, Moisture Control emerges as a key player, primarily driven by the increasing focus on preserving product integrity and reducing spoilage. This function demonstrates immense potential, especially in products that are sensitive to moisture, thus allowing manufacturers to extend shelf-life and enhance customer satisfaction with effective protection.

Get more detailed insights about Water Soluble Film Market

Regional Insights

The Regional segment of the Global Water-Soluble Film Market showcases significant growth and varied valuation across different areas. In 2023, North America holds a market value of 0.987 USD Billion, reflecting its prominent role in technological advancement and application in various industries, with projections reaching 2.76 USD Billion by 2032, indicating a majority holding in market growth.

Europe follows closely with a valuation of 1.234 USD Billion in 2023, anticipated to rise to 3.496 USD Billion in 2032, demonstrating its strong demand stemming from environmental regulations and sustainable practices.The Asia-Pacific region, valued at 1.481 USD Billion in 2023, shows growth potential as it approaches 2.576 USD Billion in 2032, driven by increasing manufacturing activities and awareness of eco-friendly solutions. South America, valued at 0.411 USD Billion initially and expected to grow to 1.104 USD Billion, captures interest due to its emerging markets, though it remains on the lower end of the scale.

Meanwhile, the Middle East and Africa segment starts at 0.527 USD Billion in 2023, projected to reach a value of 1.564 USD Billion by 2032, reflecting a growing inclination towards sustainable packaging solutions amidst industrial growth. This diverse range of valuations across regions highlights the Water Soluble Film Market's positioning and potential, driven by both environmental factors and economic conditions.

Water-Soluble Film Market Regional Insights

Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Water Soluble Film Market Regional Image

Key Players and Competitive Insights

The Water-Soluble Film Market is currently characterized by a dynamic competitive landscape, driven by increasing demand for sustainable packaging solutions and innovations in material science. Key players such as Aicello Corporation (Japan), Kuraray Co., Ltd. (Japan), and BASF SE (Germany) are strategically positioning themselves through a combination of technological advancements and regional expansions. Aicello Corporation (Japan) focuses on enhancing its product portfolio with biodegradable options, while Kuraray Co., Ltd. (Japan) emphasizes partnerships with local manufacturers to optimize supply chains. BASF SE (Germany) is investing heavily in research and development to innovate new formulations that meet evolving consumer preferences. Collectively, these strategies not only enhance their market presence but also contribute to a competitive environment that prioritizes sustainability and innovation.

In terms of business tactics, companies are increasingly localizing manufacturing to reduce lead times and enhance responsiveness to market demands. This approach is particularly evident in the moderately fragmented structure of the Water-Soluble Film Market, where key players leverage their regional strengths to optimize supply chains. The collective influence of these companies fosters a competitive atmosphere that encourages continuous improvement and adaptation to consumer needs.

In August 2025, Aicello Corporation (Japan) announced a strategic partnership with a leading agricultural firm to develop water-soluble films tailored for pesticide delivery systems. This collaboration is significant as it not only diversifies Aicello's product applications but also aligns with the growing trend towards sustainable agricultural practices. By integrating their technology with agricultural needs, Aicello positions itself as a leader in eco-friendly solutions within the sector.

In September 2025, Kuraray Co., Ltd. (Japan) launched a new line of water-soluble films designed specifically for the food packaging industry. This initiative is crucial as it addresses the increasing consumer demand for sustainable packaging options. By focusing on food safety and environmental impact, Kuraray enhances its competitive edge and responds to regulatory pressures for more sustainable practices in food packaging.

In July 2025, BASF SE (Germany) unveiled a new research facility dedicated to the development of advanced water-soluble materials. This investment underscores BASF's commitment to innovation and positions the company to lead in the development of next-generation water-soluble films. The facility is expected to accelerate the pace of product development, allowing BASF to respond swiftly to market trends and customer needs.

As of October 2025, the competitive trends in the Water-Soluble Film Market are increasingly defined by digitalization, sustainability, and the integration of artificial intelligence in production processes. Strategic alliances are becoming more prevalent, as companies recognize the value of collaboration in enhancing innovation and market reach. Looking ahead, competitive differentiation is likely to evolve from traditional price-based competition to a focus on technological advancements, sustainable practices, and supply chain reliability, reflecting a broader shift in consumer expectations and regulatory landscapes.

Key Companies in the Water Soluble Film Market market include

Industry Developments

The growth of the market is attributed to increasing demand for eco-friendly packaging solutions and rising awareness about the environmental impact of plastic waste.Recent developments in the market include the launch of new products and technologies, such as biodegradable and compostable water-soluble films. Major players in the market are investing in research and development to enhance the performance and sustainability of their products.Some of the key trends in the water-soluble film market include the growing adoption of sustainable packaging solutions by various industries, such as food and beverage, pharmaceuticals, and personal care.

Additionally, the increasing demand for convenience and on-the-go consumption is driving the growth of water-soluble films for single-serve packaging and sachets.

Future Outlook

Water Soluble Film Market Future Outlook

The Water-Soluble Film Market is projected to grow at a 10.61% CAGR from 2024 to 2035, driven by increasing demand for sustainable packaging and innovative applications.

New opportunities lie in:

  • Expansion into biodegradable packaging solutions for consumer goods.
  • Development of customized water-soluble films for agricultural applications.
  • Investment in R&D for advanced formulations enhancing film durability.

By 2035, the market is expected to solidify its position as a leader in sustainable packaging solutions.

Market Segmentation

Water Soluble Film Market Function Outlook

  • Protective Barrier
  • Moisture Control
  • Controlled Release
  • Water Soluble Packaging
  • Detergency

Water Soluble Film Market Application Outlook

  • Packaging
  • Agriculture
  • Detergents and Cleaning
  • Personal Care
  • Medical and Healthcare

Water Soluble Film Market Material Type Outlook

  • Polyvinyl Alcohol (PVOH)
  • Ethylene Vinyl Alcohol (EVOH)
  • Polylactic Acid (PLA)
  • Cellulose
  • Starch

Water Soluble Film Market End-Use Industry Outlook

  • Food and Beverage
  • Pharmaceutical
  • Cosmetics
  • Agriculture
  • Industrial

Water Soluble Film Market Solubility Properties Outlook

  • Cold Water Soluble
  • Hot Water Soluble
  • pH-Sensitive Soluble

Report Scope

MARKET SIZE 20245.684(USD Billion)
MARKET SIZE 20256.287(USD Billion)
MARKET SIZE 203517.24(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)10.61% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesGrowing demand for sustainable packaging solutions drives innovation in the Water-Soluble Film Market.
Key Market DynamicsRising demand for sustainable packaging solutions drives innovation and competition in the water-soluble film market.
Countries CoveredNorth America, Europe, APAC, South America, MEA

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FAQs

What is the projected market valuation of the Water-Soluble Film Market by 2035?

The Water-Soluble Film Market is projected to reach a valuation of 17.24 USD Billion by 2035.

What was the market valuation of the Water-Soluble Film Market in 2024?

In 2024, the market valuation of the Water-Soluble Film Market was 5.684 USD Billion.

What is the expected CAGR for the Water-Soluble Film Market during the forecast period 2025 - 2035?

The expected CAGR for the Water-Soluble Film Market during the forecast period 2025 - 2035 is 10.61%.

Which companies are considered key players in the Water-Soluble Film Market?

Key players in the Water-Soluble Film Market include Aicello Corporation, Kuraray Co., Ltd., Sealed Air Corporation, BASF SE, and Mitsubishi Chemical Corporation.

What are the main application segments of the Water-Soluble Film Market?

The main application segments include Packaging, Agriculture, Detergents and Cleaning, Personal Care, and Medical and Healthcare.

What is the projected growth for the Packaging segment of the Water-Soluble Film Market by 2035?

The Packaging segment is projected to grow from 1.5 USD Billion in 2024 to 4.5 USD Billion by 2035.

How does the Food and Beverage end-use industry segment perform in the Water-Soluble Film Market?

The Food and Beverage segment is expected to grow from 1.5 USD Billion in 2024 to 4.5 USD Billion by 2035.

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