Virtual Kitchen Market Research Report - Global Forecast 2027

Virtual Kitchen Market, By Component (Hardware, Software, Service), By Technology (Wi-Fi, 3D, Artificial Intelligence), By End Users (Commercial Space, Residential, Hospitality) - Forecast 2027

ID: MRFR/ICT/3079-HCR | February 2021 | Region: Global | 100 pages

Virtual Kitchen Market Overview 


The virtual kitchen market demand is expected to grow at a CAGR of 43%. It is estimated that the market will expand and reach USD 3586 million during the forecast period 2017-2023. It is one of the booming markets in the upcoming years. Virtual Kitchen comprises artificial intelligence, virtual reality, software, and architectural design and print. The demand for virtual kitchens is expected to increase due to their various features.


There are various factors that help escalate the virtual kitchen market growth. One of the major factors is the rising usage of artificial intelligence by various companies. The increasing shift towards the digitalisation can help to identify the voice commands and work according to the needs and choices of consumers. The growth of the industry will escalate due to the rising trends of online delivery of food.


Another major reason is the increasing use of food delivery apps due to change in the lifestyle of people. The busy lifestyle due to the heavy work of people across the world will also push the market growth. The virtual kitchen market outlook suggests that the market will generate enormous revenue with the rapid technological advancements and growing use of various delivery apps.


The virtual kitchens are cost-effective, easy, and help to do our tasks effectively in a faster way. Rising developments by key players will increase the market. Technological advancements in virtual and augmented reality for various uses are also expected to fuel the growth during the forecast period. Various key players such as the HTC Corporation, Samsung Groups, Microsoft Corporation, LG Electronics, etc. are some top providers in the virtual kitchen market demand.


Virtual Kitchen Market COVID-19 Analysis


During the initial months of 2020, the cases of Coronavirus or COVID-19 disease started to increase. As a result, people in millions began to spread across the world. This in turn had a drastic impact on the economies across the world. Several industries across the world faced huge losses due to lockdown and restrictions on travelling. This in turn also disrupted the supply and distribution chain. The economic growth across many countries observed declination due to COVID-19. It is expected that after the pandemic is over, the market will regain its growth in the upcoming years. However, the outbreak of COVID-19 will also increase the virtual kitchen market forecast will also attract various investments.


Virtual Kitchen Market Dynamics


Driving Factors


There are several factors that are responsible for the growth of virtual kitchen market statistics. One of the most important reasons is the rising adoption of artificial intelligence among the key players. With the help of better internet connectivity and other technological advancements, the market is projected to have an exponential growth during the upcoming future years. The specific rise in the numbers of users in various social media platforms is also helpful in promoting growth. With the help of social media platforms, now it has become easier to understand the behavioural changes and preferences of the customers.


Restraints


Some of the restraints that can affect the market growth in the upcoming years are the rising costs of the raw materials. Also, the adoption of cheap and effective alternatives can hinder the market growth. Additional costs for maintenance such as wages or workers, setting up the furniture, can restrict the Virtual Kitchen Market during the forecast period.


Opportunities


The drastic increase in the number of users among social media platforms such as Facebook, Instagram, etc. is helpful in attracting more customers to a particular business. Also, the increasing numbers of fast-services and fine dining restaurants are projected to provide a huge opportunity for the market to thrive. Also, the busy schedule of work and preference of ordering food from outside are some factors that will increase the opportunity for the global virtual kitchen market. Virtual Kitchen Market Challenges


Several challenges such as the efficient supply chain of food delivery may appear as a hindrance for the market. The increasing cases of cybercrimes such as data theft can lead to speculations among consumers. Also, the stringent rules and policies by the government can hamper market growth to a significant extent.


Cumulative Analysis


With the increasing use of artificial intelligence, the global virtual market demand will have an exponential growth. It is projected that the virtual kitchen industry will reach around USD 3586 million. The market is evaluated to register drastic growth. Hence, the Compound Annual Growth Rate of the market will reach up to 43% during the forecast period 2017-2023.


Value Chain Analysis


The virtual kitchen industry in the upcoming years will gain immense recognition and value. The rising adoption of the artificial intelligence and improvement in technology are some important factors that are helping the market to gain more value. The development of the market largely depends upon the technology and the demand of social media platforms across the world. Hence, its market value and demand will increase simultaneously.


Virtual Kitchen Market


Virtual Kitchen Market Segment Overview


The global virtual kitchen market share is segmented into end-users, components, and technology.


On the basis of technology, the global virtual kitchen market trends are further segmented into artificial intelligence, Wi-Fi, 3D, and others.


The virtual kitchen industry on the basis of end-users is divided into residential, hospitality, commercial space, and others.


On the basis of components, the virtual kitchen industry is divided into services, software, and hardware.


Virtual Kitchen Market Regional Analysis


Regionally, the virtual kitchen market share is divided into- North America, Europe, Asia-Pacific, and the Rest of the World. The North American region is anticipated to hold the largest market share during the forecast period. Owing to the massive demand for technologies of artificial intelligence which are used in the virtual kitchen industry is expected to propel during the forecast period.


It is estimated that the Asia-Pacific region will record the highest growth during the forecast period. Several countries such as Japan, India, and China are booming markets for the virtual kitchen industry. Hence, the Asia-Pacific region will have exponential growth due to the emergence of various companies in the virtual kitchen industry.


Virtual kitchen market share in the European region will also record significant growth. The rising awareness for new technologies and developments by the key players are the major factors for the market growth.


Also, the countries from the rest of the world will have a substantial growth in the future years. Certain growth factors such as technological advancements and awareness are projected to improve the market growth than in the past years.


Virtual Kitchen Market Competitive Landscape


There are various key players in the market which will improve the virtual kitchen market market growth according to the Virtual Kitchen Market Statistics. These renowned key players use different marketing strategies to improve their business and gain profit from across the world. They do acquisitions, mergers, market analysis, advertisements, collaborations, product launches, and others for improving their growth. Some of the important key players in the global virtual kitchen industry are-



  • Clicky Media (U.K)

  • The National Kitchen & Bath Association (U.S)

  • Homer TLC, Inc. (U.S)

  • Samsung Group (South Korea)

  • HTC Corporation (Taiwan)

  • LG Electronics Inc. (South Korea)

  • IKEA (Netherlands)

  • The Saturn Corporation (U.S)

  • Aetna (U.S.)

  • Micro-Star International (Taiwan)

  • Microsoft Corporation (U.S)

  • Cawdor Stone Gallery (U.K.)


 Recent Developments



  • In the year 2018, the major key player named IKEA, a Switzerland-based company made huge investments in the industry of VR (Virtual Reality) and AR (Augmented Reality) applications to help its customers to understand the size and features of the furniture. The new investment is projected to increase its presence among customers, improve its brand value and generate more revenue.


Report Score and Segmentation



  • Study Period- 2017-2023

  • Base Year- 2021

  • Forecast Period- 2017-2023

  • Historical Period- 2017-2020


The score of the report is to give information about the global virtual kitchen market outlook. This report provides information about the market drivers, restraints, opportunities, and challenges. It gives information about the growth and strengths of the market. Along with that, it also provides substantial information about the key players in the global virtual kitchen industry.


By Technology



  • 3D

  • Wi-Fi

  • Artificial Intelligence

  • Others


By Component



  • Software

  • Services

  • Hardware


By End-Users



  • Residential

  • Commercial Space

  • Hospitality

  • Others


By Region



  • Europe

  • North America

  • Asia-Pacific

  • Rest of the World



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Frequently Asked Questions (FAQ) :


The worldwide market of virtual kitchen can thrive at 43% CAGR and attain value at USD 3586 Mn by 2023.

Homer TLC, Inc. (U.S), The National Kitchen & Bath Association (U.S), and Clicky Media (U.K) are some reputed named in the virtual kitchen market.

Wi-Fi, Artificial Intelligence, and 3D are technologies used for virtual kitchen solution.

The inclination of people towards convenient functioning, such as execution of kitchen activity on voice command, can cause the virtual kitchen market generate high revenue by 2023.

A high rate of adoption of AI-driven devices can impel the virtual kitchen market in North America.

TABLE OF CONTENTS

1 MARKET INTRODUCTION

1.1 INTRODUCTION

1.2 SCOPE OF STUDY

1.2.1 RESEARCH OBJECTIVE

1.2.2 ASSUMPTIONS

1.2.3 LIMITATIONS

1.3 MARKET STRUCTURE

2 RESEARCH METHODOLOGY

2.1 RESEARCH TYPE

2.2 PRIMARY RESEARCH

2.3 SECONDARY RESEARCH

2.4 FORECAST MODEL

2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST

2.4.2 MARKET SIZE ESTIMATION

3 MARKET DYNAMICS

3.1 INTRODUCTION

3.2 MARKET DRIVERS

3.3 MARKET CHALLENGES

3.4 MARKET OPPORTUNITIES

3.5 MARKET RESTRAINTS

4 EXECUTIVE SUMMARY

5. MARKET FACTOR ANALYSIS

5.1 PORTER’S FIVE FORCES ANALYSIS

5.2 SUPPLY CHAIN ANALYSIS

6 VIRTUAL KITCHEN MARKET, BY SEGMENTS

6.1 INTRODUCTION

6.2 MARKET STATISTICS

6.2.1 BY COMPONENT

6.2.1.1 HARDWARE

6.2.1.2 SOFTWARE

6.2.1.3 SERVICE

6.2.2 BY TECHNOLOGY

6.2.2.1 3D

6.2.2.2 ARTIFICIAL INTELLIGENCE

6.2.2.3 WI-FI

6.2.2.4 OTHERS

6.2.3 BY END-USER

6.2.3.1 COMMERCIAL SPACE

6.2.3.2 RESIDENTIAL

6.2.3.3 HOSPITALITY

6.2.3.4 OTHERS

6.2.4 BY REGION

6.2.4.1 NORTH AMERICA

6.2.4.1.1 U.S.

6.2.4.1.2 CANADA

6.2.4.1.3 MEXICO

6.2.4.2 EUROPE

6.2.4.2.1 U.K.

6.2.4.2.2 GERMANY

6.2.4.2.3 FRANCE

6.2.4.2.4 ITALY

6.2.4.2.5 REST OF EUROPE

6.2.4.3 ASIA PACIFIC

6.2.4.3.1 CHINA

6.2.4.3.2 JAPAN

6.2.4.3.3 SOUTH KOREA

6.2.4.3.4 INDIA

6.2.4.3.5 REST OF ASIA PACIFIC

6.2.4.4 REST OF THE WORLD

7 COMPETITIVE ANALYSIS

7.1 MARKET SHARE ANALYSIS

7.2 COMPANY PROFILES

7.2.1 MICROSOFT CORPORATION (U.S)

7.2.2 HTC CORPORATION (TAIWAN)

7.2.3 IKEA (NETHERLANDS)

7.2.4 SAMSUNG GROUP (SOUTH KOREA)

7.2.5 LG ELECTRONICS INC. (SOUTH KOREA)

7.2.6 HOMER TLC, INC. (U.S.)

7.2.7 MICRO-STAR INTERNATIONAL (TAIWAN)

7.2.8 THE NATIONAL KITCHEN & BATH ASSOCIATION (U.S)

7.2.9 AETNA, INC. (U.S)

7.2.10 CAWDOR STONE GALLERY (U.K)

7.2.11 THE SATURN CORPORATION (U.S)

7.2.12 OTHERS


LIST OF TABLES

TABLE 1 VIRTUAL KITCHEN MARKET, BY COMPONENT

TABLE 2 VIRTUAL KITCHEN MARKET, BY TECHNOLOGY

TABLE 3 VIRTUAL KITCHEN MARKET, BY END-USER

TABLE 4 VIRTUAL KITCHEN MARKET, BY REGIONS

TABLE 5 NORTH AMERICA VIRTUAL KITCHEN MARKET, BY COMPONENT

TABLE 6 NORTH AMERICA VIRTUAL KITCHEN MARKET, BY TECHNOLOGY

TABLE 7 NORTH AMERICA VIRTUAL KITCHEN MARKET, BY END-USER

TABLE 8 U.S. VIRTUAL KITCHEN MARKET, BY COMPONENT

TABLE 9 U.S. VIRTUAL KITCHEN MARKET, BY TECHNOLOGY

TABLE 10 U.S. VIRTUAL KITCHEN MARKET, BY END-USER

TABLE 11 CANADA VIRTUAL KITCHEN MARKET, BY COMPONENT

TABLE 12 CANADA VIRTUAL KITCHEN MARKET, BY TECHNOLOGY

TABLE 13 CANADA VIRTUAL KITCHEN MARKET, BY END-USER

TABLE 14 MEXICO VIRTUAL KITCHEN MARKET, BY COMPONENT

TABLE 15 MEXICO VIRTUAL KITCHEN MARKET, BY TECHNOLOGY

TABLE 16 MEXICO VIRTUAL KITCHEN MARKET, BY END-USER

TABLE 17 EUROPE VIRTUAL KITCHEN MARKET, BY COMPONENT

TABLE 18 EUROPE VIRTUAL KITCHEN MARKET, BY TECHNOLOGY

TABLE 19 EUROPE VIRTUAL KITCHEN MARKET, BY END-USER

TABLE 20 U.K. VIRTUAL KITCHEN MARKET, BY COMPONENT

TABLE 21 U.K. VIRTUAL KITCHEN MARKET, BY TECHNOLOGY

TABLE 22 U.K. VIRTUAL KITCHEN MARKET, BY END-USER

TABLE 23 GERMANY VIRTUAL KITCHEN MARKET, BY COMPONENT

TABLE 24 GERMANY VIRTUAL KITCHEN MARKET, BY TECHNOLOGY

TABLE 25 GERMANY VIRTUAL KITCHEN MARKET, BY END-USER

TABLE 26 FRANCE VIRTUAL KITCHEN MARKET, BY COMPONENT

TABLE 27 FRANCE VIRTUAL KITCHEN MARKET, BY TECHNOLOGY

TABLE 28 FRANCE VIRTUAL KITCHEN MARKET, BY END-USER

TABLE 29 ITALY VIRTUAL KITCHEN MARKET, BY COMPONENT

TABLE 30 ITALY VIRTUAL KITCHEN MARKET, BY TECHNOLOGY

TABLE 31 ITALY VIRTUAL KITCHEN MARKET, BY END-USER

TABLE 32 REST OF EUROPE VIRTUAL KITCHEN MARKET, BY COMPONENT

TABLE 33 REST OF EUROPE VIRTUAL KITCHEN MARKET, BY TECHNOLOGY

TABLE 34 REST OF EUROPE VIRTUAL KITCHEN MARKET, BY END-USER

TABLE 35 ASIA PACIFIC VIRTUAL KITCHEN MARKET, BY COMPONENT

TABLE 36 ASIA PACIFIC VIRTUAL KITCHEN MARKET, BY TECHNOLOGY

TABLE 37 ASIA PACIFIC VIRTUAL KITCHEN MARKET, BY END-USER

TABLE 38 CHINA VIRTUAL KITCHEN MARKET, BY COMPONENT

TABLE 39 CHINA VIRTUAL KITCHEN MARKET, BY TECHNOLOGY

TABLE 40 CHINA VIRTUAL KITCHEN MARKET, BY END-USER

TABLE 41 JAPAN VIRTUAL KITCHEN MARKET, BY COMPONENT

TABLE 42 JAPAN VIRTUAL KITCHEN MARKET, BY TECHNOLOGY

TABLE 43 JAPAN VIRTUAL KITCHEN MARKET, BY END-USER

TABLE 44 SOUTH KOREA VIRTUAL KITCHEN MARKET, BY COMPONENT

TABLE 45 SOUTH KOREA VIRTUAL KITCHEN MARKET, BY TECHNOLOGY

TABLE 46 SOUTH KOREA VIRTUAL KITCHEN MARKET, BY END-USER

TABLE 47 INDIA VIRTUAL KITCHEN MARKET, BY COMPONENT

TABLE 48 INDIA VIRTUAL KITCHEN MARKET, BY TECHNOLOGY

TABLE 49 INDIA VIRTUAL KITCHEN MARKET, BY END-USER

TABLE 50 REST OF ASIA PACIFIC VIRTUAL KITCHEN MARKET, BY COMPONENT

TABLE 51 REST OF ASIA PACIFIC VIRTUAL KITCHEN MARKET, BY TECHNOLOGY

TABLE 52 REST OF ASIA PACIFIC VIRTUAL KITCHEN MARKET, BY END-USER

TABLE 53 REST OF THE WORLD VIRTUAL KITCHEN MARKET, BY COMPONENT

TABLE 54 REST OF THE WORLD VIRTUAL KITCHEN MARKET, BY TECHNOLOGY

TABLE 55 REST OF THE WORLD VIRTUAL KITCHEN MARKET, BY END-USER
LIST OF FIGURES

FIGURE 1 RESEARCH TYPE

FIGURE 2 VIRTUAL KITCHEN MARKET, BY COMPONENT (%)

FIGURE 3 VIRTUAL KITCHEN MARKET, BY TECHNOLOGY (%)

FIGURE 4 VIRTUAL KITCHEN MARKET, BY ORGANIZATION SIZE (%)

FIGURE 5 VIRTUAL KITCHEN MARKET, BY END-USER (%)

FIGURE 6 VIRTUAL KITCHEN MARKET, BY REGIONS (%)

FIGURE 7 NORTH AMERICA VIRTUAL KITCHEN MARKET, BY COMPONENT (%)

FIGURE 8 NORTH AMERICA VIRTUAL KITCHEN MARKET, BY TECHNOLOGY (%)

FIGURE 9 NORTH AMERICA VIRTUAL KITCHEN MARKET, BY ORGANIZATION SIZE (%)

FIGURE 10 NORTH AMERICA VIRTUAL KITCHEN MARKET, BY END-USER (%)

FIGURE 11 U.S. VIRTUAL KITCHEN MARKET, BY COMPONENT (%)

FIGURE 12 U.S. VIRTUAL KITCHEN MARKET, BY TECHNOLOGY (%)

FIGURE 13 U.S. VIRTUAL KITCHEN MARKET, BY ORGANIZATION SIZE (%)

FIGURE 14 U.S. VIRTUAL KITCHEN MARKET, BY END-USER (%)

FIGURE 15 CANADA VIRTUAL KITCHEN MARKET, BY COMPONENT (%)

FIGURE 16 CANADA VIRTUAL KITCHEN MARKET, BY TECHNOLOGY (%)

FIGURE 17 CANADA VIRTUAL KITCHEN MARKET, BY ORGANIZATION SIZE (%)

FIGURE 18 CANADA VIRTUAL KITCHEN MARKET, BY END-USER (%)

FIGURE 19 MEXICO VIRTUAL KITCHEN MARKET, BY COMPONENT (%)

FIGURE 20 MEXICO VIRTUAL KITCHEN MARKET, BY TECHNOLOGY (%)

FIGURE 21 MEXICO VIRTUAL KITCHEN MARKET, BY ORGANIZATION SIZE (%)

FIGURE 22 MEXICO VIRTUAL KITCHEN MARKET, BY END-USER (%)

FIGURE 23 EUROPE VIRTUAL KITCHEN MARKET, BY COMPONENT (%)

FIGURE 24 EUROPE VIRTUAL KITCHEN MARKET, BY TECHNOLOGY (%)

FIGURE 25 EUROPE VIRTUAL KITCHEN MARKET, BY ORGANIZATION SIZE (%)

FIGURE 26 EUROPE VIRTUAL KITCHEN MARKET, BY END-USER (%)

FIGURE 27 U.K. VIRTUAL KITCHEN MARKET, BY COMPONENT (%)

FIGURE 28 U.K. VIRTUAL KITCHEN MARKET, BY TECHNOLOGY (%)

FIGURE 29 U.K. VIRTUAL KITCHEN MARKET, BY ORGANIZATION SIZE (%)

FIGURE 30 U.K. VIRTUAL KITCHEN MARKET, BY END-USER (%)

FIGURE 31 GERMANY VIRTUAL KITCHEN MARKET, BY COMPONENT (%)

FIGURE 32 GERMANY VIRTUAL KITCHEN MARKET, BY TECHNOLOGY (%)

FIGURE 33 GERMANY VIRTUAL KITCHEN MARKET, BY ORGANIZATION SIZE (%)

FIGURE 34 GERMANY VIRTUAL KITCHEN MARKET, BY END-USER (%)

FIGURE 35 FRANCE VIRTUAL KITCHEN MARKET, BY COMPONENT (%)

FIGURE 36 FRANCE VIRTUAL KITCHEN MARKET, BY TECHNOLOGY (%)

FIGURE 37 FRANCE VIRTUAL KITCHEN MARKET, BY ORGANIZATION SIZE (%)

FIGURE 38 FRANCE VIRTUAL KITCHEN MARKET, BY END-USER (%)

FIGURE 39 ITALY VIRTUAL KITCHEN MARKET, BY COMPONENT (%)

FIGURE 40 ITALY VIRTUAL KITCHEN MARKET, BY TECHNOLOGY (%)

FIGURE 41 ITALY VIRTUAL KITCHEN MARKET, BY ORGANIZATION SIZE (%)

FIGURE 42 ITALY VIRTUAL KITCHEN MARKET, BY END-USER (%)

FIGURE 43 REST OF EUROPE VIRTUAL KITCHEN MARKET, BY COMPONENT (%)

FIGURE 44 REST OF EUROPE VIRTUAL KITCHEN MARKET, BY TECHNOLOGY (%)

FIGURE 45 REST OF EUROPE VIRTUAL KITCHEN MARKET, BY ORGANIZATION SIZE (%)

FIGURE 46 REST OF EUROPE VIRTUAL KITCHEN MARKET, BY END-USER (%)

FIGURE 47 ASIA PACIFIC VIRTUAL KITCHEN MARKET, BY COMPONENT (%)

FIGURE 48 ASIA PACIFIC VIRTUAL KITCHEN MARKET, BY TECHNOLOGY (%)

FIGURE 49 ASIA PACIFIC VIRTUAL KITCHEN MARKET, BY ORGANIZATION SIZE (%)

FIGURE 50 ASIA PACIFIC VIRTUAL KITCHEN MARKET, BY END-USER (%)

FIGURE 51 CHINA VIRTUAL KITCHEN MARKET, BY COMPONENT (%)

FIGURE 52 CHINA VIRTUAL KITCHEN MARKET, BY TECHNOLOGY (%)

FIGURE 53 CHINA VIRTUAL KITCHEN MARKET, BY ORGANIZATION SIZE (%)

FIGURE 54 CHINA VIRTUAL KITCHEN MARKET, BY END-USER (%)

FIGURE 55 JAPAN VIRTUAL KITCHEN MARKET, BY COMPONENT (%)

FIGURE 56 JAPAN VIRTUAL KITCHEN MARKET, BY TECHNOLOGY (%)

FIGURE 57 JAPAN VIRTUAL KITCHEN MARKET, BY ORGANIZATION SIZE (%)

FIGURE 58 JAPAN VIRTUAL KITCHEN MARKET, BY END-USER (%)

FIGURE 59 SOUTH KOREA VIRTUAL KITCHEN MARKET, BY COMPONENT (%)

FIGURE 60 SOUTH KOREA VIRTUAL KITCHEN MARKET, BY TECHNOLOGY (%)

FIGURE 61 SOUTH KOREA VIRTUAL KITCHEN MARKET, BY ORGANIZATION SIZE (%)

FIGURE 62 SOUTH KOREA VIRTUAL KITCHEN MARKET, BY END-USER (%)

FIGURE 63 INDIA VIRTUAL KITCHEN MARKET, BY COMPONENT (%)

FIGURE 64 INDIA VIRTUAL KITCHEN MARKET, BY TECHNOLOGY (%)

FIGURE 65 INDIA VIRTUAL KITCHEN MARKET, BY ORGANIZATION SIZE (%)

FIGURE 66 INDIA VIRTUAL KITCHEN MARKET, BY END-USER (%)

FIGURE 67 REST OF ASIA PACIFIC VIRTUAL KITCHEN MARKET, BY COMPONENT (%)

FIGURE 68 REST OF ASIA PACIFIC VIRTUAL KITCHEN MARKET, BY TECHNOLOGY (%)

FIGURE 69 REST OF ASIA PACIFIC VIRTUAL KITCHEN MARKET, BY ORGANIZATION SIZE (%)

FIGURE 70 REST OF ASIA PACIFIC VIRTUAL KITCHEN MARKET, BY END-USER (%)

FIGURE 71 REST OF THE WORLD VIRTUAL KITCHEN MARKET, BY COMPONENT (%)

FIGURE 72 REST OF THE WORLD VIRTUAL KITCHEN MARKET, BY TECHNOLOGY (%)

FIGURE 73 REST OF THE WORLD VIRTUAL KITCHEN MARKET, BY ORGANIZATION SIZE (%)

FIGURE 74 REST OF THE WORLD VIRTUAL KITCHEN MARKET, BY END-USER (%)