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Vanilla Market Research Report Information by Form (Liquid, Powder, and Others), Category (Organic and Conventional), End-User (Food & Beverage, Personal Care, and Others), and by Region (North America, Europe, Asia-Pacific, And Rest of The World) – Market Forecast Till 2030

ID: MRFR/CR/6336-HCR | 90 Pages | Author: Pradeep Nandi| April 2024

Global Vanilla Market Overview

Vanilla Market Size was valued at USD 1.4 billion in 2021. The vanilla market industry is projected to grow from USD 1.46 billion in 2024 to USD 2.02 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.70% during the forecast period (2024 - 2030). The Inclination of a large proportion of people toward baked and frozen goods and Increasing demand for processed food are the key market drivers enhancing market growth.Global Vanilla Market OverviewSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Vanilla Market Trends

  • Increasing demand for processed food among all age groups to boost the market growth

The market share is expected to grow in the next years. It is owing to a big share of people's preference for baked and frozen items. The rising desire for processed foods among all age groups has aided the expansion of the vanilla bean business. The wise vanilla bean has also been shown to offer numerous health benefits. It is commonly used in pharmaceuticals to treat colds, respiratory infections, and even vomiting. It is a component in numerous cosmetic and hygienic goods, including shampoos and soaps. As a result, these are only a few of the many factors that will contribute to the expected CGAR in the approaching forecast years and increase the annual Market share.

The rapidly expanding bakery business is a major contribution to the expansion of the vanilla market. Vanilla is in high demand due to its widespread use as a flavoring agent in the manufacturing of cupcakes, cakes, brownies, puddings, and other baked goods. Plant-based flavoring agents are preferred over synthetic flavoring agents by consumers due to their realistic taste and ability to improve product texture. Furthermore, the excellent supply chain allows for the simple availability of vanilla inconvenient in specialty retailers, which has fueled the market expansion.

Vanilla contains various health-promoting compounds such as vitamins, minerals, and phenols, which has led to a surge in consumer demand. Consumers are seeking organic and clean-label products, which has prompted producers to introduce organic vanilla and items derived from it. This contributes to its market expansion. Vanilla is used to increase the nutritional benefits and flavor of a variety of fortified beverages. The current surge in demand for fortified beverages and food due to consumers' increased consumption of healthy drinks has also fuelled its market expansion. Therefore, the Increasing demand for processed food among all age groups has enhanced the vanilla market CAGR across the globe in recent years.

Climate change, such as cyclones and droughts, has had a significant impact on vanilla output. For example, in 2017, hurricane Enawo slammed Madagascar, causing widespread damage to the plantation. Such natural disasters affect the plantation, resulting in an increase in vanilla prices and a decrease in market demand. Political instability, poor farming techniques, and theft of high-value cash crops have hampered market expansion in the key producing countries.

However, to cater to the demand, there have been significant advances in the Vanilla market. For instance, there has been a rapid increase in the number of applications of vanilla is another factor driving the growth of the vanilla market revenue.

Vanilla Market Segment Insights

Vanilla Product Form Insights

The vanilla market segmentation is based on forms of Liquid, Powder, and Others. The liquid vanilla segment had the biggest market share in 2021 and is expected to maintain its dominance throughout the forecast period. Vanilla is also utilized in the manufacturing of powerful perfume, which is intended to mask the odor of paint, rubber tires, and cleaning chemicals. It expands its market share as a result of changes in lifestyle and health care, which leads to an enlarged vanilla market. Because vanilla is easily available in liquid form, factors such as therapeutic capabilities, good for the heart, and support of healthy digestion increase demand for the market. As a result, the growing demand for vanilla powder drives the vanilla market growth.

Vanilla Category Insights

The vanilla market segmentation has been bifurcated by category into conventional and organic. In 2021, the Conventional segment maintained the highest market share. The primary reason for this dominant position is the cost advantages to end customers. Furthermore, the lack of standardization in organic agricultural rules harms the prospects of organic vanilla beans, restricting their long-term growth potential. However, the organic sector in the vanilla market is likely to increase at a faster CAGR over the forecast period.

Figure 2:  VANILLA MARKET SHARE BY APPLICATION 2021 (%)VANILLA MARKET SHARE BY APPLICATION 2021Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Vanilla Application Insights

The vanilla market data has been bifurcated by application into Food & Beverage, Personal Care, and Others. In 2021, the food and beverage segment held a greater market share. During the projected period, the personal care segment is expected to grow at a faster rate. Vanilla extract is extensively utilized in personal care products such as moisturizers, scrubs, and anti-aging creams due to its anti-inflammatory and calming effects. Vanilla extract is utilized in acne-fighting products because it has antibacterial and antioxidant characteristics that help prevent outbreaks while also calming redness and inflammation. Vanilla contains B vitamins such as niacin, thiamin, B6, and pantothenic acid, all of which are essential for good skin. Vanilla's antioxidant qualities protect the skin from pollution and pollutants. Because of all these benefits, vanilla is commonly included in personal care products.

Vanilla Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific Vanilla market accounted for 0.61 USD billion in 2021 and is expected to exhibit a significant CAGR growth during the study period because it is produced in such vast quantities in nations like China and Indonesia. The region's abundance of raw resources for the development of numerous vanilla-derived products is a crucial element driving its market. The rising population and rising per capita food consumption have influenced the expansion of the market. Suitable climatic conditions are also a crucial element that has led to many food businesses establishing manufacturing bases in the region, resulting in higher vanilla sales performance.

Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3:  VANILLA MARKET SHARE BY REGION 2021 (%)VANILLA MARKET SHARE BY REGION 2021Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe's vanilla market accounts for the second-largest market share due to the increased demand for vanilla as the primary ingredient in the products supplied there. It is also expected that the Netherlands and France will contribute to vanilla's strong market expansion. Further, the German vanilla market held the largest market share, and the UK vanilla market was the fastest-growing market in the European region.

From 2024 to 2030, the North American Vanilla Market is predicted to develop at the quickest CAGR. This is due to the widespread consumption of baked goods and rising demand for dairy products, which account for half of all vanilla imports. Mexico is one of the region's top vanilla producers, which helps it do well in the regional market. Furthermore, the high consumption of ice cream in nations such as the United States vanilla market and Canada vanilla market, as well as new product introductions, boosts the market growth.

Vanilla Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the vanilla market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the vanilla industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

One of the primary business strategies adopted by manufacturers in the vanilla industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, the vanilla industry has provided medicine with some of the most significant benefits. The vanilla market major players such as E.A. Weber and CO., Organic Spices Inc, Sensient Technologies Corporation, Symrise AG, Penta International Corporation, and others are working on expanding the market demand by investing in research and development activities.

Nielsen-Massey Vanillas is a market leader in pure, natural vanilla, and flavor extracts. Nielsen-Massey has established the reputation of providing distinctive components to match your individual needs, whether you are searching for retail, restaurant, or industrial solutions. Its headquarters are in Waukegan, Illinois, with manufacturing operations in Leeuwarden, the Netherlands. In January 2020, Nielsen-Massey Vanillas, Inc. introduced 2-ounce bottles of its popular Madagascar Bourbon Pure Vanilla Bean paste during the 2020 Winter Fancy Food Show. The product is manufactured with excellent vanilla extracts and is infused with actual vanilla bean specks, providing consumers with smaller and more handy items.

Laird Superfood, Inc. offers plant-based superfood products that are both tasty and functional. It is situated in Sisters, Oregon. In 2015, Laird Superfood debuted its first product, Original Superfood Creamer. In September 2019, Vanilla superfood Creamer, a new addition to Larid Superfood's famous superfood creamer line, was launched by the maker of varied superfood goods. Creamy coconut, Madagascar bourbon vanilla, cinnamon, and maple sugar are used to make the product. The company's new product addition contributes to the expansion of its extensive product line.

Fona International Inc. creates and manufactures flavorings for food and beverages. The bakery, cereal, dairy, desserts, chewing gum, chocolate, fondant, fruit snack, gummy candy, lollipops, pectin, and pans goods flavors are available from the company. Fona International is a company. FONA International Inc. and many of its affiliates (FONA), a privately held corporation, were acquired by McCormick & Company Inc. in December 2020. FONA is a leading manufacturer of clean and natural flavors, providing solutions to a diverse variety of customers in the food, beverage, and nutritional industries.

The production of vanilla, its growers, and the entire agriculture industry are all impacted significantly by environmental factors. Suppliers predict a rise in sustainable vanilla options in the upcoming years, although the food industry continues to face difficulties due to the volatile bean market. She points out that because the vanilla market is unregulated and production output fluctuations frequently cause price spikes.

As one of the most popular and price-volatile ingredients worldwide, vanilla flavours continue to have a strong impact on the F&B business. As a result, in order to satisfy this demand, vanilla supply chains are extensive and measures to ensure their sustainability are expanding.

The recent FiE 2022 event, held in Paris, France, gave important exposure to the industry's cohort of next-generation technology. The Startup Innovation Challenge 2022 highlights businesses pioneering in the food sector each year.

Israeli-based Vanilla Vida was one of the winners this year. With its computer-guided curing process and other cutting-edge cultivation techniques, the company claims to have "cracked the code on vanilla flavour potency" and can scientifically tailor each batch of vanilla to a particular taste.

As part of its "Prova Tomorrow" strategic plan, which aims to accelerate development in high-potential regions like the US and Asia as well as gradually give the regions more operational power, Prova recently announced the opening of its industrial site in Bangkok, Thailand, in April 2023.

expansion of Prova in a significant market like Asia, where it has been active for about 20 years. This new production facility in Bangkok is a part of a larger investment and worldwide expansion strategy in France.


Key Companies in the vanilla market include

  • A. Weber and CO.

  • Organic Spices Inc

  • Sensient Technologies Corporation

  • Symrise AG

  • Penta International Corporation

  • Nielsen-Massey Vanillas Inc.

  • Kerry Group Plc

  • Heilala Vanilla Limited

  • Firmenich SA

  • Doehler GmbH.

Vanilla Industry Developments

December 2021: Advanced Biotech introduced "Abtvanforall plus natural," a bio-vanillin used in the production of alcoholic beverages, baked foods, frozen dairy, and hard candies.

August 2021: Vanilla Bean Kings extended their activities in the Western Meadows Industrial Park by building a new facility. This will allow the company to expand in Hartford, Boston, and the United States of America.

January 2021: Blue Pacific Flavors, a company based in the United States, introduced Kilimanjaro Vanilla, a sustainable vanilla extract. With this new offering, the company has met consumer demand for natural, clean-label, and sustainably produced goods.

Vanilla Market Segmentation

Vanilla Form Outlook

  • Liquid

  • Powder

  • Others

Vanilla Category Type Outlook

  • Organic

  • Conventional

Vanilla End User Outlook

  • Food & Beverage

  • Personal Care

  • Others

Vanilla Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

Report Attribute/Metric Details
Market Size 2021 USD 18.4 billion
Market Size 2022 USD 19.5 billion
Market Size 2030 USD 29.3 billion
Compound Annual Growth Rate (CAGR) 6.00% (2024-2030)
Base Year 2021
Market Forecast Period 2024-2030
Historical Data 2018 & 2020
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Category, Application, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The U.S, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled E.A. Weber and CO., Organic Spices Inc, Sensient Technologies Corporation, Symrise AG, Penta International Corporation, Nielsen-Massey Vanillas Inc., Kerry Group Plc, Heilala Vanilla Limited, Firmenich SA, and Doehler GmbH
Key Market Opportunities A rise in popularity of frozen and baked goods
Key Market Dynamics The inclination of a large proportion of people on baked and frozen goods Increasing demand for processed food

Frequently Asked Questions (FAQ) :

The market size was valued at USD 1.4 Billion in 2021.

The market is projected to grow at a CAGR of 4.70% during the forecast period 2024-2030.

Asia-Pacific had the largest share of the market.

The key players in the market are E.A. Weber and CO., Organic Spices Inc, Sensient Technologies Corporation, Symrise AG, and others.

The conventional category dominated the market in 2021.

The food & beverage application had the largest share of the market.

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