US Zero Turn Mower Market Overview
US Zero Turn Mower Market Size was valued at USD 2,174.8 Million in 2023. The US Zero Turn Mower industry is projected to grow from USD 2,356.7 Million in 2024 to USD 4,574.7 Million by 2032, exhibiting a compound annual growth rate (CAGR) of 8.6% during the forecast period (2024 - 2032).
Heightened level of consumers convenience afforded by smart technologies driving the zero turn mower market in US region.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
US Zero Turn Mower Market Trends
-
Increased focus on ergonomics is evolving the market in the USA region market.
As operators’ preference evolve, comfort and ergonomics have emerged as pivotal factors influencing the selection of zero-turn mowers. Identifying this trends manufacturers are placing a premium on enhancing user experience through innovative design features. Adjustable seating stands out as a foundation of this effort, allowing operator to adjust their position for optimal comfort and support, thereby easing the strains associated with extended use. Moreover, ergonomic controls are being thoroughly engineered to streamline operation, reducing the probability of recurring stress injuries and developing overall ease of use. Furthermore, the integration of vibration-reducing technology represents a significant improvement towards enhancing comfort during long mowing period.
By minimizing the effect of vibration from the mower to the operator, this technology not only mitigates weakness but also promotes easier, more efficient maneuverability, ultimately contributing to enhanced productivity and user satisfaction. This combined focus on comfort and ergonomics underscores a broader industry dedication to selection user well-being and fulfillment. As zero-turn mowers continue to advance beyond mere functional tools into ergonomic companies customized to the need of operators, the market is witnessing a shift towards a more user-centric approach.
US Zero Turn Mower Market Segment Insights:
US Zero Turn Mower Type Insights
Based on type, the US Zero Turn Mower are segmented into flat terrain zero turn mowers, hilly terrain zero turn mowers, rough terrain zero turn mowers. Flat terrain zero turn mowers dominated the US market in 2023, while the hilly terrain zero turn mowers are projected to be the fastest–growing segment during the forecast period. Flat Terrain Zero Turn Mowers are specialized lawn care machines designed for efficiently mowing large, open spaces with even ground surfaces. These mowers feature a zero-turn radius capability, allowing them to turn 360 degrees within their own footprint, enhancing maneuverability and reducing the need for additional trimming. Typically equipped with powerful engines, they swiftly cover extensive areas, making them ideal for commercial landscaping or sizable residential properties. Their design prioritizes speed, precision, and ease of use, often incorporating ergonomic controls and comfortable seating for operators to navigate effortlessly while achieving immaculate grass cutting results on flat terrains.
US Zero Turn Mower Ball Fuel Type Insights
Based on fuel type, the US Zero Turn Mower is segmented into battery powered and non-battery powered. Non-battery fuel type dominates the US zero turn mower market in 2023, with a share of 72.3%. Non-battery powered Zero Turn Mowers rely on traditional internal combustion engines fueled by either gasoline/petrol or diesel, offering robust performance and extended operating times for larger properties or commercial applications. These mowers are equipped with powerful engines that provide ample torque and horsepower to tackle dense grass, tough terrain, and extensive mowing tasks with ease. Gasoline/petrol-powered models are favored for their widespread availability, quick refueling times, and versatility, making them suitable for a wide range of applications.
Diesel-powered models, on the other hand, offer increased fuel efficiency and torque, making them ideal for heavy-duty commercial use and properties with demanding terrain. While these mowers emit exhaust emissions during operation, advancements in engine technology have led to increased fuel efficiency and reduced environmental impact compared to older models. Non-battery powered Zero Turn Mowers remain popular choices for users seeking reliable, high-performance lawn care solutions that can handle challenging conditions and provide long-term durability.
US Zero Turn Mower Capacity Insights
Based on capacity, the US Zero Turn Mower is segmented into battery powered (Upto 48V, 49V-72V, and above 72V), non-battery powered (Up to 15 HP, 16-20 HP, Above 20 HP). In the battery capacity 49V-72V, and in non-battery powered above 20 HP is dominating the US Zero Turn Mower Market. Non-battery powered zero-turn mowers are classified based on their horsepower (hp) ratings, which determine their power and suitability for various mowing tasks. Mowers with engines upto to 15 hp are generally the most basic models, ideal for small residential lawns where the mowing requirements are minimal. These mowers offer adequate power for light-duty tasks but may struggle with dense or tall grass.
For more demanding mowing conditions, the 16-20 hp mowers offer robust power, making them suitable for larger properties with varied terrain and heavier grass. At the top end, mowers with above 20 hp engines are designed for extensive and intensive mowing tasks, delivering high performance and efficiency. These powerful mowers are often favored by professionals and those with substantial mowing needs, as they can cover large areas quickly and effectively while handling tough grass and challenging landscapes. Models with upto 48 V batteries are typically the most basic and are best suited for smaller residential lawns due to their limited power and runtime.
US Zero Turn Mower Cutting Width Insights
Based on the cutting width, the US Zero Turn Mower are segmented into Upto 30 inches, 31-39 inches, 40-49 inches, Above 49 Inches. Above 49 Inches is dominating the market with a share of 49.6% in 2023. Zero-turn mowers with a cutting width of above 49 inches are designed for large residential properties and commercial use, where extensive lawn areas require swift and efficient maintenance. These mowers are built for speed and productivity, capable of covering vast expanses of grass in a fraction of the time compared to smaller models. The wide cutting deck significantly reduces mowing time, making it ideal for large lawns, sports fields, and parklands. Despite their size, these mowers retain the signature maneuverability of zero-turn models, allowing them to navigate around large obstacles and through tighter spaces with ease. They are typically equipped with powerful engines and robust construction, enabling them to handle thick, overgrown grass and uneven terrain effortlessly. The combination of a wide cutting deck and high horsepower ensures a professional grade cut, making them a top choice for professional landscapers and property managers who need to maintain large areas efficiently while ensuring a pristine finish.
US Zero Turn Mower Technology Insights
The technology segment of the US Zero Turn Mower Market size includes traditional, robotic. The traditional segment dominated the market with a share of 86.1% in 2023, and robotic technology is one of the fastest growing technology, robotic technology in zero-turn mowers represents a significant advancement in lawn care, offering an automated and highly efficient solution for maintaining large properties. These robotic mowers are equipped with sophisticated navigation systems that utilize GPS, sensors, and mapping technology to precisely navigate the lawn.
The integration of GPS allows the mower to create and follow a detailed map of the area, ensuring comprehensive coverage without missing any spots. Sensors help detect obstacles and adjust the mower's path in real-time, preventing collisions and ensuring smooth operation around trees, flower beds, and other landscaping features. This level of automation not only reduces the physical effort required by the operator but also significantly enhances mowing accuracy and efficiency. Powering these robotic zero-turn mowers are advanced battery systems, often utilizing lithium-ion technology for longer runtimes and quicker recharging. The shift from gasoline to electric power reduces noise and emissions, making robotic mowers a more sustainable option. Furthermore, the automation of mowing schedules allows the robotic mowers to operate independently, adhering to pre-programmed schedules that can be adjusted based on weather conditions and grass growth rates. This autonomy ensures that the lawn is consistently maintained without the need for constant human intervention.
Figure 1: US Zero Turn Mower Market, by Technology, 2023 & 2032 (USD Million)
US Zero Turn Mower Drive System Insights
The drive system segment of the US Zero Turn Mower Market size includes two wheel and four wheel drive. The two wheel drive segment dominated the market with a share of 85.6% in 2023, the two-wheel drive system of zero-turn mowers is a specialized configuration designed to provide exceptional maneuverability and precision in lawn care. Unlike traditional mowers, zero-turn mowers feature independently controlled rear wheels, allowing each wheel to rotate at different speeds or even in opposite directions. This unique system enables the mower to pivot around its own axis, achieving a zero-degree turning radius. This precise control allows operators to navigate tight spaces and obstacles with ease, making it ideal for mowing complex landscapes and achieving clean, professional cuts around edges and corners. The two-wheel drive system not only enhances maneuverability but also improves efficiency by reducing the need for multiple passes and minimizing uncut areas. This innovative design, therefore, results in time savings and a superior mowing experience, providing both residential and commercial users with a highly effective lawn maintenance solution.
US Zero Turn Mower Transmission Type Insights
The transmission type segment of the US Zero Turn Mower Market size includes hydrostatic and electric. The hydrostatic segment dominated the market with a share of 81.2% in 2023, Hydrostatic transmission for zero turn mowers is a type of transmission systems where the power is transmitted via the hydraulic fluid and not through the traditional gears. Such systems offer the variable along with the smooth speed control and hence allowing for the precise maneuverability without the requirement for the gear shifting. Additionally, these systems are highly durable, hence requiring lesser maintenance, further helping in saving the cost and making them more ideal for heavy duty operations.
US Zero Turn Mower Application Insights
The application segment of the US Zero Turn Mower Market size includes residential and commercial. The residential segment dominated the market with a share of 60.0% in 2023, zero-turn mowers are majorly used in residential applications for their excellent maneuverability, efficiency, and ability to deliver a professional-quality lawn finish. Homeowners with large lawns or complex landscapes benefit significantly from the zero-degree turning radius that these mowers offer, allowing them to navigate around obstacles like trees, flower beds, and garden features with ease. This capability significantly reduces the amount of trimming required after mowing, ensuring a clean, uniform cut right up to the edges.
The efficiency of zero-turn mowers also helps in time savings, as they can cover large areas quickly and reduce the number of passes required to mow a lawn thoroughly. Additionally, their ability to handle various terrains, including slopes and uneven ground, makes them suitable for diverse residential environments. Whether the lawn is flat, hilly, or uneven, these mowers can handle the challenges presented by different landscape features. Furthermore, the combination of speed, precision, and ease of use makes zero-turn mowers an ideal choice for homeowners looking to maintain their lawns with minimal effort and maximum results.
US Zero Turn Mower Regional Insights
By Region, the study provides market insights into Northeast, Southeast, Midwest, Southwest and West. The West Zero Turn Mower market accounted for largest market share in 2023 and is expected to exhibit a significant CAGR growth during the study period. West is a major market for Zero Turn Mower, Technology advancement in lawn mower design has led to an era of unique efficiency, operator ease and environmental responsibility. Modern zero-turn mowers, this progress, boast cutting -edge, fuel efficient engine that not only enhances performance but also adheres to stringent environmental standards by emitting fewer pollutants. This dual benefit of power and ecofriendly has made them increasingly favored choices for both residents and commercial landscaping needs. Furthermore, the landscape of mower options has expanded with the introduction of electric zero-turn mower models. These alternative offers compelling advantages such as quiet operation, zero emission, and reduced carbon footprint, aligning perfectly with the growing emphasis in sustainability. Consequently, they have garnered significantly attention and adoption, further fueling demand for environmentally conscious lawn solution.
Figure 2: US Zero Turn Mower Market, by region, 2023 & 2032 (USD Million)
Moreover, the Northeast is the second-largest region in the Zero Turn Mower Market. Zero-turn mowers have become increasingly popular among both homeowners for residential use and contractors for commercial application are significantly driving the market in the Northeast region. These mowers offer unparallel maneuverability, allowing them to navigate tight space and obstacles with ease, making them ideal for residential properties with complex layout. Additionally, when compared to other riding mowers, which often have to poke back and forth to manoeuver quickly and easily, these allow the user to mow faster and more efficiently. Similarly, contractors in the commercial sector are increasingly zero-turn mowers for their unique productivity and cost-effectiveness. These machines empower landscaping professional to accomplish task swiftly and efficiently, thereby enhancing their overall service quality while optimizing resource utilization.
US Zero Turn Mower Key Market Players & Competitive Insight
Many USA, regional, and local vendors characterize the Zero Turn Mower Market. The market is highly competitive, with all the players competing to gain market share. Intense competition, rapid advances in technology, frequent changes in government policies, and environmental regulations are key factors that confront market growth. The vendors compete based on cost, product quality, reliability, and government regulations. Vendors must provide cost-efficient, high-quality products to survive and succeed in an intensely competitive market.
The major players in the market include include Stanley Black & Decker, Deere & Company, Kubota Corporation, Toro Company, Scag Power Equipment, Bad Boy Mower, Greenworks Tools, Mean Green Mowers, EGO Power, Husqvarna AB, Ariens, Altoz, Ferris Mowers, among others. The US Zero Turn Mowers market comprises the leading players. The US Zero Turn Mower Market is a consolidated market due to increasing competition, acquisitions, mergers and other strategic market developments and decisions to improve operational effectiveness.
Key Companies in the US Zero Turn Mower Market include.
- Stanley Black & Decker
- Deere & Company
- Kubota Corporation
- Toro Company
- Scag Power Equipment
- Bad Boy Mower
- Greenworks Tools
- Mean Green Mowers
- EGO Power
- Husqvarna AB
- Ariens
- Altoz
- Ferris Mowers
US Zero Turn Mower Industry Developments
- In November 2024, Joe Conrad of Mean Green Mowers shares the details of the company’s new 96-inch, all-electric EVO mower with LM Editor-in-Chief Seth Jones. Conrad explains why the company added EVO’s fold-out wings and shares their benefits including a large deck size, while still making the mower easily transportable.
- In April 2024, Altoz, an innovative outdoor power equipment manufacturer, proudly announces the launch of its latest innovation: the TerraFlexTrack system for the TRX 766 i zero turn mower. Engineered for commercial-grade use, these rugged tracks are designed to excel in demanding conditions, making them ideal for heavy usage operators who frequently tackle large areas and challenging terrains.
US Zero Turn Mower Market Segmentation:
US Zero Turn Mower Market by Type Outlook (USD Million, 2019-2032)
- Flat Terrain Zero Turn Mowers
- Hilly Terrain Zero Turn Mowers
- Rough Terrain Zero Turn Mowers
US Zero Turn Mower Market by Fuel Type Outlook (USD Million, 2019-2032)
- Battery Powered
- Lithium-ion battery
- Lead-acid battery
- Non-Battery Powered
- Gasoline/Petrol
- Diesel
- Gas
US Zero Turn Mower Market by Capacity Outlook (USD Million, 2019-2032)
- Battery powered
- upto 48 V
- 49 V-72 V
- Above 72 V
- Non-Battery Powered
- Up to 15 HP
- 16-20 HP
- Above 20 HP
US Zero Turn Mower Market by Method of Cutting Width Outlook (USD Million, 2019-2032)
- Upto 30 inches
- 31-39 inches
- 40-49 inches
- Above 49 Inches
US Zero Turn Mower Market by Technology Outlook (USD Million, 2019-2032)
US Zero Turn Mower Market by Driver System Outlook (USD Million, 2019-2032)
- Two-wheel drive
- Four-wheel drive
US Zero Turn Mower Market by Transmission System Outlook (USD Million, 2019-2032)
US Zero Turn Mower Market by Application Outlook (USD Million, 2019-2032)
- Residential
- Commercial
- Landscaping Services
- Golf Courses
- Sports Fields
- Municipalities
US Zero Turn Mower Regional Outlook
- Northeast
- Southeast
- Midwest
- Southwest
- West
|
Report Attribute/Metric
|
Details
|
|
Market Size 2023
|
USD 2,174.8 Million
|
|
Market Size 2024
|
USD 2,356.7 Million
|
|
Market Size 2032
|
USD 4,574.7 Million
|
|
Compound Annual Growth Rate (CAGR)
|
8.6% (2024-2032)
|
|
Base Year
|
2023
|
|
Market Forecast Period
|
2024-2032
|
|
Historical Data
|
2019- 2022
|
|
Market Forecast Units
|
Value (USD Million)
|
|
Report Coverage
|
Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
|
|
Segments Covered
|
Size, Ball Valve Pieces, Design Technology, Method of Actuation, Application and Region
|
|
Geographies Covered
|
Northeast, Southeast, Midwest, Southwest, and West
|
|
Countries Covered
|
U.S.
|
|
Key Companies Profiled
|
Stanley Black & Decker, Deere & Company, Kubota Corporation, Toro Company, Scag Power Equipment, Bad Boy Mower, Greenworks Tools, Mean Green Mowers, EGO Power, Husqvarna AB, Ariens, Altoz, Ferris Mowers
|
|
Key Market Opportunities
|
·      Technological Advancement in Land Mower Equipment Posses an Opportunity for the Market
|
|
Key Market Dynamics
|
·      Expansion Of Golf Course and Sports Field in the USA Region is Driving the Market
|
Frequently Asked Questions (FAQ) :
The US Zero Turn Mower Market size is expected to be valued at USD 4,574.7 Million in 2032.
The US market is projected to grow at a CAGR of 8.6% during the forecast period, 2024-2032.
West had the largest share of the US market.
The key players in the market are Stanley Black & Decker, Deere & Company, Kubota Corporation, Toro Company and Husqvarna AB dominate.
The others category dominated the market in 2023.
Residential segment had the largest revenue share of the US market.
