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    US Tracking as a Service Market

    ID: MRFR/ICT/16678-HCR
    100 Pages
    Garvit Vyas
    October 2025

    US Tracking as a Service Market Research Report: By Deployment (On Cloud, On-premise) and By End User (Retail, Manufacturing, E-commerce, Transportation and Logistics, Healthcare, Other End-user Industries) - Forecast to 2035

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    US Tracking as a Service Market Summary

    The United States Tracking as a Service market is projected to experience substantial growth from 540 million USD in 2024 to 3637.3 million USD by 2035.

    Key Market Trends & Highlights

    US Tracking as a Service Key Trends and Highlights

    • The market valuation is expected to grow from 540 million USD in 2024 to 3637.3 million USD by 2035.
    • The compound annual growth rate (CAGR) for the market is projected at 18.93 percent from 2025 to 2035.
    • This growth trajectory indicates a robust demand for tracking solutions across various sectors in the United States.
    • Growing adoption of tracking technologies due to increasing demand for real-time data analytics is a major market driver.

    Market Size & Forecast

    2024 Market Size 540 (USD Million)
    2035 Market Size 3637.3 (USD Million)
    CAGR (2025-2035) 18.93%

    Major Players

    SAP, Oracle, Telestra, IBM, Twilio, Trimble, Microsoft, Zebra Technologies, HubSpot, Google, Salesforce, Adobe, Amazon

    US Tracking as a Service Market Trends

    The US Tracking as a Service market is experiencing significant growth driven by the increasing demand for real-time data tracking and management solutions across various industries. Key market drivers include the expansion of e-commerce and logistics sectors as businesses seek to enhance supply chain visibility and optimize operations. Moreover, the rise in consumer expectations for fast and accurate deliveries is pushing companies to implement tracking solutions, facilitating improved transparency and efficiency.

    Opportunities lie in the integration of advanced technologies such as IoT and artificial intelligence, which can enhance tracking capabilities and provide more detailed insights.Businesses can capitalize on these trends by developing solutions that leverage data analytics to offer predictive tracking and improved decision-making in inventory management. Recent trends show increased investment by tech firms in enhancing their tracking services, responding to demand from various industries including retail, healthcare, and fleet management. The growing focus on sustainability and the need for efficient resource management further accentuate the need for tracking solutions that reduce waste and improve operational efficiency.

    Additionally, the regulatory landscape in the US pushes for compliance in tracking and data management, creating a robust framework for tracking services to flourish. Overall, as industries increasingly recognize the importance of effective tracking solutions, the US Tracking as a Service market is positioned for continued expansion, driven by innovation, evolving consumer demands, and the strategic initiatives of businesses across sectors.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Market Segment Insights

    Tracking as a Service Market Deployment Insights

    The Deployment segment of the US Tracking as a Service Market is witnessing significant evolution as businesses adapt to changing technological and logistical landscapes. This segment can be primarily classified into On Cloud and On-premise segments, each offering distinct advantages tailored to different organizational needs. On Cloud solutions for Tracking as a Service have gained traction due to their scalability and flexibility, enabling organizations to efficiently manage and analyze tracking data without the need for extensive local infrastructure.

    With the increasing focus on real-time data access and analytics in the logistics and transportation sectors, many businesses are shifting towards cloud-based solutions to optimize their operations. The rising demand for remote accessibility and the growing Internet of Things (IoT) integration also support the shift towards On Cloud solutions, as organizations seek to leverage interconnected devices for enhanced tracking capabilities. On the other hand, the On-premise segment remains essential for businesses that prioritize data security, compliance, and control over their tracking systems.

    Organizations that deal with sensitive data or operate within highly regulated industries often prefer On-premise deployments to ensure that they maintain direct oversight of their tracking infrastructure. This segment tends to appeal to larger organizations or those with specific operational requirements that necessitate customized solutions tailored to their unique challenges. The ability to modify software, integrate with existing systems, and maintain strict security protocols makes On-premise solutions a significant choice for many enterprises.

    Both Deployment models face challenges such as initial setup costs and ongoing maintenance needs, but they also present opportunities for innovation in the US Tracking as a Service Market. The growing awareness of the benefits offered by advanced tracking technologies has paved the way for operational improvements across several sectors, including logistics, retail, and fleet management. Organizations are increasingly aware of how effective deployment strategies can enhance performance, increase efficiency, and drive profitability.

    Moreover, with the rapid advancements in technology and increasing consumer demand for seamless experiences, businesses are strategically aligning themselves with the appropriate deployment method that aligns with their operational goals. This dynamic environment indicates a promising trajectory for the Deployment segment within the overall landscape of the US Tracking as a Service Market. The need for a robust tracking framework continues to persist, driven by evolving market needs, technological advancements, and the enduring quest for data security, efficiency, and optimized performance across the sector.

    Tracking as a Service Market End User Insights

    The US Tracking as a Service Market is progressively expanding across various end-user sectors, showcasing significant diversity and applications. Retail has emerged as a prominent segment, leveraging tracking solutions to enhance inventory management, optimize supply chain processes, and improve customer experience through personalized services. Manufacturing utilizes tracking services to monitor equipment and optimize production flows, playing a critical role in elevating operational efficiency.

    E-commerce businesses have increasingly adopted tracking solutions for order tracking and improving delivery accuracy, which is essential for maintaining competitive advantage.Transportation and Logistics sectors rely heavily on these services for real-time tracking of shipments, helping reduce delays and enhance overall logistics management. Healthcare is also experiencing a growing need for tracking solutions to manage medical supplies, enhance patient safety, and maintain regulatory compliance. Other end-user industries are gradually embracing tracking services, as they recognize the importance of data analytics in improving operational decision-making.

    Overall, as the demand for efficiency and real-time data continues to rise across these sectors, the significance of tracking as a service will only strengthen, highlighting a trend toward increased integration and innovation within the US Tracking as a Service Market.

    Get more detailed insights about US Tracking as a Service Market

    Key Players and Competitive Insights

    The competitive insights into the US Tracking as a Service Market reveal a dynamic landscape characterized by key players continuously innovating and enhancing their offerings to maintain and grow their market share. This sector has witnessed significant advancements driven by the increasing demand for precise tracking solutions that cater to a variety of industries, including logistics, manufacturing, and retail. Hence, companies are striving to provide robust tracking services that enable businesses to optimize their operations, improve accountability, and enhance customer satisfaction.

    The ongoing technological developments, coupled with the expansion of the Internet of Things (IoT), are pivotal in reshaping how tracking services are delivered, ultimately creating a robust competitive environment where agility and the ability to adapt to customer needs are paramount.Focusing on SAP in the US Tracking as a Service Market, the company has established a substantial footprint due to its comprehensive software solutions that streamline tracking functionalities across various applications. The strength of SAP emanates from its expertise in integrating analytics and enterprise resource planning capabilities within its tracking services, allowing for more precise data-driven decision-making.

    SAP’s solutions often focus on enhancing supply chain transparency and operational efficiency, which are critical elements in sectors dependent on reliable tracking. Furthermore, the company’s strong reputation for delivering scalable solutions that can adapt to the changing demands of businesses contributes to its competitive stance in the market.

    The ability to leverage existing infrastructures provided by SAP’s wide range of software products gives it an advantage, positioning the company as a leader in offering tailored tracking capabilities in the US.Turning to Oracle, this company is a formidable player in the US Tracking as a Service Market, distinguished by its comprehensive suite of cloud-based services and robust database management systems that enable superior tracking capabilities. Oracle’s primary strengths lie in its integration of advanced technologies such as artificial intelligence and machine learning within its tracking services.

    This facilitates real-time data processing and analytics, which allow businesses to monitor operations efficiently. Oracle's commitment to innovation is reflected in its regular updates and enhancement of key products and services aimed at meeting the unique challenges present in the tracking sector. In recent years, Oracle has also engaged in strategic mergers and acquisitions to bolster its service offerings, thus reinforcing its market presence and expanding its technological advantages in providing tracking solutions tailored for the US market. These efforts enhance its competitive position and exemplify its focus on delivering value to enterprises seeking advanced tracking capabilities.

    Key Companies in the US Tracking as a Service Market market include

    Industry Developments

    The US Tracking as a Service Market has experienced significant growth, driven by increasing demand for innovative tracking solutions across various sectors. Notably, SAP and IBM have recently expanded their service offerings, enhancing their cloud-based tracking solutions to incorporate advanced analytics capabilities. In October 2023, Twilio announced the acquisition of a startup focused on improving location tracking APIs, further solidifying its position in the market. Trimble and Microsoft have also reported substantial growth in their integrated tracking systems, aligning their services with cloud infrastructure to support logistics and supply chain operations more efficiently.

    Current affairs highlight an increasing adoption of Tracking as a Service among small to medium businesses seeking to enhance operational visibility and customer engagement. Over the past few years, significant trends include the rise of IoT integration into tracking services and the growing emphasis on data security and compliance among providers like Salesforce and Adobe. This market evolution reflects the ongoing transition towards digital transformation in the US economy, making tracking solutions pivotal in various industries and fostering competitive innovation.

    Market Segmentation

    Outlook

    • Retail
    • Manufacturing
    • E-commerce
    • Transportation and Logistics
    • Healthcare
    • Other End-user Industries

    Tracking as a Service Market End User Outlook

    • Retail
    • Manufacturing
    • E-commerce
    • Transportation and Logistics
    • Healthcare
    • Other End-user Industries

    Tracking as a Service Market Deployment Outlook

    • On Cloud
    • On-premise

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 454.16(USD Million)
    MARKET SIZE 2024 540.0(USD Million)
    MARKET SIZE 2035 3637.34(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 18.935% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED SAP, Oracle, Telestra, IBM, Twilio, Trimble, Microsoft, Zebra Technologies, HubSpot, Google, Salesforce, Adobe, Amazon
    SEGMENTS COVERED Deployment, End User
    KEY MARKET OPPORTUNITIES Supply chain optimization solutions, Real-time location analytics, Enhanced asset management tools, IoT integration for tracking, Cloud-based tracking affordability
    KEY MARKET DYNAMICS growing demand for real-time tracking, increasing adoption of IoT devices, regulatory compliance and data privacy, enhanced supply chain visibility, rising focus on customer experience
    COUNTRIES COVERED US

    FAQs

    What is the expected market size of the US Tracking as a Service Market in 2024?

    The market size is expected to be valued at 540.0 million USD in 2024.

    What is the projected market size for the US Tracking as a Service Market by 2035?

    By 2035, the market is projected to reach approximately 3637.34 million USD.

    What is the expected CAGR for the US Tracking as a Service Market between 2025 and 2035?

    The expected CAGR for the market during this period is 18.935 percent.

    Which segment will have a higher market value in 2035, On Cloud or On-premise?

    The On-premise segment is expected to have a higher market value of approximately 2424.987 million USD in 2035.

    What is the market value for the On Cloud segment in 2024?

    The On Cloud segment is expected to be valued at 216.0 million USD in 2024.

    Who are the major players in the US Tracking as a Service Market?

    Key players in the market include SAP, Oracle, IBM, Microsoft, and Amazon, among others.

    What is the expected market growth rate for the US Tracking as a Service Market?

    The market is expected to grow significantly, driven by various emerging trends and technologies.

    What are some key applications driving the US Tracking as a Service Market growth?

    Key applications include logistics and supply chain management, asset tracking, and real-time data monitoring.

    How does regional development affect the US Tracking as a Service Market?

    Regional development plays a crucial role, as different areas may have varying demands and technological adoption rates.

    What challenges does the US Tracking as a Service Market face?

    The market faces challenges such as data privacy concerns and the need for technological advancements to keep pace with customer expectations.

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