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    US Stockbroking Market

    ID: MRFR/ICT/13341-HCR
    200 Pages
    Aarti Dhapte
    October 2025

    US Stockbroking Market Research Report By Services (Order Execution, Advisory, Discretionary, Others), By Type of Broker (Full-service Brokers, Discount Brokers, Robo-Advisors), By Mode (Offline, Online), By Trading Type (Short-term Trading, Long-term Trading) and By End User (Retail Investor, Institutional Investor) - Forecast to 2035

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    US Stockbroking Market Infographic
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    US Stockbroking Market Summary

    The United States stockbroking market is poised for substantial growth, projected to reach 36.2 USD billion by 2035.

    Key Market Trends & Highlights

    US Stockbroking Key Trends and Highlights

    • The market valuation is expected to grow from 11.7 USD billion in 2024 to 36.2 USD billion by 2035.
    • A compound annual growth rate (CAGR) of 10.79 percent is anticipated from 2025 to 2035.
    • The increasing demand for digital trading platforms is likely to drive market expansion.
    • Growing adoption of technology due to enhanced user experience is a major market driver.

    Market Size & Forecast

    2024 Market Size 11.7 (USD Billion)
    2035 Market Size 36.2 (USD Billion)
    CAGR (2025-2035) 10.79%

    Major Players

    Webull, Ally Invest, Merrill Edge, SoFi Invest, ETRADE, Fidelity Investments, Best Etfs, TD Ameritrade, Robinhood, Charles Schwab, Interactive Brokers, Vanguard

    US Stockbroking Market Trends

    Changes in technology, rules, and consumer tastes are having a big effect on the US stockbroking sector. Digital transformation is one of the main things driving the industry. More and more investors are choosing online trading platforms with easy-to-use interfaces and low transaction costs. This trend has made stock trading easier for a wider range of people, especially younger investors who like to use mobile trading apps. The advent of commission-free trading by big brokerages has made more people want to trade, which has led to a spike in retail investors.

    One chance in the US stockbroking market is the growing interest in investing in companies that are good for the environment and society.

    A lot of US investors are increasingly trying to align their portfolios with their values. This has created opportunities for companies that offer specialized services based on ESG (Environmental, Social, and Governance) criteria. Also, adding AI and machine learning to trading platforms gives brokerages the chance to offer tailored and data-driven investing plans. Recently, there has been a spike in cryptocurrency trading among stockbrokers. This shows that investors are becoming more interested in digital assets as well as traditional stocks.

    Brokerage businesses have both problems and possibilities as conversations about regulatory reforms that focus on making markets more accessible and protecting consumers continue.

    As the US stockbroking industry changes, companies that want to stay competitive will need to be able to adapt to these changes and the forces that drive the market. In the future, stockbroking in the US will be defined by a focus on innovation and services that put the client first.

    Market Segment Insights

    US Stockbroking Market Segment Insights

    US Stockbroking Market Segment Insights

    Stockbroking Market Services Insights

    Stockbroking Market Services Insights

    The Services segment within the US Stockbroking Market plays a crucial role in shaping the financial landscape, providing essential support to investors and traders. This segment encompasses various offerings, including Order Execution, Advisory services, Discretionary management, and other related services, each contributing distinctly to the market dynamics. With a growing number of individual investors entering the market, the demand for Order Execution services has witnessed a considerable rise. This aspect of the service sector facilitates swift and efficient trade processing, ensuring that clients can capitalize on market fluctuations without delay, which is vital in today’s fast-paced trading environment. 

    Advisory services are pivotal, as they offer personalized investment guidance to both novice and seasoned investors, aiding them in making informed decisions that align with their financial goals. This area has become increasingly significant due to the complexities of market conditions and the variety of investment products available. Meanwhile, Discretionary services have gained prominence as investors look to financial professionals to manage their portfolios actively. This segment appeals to clients who prefer a hands-off approach while still desiring strategic investment growth.

    The presence of competitive pressures and advancements in technology has further propelled innovation in these service offerings, leading to enhanced trading platforms and tools that improve user experience and satisfaction. Additional services continue to contribute to the overall ecosystem by catering to niche market demands and fostering a more inclusive investment environment. As the US Stockbroking Market continues to evolve, these integral services will remain fundamental in driving growth and addressing the diverse needs of investors throughout the country.

    Overall, the Services segment is anticipated to play a significant role in influencing market trends and shaping the future of stockbroking activities in the United States.

    Stockbroking Market Type of Broker Insights

    Stockbroking Market Type of Broker Insights

    The US Stockbroking Market, categorized by Type of Broker, comprises Full-service Brokers, Discount Brokers, and Robo-Advisors, each playing a vital role in catering to diverse investor needs. Full-service Brokers typically offer a comprehensive range of services including personalized investment advice, research, and wealth management, which attracts high-net-worth clients seeking tailored strategies. Discount Brokers, on the other hand, capitalize on the demand for cost-effective trading solutions, appealing to self-directed investors looking to minimize fees while accessing trading platforms.Robo-Advisors have gained substantial popularity due to their automated, algorithm-driven investment management, particularly among tech-savvy millennials who prefer digital interactions and lower entry costs.

    Trends indicate a growing inclination towards technology-driven solutions within the market, bolstered by advancements in fintech and increased investor literacy. The shift towards passive investment strategies, alongside the rise of mobile trading applications, further underscores the significance of these broker types, fostering a competitive landscape.As the US Stockbroking Market continues to evolve, each broker type is expected to adapt to changing investor preferences, presenting both challenges and opportunities in a rapidly growing environment.

    Stockbroking Market Mode Insights

    Stockbroking Market Mode Insights

    The US Stockbroking Market has notably evolved, with the Mode segment being a significant part of its structure, primarily categorized into Offline and Online channels. As of 2024, the market is showing a robust growth trajectory, owing to the rising digital penetration across the United States. The Online mode has gained significant traction, driven by the increasing preference for convenience and real-time access to market data and trading options.

    This trend is enhanced by the growing millennial and Gen Z population, who are favoring mobile applications for trading, contributing to the shifting dynamics in the investment landscape.Meanwhile, Offline channels remain relevant, particularly for investors who value personal interaction and tailored financial advice, thus playing a vital role in maintaining a diversified market approach. The combination of both modes caters to a broad spectrum of investor preferences and behaviors, highlighting the importance of adaptability in the US Stockbroking Market.

    Moreover, regulatory changes and advancements in technology are continuously influencing market growth, creating opportunities for innovation and improved customer experiences across both modes.Overall, the ongoing transformation reflects a blend of traditional and modern trading practices that define the future of the US Stockbroking Market.

    Stockbroking Market Trading Type Insights

    Stockbroking Market Trading Type Insights

    The Trading Type segment within the US Stockbroking Market plays a crucial role in shaping market dynamics and investor behavior. It comprises various approaches, principally Short-term Trading and Long-term Trading, which cater to distinct investment strategies. Short-term Trading, characterized by quick buy-sell transactions, promotes market liquidity and allows traders to capitalize on immediate price movements. This method is particularly valued in volatile markets where rapid gains can be achieved.

    Conversely, Long-term Trading emphasizes holding assets for extended periods, reflecting a more patient investment strategy that capitalizes on intrinsic value and fundamental growth over time.This strategy often aligns with the principles of economic resilience seen in the US, where long-term investment can lead to substantial appreciation and diminish the risk associated with market fluctuations. The US Stockbroking Market segmentation illustrates how traders adapt to different strategies, driven by economic conditions and regulatory frameworks, showcasing a comprehensive approach to navigating market opportunities and challenges, ultimately contributing to market stability and growth.

    Stockbroking Market End User Insights

    Stockbroking Market End User Insights

    The US Stockbroking Market revolves significantly around its End User segment, primarily categorized into Retail Investors and Institutional Investors. Retail Investors, often individual investors who buy and sell securities for their personal accounts, play a crucial role in driving market activities through participation in online trading platforms. This growing accessibility to trading tools has resulted in heightened interest among the general public.

    On the other hand, Institutional Investors, which include entities such as pension funds, insurance companies, and mutual funds, dominate the market through their substantial trading volumes and sophisticated investment strategies.Their decision-making processes are supported by advanced analytics and expert insights that allow them to leverage market trends effectively. The dual nature of these End Users reflects a dynamic interplay within the market, where Retail Investors contribute to liquidity and price discovery while Institutional Investors benefit from economies of scale.

    Overall, the diversity within the End User segment amplifies the vibrancy of the US Stockbroking Market, facilitating a continual flow of transactions and a complex network of investment strategies.This segmentation illustrates the multifaceted landscape of stockbroking, highlighting the essential roles that both Retail and Institutional Investors occupy in shaping market trends and driving sector growth.

    Get more detailed insights about US Stockbroking Market

    Key Players and Competitive Insights

    The US Stockbroking Market is characterized by a dynamic and competitive landscape where innovation and customer-centric services play pivotal roles in driving growth. A diverse array of players, ranging from traditional brokerage firms to modern fintech companies, creates a vibrant ecosystem that caters to various investor needs. The competition is intensifying as firms strive to differentiate themselves by offering superior technology, low-cost trading options, and a wide array of investment products. As the market evolves, regulatory changes, advancements in digital platforms, and shifting consumer preferences further influence competitive strategies.

    Understanding the competitive insights within this market helps stakeholders identify key trends and emerging opportunities. Webull stands out in the US Stockbroking Market with its commitment to providing commission-free trading and a technologically advanced platform that caters predominantly to tech-savvy traders and millennials. The company has established a strong market presence by harnessing user-friendly mobile and desktop applications that offer a plethora of research tools, real-time market data, and educational resources, making investing more accessible to everyday individuals.

    The strengths of Webull lie in its extensive array of features such as its advanced charting capabilities, customizable interfaces, and community-driven insights where users can share strategies and experiences. By targeting a younger demographic eager for self-directed trading, Webull has successfully carved its niche in the competitive landscape, thus challenging established players while consistently enhancing its offerings to retain user engagement.Ally Invest holds a significant position within the US Stockbroking Market, recognized for its integration of robust trading services and banking capabilities as part of Ally Financial.

    Offering low-cost trading, it appeals to both new and experienced investors looking for a comprehensive investment platform. Ally Invest provides various financial products, including self-directed trading, managed portfolios, and educational tools that foster customer knowledge and confidence in investing. The firm's strengths lie in its seamless user experience, competitive pricing structure, and strong customer service support that contribute to customer loyalty. Additionally, Ally Invest has pursued strategic mergers and acquisitions to bolster its service offerings, enhancing its market presence.

    By continuously evolving its platform and adapting to consumer demands, Ally Invest solidifies its role as a remarkable contender in the competitive US Stockbroking landscape.

    Key Companies in the US Stockbroking Market market include

    Industry Developments

    Recent developments in the US Stockbroking Market have seen significant activity, with companies like Webull, Ally Invest, Merrill Edge, SoFi Invest, ETRADE, and Robinhood continuing to adapt to the evolving financial landscape. In September 2023, Fidelity Investments announced plans to expand its digital assets offerings, aiming to attract a younger investor demographic by providing more cryptocurrency services. Additionally, in August 2023, Charles Schwab completed its acquisition of TD Ameritrade, which has further consolidated the brokerage industry and positioned Schwab as a leading player in the market.

    Interactive Brokers has also seen growth, increasing its client base significantly over the past year due to its competitive commission structure.

    Over the past few years, the proliferation of commission-free trading models, initiated in late 2019 by companies like Robinhood, has transformed the sector, further driving market participation. The demand for fractional shares and lower-cost ETFs is also on the rise, indicating a shift in investor behavior towards more accessible investment opportunities. The growth in asset management and trading volumes is contributing positively to the market valuation of the participating firms, reflecting a resilient and competitive brokerage environment in the US.

    Market Segmentation

    Stockbroking Market Mode Outlook

    • Offline
    • Online

    Stockbroking Market End User Outlook

    • Retail Investor
    • Institutional Investor

    Stockbroking Market Services Outlook

    • Order Execution
    • Advisory
    • Discretionary
    • Others

    Stockbroking Market Trading Type Outlook

    • Short-term Trading
    • Long-term Trading

    Stockbroking Market Type of Broker Outlook

    • Full-service Brokers
    • Discount Brokers
    • Robo-Advisors

    Report Scope

    Report Attribute/Metric

    Details

    Market Size 2023

    10.53(USD Billion)

    Market Size 2024

    11.72(USD Billion)

    Market Size 2035

    36.16(USD Billion)

    Compound Annual Growth Rate (CAGR)

    10.789% (2025 - 2035)

    Report Coverage

    Revenue Forecast, Competitive Landscape, Growth Factors, and Trends

    Base Year

    2024

    Market Forecast Period

    2025 - 2035

    Historical Data

    2019 - 2024

    Market Forecast Units

    USD Billion

    Key Companies Profiled

    Webull, Ally Invest, Merrill Edge, SoFi Invest, ETRADE, Public.com, Fidelity Investments, Best Etfs, TD Ameritrade, Robinhood, Charles Schwab, Interactive Brokers, Vanguard

    Segments Covered

    Services, Type of Broker, Mode, Trading Type, End User

    Key Market Opportunities

    Robo-advisory services growth, Increased demand for mobile trading, Expansion of commission-free trading, Rise of ESG investment products, Integration of AI analytics services

    Key Market Dynamics

    Regulatory changes, Rise of robo-advisors, Increased trading technology, Investor education and awareness, Market volatility impacts

    Countries Covered

    US

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    FAQs

    What is the expected market size of the US Stockbroking Market in 2024?

    The US Stockbroking Market is expected to be valued at 11.72 billion USD in 2024.

    What is the projected market value of the US Stockbroking Market by 2035?

    By 2035, the US Stockbroking Market is projected to reach a value of 36.16 billion USD.

    What is the expected compound annual growth rate (CAGR) for the US Stockbroking Market from 2025 to 2035?

    The expected CAGR for the US Stockbroking Market from 2025 to 2035 is 10.789%.

    Which segment of services in the US Stockbroking Market is expected to have the largest growth?

    The Order Execution segment is expected to grow from 4.0 billion USD in 2024 to 12.0 billion USD by 2035.

    Which key players dominate the US Stockbroking Market?

    Major players in the US Stockbroking Market include Webull, Ally Invest, Merrill Edge, SoFi Invest, and ETRADE.

    What is the expected market size for the Advisory segment by 2035?

    The Advisory segment is expected to grow from 3.0 billion USD in 2024 to 9.0 billion USD by 2035.

    How much is the Discretionary segment of the US Stockbroking Market expected to be valued in 2035?

    The Discretionary segment is expected to reach a value of 7.5 billion USD by 2035.

    What are the main growth drivers for the US Stockbroking Market?

    Key growth drivers include increasing investment interest, advancements in technology, and a growing number of retail investors.

    What is the market size for the Others segment in 2024?

    The Others segment is valued at 2.22 billion USD in the year 2024.

    What are some emerging trends in the US Stockbroking Market?

    Emerging trends include the rise of commission-free trading and the growing use of mobile trading platforms.

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