US Steviol Glycosides Market Research Report: By Type (Stevioside, Dulcoside A, Others) and By End User (Food, Beverage, Others) - Forecast to 2035

US Steviol Glycosides Market Overview

The US Steviol Glycosides Market Size was estimated at 1.06 (USD Billion) in 2023. The US Steviol Glycosides Industry is expected to grow from 1.12(USD Billion) in 2024 to 1.82 (USD Billion) by 2035. The US Steviol Glycosides Market CAGR (growth rate) is expected to be around 4.532% during the forecast period (2025 - 2035).

Key US Steviol Glycosides Market Trends Highlighted

The US Steviol Glycosides Market is witnessing significant trends driven by various factors. One key market driver is the rising consumer demand for healthier and low-calorie food options, as more people become increasingly health-conscious. This shift is coupled with a growing awareness of the negative health impacts associated with sugar consumption, pushing manufacturers to seek natural alternatives. Additionally, the FDA's approval of steviol glycosides as a safe sugar substitute has encouraged food and beverage industries to adopt these natural sweeteners widely, further propelling market growth. Another major aspect is the increasing use of steviol glycosides in various sectors, including pharmaceuticals and cosmetics, which opens new avenues for growth.The ongoing trend of clean label products is also influencing consumer preferences, as people are more inclined towards naturally derived ingredients. Moreover, regulatory support for steviol glycosides promotes innovation, pushing brands to explore and incorporate these ingredients into their offerings. In recent times, there has been a noticeable focus on sustainability within the industry, with consumers prioritizing products that are both healthy and environmentally friendly. This trend presents opportunities for companies that can efficiently source and produce steviol glycosides while minimizing their ecological footprint. Furthermore, as manufacturers look to formulate products with a minimal range of ingredients, steviol glycosides' versatility positions them favorably in this evolving landscape.Overall, the US Steviol Glycosides Market is on a promising trajectory, fueled by health trends, regulatory acceptance, and consumer preferences for natural and sustainable products.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Steviol Glycosides Market Drivers

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  Rising Health Consciousness Among Consumers

  
  

In the United States, there has been a notable shift toward health consciousness among consumers, which in turn drives the demand for low-calorie and natural sweeteners like Steviol Glycosides. According to a report from the United States Department of Agriculture (USDA), approximately 70% of Americans are actively seeking to reduce their sugar intake due to growing concerns about obesity and diabetes, which have seen significant increases in prevalence over the past two decades, with obesity rates hitting nearly 42% in 2020.Notably, the American Diabetes Association actively encourages consumers to explore alternatives to sugar, bolstering interest in the US Steviol Glycosides Market Industry. Such dietary shifts among consumers emphasize the importance of healthier sweetening options, thus promoting the growth of Steviol Glycosides in the market.

Increase in Food and Beverage Innovations

The trend of innovation in food and beverage products across the United States is significantly contributing to the growth of the US Steviol Glycosides Market Industry. The Food and Drug Administration (FDA) reported that there has been a marked increase in new product launches using natural sweeteners, with over 1,000 new product introductions featuring Steviol Glycosides in the last year alone. As health-focused companies such as Coca-Cola and PepsiCo increasingly substitute traditional sugars with Steviol Glycosides in their product lines, the overall market potential continues to expand.The fact that more than 50% of new beverage products launched in 2023 claimed to be low-calorie or sugar-free underscores this trend, indicating a favorable environment for Steviol Glycosides.

Government Regulations Favoring Natural Sweeteners

The United States government has implemented various regulations that favor the use of natural sweeteners like Steviol Glycosides as healthier alternatives to artificial sweeteners. In 2021, the FDA issued guidance encouraging the adoption of natural sweeteners to potentially tackle the obesity epidemic, which is recognized as a public health crisis affecting millions. The Centers for Disease Control and Prevention (CDC) reported that obesity-related conditions cost the United States nearly $173 billion each year, exerting further pressure on regulatory bodies to support healthier food formulations.This regulatory framework enhances the attractiveness of Steviol Glycosides, encouraging manufacturers in the US Steviol Glycosides Market Industry to focus on natural ingredients.

US Steviol Glycosides Market Segment Insights

Steviol Glycosides Market Type Insights

The US Steviol Glycosides Market is witnessing notable growth within its Type market segment, primarily driven by the increasing consumer demand for natural sweeteners that provide low-calorie alternatives to traditional sugars. This shift towards healthier dietary choices has fueled the popularity of various glycosides, particularly Stevioside, which dominates the market due to its natural origin derived from the Stevia plant. Stevioside is favored for its intense sweetness and zero-calorie profile, making it an attractive option for health-conscious consumers and the food and beverage industry.Furthermore, Dulcoside A is also gaining traction, recognized for its ability to enhance flavors while maintaining a low caloric content, appealing to manufacturers looking to reformulate products to meet health standards without compromising taste. The growing awareness about the health implications of sugar consumption is creating a ripe environment for these glycosides. Additionally, while the Others category encompasses various other glycosides, it is increasingly significant as it introduces diverse flavors and functionalities, thus catering to specific consumer preferences.With societal trends leaning towards healthier lifestyles, these segments are poised to leverage the increasing inclination towards clean label products, further propelling the market forward. The dynamics of the US Steviol Glycosides Market continue to evolve with innovations in formulations and consumer preferences, establishing a robust landscape for growth and sustainability in the Type segment.

 

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Steviol Glycosides Market End User Insights

The US Steviol Glycosides Market exhibits significant potential across various End User segments, primarily including Food, Beverage, and Others. The increasing consumer preference for healthier sweetening alternatives has been a crucial driver behind the market's growth in the Food and Beverage sectors. Particularly, the Beverage segment is experiencing a notable surge, fueled by the rising demand for low-calorie and sugar-free drinks, which presents ample opportunities for Steviol Glycosides due to their natural origin and heightened sweetness levels without the associated calories.The Food segment also holds substantial market share, as many manufacturers are reformulating products to reduce sugar content while maintaining flavor, making Steviol Glycosides an attractive option. Other applications encompass diverse areas, signaling adaptability and growing awareness of natural sweeteners among consumers. As health consciousness increases across the United States, the demand for steviol glycosides is likely to dominate, leading to further innovations and opportunities within these End User categories. The trends indicate a positive outlook for the industry, as market stakeholders focus on Research and Development to optimize product formulations and expand their presence in growing niches.

US Steviol Glycosides Market Key Players and Competitive Insights

The US Steviol Glycosides Market has experienced considerable growth over the past few years, reflecting a broader trend towards healthier and more natural food and beverage options. As consumers become increasingly health-conscious, steviol glycosides, derived from the Stevia plant, have gained traction as a popular sugar substitute. This surge in demand has fostered a competitive landscape characterized by a diverse array of players, both large and small, each striving to capture market share and respond to consumer preferences for zero-calorie sweeteners. Key drivers of competition within this market include product innovation, extensive distribution networks, and effective branding strategies that resonate with health-focused consumers. Companies are also tasked with navigating regulatory environments and sustainability concerns as they promote their products.Stevia First Corporation has established a notable presence in the US Steviol Glycosides Market, attained primarily through its commitment to innovation and quality. The company emphasizes the development of high-purity steviol glycosides, which cater to the evolving tastes and needs of consumers seeking healthier alternatives. Among its strengths is a strong research and development program that focuses on enhancing the natural sweetness and taste profiles of their products while maintaining functional benefits. This focus allows Stevia First Corporation to offer unique formulations that stand out in the competitive landscape. Furthermore, the company has built strategic partnerships and distribution channels that enhance its market reach and improve accessibility for consumers across the United States.Zhejiang Aoxing Stevia Co. has made significant inroads into the US Steviol Glycosides Market through its comprehensive range of products and a robust distribution strategy. The company is recognized for its high-quality steviol glycosides, which are utilized in a variety of food and beverage applications. Key products offered by Zhejiang Aoxing Stevia Co. include different grades of steviol extracts that cater to manufacturers seeking low-calorie sweetening solutions. The company's strengths lie in its established manufacturing capabilities and emphasis on quality control, which are critical in meeting the rigorous standards of the US market. Additionally, Zhejiang Aoxing Stevia Co. has been proactive in forging strategic alliances and exploring mergers and acquisitions to expand its footprint in the US, thus enhancing its product offerings and positioning itself favorably against competitors. As a result of these efforts, the company has made a considerable impact within the market landscape while continuing to adapt to consumer demands.

Key Companies in the US Steviol Glycosides Market Include:

• Stevia First Corporation


• Zhejiang Aoxing Stevia Co.


• GLG Life Tech Corporation


• Tate and Lyle


• Natura Bio Foods


• Sweetener Solutions


• Ningbo Jinge Biology Technology


• Batory Foods


• Hawkins Watts


• Biolot


• PureCircle


• Cargill


• Herbstreith and Fox


• SWEETENER KOREA

US Steviol Glycosides Market Industry Developments

The US Steviol Glycosides Market is witnessing significant developments, particularly with increasing consumer demand for natural sweeteners. Companies like Stevia First Corporation and PureCircle are focusing on expanding their product portfolios to cater to health-conscious consumers. In terms of current affairs, the market's valuation has been positively influenced by the rising awareness of health benefits associated with steviol glycosides, leading to new product launches by Cargill and Tate and Lyle. Over the past few years, particularly since January 2021, there has been a notable penetration of steviol glycosides in the food and beverage sector, contributing to market growth. In the merger and acquisition landscape, no major transactions among the key players like Zhejiang Aoxing Stevia Co. and GLG Life Tech Corporation have been publicly reported in recent months. As the regulatory focus remains on ensuring product safety, market players are adapting strategies to meet the upcoming FDA guidelines, which are expected to shape the market dynamics in the coming years. Overall, the US Steviol Glycosides Market continues to evolve amid changing consumer preferences and regulatory environments.

US Steviol Glycosides Market Segmentation Insights

Steviol Glycosides Market Type Outlook

• Stevioside


• Dulcoside A


• Others

Steviol Glycosides Market End User Outlook

• Food


• Beverage


• Others

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	1.06(USD Billion)
MARKET SIZE 2024	1.12(USD Billion)
MARKET SIZE 2035	1.82(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	4.532% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Stevia First Corporation, Zhejiang Aoxing Stevia Co., GLG Life Tech Corporation, Tate and Lyle, Natura Bio Foods, Sweetener Solutions, Ningbo Jinge Biology Technology, Batory Foods, Hawkins Watts, Biolot, PureCircle, Cargill, Herbstreith and Fox, SWEETENER KOREA
SEGMENTS COVERED	Type, End User
KEY MARKET OPPORTUNITIES	Growing demand for natural sweeteners, Expanding vegan and health-conscious consumer base, Increased application in functional foods, Rising popularity in low-calorie beverages, Regulatory support for natural ingredients
KEY MARKET DYNAMICS	rising health consciousness, increasing demand for natural sweeteners, regulatory approvals and safety assessments, growing food and beverage industry, expanding applications in pharmaceuticals
COUNTRIES COVERED	US