US Primer Market

The rising demand for high-performance primers has led to continuous advancements in resin technology, particularly in water-based and low-VOC formulations, as regulatory agencies such as the Environmental Protection Agency (EPA) impose stricter environmental guidelines. Additionally, the growth of the construction industry, home renovation activities, and infrastructure projects in the US has fueled the demand for resin-based primers. The choice of resin impacts primer performance, drying time, adhesion strength, and compatibility with topcoats, making it a crucial factor in primer selection.

The increasing preference for high-performance, low-VOC primers has led to innovations in polymeric and non-ionic dispersants that enhance compatibility with resin systems. The construction and industrial sectors drive the demand for dispersants, particularly in primers used for metal, wood, and masonry applications. Additionally, dispersants help in optimizing primer rheology, ensuring proper flow, leveling, and adhesion to various substrates. The rise of nanotechnology has further led to the development of advanced dispersants that improve the dispersion of nanoparticles, enhancing primer durability and performance in extreme environmental conditions.

Concrete is a highly porous and alkaline material, which can lead to adhesion failures, moisture-related issues, and uneven paint absorption if not properly primed. Concrete primers are specifically designed to seal the porous surface, improve adhesion, and prevent the topcoat from being excessively absorbed, ensuring a uniform and durable finish. These primers also help in reducing efflorescence, a common issue where salts migrate to the surface and cause discoloration or coating failure.

Concrete primers are used in commercial and residential buildings, infrastructure projects, and industrial flooring, ensuring proper bonding of paints, waterproofing layers, and protective coatings. Drywall primers help in sealing porous surfaces, reducing paint absorption, and providing a smooth, even finish for interior walls. Wood primers are essential in furniture, cabinetry, and structural applications, preventing moisture damage, cracking, and warping. Metal primers in construction play a crucial role in corrosion protection for steel structures, bridges, pipelines, and roofing systems.

FIGURE 2: US PRIMER MARKET SHARE BY END USE 2024 AND 2035 (USD BILLION)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review