What was the market valuation of the US neuromarketing technology market in 2024?

The market valuation was $5.75 Billion in 2024. Read More

What is the projected market valuation for the US neuromarketing technology market by 2035?

The projected valuation for 2035 is $10.0 Billion. Read More

What is the expected CAGR for the US neuromarketing technology market during the forecast period 2025 - 2035?

The expected CAGR during this period is 5.16%. Read More

Which segments are included in the US neuromarketing technology market?

Key segments include Neuroscience Research, Clinical Diagnostics, Therapeutic Devices, Neurological Therapy, and Neuroprosthetics. Read More

What are the projected valuations for the Neuroscience Research segment by 2035?

The projected valuation for the Neuroscience Research segment is expected to reach $2.5 Billion by 2035. Read More

Which companies are considered key players in the US neuromarketing technology market?

Key players include Neurosense, Nielsen, Emotiv, iMotions, BrainCo, NeuroFocus, Mindlab International, SensoMotoric Instruments, and Cortexica. Read More

What is the projected valuation for the Neuroimaging Devices segment by 2035?

The Neuroimaging Devices segment is projected to reach $2.5 Billion by 2035. Read More

What is the expected growth for the Clinical Diagnostics segment by 2035?

The Clinical Diagnostics segment is expected to grow to $2.0 Billion by 2035. Read More

What are the projected valuations for the end-use segment of Research Centers by 2035?

The Research Centers end-use segment is projected to reach $3.0 Billion by 2035. Read More

What is the expected valuation for the Deep Brain Stimulation technology segment by 2035?

The Deep Brain Stimulation technology segment is expected to reach $1.5 Billion by 2035. Read More

US Neuromarketing Technology Market

ID: MRFR/ICT/13388-HCR

100 Pages

Nirmit Biswas

Last Updated: April 06, 2026

US Neuromarketing Technology Market Size, Share and Trends Analysis Report by Technology (FMRI, EEG, Eye tracking, PET, and MEG) by Solutions (Customer experience, People Engagement, Project Management, and Product Development) and by End User - Forecast till 2035

US Neuromarketing Technology Market Infographic

Summary Table of Contents Segmentation Download PDF

1 SECTION I: EXECUTIVE SUMMARY AND KEY HIGHLIGHTS
1. 1.1 EXECUTIVE SUMMARY
  1. 1.1.1 Market Overview
  2. 1.1.2 Key Findings
  3. 1.1.3 Market Segmentation
  4. 1.1.4 Competitive Landscape
  5. 1.1.5 Challenges and Opportunities
  6. 1.1.6 Future Outlook
2 SECTION II: SCOPING, METHODOLOGY AND MARKET STRUCTURE
1. 2.1 MARKET INTRODUCTION
  1. 2.1.1 Definition
  2. 2.1.2 Scope of the study
    1. 2.1.2.1 Research Objective
    2. 2.1.2.2 Assumption
    3. 2.1.2.3 Limitations
2. 2.2 RESEARCH METHODOLOGY
  1. 2.2.1 Overview
  2. 2.2.2 Data Mining
  3. 2.2.3 Secondary Research
  4. 2.2.4 Primary Research
    1. 2.2.4.1 Primary Interviews and Information Gathering Process
    2. 2.2.4.2 Breakdown of Primary Respondents
  5. 2.2.5 Forecasting Model
  6. 2.2.6 Market Size Estimation
    1. 2.2.6.1 Bottom-Up Approach
    2. 2.2.6.2 Top-Down Approach
  7. 2.2.7 Data Triangulation
  8. 2.2.8 Validation
3 SECTION III: QUALITATIVE ANALYSIS
1. 3.1 MARKET DYNAMICS
  1. 3.1.1 Overview
  2. 3.1.2 Drivers
  3. 3.1.3 Restraints
  4. 3.1.4 Opportunities
2. 3.2 MARKET FACTOR ANALYSIS
  1. 3.2.1 Value chain Analysis
  2. 3.2.2 Porter's Five Forces Analysis
    1. 3.2.2.1 Bargaining Power of Suppliers
    2. 3.2.2.2 Bargaining Power of Buyers
    3. 3.2.2.3 Threat of New Entrants
    4. 3.2.2.4 Threat of Substitutes
    5. 3.2.2.5 Intensity of Rivalry
  3. 3.2.3 COVID-19 Impact Analysis
    1. 3.2.3.1 Market Impact Analysis
    2. 3.2.3.2 Regional Impact
    3. 3.2.3.3 Opportunity and Threat Analysis
4 SECTION IV: QUANTITATIVE ANALYSIS
1. 4.1 Information and Communications Technology, BY Application (USD Billion)
  1. 4.1.1 Neuroscience Research
  2. 4.1.2 Clinical Diagnostics
  3. 4.1.3 Therapeutic Devices
  4. 4.1.4 Neurological Therapy
  5. 4.1.5 Neuroprosthetics
2. 4.2 Information and Communications Technology, BY Product Type (USD Billion)
  1. 4.2.1 Neuroimaging Devices
  2. 4.2.2 Neuromodulation Devices
  3. 4.2.3 Cognitive Assessment Tools
  4. 4.2.4 Neurosurgical Devices
3. 4.3 Information and Communications Technology, BY End Use (USD Billion)
  1. 4.3.1 Hospitals
  2. 4.3.2 Research Centers
  3. 4.3.3 Academic Institutions
  4. 4.3.4 Home Care
4. 4.4 Information and Communications Technology, BY Technology (USD Billion)
  1. 4.4.1 Functional Magnetic Resonance Imaging
  2. 4.4.2 Electroencephalography
  3. 4.4.3 Transcranial Magnetic Stimulation
  4. 4.4.4 Deep Brain Stimulation
5 SECTION V: COMPETITIVE ANALYSIS
1. 5.1 Competitive Landscape
  1. 5.1.1 Overview
  2. 5.1.2 Competitive Analysis
  3. 5.1.3 Market share Analysis
  4. 5.1.4 Major Growth Strategy in the Information and Communications Technology
  5. 5.1.5 Competitive Benchmarking
  6. 5.1.6 Leading Players in Terms of Number of Developments in the Information and Communications Technology
  7. 5.1.7 Key developments and growth strategies
    1. 5.1.7.1 New Product Launch/Service Deployment
    2. 5.1.7.2 Merger & Acquisitions
    3. 5.1.7.3 Joint Ventures
  8. 5.1.8 Major Players Financial Matrix
    1. 5.1.8.1 Sales and Operating Income
    2. 5.1.8.2 Major Players R&D Expenditure. 2023
2. 5.2 Company Profiles
  1. 5.2.1 Neurosense (DE)
    1. 5.2.1.1 Financial Overview
    2. 5.2.1.2 Products Offered
    3. 5.2.1.3 Key Developments
    4. 5.2.1.4 SWOT Analysis
    5. 5.2.1.5 Key Strategies
  2. 5.2.2 Nielsen (US)
    1. 5.2.2.1 Financial Overview
    2. 5.2.2.2 Products Offered
    3. 5.2.2.3 Key Developments
    4. 5.2.2.4 SWOT Analysis
    5. 5.2.2.5 Key Strategies
  3. 5.2.3 Emotiv (AU)
    1. 5.2.3.1 Financial Overview
    2. 5.2.3.2 Products Offered
    3. 5.2.3.3 Key Developments
    4. 5.2.3.4 SWOT Analysis
    5. 5.2.3.5 Key Strategies
  4. 5.2.4 iMotions (DK)
    1. 5.2.4.1 Financial Overview
    2. 5.2.4.2 Products Offered
    3. 5.2.4.3 Key Developments
    4. 5.2.4.4 SWOT Analysis
    5. 5.2.4.5 Key Strategies
  5. 5.2.5 BrainCo (US)
    1. 5.2.5.1 Financial Overview
    2. 5.2.5.2 Products Offered
    3. 5.2.5.3 Key Developments
    4. 5.2.5.4 SWOT Analysis
    5. 5.2.5.5 Key Strategies
  6. 5.2.6 NeuroFocus (US)
    1. 5.2.6.1 Financial Overview
    2. 5.2.6.2 Products Offered
    3. 5.2.6.3 Key Developments
    4. 5.2.6.4 SWOT Analysis
    5. 5.2.6.5 Key Strategies
  7. 5.2.7 Mindlab International (GB)
    1. 5.2.7.1 Financial Overview
    2. 5.2.7.2 Products Offered
    3. 5.2.7.3 Key Developments
    4. 5.2.7.4 SWOT Analysis
    5. 5.2.7.5 Key Strategies
  8. 5.2.8 SensoMotoric Instruments (DE)
    1. 5.2.8.1 Financial Overview
    2. 5.2.8.2 Products Offered
    3. 5.2.8.3 Key Developments
    4. 5.2.8.4 SWOT Analysis
    5. 5.2.8.5 Key Strategies
  9. 5.2.9 Cortexica (GB)
    1. 5.2.9.1 Financial Overview
    2. 5.2.9.2 Products Offered
    3. 5.2.9.3 Key Developments
    4. 5.2.9.4 SWOT Analysis
    5. 5.2.9.5 Key Strategies
3. 5.3 Appendix
  1. 5.3.1 References
  2. 5.3.2 Related Reports
6 LIST OF FIGURES
1. 6.1 MARKET SYNOPSIS
2. 6.2 US MARKET ANALYSIS BY APPLICATION
3. 6.3 US MARKET ANALYSIS BY PRODUCT TYPE
4. 6.4 US MARKET ANALYSIS BY END USE
5. 6.5 US MARKET ANALYSIS BY TECHNOLOGY
6. 6.6 KEY BUYING CRITERIA OF INFORMATION AND COMMUNICATIONS TECHNOLOGY
7. 6.7 RESEARCH PROCESS OF MRFR
8. 6.8 DRO ANALYSIS OF INFORMATION AND COMMUNICATIONS TECHNOLOGY
9. 6.9 DRIVERS IMPACT ANALYSIS: INFORMATION AND COMMUNICATIONS TECHNOLOGY
10. 6.10 RESTRAINTS IMPACT ANALYSIS: INFORMATION AND COMMUNICATIONS TECHNOLOGY
11. 6.11 SUPPLY / VALUE CHAIN: INFORMATION AND COMMUNICATIONS TECHNOLOGY
12. 6.12 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY APPLICATION, 2024 (% SHARE)
13. 6.13 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY APPLICATION, 2024 TO 2035 (USD Billion)
14. 6.14 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY PRODUCT TYPE, 2024 (% SHARE)
15. 6.15 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY PRODUCT TYPE, 2024 TO 2035 (USD Billion)
16. 6.16 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY END USE, 2024 (% SHARE)
17. 6.17 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY END USE, 2024 TO 2035 (USD Billion)
18. 6.18 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY TECHNOLOGY, 2024 (% SHARE)
19. 6.19 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY TECHNOLOGY, 2024 TO 2035 (USD Billion)
20. 6.20 BENCHMARKING OF MAJOR COMPETITORS
7 LIST OF TABLES
1. 7.1 LIST OF ASSUMPTIONS
7.1.1
1. 7.2 US MARKET SIZE ESTIMATES; FORECAST
  1. 7.2.1 BY APPLICATION, 2025-2035 (USD Billion)
  2. 7.2.2 BY PRODUCT TYPE, 2025-2035 (USD Billion)
  3. 7.2.3 BY END USE, 2025-2035 (USD Billion)
  4. 7.2.4 BY TECHNOLOGY, 2025-2035 (USD Billion)
2. 7.3 PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
7.3.1
1. 7.4 ACQUISITION/PARTNERSHIP
7.4.1

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US Information and Communications Technology Market Segmentation

Information and Communications Technology By Application (USD Billion, 2025-2035)

Neuroscience Research
Clinical Diagnostics
Therapeutic Devices
Neurological Therapy
Neuroprosthetics

Information and Communications Technology By Product Type (USD Billion, 2025-2035)

Neuroimaging Devices
Neuromodulation Devices
Cognitive Assessment Tools
Neurosurgical Devices

Information and Communications Technology By End Use (USD Billion, 2025-2035)

Hospitals
Research Centers
Academic Institutions
Home Care

Information and Communications Technology By Technology (USD Billion, 2025-2035)

Functional Magnetic Resonance Imaging
Electroencephalography
Transcranial Magnetic Stimulation
Deep Brain Stimulation

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