US Medicated Wipes Market

The high prevalence of acne among the population, increasing concerns about looking good, and the presence of many companies in the region are key factors contributing to the popularity of medicated wipes. In 2021, PDI introduced a new wipe called Sani-Cloth Bleach Clinical Size, measuring 6 x 5. These wipes were designed to reduce unnecessary waste for smaller medical equipment and could deactivate 50 different microorganisms, including SARS-CoV-2, using the company’s Sani-Cloth Bleach formulation. The market for medicated wipes in North America is also influenced by the growing number of older people and a rise in hospital-acquired infections. According to the Centers for Disease Control and Prevention (CDC) in 2021, US hospitals saw a significant increase in healthcare-associated infections (HAIs) in 2020, mainly due to the COVID-19 pandemic. The data from acute care hospitals in 12 states showed higher rates of infections such as Central-Line Associated Bloodstream Infections (CLABSIs), Catheter-Associated Urinary Tract Infections (CAUTIs), and Ventilator-Associated Events (VAEs) in the second half of the year.

Other factors contributing to the demand for medicated wipes in North America include growing concerns about personal hygiene and the impact of social media and other promotional channels on consumer awareness regarding health and hygiene products. For instance, in December 2021, Clorox expanded its disinfectant wipes line in Atlanta, GA, doubling its capacity to pre-pandemic levels. While this expansion aimed at a global presence, the increasing risk of infectious diseases in the US has also led to more serious health concerns. This has motivated consumers to use medicated wipes for personal hygiene. All these factors are expected to drive the growth of the medicated wipes market in the coming years.

The high number of people dealing with acne, especially among the younger population, is a significant factor influencing the popularity of medicated wipes. These wipes provide a convenient solution for addressing acne-related issues like spots, oily skin, and pain. Moreover, they cater to both adults and children, making them versatile for different age groups. The prevalence of skin disorders like acne on a global scale is a driving force behind the increasing demand for products that can provide relief and comfort, making medicated wipes a sought-after solution.

PDI's introduction of the Sani-Cloth Bleach Clinical Size Wipe in 2021 is a notable example of innovation in this market. This wipe not only addresses the need for effective cleaning but also emphasizes the importance of minimizing waste, especially for smaller medical equipment. The ability of the product to deactivate a wide range of microorganisms, including the virus responsible for COVID-19, adds to its appeal and utility. Such advancements in product offerings contribute to the growth of the medicated wipes market, providing consumers with more efficient and environmentally friendly options.

The influence of the aging population on the demand for medicated wipes is another crucial factor. As the number of older individuals increases, so does the need for products that cater to their health and hygiene requirements. Additionally, the higher incidence of hospital-acquired infections further propels the demand for medicated wipes. The CDC's findings regarding increased rates of healthcare-associated infections in US hospitals in 2020, especially due to the impact of the COVID-19 pandemic, underline the importance of effective hygiene measures in healthcare settings. Medicated wipes play a vital role in maintaining cleanliness and preventing infections, making them a valuable asset in healthcare.

The rising awareness about personal hygiene, fueled by factors like social media and other promotional channels, has significantly contributed to the growth of the medicated wipes market. Companies like Clorox, recognizing the increased consumer focus on health and hygiene, have expanded their product lines to meet the growing demand for disinfectant wipes. This expansion not only addresses local needs but also aims at a global presence. The impact of infectious diseases on public health, especially in the US, has led consumers to prioritize hygiene practices, further boosting the use of medicated wipes for personal care.

The medicated wipes market in North America is witnessing significant growth due to various factors such as the prevalence of acne, concerns about personal hygiene, and the presence of key market players. Innovations like PDI's Sani-Cloth Bleach Clinical Size Wipe showcase the industry's commitment to effective cleaning while minimizing environmental impact. The aging population and the increased risk of hospital-acquired infections further contribute to the demand for these wipes. The influence of social media and promotional media on consumer awareness and the expansion of product lines by companies like Clorox reflect the evolving dynamics of the market. As these factors continue to shape consumer behavior, the medicated wipes market is poised for sustained growth in the coming years.