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US Genetic Counseling Market Research Report: By Counseling Approach (Integrated, Independent, Discretionary Genetic Counseling), By Key Players Business Model (Core Genetic Counseling Companies, Direct-to-Consumer Genetic Testing Companies, Clinical Genetic Testing Companies), By Channel (Providers, Self-Referred Individuals), By Type of Service (Risk Assessment, Pharmacogenomics, Other Genetic Pediatric Care Counseling Services), By Application (Proactive Risk Assessment, GC For Intent-to-Treat Patients (ITT), Prenatal and Preconception C


ID: MRFR/HC/50943-HCR | 200 Pages | Author: Rahul Gotadki| June 2025

US Genetic Counseling Market Overview


As per MRFR analysis, the US Genetic Counseling Market Size was estimated at 368.04 (USD Million) in 2024.The US Genetic Counseling Market Industry is expected to grow from 421.4(USD Million) in 2025 to 1,036 (USD Million) by 2035. The US Genetic Counseling Market CAGR (growth rate) is expected to be around 8.521% during the forecast period (2025 - 2035).


Key US Genetic Counseling Market Trends Highlighted


The US Genetic Counseling Market is experiencing notable transformation due to increasing awareness about genetic diseases and the benefits of genetic counseling. Key market drivers include a growing prevalence of genetic disorders and the expansion of personalized medicine, which emphasizes the need for skilled genetic counselors. Additionally, advancements in genomic technologies and testing methodologies are encouraging individuals to seek genetic counseling services for better health outcomes. In recent times, the trend of direct-to-consumer genetic testing is emerging, prompting many individuals to pursue genetic counseling to better understand their results.



Insurance coverage expansions and legislative support for genetic counseling services are further enhancing accessibility, leading to higher demand. The ongoing integration of telehealth services is making genetic counseling more convenient for patients, especially in rural areas, widening the reach of counseling services across the US Opportunities to be captured lie in the increasing acceptance of genetic counseling among health professionals and patients alike. With a significant focus on preventive healthcare, there is a clear potential for genetic counselors to play a vital role in managing and mitigating risks associated with hereditary conditions.
Furthermore, as public understanding of genetics and its implications continues to grow, there is a significant opportunity for organizations offering genetic counseling services to develop targeted educational programs aimed at various demographics across the US Emphasizing a more inclusive approach can lead to enhanced community outreach and engagement, ultimately benefiting the health of the population.


US Genetic Counseling Market Overview


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


US Genetic Counseling Market Drivers


Rising Prevalence of Genetic Disorders


The increasing prevalence of genetic disorders in the United States is propelling growth in the US Genetic Counseling Market Industry. The Centers for Disease Control and Prevention estimates that about 1 in 10 babies born in the US has a genetic disorder, which translates to approximately 120,000 newborns each year. This growing incidence necessitates the need for genetic counseling services as families seek insights and guidance regarding genetic risks.
Organizations like the National Society of Genetic Counselors are actively participating in awareness campaigns and supporting research that emphasizes the demand for counseling in genetic conditions, further boosting the industry. The expansion of genetic testing options and the increase in the awareness of these disorders among the public dramatically contribute to an overall heightened need for professional genetic counseling.


Advancements in Genetic Testing Technologies


Technological advancements in genetic testing are significantly shaping the US Genetic Counseling Market Industry. The US Food and Drug Administration has authorized an increasing number of genetic tests over the past few years, allowing for more accurate and comprehensive testing options. The Gene Testing Market has seen a compound annual growth rate of approximately 10% from 2018 to 2022, indicating a growing acceptance and integration of these technologies into standard healthcare practices.
This is increasing the demand for genetic counselors who interpret the results and provide proper guidance, thus driving market growth. Most remarkably, industry leaders such as Illumina and Myriad Genetics are spearheading these advancements in technology to improve the technologies for genetic tests.


Growing Awareness and Acceptance of Genetic Counseling


There is an increasing awareness and acceptance of genetic counseling in the United States that influences the US Genetic Counseling Market Industry positively. A survey conducted by the National Human Genome Research Institute found that approximately 80% of individuals who took part in genetic counseling found it beneficial. This growing recognition reflects a cultural shift towards proactive healthcare in which individuals are more keen to understand their genetic health risks.
Educational initiatives spearheaded by organizations like Genetic Alliance are also contributing to this increase in awareness, creating a more informed population that is more likely to seek genetic counseling services. As more individuals become aware of the importance of genetic health, the demand for counseling services is expected to increase.


US Genetic Counseling Market Segment Insights


Genetic Counseling Market Counseling Approach Insights


The Counseling Approach segment within the US Genetic Counseling Market encompasses a variety of methods that cater to the unique needs of individuals seeking genetic advice. This segment is characterized by three key approaches: Integrated, Independent, and Discretionary Genetic Counseling. The Integrated approach is increasingly significant as it provides a holistic perspective by combining genetic counseling with medical and psychological support, ensuring that clients receive comprehensive care. This method is essential in addressing complex genetic disorders, emphasizing the importance of collaboration among healthcare professionals.
Independent Genetic Counseling has gained traction due to its client-focused model, offering personalized consultations that allow clients to receive tailored advice based on their specific circumstances without the constraints of formal healthcare settings. This flexibility is appealing to many individuals seeking guidance that aligns with their personal values and needs. On the other hand, Discretionary Genetic Counseling serves a niche within the market by providing services based on the individual's choice, reflecting a trend towards patient empowerment in health decisions.
These approaches collectively contribute to the diversification of the US Genetic Counseling Market, catering to varying preferences and increasing accessibility to genetic information. Given the growing awareness and acceptance of genetic testing and counseling, the Counseling Approach segment stands to play an integral role in enhancing individual understanding of genetics, which is a vital aspect of personal health management and preventive care strategies in the US As advancements in genetic science continue to evolve, the need for diverse counseling approaches will likely increase, opening up new opportunities for market growth and innovation.


US Genetic Counseling Market by type insights
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Genetic Counseling Market Key Players Business Model Insights


The US Genetic Counseling Market, driven by the increasing demand for personalized healthcare, showcases a varied Key Players Business Model that comprises Core Genetic Counseling Companies, Direct-to-Consumer Genetic Testing Companies, and Clinical Genetic Testing Companies. Core Genetic Counseling Companies play a crucial role by providing professional guidance through the complexities of genetic information, thereby enhancing patient understanding and decision-making related to inherited conditions. Meanwhile, Direct-to-Consumer Genetic Testing Companies have gained traction by offering consumers access to genetic tests without intermediary healthcare providers, significantly democratizing genetic information for the public and promoting awareness about genetic predispositions.
Clinical Genetic Testing Companies focus on diagnostic and therapeutic applications, significantly impacting treatment pathways for various genetic disorders and supporting healthcare providers with data-driven insights. Together, these segments represent the breadth of the US Genetic Counseling Market, catering to diverse consumer needs and enhancing the overall landscape of genetic services. The growth in this market is further driven by advances in technology, increasing genetic disease prevalence, and heightened public interest in personal genomics.


Genetic Counseling Market Channel Insights


The Channel segment of the US Genetic Counseling Market showcases a diverse approach to delivering genetic counseling services, prominently featuring Providers and Self-Referred Individuals. Providers play a crucial role by offering professional expertise and support, especially in healthcare settings where genetic testing and counseling are becoming increasingly vital. This segment is influenced by growing public awareness about genetics, along with the rising prevalence of genetic disorders, which drives the demand for professional counsel. On the other hand, Self-Referred Individuals represent a significant trend where clients seek genetic counseling independently, often empowered by information from online resources.
This shift indicates a changing landscape in healthcare consumerism, as individuals are taking initiative in their health decisions. The potential for expanded access to services and the convenience of direct engagement with genetic counselors through telemedicine platforms are notable trends within this segment, reflecting an evolution in how genetic counseling is delivered. Overall, both segments embody the adaptive nature of the US Genetic Counseling Market, catering to the needs of diverse populations and contributing to the overall growth of the industry as it responds to evolving healthcare demands and patient-centric approaches.


Genetic Counseling Market Type of Service Insights


The US Genetic Counseling Market is characterized by its diverse types of Service offerings, which play a crucial role in meeting the needs of patients and healthcare providers. Risk Assessment emerged as a fundamental service, enabling individuals to understand their susceptibility to genetic disorders, leading to informed healthcare decisions. Similarly, Pharmacogenomics has gained prominence by analyzing how genes affect a person’s response to drugs, thus personalizing medication regimens and minimizing adverse reactions. Other Genetic Pediatric Care Counseling Services address the unique requirements of children with genetic conditions, facilitating early intervention and tailored treatment plans.
These services are driven by increasing awareness of genetic health, enhancements in genomic technologies, and a growing demand for personalized medicine. As market trends continue to evolve, the segments within the US Genetic Counseling Market illustrate significant growth potential, driven by advancements in genetic research and a greater emphasis on preventive care strategies. Understanding these types of Service offerings allows stakeholders to navigate the complexities of genetic counseling effectively and improves access to essential services across the US


Genetic Counseling Market Application Insights


The US Genetic Counseling Market, particularly in the Application segment, plays a crucial role in enhancing healthcare outcomes through personalized testing and risk assessments. This segment encompasses various crucial areas, such as Proactive Risk Assessment, which focuses on identifying genetic predispositions early on, thereby enabling preventive healthcare strategies. Genetic counseling for Intent-to-Treat Patients addresses the complexities of patient diagnosis and management, ensuring tailored treatment plans that improve patient outcomes.
Furthermore, Prenatal and Preconception Care is significant as it supports expectant parents to understand genetic risks and make informed decisions regarding their offspring's health, aligning with the increasing emphasis on maternal and child health in the US Each of these areas holds a major share in the market, reflecting a growing recognition of the importance of genetic counseling in comprehensive patient care. Additionally, the market is driven by advancements in genetic testing technologies and increasing awareness about genetic disorders, presenting both challenges and opportunities for healthcare providers in the US
As public interest and demand for genetic information continue to rise, the Application segment of the US Genetic Counseling Market is set to expand significantly.


Genetic Counseling Market Target Population Segment Insights


In the US Genetic Counseling Market, the Target Population Segment plays a critical role in shaping the landscape of genetic health services. This segment is divided into the General Population and Patient Population, each addressing unique yet overlapping needs within the community. The General Population often seeks genetic counseling for proactive health management, awareness of hereditary conditions, and informed family planning. Contrarily, the Patient Population typically includes individuals diagnosed with genetic disorders or those at risk, necessitating tailored counseling for therapeutic and logistical support.
The increasing prevalence of genetic disorders and heightened public awareness of genetic risks are significant factors driving demand in both populations. Moreover, evolving technologies in genetic testing are enabling more effective counseling approaches, making the service more accessible and impactful. As the US government emphasizes preventive healthcare, opportunities are emerging for expanding genetic counseling services to underserved regions. It is expected that these two groups will continue to significantly influence the overall growth and engagement in the US Genetic Counseling Market, reflecting broader healthcare trends toward personalized medicine and genetic literacy.


Genetic Counseling Market Level of Service Insights


The Level of Service segment within the US Genetic Counseling Market is a critical aspect that significantly enhances patient care and satisfaction. This segment comprises essential services such as Pre-counseling Support and post-counseling support, which play pivotal roles in the overall counseling experience. Pre-counseling Support is vital as it prepares individuals for their counseling sessions, providing them with valuable information that aids in understanding what to expect, thus empowering them to make informed decisions regarding their health. On the other hand, Post Counseling Support addresses the emotional and informational needs of clients after counseling sessions, ensuring they can navigate any recommendations or results effectively.


This continuous engagement not only helps in retaining clients but also contributes to better health outcomes through sustained support. The growing emphasis on personalized healthcare in the US fosters the demand for these supportive services, making them significant in ensuring comprehensive genetic counseling. With the increasing prevalence of genetic disorders and advancements in genetic technology, the need for robust Pre-counseling and post-counseling services will likely dominate the landscape of the US Genetic Counseling Market, as stakeholders recognize the importance of improving patient relationships and outcomes through these tailored services.


US Genetic Counseling Market Key Players and Competitive Insights:


The US Genetic Counseling Market is experiencing significant growth driven by advancements in genomics, increased awareness of genetic predispositions to diseases, and the rising demand for personalized medicine. As healthcare evolves towards precision medicine, the role of genetic counselors becomes increasingly vital. Genetic counselors lead the way in providing patients with insights about genetic testing and its implications for health. 


The competitive landscape is marked by a mix of established players and emerging entities, each striving to expand their service offerings, enhance client engagement, and leverage technology to improve patient outcomes. Collaborations with healthcare providers, advancements in genetic testing technology, and an increase in the number of medical professionals specializing in genetics are reshaping the market dynamics, leading to heightened competition among key players.
Karius stands out in the US Genetic Counseling Market with a strong emphasis on utilizing advanced genomics to provide rapid infectious disease diagnostics. The company employs proprietary technology that can identify pathogens through advanced sequencing methods, positioning them uniquely in the genetic counseling space. This innovation allows Karius to deliver actionable insights to healthcare providers, enabling timely and accurate disease identification. 


The company has established a commendable market presence, characterized by partnerships with various healthcare institutions, which enhances its credibility and reach. Karius’s strength lies in its commitment to research and development, focusing on improving diagnostic timelines and outcomes for patients. This forward-thinking approach not only increases the efficiency of the testing process but also plays a crucial role in guiding treatment decisions based on genetic findings.
Ambry Genetics has made significant contributions to the US Genetic Counseling Market through a comprehensive suite of genetic testing services, particularly in hereditary cancer and cardiovascular disease. Known for its user-friendly testing platforms and detailed reports that empower patients and healthcare providers, Ambry Genetics maintains a strong market presence. The company's strengths include its cutting-edge genetic testing technologies, a robust database for variant interpretation, and a team of expert genetic counselors to support patients throughout their testing journey. 


Ambry Genetics has strategically pursued mergers and acquisitions to bolster its service offerings and enhance its market capabilities, positioning itself as a leader in genetic insights and patient education in the US The emphasis on innovation, coupled with a commitment to improving patient access to genetic testing, ensures Ambry Genetics remains a formidable player in the competitive genetic counseling landscape in the US


Key Companies in the US Genetic Counseling Market Include:




    • Karius




    • Ambry Genetics




    • Genoox




    • Natera




    • PathGroup




    • Genetic Counselors of Colorado




    • 23andMe




    • Invitae




    • Color Genomics




    • Cerecor




    • Sema4




    • Myriad Genetics




    • GeneDx




    • Cradle Genomics




    • Fulgent Genetics




US Genetic Counseling Market Industry Developments


Recent developments in the US Genetic Counseling Market include the growing integration of genetic testing into routine healthcare, particularly due to advancements from companies like Invitae and Ambry Genetics, which have expanded their testing portfolios. In September 2023, Natera announced a strategic partnership with multiple healthcare providers to enhance access to genetic counseling services. Additionally, Myriad Genetics has made significant strides in expanding telehealth services for remote genetic counseling, providing increased accessibility to patients nationwide.
Mergers and acquisitions have shaped the landscape, with Genoox acquiring key genetic data platforms in June 2023 to bolster its analytics capabilities, and Fulgent Genetics announcing its acquisition of a notable genetic testing firm in July 2023 to expand its service offerings. The market is witnessing growth in valuation, driven by increasing data-driven personalized medicine demands and advancements in genomic technologies. The financial backing from private equity investments continues to fuel innovation in this sector, indicating a robust trend toward enhanced genetic services and counseling availability. Major happenings over the last few years, such as the rise of 23andMe's direct-to-consumer models and Color Genomics' expansion in hereditary health services (notable developments in October 2021), have also played a pivotal role in shaping the market dynamics.


Genetic Counseling Market Segmentation Insights




    • Genetic Counseling Market Counseling Approach Outlook




      1. Integrated






    • Independent




    • Discretionary Genetic Counseling





      • Genetic Counseling Market Key Players Business Model Outlook




        1. Core Genetic Counseling Companies






      • Direct-to-Consumer Genetic Testing Companies




      • Clinical Genetic Testing Companies





        • Genetic Counseling Market Channel Outlook




          1. Providers






        • Self-Referred Individuals





          • Genetic Counseling Market Type of Service Outlook




            1. Risk Assessment






          • Pharmacogenomics




          • Other Genetic Pediatric Care Counseling Services





            • Genetic Counseling Market Application Outlook




              1. Proactive Risk Assessment






            • GC For Intent-to-Treat Patients (ITT)




            • Prenatal and Preconception Care




            • Other





              • Genetic Counseling Market Target Population Segment Outlook




                1. General Population






              • Patient Population





                • Genetic Counseling Market Level of Service Outlook




                  1. Pre-counseling Support






                • Post Counseling Support


                Report Attribute/Metric Details
                Market Size 2024 368.04(USD Million)
                Market Size 2025 421.4(USD Million)
                Market Size 2035 1036.0(USD Million)
                Compound Annual Growth Rate (CAGR) 8.521% (2025 - 2035)
                Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
                Base Year 2024
                Market Forecast Period 2025 - 2035
                Historical Data 2019 - 2024
                Market Forecast Units USD Million
                Key Companies Profiled Karius, Ambry Genetics, Genoox, Natera, PathGroup, Genetic Counselors of Colorado, 23andMe, Invitae, Color Genomics, Cerecor, Sema4, Myriad Genetics, GeneDx, Cradle Genomics, Fulgent Genetics
                Segments Covered Counseling Approach, Key Players Business Model, Channel, Type of Service, Application, Target Population Segment, Level of Service
                Key Market Opportunities Telehealth expansion for genetic services, Increased demand for prenatal testing, Personalized medicine and tailored therapies, Integration with AI for analysis. Growing awareness of genetic diseases
                Key Market Dynamics Increasing demand for personalized medicine, Growth in genetic testing awareness, Expansion of telehealth services, Rising prevalence of genetic disorders, Advancements in genomic technology
                Countries Covered US


                Frequently Asked Questions (FAQ) :

                The US Genetic Counseling Market was expected to be valued at 421.4 million USD in 2024.

                By 2035, the US Genetic Counseling Market is projected to reach a value of 1,036.0 million USD.

                The CAGR for the US Genetic Counseling Market is expected to be 8.521% from 2025 to 2035.

                The Integrated counseling approach is projected to have the largest market value of 430.0 million USD in 2035.

                The Independent counseling approach was valued at 150.0 million USD in 2024.

                Discretionary Genetic Counseling is expected to reach a market size of 246.0 million USD by 2035.

                Key players in the US Genetic Counseling Market include Karius, Ambry Genetics, Genoox, and Natera, among others.

                The rising demand for personalized healthcare solutions presents a significant growth opportunity in the US Genetic Counseling Market.

                Current global conflicts may influence the supply chain and operational dynamics of the US Genetic Counseling Market.

                The Integrated counseling approach is expected to experience substantial growth during the forecast period from 2025 to 2035.

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