U.S. Behavioral Health Market Research Report: Information By Disorder (Bipolar Disorder, Anxiety Disorder, Depression, Post-Traumatic Stress Disorder, Eating Disorder, Substance Abuse Disorder, Others), By Service (Home-Based Treatment Services, Outpatient Counselling, Emergency mental health services, Inpatient hospital treatment, Intensive care management)–Market Forecast Till 2032

U.S. Behavioral Health Market Overview

U.S. Behavioral Health Market Size was valued at USD 80.8 Billion in 2022. The U.S. Behavioral Health market industry is projected to grow from USD 85.0 Billion in 2023 to USD 127.51 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.20% during the forecast period (2023 - 2032). The rising prevalence of mental health disorders and increasing government initiatives are the main market drivers anticipated to propel the U.S. Behavioral Health market in the United States. 

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

U.S. Behavioral Health Market Trends

• Telebehavioral Health Integrationis driving the market growth

A significant trend in the U.S. behavioural health market is the rapid integration of telebehavioral health services. The increasing acceptance and utilization of telehealth have extended to mental health services, offering individuals convenient access to therapy, counselling, and psychiatric consultations from the comfort of their homes. The expansion of virtual platforms for behavioural health addresses barriers like stigma, accessibility, and the shortage of mental health professionals, particularly in rural areas. Videoconferencing and digital communication tools enhance patient engagement and enable ongoing care, contributing to a more accessible and inclusive behavioral health landscape. This factor drives the market CAGR.

Furthermore, another noteworthy trend involves the shift towards integrated care models that combine mental health and primary care services. Recognizing the intricate connection between physical and mental well-being, healthcare providers are increasingly adopting collaborative approaches that address both aspects comprehensively. Integrated care models facilitate coordination between mental health professionals, primary care physicians, and other specialists, ensuring a holistic approach to patient care. This trend aims to reduce fragmentation in healthcare delivery, improve treatment outcomes, and enhance the overall quality of care for individuals with behavioral health needs. The adoption of integrated care models represents a progressive step towards breaking down silos in healthcare and fostering a more patient-centred and collaborative approach to behavioural health in the U.S.Thus, driving the U.S. Behavioral Health market revenue.

U.S. Behavioral Health MarketSegment Insights

U.S. Behavioral Health Disorder Insights

The U.S. Behavioral Health market segmentation, based on product, includes Bipolar Disorder, Anxiety Disorder, Depression, Post-Traumatic Stress Disorder, Eating Disorder, Substance Abuse Disorder, and Others. Depression stands out as the dominant category in the U.S. behavioral health market due to its high prevalence and the substantial focus on treatment and intervention. Depression affects a significant portion of the population, leading to a comprehensive approach to mental health services. Behavioural health programs and interventions often prioritize addressing depressive disorders, offering various therapeutic modalities such as counselling, medication management, and cognitive-behavioural therapy.Additionally,  Substance Abuse Disorder (SUD) represents the fastest-growing category in the U.S. behavioural health market, driven by increased awareness and evolving treatment approaches. The opioid epidemic and growing societal recognition of substance abuse issues have propelled a surge in demand for behavioural health services tailored to address SUD.

U.S. Behavioral Health Service Insights

The U.S. Behavioral Health market segmentation, based on Service, includes Home-Based Treatment Services, Outpatient Counselling, Emergency Mental Health Services, Inpatient Hospital Treatment, and Intensive Care Management. Outpatient counselling is the dominant category in the U.S. Behavioral Health market due to its emphasis on accessibility and continuity of care. This service model allows individuals to receive mental health support while maintaining their daily routines and residing in their communities. Outpatient counselling encompasses a wide range of therapeutic modalities, including individual and group therapy sessions, making it a versatile and widely accessible option for addressing various behavioural health concerns.Additionally, home-based treatment services emerge as the fastest-growing category, driven by a focus on personalized care and crisis intervention. The home-based model allows mental health professionals to deliver services directly to individuals in their homes, providing a more personalized and immediate response, especially in crises.

Figure1: U.S. Behavioral Health Market, by Service, 2022 & 2032(USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

U.S. Behavioral Health Country Insights

In the United States, the behavioural health landscape is characterized by a dynamic and evolving approach to addressing mental health needs. Dominated by services such as outpatient counselling, the emphasis is on accessibility and continuity of care, reflecting a commitment to integrating mental health support into individuals' daily lives. The fastest-growing category, home-based treatment services, underscores the rising importance of personalized care and crisis intervention, expanding behavioural health care beyond traditional settings. The U.S. behavioural health market reflects a comprehensive response to diverse mental health concerns, focusing on accessibility, personalized interventions, and a patient-centred approach, ultimately contributing to improved mental well-being nationwide.

U.S. Behavioral HealthKey Market Players& Competitive Insights

Prominent industry participants are making significant investments in R&D to broaden their product offerings, contributing to the Behavioral Health market's further expansion in the United States. In addition, market participants are engaging in a range of strategic endeavors aimed at broadening their market reach. Notable events in this regard include the introduction of new products, contractual agreements, mergers and acquisitions, increased investment levels, and cooperation with other entities. In order to grow and thrive in an increasingly competitive and rising market environment, the U.S. behavioral health sector needs to provide affordable products.

Major players in theU.S. Behavioral Healthmarket are attempting to increase market demand by investing in research and development operations, including Acadia Healthcare Corporation, National MENTOR Holdings, Inc. Behavioural Health Network Inc., Universal Health Services, Inc.,Magellan Health, Inc., Bright Harbor Healthcare, Centene Corporation, Caretech Holdings, Plc, Pyramid Healthcare, Inc.

Key Companies in the U.S. Behavioral Health market include

• Acadia Healthcare Corporation


• National MENTOR Holdings, Inc.


• Behavioural Health Network Inc.


• Universal Health Services, Inc.


• Magellan Health, Inc.


• Bright Harbor Healthcare


• Centene Corporation


• Caretech Holdings, Plc


• Pyramid Healthcare, Inc.

U.S. Behavioral Health Industry Developments

October 2022:Spring Health, a mental health solution provider in the global market, partnered with Moda Health. Moda's innovative Behavioral Health 360 platform is projected to deliver measure-based behavioral health care to the nominated employer groups through its platform. Additionally, Spring Health increases its product offering by entering the payer and health plan market.

September 2022:Accanto Health launched the “Gather Behavioral Health” program, its first virtual and outpatient mental health treatment program. The program provided mental health care for those suffering from anxiety, depression, trauma, and PTSD. This program is launched in Wisconsin and Minnesota. A virtual outpatient visit is also an option, in addition to in-person visits.

U.S. Behavioral Health Market Segmentation

U.S. Behavioral Health Disorder Outlook

• Bipolar Disorder


• Anxiety Disorder


• Depression


• Post-Traumatic Stress Disorder


• Eating Disorder


• Substance Abuse Disorder


• Others

U.S. Behavioral Health Service Outlook

• Home-Based Treatment Services


• Outpatient counseling


• Emergency mental health services


• Inpatient hospital treatment


• Intensive care management