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    US Beetroot Powder Market

    ID: MRFR/F-B & N/19241-HCR
    128 Pages
    Snehal Singh
    October 2025

    US Beetroot Powder Market Research Report: By Type (Organic, Conventional) and By End Use (Ingredient, Packed Food) - Forecast to 2035

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    US Beetroot Powder Market Infographic
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    US Beetroot Powder Market Summary

    The US Beetroot Powder market is projected to grow significantly from 94.5 million USD in 2024 to 204 million USD by 2035.

    Key Market Trends & Highlights

    US Beetroot Powder Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 7.25 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 204 million USD, indicating robust growth potential.
    • In 2024, the market is valued at 94.5 million USD, reflecting a strong foundation for future expansion.
    • Growing adoption of health-conscious dietary supplements due to increasing consumer awareness is a major market driver.

    Market Size & Forecast

    2024 Market Size 94.5 (USD Million)
    2035 Market Size 204 (USD Million)
    CAGR (2025-2035) 7.25%

    Major Players

    Beetroot Company, Health House, Organic Traditions, Simply Organic, Kiva, BareOrganics, Naturevibe Botanicals, Bulk Supplements, NutraBlast, Viva Naturals, Terrasoul Superfoods, Sunfood, Earth Circle Organics, Sundown Naturals, Superfood Science

    US Beetroot Powder Market Trends

    The US Beetroot Powder Market is witnessing notable trends driven by the increasing consumer shift towards health and wellness products. As more individuals focus on nutrition, beetroot powder is being embraced for its rich nutrient profile, which includes vitamins, minerals, and antioxidants. This rise in health-conscious behaviors is a key market driver, as consumers look for natural supplements that can enhance performance and overall well-being. Additionally, the growing acceptance of plant-based diets is further fueling the demand for beetroot powder, as it aligns with vegan and vegetarian lifestyles.

    Opportunities for growth are clear, especially in the realm of functional foods and beverages.Manufacturers are increasingly incorporating beetroot powder into smoothies, energy drinks, and health supplements, catering to a demographic that prioritizes natural ingredients. Furthermore, the trend of clean labeling is gaining traction, as consumers want products that are minimally processed without artificial additives. This focus opens doors for producers who can emphasize the organic and natural aspects of their beetroot powder offerings. Recent times have seen a surge in online shopping, particularly post-pandemic, where consumers prefer the convenience of purchasing health products from home.

    E-commerce platforms dedicated to health and wellness are exhibiting increased interest in beetroot powder.Additionally, awareness campaigns around the potential health benefits of beets, such as improved athletic performance and cardiovascular health, are bolstering demand. As the market continues to evolve, education around the varied uses and benefits of beetroot powder will play a crucial role in its acceptance among broader consumer bases in the US.

    Market Segment Insights

    Beetroot Powder Market Type Insights

    The US Beetroot Powder Market showcases significant differentiation within its Type segment, primarily divided into Organic and Conventional categories. This market segmentation reflects the growing consumer preference for health-oriented products, with Organic beetroot powder gaining traction due to its perceived benefits and alignment with natural dietary trends. The market insights indicate that the demand for Organic beetroot powder is largely driven by an increasing awareness of nutritional content and the adverse effects of pesticides, prompting consumers to seek cleaner, more sustainable options for their dietary intake.

    As a result, Organic beetroot powder is often viewed favorably by health-conscious individuals looking to incorporate natural sources of vitamins and minerals into their diets. Conversely, the Conventional beetroot powder remains a popular choice due to its affordability and wider availability, appealing to cost-sensitive consumers who prioritize value without compromising on taste. Both segments play pivotal roles in the US Beetroot Powder Market, each catering to distinct consumer bases and trends, leading to a nuanced competitive landscape.

    The Organic category, in particular, benefits from robust marketing strategies that highlight health benefits, sustainability, and environmental consciousness, aligning with broader trends in the food industry toward organic products. At the same time, Conventional products leverage convenience and accessibility, solidifying their importance within the market. Overall, the Type segmentation within the US Beetroot Powder Market reflects broader consumer values and preferences, with each segment contributing uniquely to the overall growth and diversity of offerings available in the marketplace.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Beetroot Powder Market End Use Insights

    The US Beetroot Powder Market exhibits a diverse array of end use segments, primarily encompassing Ingredients and Packed Food. The growing health-conscious consumer base is significantly driving the demand for beetroot powder as an essential ingredient in various formulations, particularly in the health supplement and food processing sectors. This segment is crucial due to its natural colorant properties and rich nutritional profile, which includes high levels of antioxidants, vitamins, and minerals, appealing to manufacturers focused on clean label products.Meanwhile, the Packed Food segment is gaining momentum, as more consumers seek convenient, nutritious options.

    With the rise in demand for plant-based diets and snack foods, beetroot powder serves as a healthy additive that enhances flavor and boosts the nutritional value of products. The US market is characterized by increasing innovations in product development, aligning with trends towards organic and functional foods, creating vast opportunities for growth within these segments. Consumer awareness regarding the health benefits associated with beetroot is contributing to this positive shift, reinforcing the significance of both Ingredients and Packed Food in the overall US Beetroot Powder Market landscape.

    Get more detailed insights about US Beetroot Powder Market Research Report — Forecast till 2035

    Key Players and Competitive Insights

    The US Beetroot Powder Market has witnessed significant growth in recent years, driven by the increasing health consciousness among consumers and the rise in demand for natural dietary supplements. This competitive landscape is characterized by several key players that focus on product innovation, quality, and marketing strategies to capture the attention of health-oriented customers. The market is characterized by a mix of established brands and emerging companies, each striving to enhance their product offerings and strengthen their distribution networks.

    With the growing awareness of the health benefits associated with beetroot, such as improved athletic performance, blood pressure regulation, and antioxidant properties, players in this market are continuously expanding their research and development efforts to formulate high-quality beetroot powder products that cater to a diverse range of consumer preferences.

    Beetroot Company has emerged as a noteworthy player in the US Beetroot Powder Market, recognized for its commitment to producing high-quality beetroot powder and other related products. The company differentiates itself through rigorous quality control measures, ensuring that its products maintain the highest standards of purity and nutritional value. Additionally, Beetroot Company has established a strong presence across various distribution channels, including online platforms and physical stores, which allows for greater accessibility to their products. The company emphasizes customer education and engagement, utilizing marketing campaigns that highlight the health benefits of beetroot powder and its versatility in culinary applications.

    Its ability to adapt to consumer trends, such as the rising demand for organic and non-GMO options, positions Beetroot Company as a competitive force within the market, attracting health-conscious consumers seeking premium products.

    Health House operates as a significant entity within the US Beetroot Powder Market, offering a range of high-quality beetroot powder designed for health aficionados. This company has carved out a niche by emphasizing the nutritional aspects of its products, which are marketed as beneficial for athletic performance and overall wellness. Health House leverages strategic partnerships and collaborations to enhance its market penetration, thereby expanding its reach across various retail and online platforms. The company's commitment to innovation is evident in its product line, catering to different dietary preferences, including vegan and gluten-free options.

    Furthermore, Health House has been active in pursuing acquisitions that bolster its product inventory and market position, allowing it to stay ahead of competitors and respond effectively to consumer demands. Overall, its established reputation for quality and focus on consumer health attributes contribute significantly to its standing in the US Beetroot Powder Market.

    Key Companies in the US Beetroot Powder Market market include

    Industry Developments

    The US Beetroot Powder Market has been active with notable developments, particularly over the past few months. Companies such as Beetroot Company, Health House, and Organic Traditions have seen a rise in demand, driven by growing consumer awareness of health benefits associated with beetroot consumption. In September 2023, Simply Organic announced an expansion of its product line to include beetroot powders infused with other superfoods, reflecting a trend towards functional nutrition. Meanwhile, Kiva and BareOrganics are focusing on organic certifications which are appealing to health-conscious consumers.

    Furthermore, in October 2023, Naturevibe Botanicals completed a successful acquisition of a smaller health food brand, bolstering its position in the market. The overall market valuation has seen a substantial increase, with projections indicating a growth rate of approximately 7.5% annually through 2025, driven largely by rising health supplement consumption in the U.S. Recent surveys show that over 20% of consumers are now incorporating beetroot products into their diets, impacting sales for brands like Bulk Supplements and NutraBlast. As the trend continues, companies like Viva Naturals and Terrasoul Superfoods are optimizing their distribution networks to reach broader markets.

    Market Segmentation

    Beetroot Powder Market Type Outlook

    • Ingredient
    • Packed Food

    Beetroot Powder Market End Use Outlook

    • Ingredient
    • Packed Food

    Report Scope

    Report Scope:
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 89.25(USD Million)
    MARKET SIZE 2024 94.5(USD Million)
    MARKET SIZE 2035 204.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 7.246% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Beetroot Company, Health House, Organic Traditions, Simply Organic, Kiva, BareOrganics, Naturevibe Botanicals, Bulk Supplements, NutraBlast, Viva Naturals, Terrasoul Superfoods, Sunfood, Earth Circle Organics, Sundown Naturals, Superfood Science
    SEGMENTS COVERED Type, End Use
    KEY MARKET OPPORTUNITIES Growing demand for natural supplements, Increased interest in plant-based diets, Rising awareness of health benefits, Expansion in sports nutrition sector, Innovative product formulations and flavors
    KEY MARKET DYNAMICS growing health consciousness, increasing demand for natural ingredients, rising vegetarian and vegan trends, expanding supplement market, potential athletic performance benefits
    COUNTRIES COVERED US

    FAQs

    What is the market size of the US Beetroot Powder Market in 2024?

    The US Beetroot Powder Market is expected to be valued at 94.5 million USD in 2024.

    What is the projected market size of the US Beetroot Powder Market by 2035?

    By 2035, the US Beetroot Powder Market is anticipated to reach a valuation of 204.0 million USD.

    What is the compound annual growth rate (CAGR) for the US Beetroot Powder Market from 2025 to 2035?

    The US Beetroot Powder Market is projected to experience a CAGR of 7.246% from 2025 to 2035.

    How is the market segmented by type for US Beetroot Powder?

    The US Beetroot Powder Market is segmented into two types: Organic and Conventional.

    What will be the market value of the Organic segment in 2035?

    The Organic segment of the US Beetroot Powder Market is expected to be valued at 60.0 million USD in 2035.

    What will be the market value of the Conventional segment in 2035?

    The Conventional segment of the US Beetroot Powder Market is projected to reach a value of 144.0 million USD in 2035.

    Who are the key players in the US Beetroot Powder Market?

    Major players in the US Beetroot Powder Market include Beetroot Company, Health House, Organic Traditions, and others.

    What opportunities exist for growth in the US Beetroot Powder Market?

    There are increasing health consciousness and demand for natural products presenting growth opportunities in the market.

    What are the challenges faced by the US Beetroot Powder Market?

    The US Beetroot Powder Market faces challenges related to competition, sourcing quality beetroots, and price fluctuations.

    What are the current trends in the US Beetroot Powder Market?

    Current trends include rising popularity of superfoods, increasing use in health supplements, and growing consumer awareness.

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