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US Beetroot Powder Market

ID: MRFR/FnB/19241-HCR
128 Pages
Snehal Singh
October 2025

US Beetroot Powder Market Research Report: By Type (Organic, Conventional) and By End Use (Ingredient, Packed Food) - Forecast to 2035

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US Beetroot Powder Market Summary

As per MRFR analysis, the US beetroot powder market size was estimated at 113.4 USD Million in 2024. The US beetroot powder market is projected to grow from 119.07 USD Million in 2025 to 193.99 USD Million by 2035, exhibiting a compound annual growth rate (CAGR) of 5.0% during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The US beetroot powder market is experiencing robust growth driven by health trends and consumer preferences.

  • Rising health consciousness among consumers is propelling the demand for beetroot powder as a nutritional supplement.
  • The largest segment in the market is the nutritional supplements segment, while the fastest-growing segment is the functional foods segment.
  • There is a notable shift towards natural colorants, with beetroot powder being favored for its vibrant hue and health benefits.
  • Key market drivers include the growing demand for nutritional supplements and the expansion of the functional foods market.

Market Size & Forecast

2024 Market Size 113.4 (USD Million)
2035 Market Size 193.99 (USD Million)

Major Players

Beetroot Co (AU), Superfoodies (NL), NutraBlast (US), Kiva (US), Healthworks (US), Bulk Natural Foods (AU), Terrasoul Superfoods (US), Sunfood (US)

US Beetroot Powder Market Trends

The beetroot powder market is experiencing notable growth, driven by increasing consumer awareness regarding health benefits associated with beetroot consumption. This natural product is recognized for its rich nutrient profile, including vitamins, minerals, and antioxidants. As more individuals seek to enhance their diets with functional foods, beetroot powder emerges as a popular choice. Its versatility allows for incorporation into various culinary applications, from smoothies to baked goods, appealing to a broad audience. Furthermore, the rise of plant-based diets and clean eating trends contributes to the demand for beetroot powder, as consumers gravitate towards natural and organic ingredients. In addition to health-conscious consumers, the beetroot powder market attracts attention from the food and beverage industry. Manufacturers are increasingly utilizing this ingredient to create innovative products that cater to evolving consumer preferences. The growing trend of natural colorants in food products also supports the market, as beetroot powder serves as a vibrant alternative to synthetic dyes. Overall, the beetroot powder market appears poised for continued expansion, reflecting a shift towards healthier eating habits and a preference for natural ingredients in the culinary landscape.

Rising Health Consciousness

There is a growing trend among consumers towards health and wellness, leading to increased interest in natural supplements. Beetroot powder is often perceived as a superfood, rich in nutrients and beneficial compounds. This trend indicates a shift in dietary choices, with more individuals incorporating functional foods into their daily routines.

Plant-Based Diet Adoption

The adoption of plant-based diets is influencing the beetroot powder market significantly. As more consumers seek alternatives to animal products, beetroot powder serves as a valuable ingredient in various recipes. This trend highlights the versatility of beetroot powder in catering to diverse dietary preferences.

Natural Colorant Preference

There is a noticeable shift towards natural colorants in the food industry, with beetroot powder gaining popularity as a vibrant, natural dye. This trend reflects a broader movement away from synthetic additives, as consumers increasingly demand clean label products. Beetroot powder's ability to provide both color and nutritional benefits positions it favorably in this evolving market.

US Beetroot Powder Market Drivers

Emergence of E-commerce Platforms

The beetroot powder market is benefiting from the emergence of e-commerce platforms, which have transformed the way consumers purchase health products. Online shopping offers convenience and access to a wider range of products, including specialty items like beetroot powder. As more consumers turn to online channels for their health and wellness needs, the beetroot powder market is likely to see increased sales through these platforms. Recent statistics indicate that e-commerce sales in the health and wellness sector are expected to surpass $20 billion by 2025, highlighting the potential for beetroot powder to capture a larger share of this growing market.

Expansion of Functional Foods Market

The beetroot powder market is benefiting from the expansion of the functional foods market. Consumers are increasingly incorporating functional foods into their diets, which are known for their health benefits beyond basic nutrition. Beetroot powder, recognized for its potential to enhance athletic performance and improve cardiovascular health, aligns well with this trend. The functional foods market in the US is expected to grow at a CAGR of around 8% over the next few years, driven by rising consumer awareness and demand for health-promoting products. This growth presents a substantial opportunity for beetroot powder to establish itself as a staple ingredient in various functional food applications.

Rising Interest in Natural Food Colorants

The beetroot powder market is experiencing growth driven by the rising interest in natural food colorants. As consumers become more aware of the potential health risks associated with artificial additives, there is a marked shift towards natural alternatives. Beetroot powder, known for its vibrant red hue, is increasingly used as a natural coloring agent in various food products. The natural food colorant market in the US is anticipated to grow at a CAGR of around 5% in the coming years, indicating a favorable environment for beetroot powder to thrive as a preferred choice among manufacturers seeking clean label solutions.

Growing Demand for Nutritional Supplements

The beetroot powder market is experiencing a notable increase in demand for nutritional supplements. As consumers become more health-conscious, they are actively seeking natural sources of vitamins and minerals. Beetroot powder, rich in essential nutrients such as folate, potassium, and antioxidants, is gaining traction among fitness enthusiasts and health-conscious individuals. According to recent data, the nutritional supplement market in the US is projected to reach approximately $50 billion by 2026, with a significant portion attributed to natural products like beetroot powder. This trend indicates a shift towards holistic health solutions, positioning beetroot powder as a key player in the nutritional supplement segment.

Increased Popularity of Smoothies and Juices

The beetroot powder market is witnessing a surge in popularity due to the increasing consumption of smoothies and juices. As consumers seek convenient and nutritious options, beetroot powder serves as an ideal ingredient for enhancing the nutritional profile of beverages. The smoothie market in the US is projected to grow by approximately 6% annually, with beetroot powder being a favored addition for its vibrant color and health benefits. This trend suggests that the incorporation of beetroot powder into smoothies and juices could significantly boost its market presence, appealing to a wide range of consumers looking for healthy beverage options.

Market Segment Insights

By Application: Food and Beverages (Largest) vs. Nutraceuticals (Fastest-Growing)

The US beetroot powder market demonstrates a diverse application segment, with Food and Beverages leading the market share. This category has gained traction due to the increasing consumer preference for natural ingredients in processed foods and beverages. Nutraceuticals follow, experiencing significant growth as health-conscious consumers seek supplements for their nutritional benefits, thus expanding this segment's share. Growth trends indicate that the Nutraceuticals segment is poised to outpace others, driven by rising interest in functional foods and wellness products. The increasing incorporation of beetroot powder in dietary supplements reflects a shift towards health and wellness trends, which is expected to fuel its rapid expansion in the coming years, capitalizing on consumer demand for natural and organic products.

Food and Beverages: Dominant vs. Nutraceuticals: Emerging

The Food and Beverages segment stands as the dominant player in the US beetroot powder market due to its extensive use in juices, smoothies, and food colorants. Consumers are increasingly drawn to beetroot powder for its health benefits, such as improved digestion and enhanced athletic performance. This segment is characterized by a broad and established customer base that values natural ingredients. Conversely, Nutraceuticals are emerging as a key player, appealing to a specific market segment inclined towards dietary supplements. This category is characterized by innovative product formulations aimed at enhancing health and wellness, drawing in consumers interested in functional foods. Both segments reflect the trend towards health-conscious consumption, albeit with distinct target audiences.

By Form: Organic (Largest) vs. Instant (Fastest-Growing)

The US beetroot powder market exhibits diverse preferences across its form segment, with Organic beetroot powder leading the market share. This segment is increasingly favored by consumers seeking health benefits, nutritional value, and environmentally sustainable products. Conventional options follow, capturing a significant portion but are gradually being outpaced by the rising demand for Organic products. Instant beetroot powder is also growing in popularity, particularly among consumers prioritizing convenience. Growth trends within the form segment are being influenced by shifting consumer preferences towards health-centric diets, the rise of fitness culture, and growing awareness of the nutritional properties of beetroot. Organic products are benefiting from trends in organic food consumption, while Instant beetroot powder caters to the busy lifestyle of consumers looking for quick nutritional solutions. These trends indicate a robust market potential mainly driven by health considerations and convenience.

Organic (Dominant) vs. Instant (Emerging)

Organic beetroot powder is currently the dominant form in the market due to its alignment with health-conscious consumer trends. This segment is characterized by its appeal to health enthusiasts and those seeking natural dietary supplements without synthetic additives. Organic products often emphasize quality and sustainability, making them favorable among consumers. On the other hand, Instant beetroot powder represents an emerging trend that focuses on convenience and ease of use, catering to time-strapped consumers. It allows for quick preparation without compromising on nutritional value, driving its growth in the market. As consumers increasingly pursue both health benefits and convenient solutions, these two segments illustrate the evolving landscape of preferences in the US beetroot powder market.

By Distribution Channel: Online Retail (Largest) vs. Supermarkets (Fastest-Growing)

In the US beetroot powder market, Online Retail dominates the distribution channel segment with a significant share, attracting health-conscious consumers who prefer the convenience of online shopping. Supermarkets follow closely, serving as a reliable source for health and wellness products, though with a smaller market share compared to online outlets. The growth trend in this segment is increasingly driven by the rising popularity of e-commerce, particularly among younger demographics, who value quick access to a variety of health foods. Health Food Stores and Specialty Stores also contribute to market dynamics, appealing to niche consumer bases but are growing at a slower rate compared to the rapid expansion seen in Online Retail and Supermarkets.

Online Retail (Dominant) vs. Supermarkets (Emerging)

Online Retail is characterized by its ability to reach a wide audience, with diverse product offerings, including various beetroot powder brands, often at competitive prices. This channel benefits from the convenience of home delivery and the ability to compare products easily. On the other hand, Supermarkets serve as established retail outlets where customers can physically browse products, benefiting from instant availability. While Supermarkets maintain a loyal customer base, they are increasingly integrating online shopping options and partnerships with e-commerce platforms to compete with the growing dominance of Online Retail.

By End Use: Household (Largest) vs. Commercial (Fastest-Growing)

In the US beetroot powder market, end use segments reveal distinct patterns. The Household segment holds the largest share, driven by consumers' growing health consciousness and preference for natural supplements. Meanwhile, the Commercial segment, which includes food processing and beverage manufacturing, is emerging rapidly due to increased demand for natural colorants and health-oriented products. The Industrial segment, though significant, lags behind in adoption compared to the others. Growth trends indicate a notable shift toward the Commercial sector as food and beverage manufacturers pivot to incorporate nutrient-rich ingredients like beetroot powder. Key drivers include the rising trend of clean-label products and growing awareness of the health benefits meticulously linked with beetroot consumption. As consumers become increasingly aware of dietary supplements' roles, both the Household and Commercial segments are poised for substantial growth in the coming years.

Household (Dominant) vs. Commercial (Emerging)

The Household segment stands as the dominant force in the US beetroot powder market, characterized by strong consumer preference for health and wellness products that can easily be integrated into daily routines. Its broad appeal across various consumer demographics emphasizes convenience, with products available in user-friendly formats like capsules and powders. In contrast, the Commercial segment is emerging rapidly, as manufacturers recognize the versatility of beetroot powder as a functional ingredient in their products. This segment's success is driven by a surge in health-focused innovations and the shift towards natural food colorants, catering to health-conscious consumers in diverse applications from snack foods to supplements.

Get more detailed insights about US Beetroot Powder Market

Key Players and Competitive Insights

The beetroot powder market in the US exhibits a dynamic competitive landscape characterized by a blend of innovation, strategic partnerships, and a growing emphasis on health and wellness. Key players such as NutraBlast (US), Kiva (US), and Healthworks (US) are actively shaping the market through their distinct operational focuses. NutraBlast (US) has positioned itself as a leader in the organic segment, emphasizing high-quality sourcing and sustainability in its product offerings. Kiva (US), on the other hand, has adopted a strategy centered around premium product lines, targeting health-conscious consumers with a focus on nutritional benefits. Healthworks (US) has been expanding its reach through e-commerce platforms, capitalizing on the increasing trend of online shopping for health products. Collectively, these strategies contribute to a competitive environment that is increasingly driven by consumer demand for quality and transparency.

In terms of business tactics, companies are increasingly localizing manufacturing to reduce supply chain complexities and enhance responsiveness to market demands. The competitive structure of the beetroot powder market appears moderately fragmented, with several players vying for market share. This fragmentation allows for niche players to thrive, while larger companies leverage economies of scale to optimize their operations. The collective influence of these key players is shaping a market that is responsive to consumer preferences and trends.

In October 2025, NutraBlast (US) announced a partnership with a leading health food retailer to enhance its distribution network, aiming to increase its market penetration. This strategic move is likely to bolster NutraBlast's visibility and accessibility, aligning with the growing consumer trend towards health-focused products. The partnership may also facilitate the introduction of new product lines, further solidifying NutraBlast's position in the market.

In September 2025, Kiva (US) launched a new line of beetroot powder infused with superfoods, targeting the premium segment of health-conscious consumers. This product innovation reflects Kiva's commitment to meeting evolving consumer preferences for functional foods. By diversifying its product offerings, Kiva is likely to attract a broader customer base, enhancing its competitive edge in a crowded marketplace.

In August 2025, Healthworks (US) expanded its online presence by launching a subscription service for its beetroot powder products. This initiative not only caters to the growing trend of convenience among consumers but also fosters customer loyalty through consistent engagement. The subscription model may provide Healthworks with a steady revenue stream while reinforcing its brand presence in the digital space.

As of November 2025, the competitive trends in the beetroot powder market are increasingly defined by digitalization, sustainability, and the integration of technology into product offerings. Strategic alliances are becoming more prevalent, as companies recognize the value of collaboration in enhancing their market positions. Looking ahead, competitive differentiation is likely to evolve from traditional price-based competition to a focus on innovation, technological advancements, and supply chain reliability. This shift underscores the importance of adapting to consumer demands for quality and sustainability in a rapidly changing market.

Key Companies in the US Beetroot Powder Market market include

Industry Developments

The US Beetroot Powder Market has been active with notable developments, particularly over the past few months. Companies such as Beetroot Company, Health House, and Organic Traditions have seen a rise in demand, driven by growing consumer awareness of health benefits associated with beetroot consumption. In September 2023, Simply Organic announced an expansion of its product line to include beetroot powders infused with other superfoods, reflecting a trend towards functional nutrition. Meanwhile, Kiva and BareOrganics are focusing on organic certifications which are appealing to health-conscious consumers.

Furthermore, in October 2023, Naturevibe Botanicals completed a successful acquisition of a smaller health food brand, bolstering its position in the market. The overall market valuation has seen a substantial increase, with projections indicating a growth rate of approximately 7.5% annually through 2025, driven largely by rising health supplement consumption in the U.S. Recent surveys show that over 20% of consumers are now incorporating beetroot products into their diets, impacting sales for brands like Bulk Supplements and NutraBlast. As the trend continues, companies like Viva Naturals and Terrasoul Superfoods are optimizing their distribution networks to reach broader markets.

Future Outlook

US Beetroot Powder Market Future Outlook

The beetroot powder market is projected to grow at a 5.0% CAGR from 2024 to 2035, driven by increasing health awareness and demand for natural food additives.

New opportunities lie in:

  • Expansion into organic product lines to capture health-conscious consumers.
  • Development of innovative packaging solutions for enhanced shelf life.
  • Strategic partnerships with health food retailers to increase market penetration.

By 2035, the beetroot powder market is expected to achieve a robust position, driven by strategic innovations and consumer trends.

Market Segmentation

US Beetroot Powder Market Form Outlook

  • Organic
  • Conventional
  • Instant

US Beetroot Powder Market End Use Outlook

  • Household
  • Commercial
  • Industrial

US Beetroot Powder Market Application Outlook

  • Food and Beverages
  • Nutraceuticals
  • Cosmetics
  • Pharmaceuticals

US Beetroot Powder Market Distribution Channel Outlook

  • Online Retail
  • Supermarkets
  • Health Food Stores
  • Specialty Stores

Report Scope

MARKET SIZE 2024 113.4(USD Million)
MARKET SIZE 2025 119.07(USD Million)
MARKET SIZE 2035 193.99(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR) 5.0% (2024 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Million
Key Companies Profiled Beetroot Co (AU), Superfoodies (NL), NutraBlast (US), Kiva (US), Healthworks (US), Bulk Natural Foods (AU), Terrasoul Superfoods (US), Sunfood (US)
Segments Covered Application, Form, Distribution Channel, End Use
Key Market Opportunities Growing demand for natural health supplements drives innovation in the beetroot powder market.
Key Market Dynamics Rising consumer demand for natural supplements drives innovation and competition in the beetroot powder market.
Countries Covered US

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FAQs

What is the market size of the US Beetroot Powder Market in 2024?

The US Beetroot Powder Market is expected to be valued at 94.5 million USD in 2024.

What is the projected market size of the US Beetroot Powder Market by 2035?

By 2035, the US Beetroot Powder Market is anticipated to reach a valuation of 204.0 million USD.

What is the compound annual growth rate (CAGR) for the US Beetroot Powder Market from 2025 to 2035?

The US Beetroot Powder Market is projected to experience a CAGR of 7.246% from 2025 to 2035.

How is the market segmented by type for US Beetroot Powder?

The US Beetroot Powder Market is segmented into two types: Organic and Conventional.

What will be the market value of the Organic segment in 2035?

The Organic segment of the US Beetroot Powder Market is expected to be valued at 60.0 million USD in 2035.

What will be the market value of the Conventional segment in 2035?

The Conventional segment of the US Beetroot Powder Market is projected to reach a value of 144.0 million USD in 2035.

Who are the key players in the US Beetroot Powder Market?

Major players in the US Beetroot Powder Market include Beetroot Company, Health House, Organic Traditions, and others.

What opportunities exist for growth in the US Beetroot Powder Market?

There are increasing health consciousness and demand for natural products presenting growth opportunities in the market.

What are the challenges faced by the US Beetroot Powder Market?

The US Beetroot Powder Market faces challenges related to competition, sourcing quality beetroots, and price fluctuations.

What are the current trends in the US Beetroot Powder Market?

Current trends include rising popularity of superfoods, increasing use in health supplements, and growing consumer awareness.

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