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US Architectural Coatings Market

ID: MRFR/CnM/18864-HCR
100 Pages
Chitranshi Jaiswal
October 2025

US Architectural Coatings Market Research Report By Resin Type (Acrylic, Alkyd, Epoxy, Polyurethane, Others), By Technology (SOLVENT BORNE, Water Borne) and By End-Use Industry (Residential, Non-residential) - Forecast to 2035

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US Architectural Coatings Market Summary

As per Market Research Future analysis, the US architectural coatings market size was estimated at 18.37 USD Billion in 2024. The US architectural coatings market is projected to grow from 19.21 USD Billion in 2025 to 30.0 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 4.5% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The US architectural coatings market is experiencing a transformative shift towards sustainability and innovation.

  • The market is increasingly driven by a focus on sustainability, with manufacturers prioritizing eco-friendly formulations.
  • Technological advancements are reshaping the industry, leading to the development of high-performance coatings that enhance durability and aesthetic appeal.
  • The residential segment remains the largest, while the commercial segment is identified as the fastest-growing in terms of demand.
  • Key market drivers include the rising demand for aesthetic appeal and the growth in construction activities, which are fueling market expansion.

Market Size & Forecast

2024 Market Size 18.37 (USD Billion)
2035 Market Size 30.0 (USD Billion)
CAGR (2025 - 2035) 4.56%

Major Players

AkzoNobel (NL), PPG Industries (US), Sherwin-Williams (US), BASF (DE), Nippon Paint (JP), RPM International (US), Benjamin Moore (US), DuluxGroup (AU), Asian Paints (IN)

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US Architectural Coatings Market Trends

The architectural coatings market is currently experiencing a dynamic evolution, driven by various factors including technological advancements and changing consumer preferences. The demand for eco-friendly and sustainable products is on the rise, as consumers increasingly prioritize environmental considerations in their purchasing decisions. This shift is prompting manufacturers to innovate and develop coatings that are not only high-performing but also less harmful to the environment. Additionally, the growth of the construction sector, particularly in residential and commercial projects, is further fueling the need for diverse coating solutions. As a result, the market is witnessing a surge in the introduction of new products that cater to specific applications and aesthetic preferences. Moreover, the architectural coatings market is influenced by regulatory changes aimed at reducing volatile organic compounds (VOCs) in paints and coatings. These regulations are encouraging manufacturers to reformulate their products, leading to the development of low-VOC and zero-VOC options. This trend aligns with the broader movement towards sustainability and health-conscious living. Furthermore, advancements in technology, such as the use of nanotechnology and smart coatings, are enhancing the performance and durability of architectural coatings. Overall, the market appears poised for continued growth, driven by innovation, sustainability, and evolving consumer demands.

Sustainability Focus

There is a notable shift towards eco-friendly products within the architectural coatings market. Consumers are increasingly seeking coatings that minimize environmental impact, prompting manufacturers to develop sustainable options. This trend is likely to continue as awareness of environmental issues grows.

Regulatory Compliance

Regulations aimed at reducing VOC emissions are shaping product formulations in the architectural coatings market. Manufacturers are reformulating their offerings to comply with these standards, leading to a rise in low-VOC and zero-VOC products that cater to health-conscious consumers.

Technological Advancements

Innovations in technology are driving the development of high-performance coatings. The introduction of smart coatings and nanotechnology is enhancing durability and functionality, allowing for coatings that not only meet aesthetic needs but also provide additional benefits.

Market Segment Insights

By Application: Interior (Largest) vs. Protective Coatings (Fastest-Growing)

In the US architectural coatings market, the application segment is primarily divided into Interior, Exterior, Protective Coatings, and Specialty Coatings. Among these, the Interior segment holds the largest market share as it caters to residential and commercial sectors, reflecting a preference for high-quality finishes that enhance aesthetics. Meanwhile, the Protective Coatings segment is gaining traction due to increased focus on durability and maintenance of structures, contributing significantly to market dynamics. Growth trends indicate that the demand for Interior coatings remains robust, fueled by ongoing construction and renovation activities. On the other hand, Protective Coatings are emerging as the fastest-growing segment, driven by rising awareness of environmental safety, technological advancements in coating formulations, and stringent regulations for industrial applications. This growth is also supported by an increase in infrastructure projects and the need for sustainable solutions.

Interior (Dominant) vs. Protective Coatings (Emerging)

The Interior segment is characterized by a wide range of products designed to enhance the appearance and functionality of indoor environments. These coatings are often chosen for their aesthetic appeal, variety of finishes, and easy application. The growing trend of home improvement and interior design is propelling the demand for these coatings significantly. In contrast, Protective Coatings are emerging due to their essential role in preserving and protecting surfaces from wear and environmental damage. They are increasingly favored in sectors such as industrial and commercial for their durability and resistance to chemicals and corrosion. This makes them a key player in the market as more consumers become aware of their benefits in maintaining property value and integrity over time.

By Type: Waterborne Coatings (Largest) vs. Solventborne Coatings (Fastest-Growing)

In the US architectural coatings market, Waterborne Coatings dominate with a substantial share, attributed to their eco-friendly properties and low volatile organic compound (VOC) emissions. This segment caters to a growing demand for sustainable solutions, particularly in residential and commercial applications, leading to the continued popularity of waterborne formulations. On the other hand, Solventborne Coatings are experiencing rapid growth as advancements in technology enhance their performance characteristics. This segment is witnessing increased usage in industrial applications due to their superior durability and performance under challenging environments. The resurgence in construction activities in urban areas also propels the demand for solventborne solutions, highlighting their significant role in the market.

Waterborne Coatings (Dominant) vs. Powder Coatings (Emerging)

Waterborne Coatings are established as the dominant choice within the US architectural coatings market, favored for their environmentally responsible attributes and wide range of applications. They are increasingly utilized in residential, commercial, and institutional settings, primarily due to stringent regulatory standards regarding VOC emissions. Conversely, Powder Coatings, while emerging, represent a growing trend in the market due to their reduced environmental impact and superior finish quality. The shift towards manufacturing processes that embrace sustainability drives interest in powder technologies, making them increasingly popular for both decorative and protective applications. As these two segments evolve, Waterborne Coatings will continue to lead the market, while Powder Coatings will carve out a significant niche.

By Formulation: Acrylic (Largest) vs. Epoxy (Fastest-Growing)

In the US architectural coatings market, the formulation segment is characterized by a diverse distribution of values. Acrylic coatings hold the largest share, known for their versatility and durability across various applications. Alkyd and polyurethane formulations also contribute significantly, but the market is increasingly leaning towards innovative solutions such as epoxy-based products, which are gaining traction due to their superior performance and adhesion properties. Growth in this segment is driven by increasing consumer demand for environmentally friendly options and advances in coating technologies. The rise in construction activities, particularly in residential and commercial projects, further propels the adoption of high-performance coatings. Additionally, trends in sustainability have prompted manufacturers to enhance product formulations to meet stringent regulatory standards, contributing to the overall growth of the segment.

Acrylic (Dominant) vs. Epoxy (Emerging)

Acrylic coatings dominate the formulation segment, owing to their exceptional weather resistance, color retention, and ease of application. These features make them a preferred choice for both interior and exterior applications. On the other hand, epoxy coatings, while still emerging, are recognized for their robustness and adhesive strength, making them ideal for high-wear environments. The demand for epoxy is ramping up as industries seek coatings that can withstand harsh conditions and provide long-lasting protection. Companies are now focusing on developing hybrid solutions that combine the benefits of both acrylics and epoxies, which is likely to further transform their market presence and applicability. Overall, while acrylic remains the go-to option, epoxy is carving out a significant position in various niche markets.

By End-use: Residential (Largest) vs. Commercial (Fastest-Growing)

In the US architectural coatings market, the distribution of market share among end-use segments showcases a slight dominance of the residential segment. This segment benefits from a strong focus on home improvement and renovation activities, making it a significant contributor to overall market dynamics. On the other hand, the commercial segment is gaining traction, supported by increasing investments in commercial infrastructure and a surge in new constructions, thus attracting attention from manufacturers and service providers alike. Growth trends indicate that the residential segment is expected to maintain its lead due to population growth and housing demands, while the commercial segment is recognized as the fastest-growing area, driven by the rising trend of sustainable building practices and the increasing complexity of commercial projects. Factors such as urbanization and evolving regulatory frameworks are also contributing significantly to this growth trajectory.

Residential (Dominant) vs. Commercial (Emerging)

The residential segment is characterized by its extensive variety of coatings designed for aesthetic appeal and durability, often focusing on trends in color and texture that cater to homeowner preferences. As the dominant force, this segment responds to seasonal demands and renovation cycles, showcasing innovative products that meet consumer needs. Conversely, the emerging commercial segment emphasizes high-performance coatings that meet stricter regulatory standards and are designed for durability in high-traffic areas. This segment is progressively integrating sustainable practices, following the trend towards environmentally friendly solutions in construction. Overall, while residential coatings excel in customization and appeal, the commercial segment is poised for growth by adapting to industry shifts towards commercial sustainability.

By Component: Binders (Largest) vs. Additives (Fastest-Growing)

In the US architectural coatings market, binders hold the largest share among the component segment values, establishing their dominance in terms of demand and application across various substrates. Additives, while representing a smaller proportion of the market, are experiencing rapid growth, driven by the increasing need for enhanced performance characteristics in coatings such as UV resistance, durability, and ease of application. The growth trends in the component segment are primarily influenced by technological advancements and the growing emphasis on environmental sustainability. Binders are essential for the formulation of coatings, acting as the primary film-forming agents, whereas additives play a crucial role in addressing specific functional needs. The rising demand for high-quality coatings that meet stringent regulations is accelerating the adoption of additives, making them the fastest-growing component in this segment.

Binders (Dominant) vs. Additives (Emerging)

Binders serve as the foundation of architectural coatings, playing a critical role by providing adhesion, stability, and overall performance. Their dominant position in the market stems from their essential functions in various applications, from residential to commercial projects. The formulation improvements coupled with the rising trend of eco-friendly options are further bolstering the market for binders. On the other hand, additives are emerging as vital components due to their ability to enhance performance attributes such as anti-foaming, anti-settling, and color retention. As the demand for innovative and specialized coatings rises, additives are rapidly gaining traction, aiding manufacturers in meeting consumer expectations for superior quality and efficiency in architectural applications.

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Key Players and Competitive Insights

The architectural coatings market in the US is characterized by a dynamic competitive landscape, driven by innovation, sustainability, and digital transformation. Major players such as Sherwin-Williams (US), PPG Industries (US), and AkzoNobel (NL) are actively shaping the market through strategic initiatives. Sherwin-Williams (US) focuses on expanding its product portfolio with eco-friendly options, while PPG Industries (US) emphasizes technological advancements in coatings to enhance performance and durability. AkzoNobel (NL) is pursuing regional expansion and partnerships to strengthen its market presence, collectively indicating a trend towards sustainability and innovation that is reshaping competitive dynamics.Key business tactics employed by these companies include localizing manufacturing and optimizing supply chains to enhance efficiency and responsiveness to market demands. The competitive structure of the market appears moderately fragmented, with several key players exerting influence. This fragmentation allows for a diverse range of products and services, catering to various customer needs while fostering competition that drives innovation.

In October Sherwin-Williams (US) announced the launch of a new line of low-VOC (volatile organic compounds) architectural coatings aimed at reducing environmental impact. This strategic move not only aligns with growing consumer demand for sustainable products but also positions the company as a leader in eco-friendly solutions, potentially enhancing its market share in a competitive landscape increasingly focused on sustainability.

In September PPG Industries (US) unveiled a digital platform designed to streamline the customer experience by providing real-time access to product information and order tracking. This initiative reflects a broader trend towards digitalization in the industry, suggesting that PPG is keen on leveraging technology to improve customer engagement and operational efficiency, which could provide a competitive edge in a rapidly evolving market.

In August AkzoNobel (NL) entered into a strategic partnership with a leading technology firm to develop AI-driven solutions for predictive maintenance in coatings applications. This collaboration indicates a forward-thinking approach, as it aims to enhance product performance and customer satisfaction through innovative technology, potentially setting a new standard in the architectural coatings sector.

As of November current competitive trends are heavily influenced by digitalization, sustainability, and the integration of advanced technologies such as AI. Strategic alliances are increasingly shaping the landscape, enabling companies to pool resources and expertise to drive innovation. Looking ahead, competitive differentiation is likely to evolve from traditional price-based competition towards a focus on innovation, technology, and supply chain reliability, underscoring the importance of adaptability in a rapidly changing market.

Key Companies in the US Architectural Coatings Market include

Industry Developments

The US Architectural Coatings Market has experienced significant developments recently. Key players such as Sherwin-Williams and PPG Industries have been focusing on sustainability, launching eco-friendly product lines in response to growing consumer demand for environmentally responsible options. In September 2023, Sherwin-Williams announced its commitment to reduce greenhouse gas emissions, aligning with regulatory trends towards sustainability.

Merger and acquisition activities have been notable as well, with RPM International acquiring a specialty coatings company in August 2023, further expanding its market presence. Other companies like AkzoNobel and Benjamin Moore continue to innovate with advanced formulation technologies that improve performance and durability of coatings.

The market size for architectural coatings has been projected to grow, reflecting an increase in residential and non-residential construction activities across the US, attributed to federal investments in infrastructure. Additionally, in July 2022, the rise in DIY home improvement projects boosted sales for companies like Behr Process Corporation and Valspar, which adapted their strategies to meet shifting consumer preferences.

Overall, these factors indicate a robust growth trajectory in the US Architectural Coatings Market, driven by innovation, sustainability, and evolving consumer demands.

US Architectural Coatings Market Segmentation Insights

Architectural Coatings Market Resin Type Outlook

  • Acrylic
  • Alkyd
  • Epoxy
  • Polyurethane
  • Others

Architectural Coatings Market Technology Outlook

  • SOLVENT BORNE
  • Water Borne

Architectural Coatings Market End-Use Industry Outlook

  • Residential
  • Non-residential

Future Outlook

US Architectural Coatings Market Future Outlook

The architectural coatings market is projected to grow at a 4.56% CAGR from 2025 to 2035, driven by increasing construction activities, sustainability trends, and technological advancements.

New opportunities lie in:

  • Development of eco-friendly, low-VOC coatings for residential applications.
  • Expansion into smart coatings with integrated technology for commercial buildings.
  • Investment in automated application systems to enhance efficiency and reduce labor costs.

By 2035, the architectural coatings market is expected to achieve robust growth, driven by innovation and sustainability.

Market Segmentation

US Architectural Coatings Market Type Outlook

  • Waterborne Coatings
  • Solventborne Coatings
  • Powder Coatings
  • UV-Cured Coatings

US Architectural Coatings Market End-use Outlook

  • Residential
  • Commercial
  • Industrial

US Architectural Coatings Market Component Outlook

  • Binders
  • Pigments
  • Additives
  • Solvents

US Architectural Coatings Market Application Outlook

  • Interior
  • Exterior
  • Protective Coatings
  • Specialty Coatings

US Architectural Coatings Market Formulation Outlook

  • Acrylic
  • Alkyd
  • Polyurethane
  • Epoxy

Report Scope

MARKET SIZE 2024 18.37(USD Billion)
MARKET SIZE 2025 19.21(USD Billion)
MARKET SIZE 2035 30.0(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR) 4.56% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Billion
Key Companies Profiled AkzoNobel (NL), PPG Industries (US), Sherwin-Williams (US), BASF (DE), Nippon Paint (JP), RPM International (US), Benjamin Moore (US), DuluxGroup (AU), Asian Paints (IN)
Segments Covered Application, Type, Formulation, End-use, Component
Key Market Opportunities Growing demand for eco-friendly formulations in the architectural coatings market presents significant opportunities.
Key Market Dynamics Growing demand for eco-friendly formulations drives innovation in the architectural coatings market.
Countries Covered US
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FAQs

What is the expected market size of the US Architectural Coatings Market in 2024?

The US Architectural Coatings Market is expected to be valued at 18.5 billion USD in 2024.

What will be the market value of the US Architectural Coatings Market in 2035?

By 2035, the US Architectural Coatings Market is anticipated to reach a valuation of 30.5 billion USD.

What is the expected CAGR for the US Architectural Coatings Market from 2025 to 2035?

The projected compound annual growth rate (CAGR) for the US Architectural Coatings Market from 2025 to 2035 is 4.65%.

Which segment will dominate the US Architectural Coatings Market by resin type in 2024?

In 2024, the Acrylic resin type will dominate the market, valued at 7.5 billion USD.

What is the projected market size for Alkyd coatings by 2035?

The market size for Alkyd coatings is expected to grow to 6.5 billion USD by 2035.

Who are the major players in the US Architectural Coatings Market?

Some of the major players in the market include Georgia-Pacific, BASF, AkzoNobel, and PPG Industries.

What is the expected market size for Epoxy coatings in 2024?

The Epoxy coatings segment is expected to be valued at 2.8 billion USD in 2024.

How is the Polyurethane segment expected to perform by 2035?

The Polyurethane segment is projected to reach a market size of 5.0 billion USD by 2035.

What challenges are the US Architectural Coatings Market expected to face in the coming years?

The market may face challenges related to fluctuating raw material prices and environmental regulations.

What opportunities exist for growth in the US Architectural Coatings Market?

There are significant opportunities for growth in the market due to increasing construction activities and home renovations.

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