US Waterborne Coatings Market
US Waterborne Coatings Market Research Report: By Type (Acrylic, Polyester, Alkyd, Epoxy, Polyurethane, PTFE, PVDC, Others) and By Application (Architectural, Residential, Non-Residential, Industrial, Automotive, General Industrial, Protective, Wood, Marine, Packaging, Coil, Others) - Forecast to 2035.
US Waterborne Coatings Market Overview:
As per MRFR analysis, the US Waterborne Coatings Market Size was estimated at 11.4 (USD Billion) in 2023. The US Waterborne Coatings Market Industry is expected to grow from 12.5(USD Billion) in 2024 to 23 (USD Billion) by 2035. The US Waterborne Coatings Market CAGR (growth rate) is expected to be around 5.7% during the forecast period (2025 - 2035).
Key US Waterborne Coatings Market Trends Highlighted
The US Waterborne Coatings Market has been experiencing several key market trends driven by environmental and regulatory factors. Increasing restrictions on volatile organic compounds (VOCs) set by the Environmental Protection Agency (EPA) have led manufacturers to shift towards waterborne formulations. This transformation not only aligns with stringent regulations but also appeals to consumer preferences for eco-friendly products. Companies are focusing on developing innovative formulations that meet performance standards while reducing environmental impact. There is a growing emphasis on sustainability, leading manufacturers to incorporate bio-based materials and recycled components into their products.Additionally, the rise of the construction and automotive sectors in the United States is creating significant opportunities to explore and capture in the waterborne coatings market. As construction activities expand in both residential and commercial buildings, the demand for high-performance coatings that offer durability and aesthetic appeal continues to grow. The automotive sector is also shifting towards waterborne coatings due to their enhanced safety profiles and lower emissions during application. Recent trends illustrate a surge in technological advancements, with manufacturers investing in research and development to create coatings that even outperform traditional solvent-based options.Innovation in product application methods, such as enhanced spraying techniques and curing technologies, is becoming more prevalent. There is a noticeable trend toward decorative and functional coatings that are not only visually appealing but also serve protective roles, further driving market growth in the United States. Overall, the US Waterborne Coatings Market is evolving rapidly, characterized by a strong alignment with environmental priorities and a growing demand from diverse industrial sectors.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
US Waterborne Coatings Market Drivers
Increasing Regulatory Pressure for Sustainable Solutions
In the United States, there is a growing regulatory pressure aimed at reducing volatile organic compounds (VOCs) in coatings to improve air quality and enhance environmental sustainability. The Environmental Protection Agency (EPA) has set stringent guidelines on emissions for various manufacturing practices, including coatings, leading to an increase in the adoption of waterborne coatings that are compliant with these standards. For instance, the EPA has reported a significant decrease of approximately 30% in VOC emissions across various industries since implementing regulations, underscoring the need for cleaner coating options like those offered in the US Waterborne Coatings Market Industry.This trend is further supported by organizations such as the American Coatings Association, which advocates for environmentally friendly practices in the coatings sector. The heightened awareness of environmental issues among consumers also drives demand towards eco-friendly solutions, indicating a robust future for waterborne coatings.
Growing Construction and Renovation Activities
The construction and renovation activities across the United States have seen significant growth, particularly in sectors like residential, commercial, and infrastructure development. According to the U.S. Census Bureau, private construction spending in the residential sector has reached approximately USD 900 billion in recent years, showcasing a robust market for construction-related materials, including coatings. The rise in new construction and remodeling projects has led to an increased demand for waterborne coatings, which are favored for their eco-friendly properties and quick drying times.Major construction and engineering firms such as Turner Construction and Bechtel have begun prioritizing sustainable building materials, driving the growth of the US Waterborne Coatings Market Industry. As the construction market expands, so too does the prospect for waterborne coatings, which are seen as essential components in modern building practices.
Technological Advancements in Coating Solutions
Innovations in coating technologies have significantly advanced the capabilities and performance of waterborne coatings. Research and Development (R&D) initiatives by companies such as PPG Industries and Sherwin-Williams have led to the development of high-performance waterborne coatings that provide enhanced durability and aesthetic appeal. These advancements have resulted in the formulation of coatings with improved adhesion, resistance to corrosion, and extended lifespan, making them highly attractive for a variety of applications in the US Waterborne Coatings Market Industry.The growing trend towards high-performance coatings is evident in the increase of applications in the automotive and industrial sectors, with reports indicating that high-performance coatings represent a USD 10 billion segment in the coatings market. This technological innovation continues to boost the popularity and adoption of waterborne coatings across diverse industries in the United States.
US Waterborne Coatings Market Segment Insights:
Waterborne Coatings Market Type Insights
The US Waterborne Coatings Market reveals a diverse range of types that cater to various industrial applications, essential for maintaining environmental compliance and meeting safety standards. The market comprises several key types including Acrylic, Polyester, Alkyd, Epoxy, Polyurethane, PTFE, PVDC, and Others, each with its unique properties and applications. Acrylic coatings are particularly favored for their clarity, durability, and excellent UV resistance, making them ideal for exterior applications in both residential and commercial settings. Polyester-based coatings are known for their outstanding gloss retention and weather resistance, which make them effective in automotive and industrial applications.Alkyd coatings offer a balance of performance and affordability, often utilized in decorative and protective applications due to their ease of use and fast drying times. Epoxy coatings are recognized for their superior adhesion and corrosion resistance, making them essential for industrial flooring and structural applications in manufacturing plants and warehouses. On the other hand, Polyurethane coatings provide a high level of durability and chemical resistance, making them ideal for protective coatings in harsh environments, such as in industrial machinery and automotive parts.PTFE and PVDC coatings, while less common, provide unique properties that contribute to the waterborne coatings landscape. PTFE is valued for its non-stick properties and high resistance to chemicals and temperature, making it suitable for specialized applications such as in food processing equipment. PVDC coatings are often employed for packaging solutions due to their superior barrier properties, which safeguard products from moisture and oxygen exposure. The diversity of these types within the US Waterborne Coatings Market demonstrates the industry's commitment to innovation and sustainability, as manufacturers continue to evolve formulations to meet regulatory demands and consumer preferences for eco-friendly products. As the US market advances toward heightened environmental awareness, the importance of each coating type's unique attributes and applications remains pivotal in shaping the future landscape of waterborne coatings.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Waterborne Coatings Market Application Insights
The Application segment of the US Waterborne Coatings Market represents a crucial division that illustrates the diverse use cases of these coatings across various industries. The architectural segment, for instance, is significant due to its focus on enhancing aesthetics and durability in residential and non-residential buildings. The residential application has grown with the rising interest in home renovations, while non-residential applications support commercial infrastructure development. The industrial segment continues to expand, driven by increased manufacturing activities, where waterborne coatings provide essential protective features against corrosion. In the automotive sector, the demand for environmentally friendly coatings is pushing innovation, as waterborne solutions offer lower emissions and reduced VOC levels, aligning with regulations aimed at sustainability. General industrial applications encompass a wide range of uses, benefiting from the coatings' versatility. Protective coatings cater to the need for enhanced longevity and safety in various environments. The wood coatings market is vital as it protects wood products and emphasizes design elements. Marine applications are essential for durability against harsh conditions, while the packaging sector values coatings for their safety and functionality. Coil coatings provide a protective finish for metal substrates used in numerous applications. As a result, this segmentation reflects not only market diversity but also the industry's push towards sustainability and regulatory compliance. The growth potential across these applications points to a burgeoning industry focused on innovation and environmental responsibility.
US Waterborne Coatings Market Key Players and Competitive Insights:
The US Waterborne Coatings Market is characterized by a dynamic competitive landscape, marked by various companies striving to establish their presence through innovation and sustainability in product offerings. This sector has witnessed a growing demand for eco-friendly solutions, which aligns with the increasing regulatory pressures aimed at reducing volatile organic compounds and promoting healthier alternatives across industries. Key players are continuously focusing on research and development to enhance their product portfolios, providing advanced formulations that cater to diverse customer needs such as durability, adhesion, and performance under varying environmental conditions. Competitive strategies often involve collaborations, partnerships, and strategic alliances to maximize market reach and technological advancements.Tikkurila has carved out a notable niche within the US Waterborne Coatings Market by emphasizing high-quality products that emphasize sustainability and user-friendly applications. The company has built a strong brand reputation for eco-conscious coatings that comply with strict environmental standards, which is particularly appealing to consumers in environmentally sensitive markets. Tikkurila's strengths lie in its rich heritage of expertise in manufacturing, a deep commitment to research and innovation, and a focus on aesthetics in coatings, including a diverse range of colors and finishes. The company's ability to tailor products for various applications, from residential to industrial, ensures they retain a competitive edge while expanding their customer base across different segments.BASF, a leading global chemical company, also holds significant ground in the US Waterborne Coatings Market with a robust portfolio of innovative products designed to meet the evolving demands of various industries. The company offers a wide range of waterborne coatings, which include solutions for architectural, industrial, and automotive applications, underscoring its comprehensive market presence. BASF's strengths include extensive research capabilities, allowing continuous product innovation, and strong relationships with customers, facilitating tailored solutions to meet specific requirements. With strategic mergers and acquisitions, BASF has effectively expanded its product offerings and geographical reach, thereby enhancing its competitive stature in the US market. The company's commitment to sustainability, coupled with its strong focus on performance and customer satisfaction, positions it favorably in a marketplace increasingly driven by eco-conscious consumers and regulatory requirements.
Key Companies in the US Waterborne Coatings Market Include:
Tikkurila
BASF
Nippon Paint Holdings
AkzoNobel
Hempel
PPG Industries
RPM International
Eastman Chemical
Covestro
Valspar
DuPont
Kansai Paint
Axalta Coating Systems
Sika
SherwinWilliams
US Waterborne Coatings Market Industry Developments
Recent developments in the US Waterborne Coatings Market highlight significant advancements and strategic actions among key players. In August 2023, Tikkurila and AkzoNobel announced the extension of their collaboration to develop innovative waterborne coatings for various applications, thereby enhancing product offerings in eco-friendly solutions. BASF has also reported a growth trajectory, attributing a 10% revenue increase in the coatings segment in Q2 2023, which positively impacts the market's valuation and competitiveness. Further, in July 2023, Sherwin-Williams expanded its distribution capabilities in the Midwest, addressing growing demand in the construction sector. Meanwhile, merger activity is noteworthy, particularly in June 2023, when Axalta Coating Systems acquired a regional waterborne coatings manufacturer to enhance its product range. Market valuations remain robust with the US Waterborne Coatings Market witnessing a compound annual growth rate of 5.6% since 2022, fueled by the increasing preference for environmentally friendly coatings in residential and industrial applications. Major happenings from the last couple of years show a consistent trend toward sustainability, which is reshaping product development strategies across companies such as PPG Industries and DuPont.
US Waterborne Coatings Market Segmentation Insights
Waterborne Coatings Market Type Outlook
Acrylic
Polyester
Alkyd
Epoxy
Polyurethane
PTFE
PVDC
Others
Waterborne Coatings Market Application Outlook
Architectural
Residential
Non-Residential
Industrial
Automotive
General Industrial
Protective
Wood
Marine
Packaging
Coil
Others
Report Scope:
Report Attribute/Metric Source: |
Details |
MARKET SIZE 2018 |
11.4(USD Billion) |
MARKET SIZE 2024 |
12.5(USD Billion) |
MARKET SIZE 2035 |
23.0(USD Billion) |
COMPOUND ANNUAL GROWTH RATE (CAGR) |
5.7% (2025 - 2035) |
REPORT COVERAGE |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
BASE YEAR |
2024 |
MARKET FORECAST PERIOD |
2025 - 2035 |
HISTORICAL DATA |
2019 - 2024 |
MARKET FORECAST UNITS |
USD Billion |
KEY COMPANIES PROFILED |
Tikkurila, BASF, Nippon Paint Holdings, AkzoNobel, Hempel, PPG Industries, RPM International, Eastman Chemical, Covestro, Valspar, DuPont, Kansai Paint, Axalta Coating Systems, Sika, SherwinWilliams |
SEGMENTS COVERED |
Type, Application |
KEY MARKET OPPORTUNITIES |
Sustainable product innovations, Growing eco-friendly regulations, Expansion in construction sector, Increasing demand for low-VOC coatings, Advancements in formulation technology |
KEY MARKET DYNAMICS |
rising environmental regulations, increasing demand for sustainable products, technological advancements in formulation, growth in construction industry, expanding automotive applications |
COUNTRIES COVERED |
US |