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U.S. Cement Tiles Market Share

ID: MRFR//4498-CR | 100 Pages | Author: Pradeep Nandi| May 2018

In the competitive U.S. Cement Tiles market, strategic positioning is essential for companies to thrive in the construction and interior design industry. Cement tiles, known for their durability, versatility, and aesthetic appeal, demand thoughtful approaches to secure a significant market share and gain a competitive edge in the U.S.

A foundational strategy in the U.S. Cement Tiles market is product differentiation. Companies focus on creating unique tile designs, patterns, or specialized applications for various architectural needs. By offering distinct features such as customized color options, specific thicknesses, or tailored textures for different design preferences, businesses can carve out a niche for themselves. This not only attracts customers with specific aesthetic requirements but also establishes a recognizable brand identity, setting them apart from competitors.

Pricing strategies play a pivotal role in market share positioning within the U.S. Cement Tiles market. Some companies adopt a cost leadership approach, aiming to provide cement tiles at competitive prices without compromising on quality. This strategy appeals to construction projects with budget considerations and helps gain traction in segments where pricing is a critical factor. On the other hand, premium pricing positions U.S. Cement Tiles as high-quality, designer materials, targeting architectural projects willing to invest more for superior design options, durability, and visual impact.

Strategic collaborations and partnerships are another key element in market share positioning. Companies often form alliances with architects, interior designers, or construction firms to strengthen their U.S. Cement Tiles portfolio. These collaborations can lead to innovations, improved tile manufacturing processes, or access to new markets. By pooling resources and expertise, businesses can enhance their competitive position and offer comprehensive solutions tailored to the specific needs of their partners.

Geographical expansion is pivotal for market share positioning in the U.S. Cement Tiles market. This may involve entering new states or consolidating efforts in existing ones to broaden the customer base. Understanding regional design preferences, adapting products to meet local building codes and standards, and navigating diverse construction market conditions are essential components of successful geographical expansion strategies.

Innovation is a driving force in the U.S. Cement Tiles market, and companies that invest in research and development gain a significant advantage. Continuous improvement in tile designs, the introduction of novel applications, and the development of sustainable manufacturing options contribute to staying competitive. Innovation aligned with evolving industry trends, such as eco-friendly materials or advancements in digital printing technology for intricate tile patterns, is crucial for maintaining a leadership position.

Effective marketing and communication strategies are indispensable for market share positioning in the U.S. Cement Tiles market. Companies must articulate the value proposition of their cement tiles clearly, emphasizing the benefits in terms of design versatility, durability, and ease of maintenance. Leveraging various communication channels, including digital marketing, participation in architecture and design events, and collaborations with influencers in the construction and interior design community, allows businesses to reach a wider audience and create brand awareness.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2021
Historical Data 2019 & 2020
Forecast Period    2022 to 2030
Growth Rate   5.20%

U.S. Cement Tiles Market Synopsis


U.S. cement tile market projected to grow USD 6,745.50 million at approximately 5.20% CAGR


Cement tiles refer to tiles made up of certain proportions of sand, cement, colors & pigments, and powder, wherein the mixture is compressed under high pressure. These are used extensively for roofing and flooring purposes. Increasing FDI in construction in the Asia Pacific region, supportive government regulations and policies, establishment of SEZs, and minimized construction wastage are expected to have a positive impact on the U.S. cement tiles market. However, the market growth is hampered by fluctuating raw material prices, additional cost, and non-availability of skilled labor.


Governments across all regions are seen promoting and developing their construction sector. Developing nations are particularly bringing various reform and regulations to boost their infrastructure growth and real estate market. Such growth is expected to augment the market growth for modular construction. Expected technological advancements in the recent future, through R&D, are likely to present eco-friendly manufacturing processes and a smooth surface of tiles, making it suitable for almost all locations. The future is looking bright for construction firms across the globe, projecting the global construction market to exceed USD 1 trillion by 2020. The biggest driver of construction industry growth in North America is the positive trends in housing. This is reflected in the current path for spending and employment within the U.S. construction industry.The import share of the cement tile market is expected to fall as foreign producers expand their manufacturing capacity in the U.S. to fulfill domestic orders quickly and to create products that are specifically tailored to the tastes of the U.S. consumers. The tiles market in the U.S., for various residential and non-residential applications, depend heavily on imported tiles. This is due to the availability of low priced tiles from countries such as Mexico, India, and others. This, however, is not suited to fulfill specific demands of the application industries, as the consumer tastes, preferences, and aesthetic values are constantly changing. It is due to this reason that the country is expected to see an inflow of investments in the construction industry to reduce the number of imports and establish strong base through expanding manufacturing capabilities.


For this study, the U.S. cement tiles market has been divided into two segments, namely type, and application. On the basis of type, the market has been segmented into S tile, corrugated tile and flat tile. The corrugated tile type accounted for the largest market share. Based on application, the market has been segmented into residential, commercial, and industrial. Residential segment accounted for the largest market share of 57.69% in 2016. Increased private and residential construction due to increased disposable income is favoring the market growth.


The prominent players in the U.S. cement tiles market include Roca Sanitario, S.A. (Spain), RAK Ceramics (UAE), Panaria Ceramica (Italy), Rustico Tile and Stone (U.S.), Otto Tile (U.S.), Crafted Tiles (Spain), Pinar Miro (Spain), Cement Tiles (the Netherlands), and Boral Limited (Australia).


U.S. Cement Tiles Market: Segment Analysis


 U.S. Cement Tiles Market


The U.S. cement tiles market has been witnessing a growth over the last few years, on account of increasing construction activity, increasing private construction, and increasing FDI in construction. The market has been divided into the following applications:


Residential segment accounted for the largest market share of 57.69% in 2016. Increased private and residential construction due to increased disposable income is favoring the market growth. Moreover, increased focus on aesthetic values has led to a constant change in preferences. There is a continued interest observed in the renovation of houses and buildings to replace old tiles into a more personalized and color coordinated flooring to enhance the construction value.


Regional Analysis


North America cement tile market is governed by the declining commercial construction activities and moderately growing private construction. The North American market for tiles is highly dependent on imports from other countries. According to the Association of Italian Manufacturers of Machinery and Equipment for Ceramics, the region of NAFTA accounted for 41.60% imports outside integrated area on total tile consumption in 2015. The U.S. accounts for the largest share of the North America cement tiles market. The U.S. demand for decorative tiles by construction sector has been high due to the increased private construction.


The threat of new entrants in the cement tiles market is medium. The new players, trying to enter the market, are required to make moderate capital investments to set up manufacturing facilities and carry out operations. Furthermore, the technological requirements used in the manufacturing of cement tiles are not high. The new players are exposed to the challenges of the industry, such as impact on environment and others.


Recently, In 2016, RAK Ceramics launched textile concrete tiles. This textile concrete glazed gres porcelain tile collection is a design combination of the softness of fabrics with the durability of concrete


In 2015, Rustico Tile and Stone unveiled an expanded line of its Saltillo tile products and a custom design tool for customizing cement tiles.


The report for U.S. Cement Tiles market of Market Research Future comprises extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. The report gives the clear picture of current market scenario which includes historical and projected market size in terms of value and volume, technological advancement, macro economical and governing factors in the market. The report provides details information and strategies of the top key players in the industry. The report also gives a broad study of the different market segments and countries.

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