Certified Global Research Member
Isomar fd.webp Wcrc 57.webp
Key Questions Answered
  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
Why Choose Market Research Future?
  • Vigorous research methodologies for specific market.
  • Knowledge partners across the globe
  • Large network of partner consultants.
  • Ever-increasing/ Escalating data base with quarterly monitoring of various markets
  • Trusted by fortune 500 companies/startups/ universities/organizations
  • Large database of 5000+ markets reports.
  • Effective and prompt pre- and post-sales support.

Truck Rental Market Share

ID: MRFR//6355-HCR | 188 Pages | Author: Sejal Akre| April 2024

In the pretty aggressive truck rental marketplace, marketplace percentage positioning strategies play a vital position in figuring out the fulfillment and sustainability of apartment groups. One key method is pricing competitiveness. Rental corporations often interact in strategic pricing to attract customers, providing aggressive costs that may encompass discounts, promotional offers, or bundled offerings. Price sensitivity is excessive in the truck rental marketplace, and companies that may strike a balance between affordability and carrier nice are better positioned to capture and hold market share. Innovative virtual solutions make an extensive contribution to marketplace share positioning strategies. Offering person-pleasant online platforms for reserving, transparent pricing systems, and actual-time tracking talents enhances the overall consumer experience.
Building strategic partnerships and collaborations is a forward-searching marketplace percentage positioning method. By forming alliances with producers, renovation service companies, or era corporations, condominium groups can gain entry to specialized expertise percentage assets and live at the vanguard of enterprise tendencies. Collaborations can result in joint ventures, innovative answers, and an extra integrated and interconnected truck rental environment, contributing to greater marketplace visibility and competitiveness. Customer provider excellence is a fundamental strategy for market proportion positioning. Providing outstanding customer support, responsive help, and addressing customer concerns directly make contributions to positive logo belief and client loyalty. Satisfied clients are much more likely to emerge as repeat customers and advocates, influencing others to pick a specific rental agency over the competition.
Sustainability projects are increasingly becoming a focal point in marketplace proportion positioning strategies. As environmental cognizance grows, apartment agencies that put money into eco-friendly practices, including incorporating electric or hybrid vehicles into their fleets, can appeal to environmentally conscious clients. Positioning as a socially responsible and sustainable desire now not only aligns with market trends but also sets a company apart in an aggressive landscape. Adaptability to market traits and changing purchaser alternatives is a dynamic approach for preserving and increasing marketplace share. By leveraging their expertise and responding to marketplace shifts, condo groups can position themselves as industry leaders and have an aggressive advantage.
In conclusion, market percentage positioning techniques in the truck rental enterprise encompass a multifaceted method, which includes pricing competitiveness, fleet control, geographic coverage, digital innovation, strategic partnerships, customer support excellence, sustainability, and flexibility to market tendencies. A holistic and nicely executed approach that addresses those key factors permits condo organizations to set up a sturdy marketplace presence, attract a diverse consumer base, and navigate the competitive landscape efficaciously.

Truck Rental Market Overview


Truck Rental Market Size was valued at USD 119.02 billion in 2023. The Truck Rental market industry is projected to grow from USD 131.31 Billion in 2024 to USD 288.09 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.32% during the forecast period (2024 - 2030). The rate of people buying vehicles is less in the upcoming years and their aggressive advertising and exceptional rental offers are the key market drivers enhancing the market growth.


Truck Rental Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Truck Rental Market Trends


Mounting cost pressure on fleet owners to boost market growth


The increasing cost pressure on fleet operators is one of the major factors fueling the expansion of the Truck Rental Market. Truck rentals are becoming more popular among fleet managers as they focus on optimizing their spending and improving fleet efficiency. This is because they save the initial expense of purchasing new vehicles. According to a report, the average global pricing for truck rental services is USD 0.99/mile.


Further, these services reduce the need for maintenance and insurance. Due to its capacity to forecast a component's remaining useful life (RUL), prognostic advanced diagnostic technology in FMS is becoming more and more popular in the CVs market. This decreases unexpected downtime and unexpected costs. It is possible to avoid changing some parts before they have reached the end of their economic life or performing routine maintenance checks before they are actually necessary since the prognostic system monitors real-time data to determine the best moment to replace a part. Truck rental is therefore the best option for fleet operators that are under financial strain.


The market is expected to increase significantly due to the world's rapid population expansion and the steadily rising demand for vehicles, particularly from the logistics, industrial, and construction industries. The primary benefit of renting a truck, such as its low vehicle emissions, has a positive impact on the market's expansion because it lowers the number of sales of privately owned cars and other road vehicles. Other benefits include the elimination of the cost of vehicle maintenance and replacement, which boosts market demand overall. The government's stringent emission control rules, supportive trade policies, and changes in fuel prices all significantly contribute to the market's rapid expansion. Therefore, most truck rental contracts are anticipated to has enhanced the truck rental market CAGR across the globe in the recent years. However, the rising utilization of rental trucks on many construction sites and for logistics is another factor driving the growth of the truck rental market revenue.


Truck Rental Market Segment Insights:


Truck Rental Truck Type Insights


The Truck Rental market segmentation, based on Truck type, includes heavy commercial vehicle, and light commercial vehicle. The light commercial vehicle segment held the majority share in 2021 contribution to around ~60-65% in respect to the Truck Rental Market revenue. Increasing relocation activity is expected to drive the growth of the segment due to increasing urbanization and increasing demand for car rental services in small and medium enterprises for various transportation activities. These trucks are also used to transport agricultural products and equipment in emerging countries of the world. All these factors are expected to drive the market growth of the segment over the forecast.


Buyers are discouraged from purchasing new automobiles as a result of the increasingly strict emission standards for trucks, as updating a current fleet demands a substantial expenditure. As a result, renting a truck is more affordable than taking out a loan. Owning a fleet of fuel-efficient trucks is better since operating costs, which include fuel prices, account for close to 70% of total costs. The truck rental and leasing market is being driven by truck rental as an alternative to outright buying.


Truck Rental Lease Type Insights


The Truck Rental market segmentation, based on lease type, includes finance, and full service lease. The full service/rental segment is expected to grow significantly over the forecast period. Reduce service, maintenance and vehicle replacement costs by leasing or booking a full service/rental truck. Therefore, this type of lease is highly favored by consumers. Rising demand for short-haul trucks is expected to drive the growth of the segment over the forecast period. The finance leasing segment is also expected to grow moderately during the forecast period. Consumers in some developed regions, such as North America, prefer owning a truck, driving the segment growth.


Figure 2: Truck Rental Market, by Lease Type, 2021 & 2030 (USD Billion)


Truck Rental Market, by Lease Type, 2021


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


In addition, it is anticipated that the truck rental market would have strong growth during the projected period of 2021 to 2030 due to the desire for affordable solutions for fleet operating organizations. However, the lack of a well-organized corporate infrastructure, rising government taxes on truck rental services, and a number of other risk factors may limit the market's expansion throughout the projected period given above.


Truck Rental Regional Insights


By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Europe accounted for the largest share of the truck rental market USD 42.24 billion in 2021 and is expected to maintain its dominance during the forecast period. The presence of an established industrial sector drives the market in the region. Small businesses in the United States are choosing to use truck rental services for their transportation-related operations. The availability of technologically advanced trucks with various telematics devices for real-time monitoring of truck driving conditions will improve safety during transportation. This improved security is expected to have a positive impact on market growth during the forecast period.


Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: Truck Rental market Share By Region 2021 (%)


Truck Rental market Share By Region


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


North America truck rental market also has a well-developed mobility infrastructure suitable for trucking. The existence of a well-established charging service network influences the adoption of electric truck rental services for short-term transportation activities. The cost effectiveness of truck rental services is expected to boost the market growth in the region. Further, the United States Truck Rental market held the largest market share, and the Canada Truck Rental market was the fastest growing market in the North America region.


Asia-Pacific Truck Rental Market is expected to grow at the significant CAGR from 2024 to 2030. This is due to presence of many market players and growing use of truck rental services in various industries including construction, logistics, and others. Moreover, China Truck Rental market held the largest market share, and the India Truck Rental market was the fastest growing market in the Asia-Pacific region.


Truck Rental Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Truck Rental market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Truck Rental industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


One of the primary business strategies adopted by manufacturers in the global Truck Rental industry to benefit environment and expand the market sector is to manufacture locally to reduce operating costs. In recent years, Truck Rental industry has provided trucks according to the clients requirement. The Truck Rental market major player such as Big truck OEMs such as Volvo, Volkswagen (Scania), Daimler, MAN, UD, Hino, PACCAR (Peterbilt), Isuzu, and Iveco, and others are working to expand the market demand by investing in research and development activities.


A French automobile rental company is called Europcar Mobility Group. Europe, North America, Western Asia, and Africa are all served by Europcar's 140 operational nations. Green Mobility Holding, S.A., a partnership of the Volkswagen Group, Attestor, and Pon Holdings, has owned Europcar since July 2022. The Europcar recreational rental sub-brand is Keddy. In January 2021, Europcar approved financial restructuring plan, Europcar has confirmed its financial restructuring plan due to the impact of COVID-19 on its business. Under the new plan, the company's creditors are expected to significantly reduce the company's rental car debt in exchange for equity and control of the company.


Also, Advantage Rent a Car is a privately held American car rental company headquartered in USA. The company expanded by purchasing several different car rental companies. In 1984, the various car rental brands were consolidated under the name Advantage Rent a Car.  Advantage Car and Truck Rentals Limited offers hourly, daily, weekly and monthly truck rental services for personal or business purposes. Through its unified segment, the Company provides truck and car rental services in Canada.


List of the Key Companies in the Truck Rental market includes



  • AMERCO (US)

  • Penske Truck Leasing Co. L.P. (US)

  • PACCAR Leasing Company (US)

  • MAX Rental.lu AG (Luxembourg)

  • Ryder System Inc. (US)

  • United Rentals Inc. (US)

  • Sixt SE (Germany)

  • Almano (US)

  • Avis Budget Group Inc. (US)

  • Advantage Rent-a-car (US)

  • Budget Car Rental (US)

  • Europcar (UK)


Truck Rental Industry Developments


January 2023: Hertz, vehicle rental companies around the globe, and AAA, one of North America's membership organizations serving over 56 million U.S. members, extended their exclusive, 45-year relationship with the signing of a new five-year agreement. It provides AAA members with a comprehensive suite of car rental benefits, discounted rates, and other exclusive perks.


February 2022: Hertz Corporation partnered with Ufodrive to provide one of the largest electric vehicle rental fleet in North America and to develop its EV fleet globally.


Truck Rental Market Segmentation:


Truck Rental Truck Type Outlook



  • Heavy Commercial Vehicle

  • Light Commercial Vehicle


Truck Rental Lease Type Outlook



  • Finance Lease

  • Full-Service Lease


Truck Rental Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain



  • Rest of Europe

    • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Leading companies partner with us for data-driven Insights
client_1 client_2 client_3 client_4 client_5 client_6 client_7 client_8 client_9 client_10
Kindly complete the form below to receive a free sample of this Report
Please fill in Business Email for Quick Response

We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

Purchase Option
Single User $ 4,950
Multiuser License $ 5,950
Enterprise User $ 7,250
Compare Licenses
Tailored for You
  • Dedicated Research on any specifics segment or region.
  • Focused Research on specific players in the market.
  • Custom Report based only on your requirements.
  • Flexibility to add or subtract any chapter in the study.
  • Historic data from 2014 and forecasts outlook till 2040.
  • Flexibility of providing data/insights in formats (PDF, PPT, Excel).
  • Provide cross segmentation in applicable scenario/markets.