Tile Adhesive Market Research Report - Forecast to 2030

Tile Adhesive Market information: By Type (Cementitious, Dispersion, Reactive tile adhesive), By Polymer Chemistry (Acrylic, Vinyl acetate ethylene, Have-veova, Epoxy, Styrene butadiene, Polyurethane, Others), By Application (Ceramic tile, Vitrified tiles, Natural stone , Mosaic, Glass) and By End-User (Residential, commercial, institutional) - Forecast till 2030

ID: MRFR/CnM/1199-CR | February 2021 | Region: Global | 138 pages

Tile Adhesive Market Speak to Analyst Request a Free Sample

Tile Adhesive Market- Overview

The tile adhesive market value can touch USD 3338.2 Mn by 2030. MRFR study that the tile adhesive market size can surge at a healthy CAGR across the review period (2020-2030). Tile Adhesive Market analysis by Market Research Future (MRFR) assessed the tile adhesive market for the review period till 2030 states.

Many constructions and remodeling/renovation companies choose to use tile adhesives because they do a great job of holding multiple surfaces and objects together. They are also strong and extremely flexible. They are not easily damaged by large shocks or chemical reactions.

COVID-19 analysis

COVID-19 is a dangerous virus. It has created a global pandemic that has affected the world in many ways. COVID-19 has also changed the destiny of the world and has sent it hurtling towards the digital age and era with remote working, contactless delivery, and other mechanisms that were designed to stop the spread of the virus as much as possible.

The India tile adhesive industry was no exception. Manufacturers were forced to dramatically scale back production because the COVID-19 virus struck India hard. The Indian government also imposed a lockdown that halted most construction activities in the nation. Thus the demand for adhesives, in general, declined dramatically.

Competitive landscape

The tile adhesives industry is extremely competitive and fragmented in that it contains many companies of all sizes. The industry, in general, is lucrative, has a high CAGR, and has very few barriers to entry. The fact that new companies are entering the industry every year is forcing companies to invest heavily in research and development. They attempt to create a sustainable competitive advantage by developing and marketing superior products at slightly lower price points by doing so.

Companies are also merging with/acquiring other successful companies in the industry. They are also entering into strategic partnerships with other successful companies in the hopes to create a sustainable competitive advantage. They will need this to solidify their positions in existing markets and enter new markets.

B Fuller Corporation is a major American player in the global India tile adhesives industry. It has become an industry leader by investing heavily in research and development. This has allowed it to create a sustainable competitive advantage by developing and marketing superior products at a slightly lower price point.

List of Companies

  • Pidilite Industries Ltd., - India


  • Saint-Gobain Weber, - Germany

  • Fosroc India, - India

  • BASF India Ltd., - India

  • Huntsman Corporation, - the USA

  • Kajaria Ceramics Limited, - India

  • Bostik, - the USA

  • Fuller Company, - the USA

  • SIKA INDIA, ARDEX Group, - India

  • Henkel AG & Co. KGaA - Germany

Market dynamics


COVID-19 is not as much of an issue now. There are two main reasons for this. The first is that people want to resume life before the pandemic. The second (and most important) is because major pharmaceutical companies have developed a vaccine that they are delivering on a large-scale basis. These two phenomena have seen a dramatic increase in construction activities around the world.

What is also another driver in the India tile adhesives industry is the fact that governments around the world (especially India’s) are investing in infrastructure and other development projects at record speed. The fact that developed and developing nations are rapidly urbanizing, industrializing, and modernizing is only contributing to this phenomenon.

All of this is driving immense growth in the India tile adhesives industry.


Companies in the India tile adhesives industry are investing heavily in research and development. This is leading to amazing innovations in ceramic tile adhesives in the form of low VOC adhesive technology. More and more construction and remodeling/renovation companies are preferring to use these polymer enriched ceramic tile adhesives because they are stronger, more durable, more flexible, and have a wider variety of applications and uses.


What’s holding back growth in the India tile adhesives industry is the fact that a large segment of the population in developing nations still knows nothing about the benefits and many applications for ceramic tile adhesives. In fact, they are still constructing residential (and even commercial) buildings the same way that their ancestors have been doing for thousands of years.

Also, people may have more household expenses. This decreases the amount of discretionary income that they can spend on items like ceramic tile adhesives. Also, companies that supply ceramic tile adhesives are seeing their profits dwindle rapidly.


One of the greatest challenges of the Indian tile adhesives industry lies in the fact that construction and remodeling/renovation companies around the world can easily use inexpensive substitutes in buildings – both commercial and residential. These substitutes include wallpaper and carpets. The companies in the India tile adhesives industry are going to have to find ways to come up with innovative products that are superior in nature and can compete in terms of price.

Technology analysis

Huntsman Corporation is a major American player in the India tile adhesives industry. It has managed to become one of the industry leaders by investing heavily in research and development. This has allowed it to make and market superior products at lower price points. Thus, it has been able to develop a sustainable competitive advantage by doing this.

Segment overview

By type

The Indian tile adhesives industry can be grouped into the following sub-segments based on type:

  • Cementitious tile adhesives

  • Polymer modified cement

  • Epoxy tile adhesives

  • Water-resistant cement

  • Dispersion adhesives

Cementitious tile adhesives have the largest India tile adhesives market share. One key reason for this is the fact that more and more people are becoming aware of these adhesives and their many innovative uses.

Polymer modified cement and water-resistant cement can be used in the interior and exterior of various commercial and residential buildings around the world. This is why this sub-segment is currently registering a CAGR of 9.21%. This is expected to continue for the time period that this report covers.

Epoxy tile adhesives stick to surfaces better. They also do a much better job of joining the surfaces of two or more objects together. That’s why this sub-segment has a high CAGR.

Another sub-segment that has a high CAGR is dispersion adhesives. It can grab as much as a quarter of the overall market segment and can be a major driver behind its overall higher CAGR.

By construction activity

The construction segment uses up 80% of all India tile adhesives that are manufactured and sold. There are a few reasons for this. The first is that there is a large middle class that is growing in most developing nations around the world. They want to have attractive tiles put in on the floors of their buildings - this is driving the demand for India tile adhesives. Demographic change and the Indian government’s resolve to build more superior quality infrastructure is also driving growth in demand and hence the CAGR for the India tile adhesives industry.

By application

The residential sector is the main sub-segment in this segment. The middle classes in developing nations are growing. This is creating a surge in demand for residential housing units. This sub-segment is expected to drive the overall CAGR for the India tile adhesives industry and is expected to generate an overall market value (for the sub-segment) of 101.16 million by 2023.

The Indian government has also launched a number of programs that are designed to ensure that everyone in India has access to proper housing in the next few years. This is also expected to be a growth driver for this sub-segment.

Regional analysis

The Indian tile adhesives industry can be grouped into five regions:

  • North America

  • The European Union

  • Asia-Pacific

  • Latin America

  • The Middle East and North Africa

The Asia-Pacific region currently has the greatest regional market share. There are a few reasons for this. A main reason though is because there is a huge demand for residential (and commercial) units. This is especially true in India, China, Indonesia, and Vietnam.

The developed Western world is also seeing a surge in demand for Indian tile adhesives. In fact, The European Union and the North American regions have the second and third largest market shares respectively.

The nations in the Asia-Pacific region are aggressively investing in infrastructure. This is also driving demand for India tile adhesives. The Middle East and North Africa and Latin American regions are also seeing an increase in demand for India tile adhesives. This can be attributed to an increase in building projects in general, a growing middle class, and higher economic growth.

Recent Development

  • November 2021: Sika, a multinational chemical corporation, formed its own national subsidiary to produce locally and give technical assistance due to the significant volume of business and strong demand. Sika Ghana, based in Accra's Tema Industrial Zone, will initially supply concrete admixtures and grinding aids, followed by designed mortars and tile adhesives in early 2022. Sika supplied the Ghanaian market for numerous years through subsidiaries in neighbouring countries, establishing a local client base in the process.

  • October 20, 2021: Swisstek Ceylon PLC, a major producer, received Sri Lanka Standards Institute Certification (SLS) for five of its market-leading products. Three types of tile adhesives, Super Tile Adhesive (mortar), Super Plus Tile Adhesive (mortar), and Ultra Grip Tile Adhesive (mortar), as well as two types of tile grout, Super Polymer Tile Grout and Polymer Modified Tile Grout, are among the five products approved for standardization by the country's authoritive body. Swisstek Ceylon PLC is the first brand in its market segment to be awarded the SLS accreditation, demonstrating the company's dedication to quality.

  • January 2020 – Holcim Philippines Inc, one of the top-notch cement manufacturers, developed a multipurpose mortar product that pitches high-quality floor, walls, and tie installations. These innovations can contribute significantly to the tile adhesive market's rise in the near future

  • Henkel has officially signed an agreement to acquire major Chilean tile adhesive manufacturer Aislantes Nacionales S.A. This move is expected to strengthen Henkel's extensive portfolio and help Henkel to corner the Chile market in Latin America.

  • a.b.e Construction Chemicals has launched a new highly economical white cement for construction and retail markets as a tile adhesive which offers added aesthetic opportunities due to its color tone. CEM-blanc is also highly durable and versatile.

Report Overview

The Tile Adhesive Market discusses top challenges, pitfalls, and drivers of the market. MRFR critically analyzed the market, highlighting the base year and review period mentioned in the report. Major developments and impact of COVID-19 outbreak on the market segmentation can are elaborated in the report.

Segmentation Table

By Type

  • Cementitious

  • Dispersion

  • Reactive tile adhesive

By Polymer Chemistry

  • Acrylic 

  • Vinyl acetate ethylene

  • Have-veova

  • Epoxy

  • Styrene butadiene

  • Polyurethane 

  • Others

By Application

  • Ceramic tile

  • Vitrified tiles

  • Natural stone 

  • Mosaic

  • Glass

By End-User

  • Residential

  • commercial

  • institutional

Report Scope:
Report Attribute/Metric Details
  Market Size   2030: USD 3338.2 Million
  CAGR   Substantial Value (2022-2030)
  Base Year   2021
  Forecast Period   2020 to 2030
  Historical Data   2019 & 2020
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Type, Polymer Chemistry, Application and End-Use
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Bostik, Sika AG, Saint Gobain Weber, Wacker Chemie AG, BASF SE, DowDuPont, Inc,, 3M, Henkel AG & Co KgaA, H.B. Fuller, Fosroc International, Mapei SpA.
  Key Market Opportunities   Launch of Innovative Low VOC Tile Adhesive to Create Multiple Growth Scopes
  Key Market Drivers   Resuming Construction Activities to Favor Tiles Adhesive Market

Speak to Analyst Ask for Customization

Frequently Asked Questions (FAQ) :

The global is tile adhesive market predicted to touch USD 3.3 billion by 2030.

The tile adhesive market is predicted to grow at a 9.29% CAGR between 2020-2030.

The dramatic increase in the usage of ceramic tiles

Pidilite Industries Ltd., MYK LATICRETE INDIA PVT LTD., Saint-Gobain Weber, Fosroc India, BASF India Ltd., Huntsman Corporation, Kajaria Ceramics Limited, Bostik, H.B. Fuller Company, SIKA INDIA, ARDEX Group, and Henkel AG & Co. KGaA Key Market Opportunities Innovations in VOC Adhesi