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Threat Intelligence Platform Market Share

ID: MRFR//6455-HCR | 111 Pages | Author: Ankit Gupta| April 2024

The TIP market is further divided into end-user segments according to a range of industries, such as retail, manufacturing, healthcare, government, IT and telecommunications, banking, financial services, and insurance (BFSI), and retail. Since the BFSI sector is one of the most often attacked by cyberattacks, it is anticipated to represent the largest market segment. In comparison to developed nations like North America and Europe, developing regions like Asia Pacific and Latin America are predicted to have quicker growth in the TIP industry. This is a result of both the rising number of enterprises in these areas and the growing usage of digital technology. The market for Threat Intelligence Platforms (TIPs) is expanding and changing quickly, and several providers are providing a range of options. Vendors need to have a well-defined and successful market share positioning strategy in order to be successful in this industry.


Vendors can employ a variety of crucial market share positioning techniques to set themselves apart from rivals and obtain a competitive advantage. By concentrating on particular features, functions, or use cases, vendors may set themselves apart with their offerings. A vendor may, for instance, concentrate on offering a TIP that is especially made for small and medium-sized enterprises (SMBs) or one that is targeted at offering threat information for a particular sector of the economy, like healthcare or banking. Vendors might focus on certain market segments based on factors like industry, vertical, or size of firm. For instance, a vendor may concentrate on marketing their TIP to companies in the financial services sector or to businesses employing more than 500 people. Vendors can increase their reach and expertise by forming partnerships with other vendors or organizations. For instance, a vendor may collaborate with a cybersecurity advisory company to provide threat intelligence services, or with a SIEM provider to include TIP into SIEM offerings.


Vendors may increase the appeal of their products to various market segments by utilizing price and packaging techniques. A provider may, for instance, provide a tiered pricing structure depending on the quantity of data storage needed or the number of users. Vendors need to have a strong marketing and communications strategy to reach their target market and generate awareness of their solutions. This can include a variety of activities, such as content marketing, social media marketing, and public relations.


When creating their market share positioning plan, suppliers should take into account the following elements in addition to the primary methods mentioned above:


The environment of competition: Vendors must recognize possibilities to set themselves apart from the competition and be aware of the advantages and disadvantages of their rivals. The dynamic threat environment: Vendors must ensure that their products are current and capable of addressing the most recent attacks since the danger landscape is ever-evolving. It is vital for vendors to comprehend the requirements of their clientele and ensure that their offerings are tailored to fulfill those demands. Vendors may create a market share positioning plan that will help them thrive in the Threat Intelligence Platform market by carefully weighing these aspects.

Covered Aspects:

Report Attribute/Metric Details

Threat Intelligence Platform Market Synopsis


The global threat intelligence platform market is expected to register a CAGR of 15.70% during the forecast period to reach USD 14.6 billion by 2030. Threat intelligence is software that can collect, analyse and evaluate data. Protecting the organization from potential threats is the task of this platform. Proper and effective threat prevention tasks are available through this software. Threat intelligence is essential in finance, It, healthcare another crucial market. It is a smart technology that can detect potential risks in advance. Security analytics and protection from cyber security attacks are applications of the threat intelligence platform market.


Today, organizations require security solutions to safeguard their data and information to safeguard. Robust threat prevention software is essential. Cyber attacks’ are advancing in many regions. Hackers are becoming advanced with hacking tools. There are loopholes and dangerous threats that can damage the operations of any organisation. Attacks are going to be prevalent in upcoming years. However, attack prevention is a smart move that can protects enterprises from monetary losses.


The uniqueness of cyber attacks is rising. In many enterprises, there are security solutions that can remain safe from these attacks. The threat intelligence can detect unique and advanced threats that can attack the enterprise. Human error and glitch is a crucial reason for cyber attacks in organisations. However, with threat analytics damages due to cyber-attacks are preventable. As per the threat intelligence Platform Business forecast, these factors will improve value. 


COVID Analysis 


Covid 19 pandemic is affecting every market and industry. Most of the markets are operating in work from home settings. There is a lack of security solutions in remote working. It creates opportunities for cybercriminals to steal and attack any organisation. Data breaches in IT, healthcare, government and other industries can lead to high revenue losses.


The major reason for cuber attacks’ is for monetary gain. The health industry is more prone to such attacks in this period. Due to this, the adoption rate is surging for the threat intelligence platform market from this user end. There are more developments in the market during this period. Awareness about threat intelligence is rising in recent years. All these will provide exceptional growth possibilities post covid 19. 


Market Dynamics 


Crucial Market Drivers 

The sophistication of cyber attacks is a crucial driver of the threat intelligence platform market. Today, many office systems are prone to sophisticate cyber attacks. In many regions, the security layer is inefficient. Phishing, Data leaks, cybercrime and threats easily damage day to day operations of any business. Many industries such as finance, corporate offices and health industries carry plenty of market operations and transactions. Also, there is a massive amount of sensitive data that is under serious threat. All these causes’ unique cyber issues in enterprises. However, it is creating an advantageous scenario for the growth of threat intelligence platforms.


 In recent times, unique cyber-attacks are rapidly growing. Initiating preventive steps is crucial to protect the organization from revenue losses. Due to this, the adoption of threat intelligence is carried out in the early stage. There are both services and software Threat Intelligence Platform Market Segments. 


Large enterprises prefer the software. However, merging companies have higher adoption of threat intelligence services. Therefore, threat intelligent analyses are performed beforehand. These testing processes can reveal potential loopholes in the security system of the enterprise. With security analytics, the platforms suggest steps to prevent these issues in future. All these applications will create a high Threat Intelligence Platform Market Profit. 


The Market Growth Opportunities 

The rising demand for managed threat intelligent services will create exceptional market growth opportunities. Both medium and large enterprises deal with different types of cyber attacks. The large operations require custom threat intelligence. However, the medium size enterprise requires regular service. The intensity and uniqueness of cyber attacks in large enterprises lead to tailored services. SME have less awareness about cyber attacks’. They are poor at handling these issues. Large scale organisations deal with massive data. However, the threats are lower due to exceptional security solutions. This will raise the need for managed threat services in medium-sized enterprises. Self-aware programs are rising in this region.


The growth of self-awareness and advanced threat managed services will lead to high growth. The industrial ecosystem has a high requirement for these threat platforms. The rising equipment of SMEs will create new developments in the threat intelligence platform market. The expansion rate is higher due to these opportunities. Also, revenue rates and the deployment rate of the threat intelligence platform market is rising due to these factors. 


The Market Restraints 

There is less awareness about the cyber threat in many regions. Many enterprises do not take cyber threats seriously. Most of the time these cyber threats are noticed after massive damage. Technical complexities in the market are another restraining factor of the threat intelligence platform market. Integration of threat intelligence is difficult in many enterprises.


Lack of poor infrastructure and solutions affect the integration. These market restraints can affect the overall growth in the forecast period. The adoption of the product is less. Penetration of the software will reduce in emerging markets. All these can create an unfavourable market scenario in the forecast period. 


The Market Challenges 

The lack of collaboration is a challenging factor in the threat intelligence platform market. The prevalence of cybercrimes is leading to various prevention methods. New rules and security standards protect enterprises from these threats. The government imposes these regulations on businesses.


However, poor collaboration with the private and public sectors is a challenging factor of the market. These incompatibility issues can lead to plenty of challenges in the market. Both the large and small industries have less adoption rate due to these market inconsistencies. The threat intelligence will have various compliance and security standards. However, without governmental support restrictions in the threat intelligence platform market will increase. 


Cumulative Growth Analysis 


The Threat Intelligence Platform Market Trends is steady in the forecast period. There are plenty of growth factors in the market. The uniqueness of cyber attacks is positively impacting the market. Demand from the merging nation is another driver of the threat intelligence platform market. However, less awareness about the technology is a retraining factor.


Also, lack of collaboration between government and public agencies is leading to less growth. Still, there are plenty of growth opportunities in the market that will continue to impact the market positively. The security analytics segment of the market will gain more traction in developing regions. All these factors will continue to provide more development possibilities. 


Value Chain Analysis 


The threat intelligence market is dominated by the Asia Pacific region. Threat intelligence projects have higher Threat Intelligence Platform Market Shares. Rising investments for risk prevention technologies is high in this region. Developing countries such as China, India and Japan have a wider penetration of the technology.


Security analytics is crucial in the IT, telecom and health industry. Cyber-attacks are affecting the revenue of many companies. As per an international journal, there are new cases of cyber attacks and their intensity is growing. Due to this revenue rates for the threat intelligence platform is high in this region. 


Segment Overview 


By Applications 



  • Incident Response

  • Security Analytics

  • Risk and Compliance

  • Security and Vulnerability management


By Deployment Type 



  • on-premise 

  • cloud 


By Organisation Size 



  • large enterprise 

  • small enterprise 


By Vertical 



  • healthcare 

  • finance 

  • retail trade 

  • manufacturing 


By Region 



  • North America 

  • Europe Asia pacific 


Competitive Landscape 


The competition in the threat intelligence market is rising. There are plenty of new developments in the market. Security analytics will see the new range of upgrades. There are expansion, acquisitions and expansions in the market. All these factors will broaden the demand for the market. 


Regional Analysis 


The threat intelligence platform is fragmented into Asia Pacific, Europe and North America. The Asia Pacific is a key regional player with a high number of shares. The rising security requirements are leading to more need for threat intelligence support. The adoption of security software is high in this region. Presence of Threat Intelligence Platform Market Players is high.


North America is the next largest market with the highest demand. The expansion of the market is high among large scale enterprises. Also, investments by Canada and North America are rising in this region. Furthermore, Europe will hold a large number of shares from SME. All these players will contribute the highest demand for Security and Vulnerability management Global Threat Intelligence Platform Market. 


The key players of the threat intelligence platform market are 



  • IBM 

  • Trend Micro 

  • Sumo Logic 

  • VMware

  • Secureworks

  • Verizon

  • DXC Technology

  • Anomali

  • InFocus 

  • Bitdefender


Recent Developments 



  • The key players are expanding their product portfolio with new developments. The threat intelligence for industrial operations will gain more traction in upcoming years. 

  • The risk mitigation software will be available for less cost in many regions. All these factors will contribute to a high expansion rate. 


Report Overview 



  • 1. Market Overview Highlights 

  • Analysis Based Upon COVID 19

  • Explanation Upon The Market Dynamics

  • Value Chain Analysis

  • 5. Market Segmentation Overview

  • The Regional Analysis

  • Competitive Landscape Analysis

  • Recent Developments    

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