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Tartaric Acid Market Share

ID: MRFR//0627-HCR | 139 Pages | Author: Snehal Singh| May 2024

In the competitive Tartaric Acid market, market share positioning strategies are absolutely influential in what concerns the winning of companies and growth. A very important approach consists in applying natural tartaric acid extraction directly from plants and fruits, in the manner of emphasis on well-sourced raw materials. Those companies that build reputation of dealing with high-quality ingredients will stand out in the market, and will be recognized among consumer and commercial clientele in search of top-class tartaric acid for manufacture of an increasing range of products.

Apart from that, our strategy heavily depends on developing a wide range of products that answer to the needs of different industries. Companies explore the formulation of tartaric acid range to suit different purposes such as culinary, winemaking, pharmaceutical and personal care industries. These products are invested and improved upon over many decades providing quality, meeting the needs of consumers and growing businesses. Customisation allows the businesses to gain more market share at the same time enabling them to be recognized as universal providers and be dynamic enough to supply requirements ranging in demand between various industries.

Partnerships and collaborative efforts are valuable as an alternative strategy for captureing the market share positions. Working together with the players from the supply chain, which is all the companies from raw material supplies to the end-users, gives an extra platform to these companies to strengthen the negative market and add new customers. For example, through partnership with wineries this creates opportunities for mutual gain, especially as tartaric acid makes wine to stand out being so important in winemaking, thus allowing the companies to gain a strong foothold in a niche market segment.

Strategic marketing and branding activities are essential elements for the marketers when the question of how their offers will be perceived and evaluated by the customers come to light. Companies set the focus on branding that will be conveying the message about the quality, reliability, and ultimately the applicability of their tartaric acid products. An important duty of a branding is not only for appealing customers and market but also to make a psychological tie with partners and stakeholders by which its existence can contribute to the public good and competitive advantage.

Placing prices are a very important factor of strategy market shares. Some firms pay much attention on the competitive pricing in order to achieve larger market shares, for instance, ones that the price-sensitive industries operate. Others may employ a premium pricing strategy, whereby they would focus on the quality and value of their tartaric acid products as an extra advantage. Strategic price decisions are commonly determined by variables like productivity, expense worthiness, and consumer judgment as they view the product as industry wise.

Innovation is a primary driver for determining who earns what market shares position in the light of the fact that companies are very much interested in being unique through continued development of their products. Coming up with new products with reformation, technologies and other nature-friendly commodities are unique in the highly competitive market. The innovation helps existing customer base grow steadily, in addition to tapping into other markets, hence driving the increase in overall market share.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 5.91% (2023-2032)

Global Tartaric Acid Market Overview


Tartaric Acid Market Size valued at USD 0.317 billion in 2023. The Tartaric Acid market industry is projected to grow from USD 0.335 Billion in 2024 to USD 0.502 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.16% during the forecast period (2024- 2032). Increased usage of tartaric acid in wine worldwide and a wide range of applications of tartaric acid in the food industry are the key market drivers enhancing the growth of the market.


Tartaric Acid Market 1


Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review


Tartaric Acid Market Trends



  • Growing application in the food & beverage industry is driving the market growth


Market CAGR for tartaric acid is being driven by the rising application in the food & beverage industry. Tartaric acid is utilized extensively in food products globally as it is used to make sauces, jams, cakes, jellies, bread, and other food products, and its largely used in the food industry because of its sour taste in savory products. It is also one the most common acids that are found in wines; it gives a strong tart taste, increasing fruit flavor, mainly lime, and grape. The natural form of tartaric acid is used, but because of the easy availability of synthetic tartaric acid is used in winemaking.


Tartaric acid is a naturally occurring organic acid present in many plants, especially in bananas, grapes, and tamarind; tartaric acid and its salt are used as an acidulant, preservative, emulsifier, chelating agent, taste enhancer and modifier, stabilizer, and firming agent because of its application. It is also utilized in the production of dairy products, canned fruits and vegetables, baked foods, confectioneries, edible oils, and fat. It has high antioxidant content that aids in immune strengthening, facilitates digestion, controls flatulence, enhances intestinal absorption, and helps people troubled with diabetes. Hence it is utilized as an acidulant and flavoring agent because it enhances the flavor of fruits, from which it is derived naturally. Organic and artificial tartaric acids are largely used in toothpaste, mouthwash, chewing gum, dental floss, and other personal care products because of their antibacterial properties. Therefore, the rise in demand for synthetic tartaric acid.


The increase in the application of tartaric acid in processed food products like bakery items and natural preservatives has driven the tartaric market globally. Tartaric acid is a rapid leavening agent found in various baking powders used in making cakes and sweet baked goods. Tartaric acid has the highest water-solubility of solid acidulant that offers a powerful sour flavor. Tartaric acid upgrades the profile of fruit flavors and colors and stabilizes batter systems as a food acid regulator. Tartaric acid and its instant derivatives are exceptionally helpful in baking, where it is used along with baking soda in baking powder due to its acidic characteristics. The advancement in the production and process technology of tartaric acid is fueling the tartaric market globally.


Tartaric acid and its derivatives are also used in the pharmaceutical industry. Thus, driving the Tartaric Acid market revenue.


Tartaric Acid Market Segment Insights


Tartaric Acid Type Insights


The Tartaric Acid market segmentation, based on type includes natural and synthetic tartaric acids. The natural segment dominates and accounts for the largest market revenue share in 2022. It is a fruit-based organic acid that is used in the wine and food industries. Tartaric acid's multiple properties make them applicable in the food, cosmetics, and pharmaceutical industry.


Figure 1: Tartaric Acid Market, by Type, 2022 & 2032 (USD billion)


Tartaric Acid Market, by Type, 2022 & 2032 (USD billion)


Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review


Tartaric Acid Application Insights


The Tartaric Acid market segmentation, based on application, includes Food & Beverages and Pharmaceutical & Nutraceutical. The food & beverages category dominates the tartaric acid market as its acidifier and food additive application have become more popular among customers globally. Tartaric acid is used to alter the acidity in the winemaking process and is useful in the baking process because of its property of leavening when mixed with baking powder. In pharmaceutical, it is used to make antibiotics and tonics; it helps in improving the taste of the medicine, and it is also used to adjust the pH in products such as soaps and creams.


Tartaric Acid Regional Insights


By region, the study gives market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The European tartaric acid market accounts for the largest market share, owing to an increase in the production of wine and the use of natural tartaric acids in food, and rising exports from the Europe region. Germany is the geatest consumer of tartaric acid in the European region due to the increase in the demand for the products from food & beverages, and it is the largest consumer of beverages.


Further, major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: TARTARIC ACID MARKET SHARE BY REGION 2022 (%)


 


TARTARIC ACID MARKET SHARE BY REGION 2022 (%)


Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review


North American Tartaric Acid market accounts for the second-largest market share due to rising demand for tartaric acids from the pharmaceutical industry, used as excipients for drugs in improving the solubility level. Further, the US Tartaric Acid market held the largest market share due to the increase in demand in food, beverage, animal feed, and personal care industries in the European region.


The Asia-Pacific Tartaric Acid Market is expected to grow due to the consumption of tartaric in food and beverages and increased demand for processed food and beverages and pharmaceutical industries. Moreover, China’s Tartaric Acid market held the largest market share as it is a prominent producer of synthetic tartaric acid, and the Indian Tartaric Acid market was the fastest-growing market in the Asia-Pacific region.


Tartaric Acid Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Tartaric Acid market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Tartaric Acid industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Tartaric Acid industry to benefit clients and increase the market sector. In recent years, the Tartaric Acid industry has offered some of the most significant advantages to the food & beverage, and pharmaceutical industries. Major players in the Tartaric Acid market, including Anhui Hailan Bio-technology Co., ltd. (China), Merck KGaA (Germany), Changmao Biochemical Engineering Company Limited (China), Omkar Specialty Chemicals Ltd (India), CaviroExtra S.p.a (Italy), ATPGroup (Indonesia), Tarac Technologies Pty Ltd (Australia), Distillerie Mazzari S.p.A. (Italy), Distillerie Bonollo S.p.A. (Italy), Vinicas (Brazil), Tártaros Gonzalo Castelló (Spain), Alvinesa Natural Ingredients S.A.U. (Spain), AUSTRALIAN TARTARIC PRODUCTS (Australia), Industria Chimica Valenzana I.C.V. SpA (Italy), and others are attempting to increase market demand by investing in research and development operations.


Alvinesa Natural Ingredients, which is a pacer in circular economy agriculture, announced the possession of cades Penedes, the top Catalan producer of sustainable ingredients derived from grapes. The business is headquartered in Penedes, which is one of Spain's top wine-producing region and one of the best continent's oldest viticultural centers. Alvinesa offers a large variety of natural products derived from wine grape pomace, consisting of organic goods that are used in food &beverage, nutrition, animal nutrition, and winemaking industries. The product line provides a large range of polyphenols (Micronutrients with antioxidant activity), colors (anthocyanins), natural tartaric acid, grapeseed oil, and alcohol. The Alvinesa Natural Ingredients teams are impassioned about grapes and wine and provide natural, sustainable, and local Grape solutions.


ATP Group was established as a family business in 1991 and is now a leading supplier to the wine, beer, food, and pharmaceutical market. It provides a wide range of high-quality products and services that includes winemaking & cellar products and brewery supplies, glassware, production equipment, parts and servicing, mobile filtration, tartaric acid, and Rochelle salt. It steam includes industry veteran, engineers, cellar masters, and product specialist who gives technical expertise in their respective fields. The company is located and provides customers in the US, Canada, and Mexico.


Key Companies in the Tartaric Acid market include



  • Anhui Hailan Bio-technology Co., ltd. (China)

  • Merck KGaA (Germany)

  • Changmao Biochemical Engineering Company Limited (China)

  • Omkar Specialty Chemicals Ltd (India)

  • CaviroExtra S.p.a (Italy)

  • ATPGroup (Indonesia)

  • Tarac Technologies Pty Ltd (Australia)

  • Distillerie Mazzari S.p.A. (Italy)

  • Distillerie Bonollo S.p.A. (Italy)

  • Vinicas (Brazil)

  • Tártaros Gonzalo Castelló (Spain)

  • Alvinesa Natural Ingredients S.A.U. (Spain)

  • AUSTRALIAN TARTARIC PRODUCTS (Australia)

  • Industria Chimica Valenzana I.C.V. SpA (Italy)


Tartaric Acid Industry Developments


July 2018: The UK imposed anti-dumping duty on tartaric acid imports originating in the People's Republic of China for further five years.


January 2022: Solace Nutrition, a US-based medical nutrition company, bought R-Kane Nutritionals' assets for an unknown sum. This asset acquisition enables Solace Nutrition to develop synergy between both brands, accelerate growth, and establish a position in an adjacent nutrition sector. R-Kane Nutritionals is a firm established in the United States that specializes in high-protein meal replacement products for weight loss.


February 2021: Hydroxycut's newest creation, CUT Energy, a delectable clean energy drink, was released. This powerful mix was carefully formulated for regular energy drink consumers, exercise enthusiasts, and dieters looking to lose weight.


Tartaric Acid Market Segmentation


Tartaric Acid Type Outlook



  • Natural

  • Synthetic


Tartaric Acid Applications Outlook



  • Food & Beverages

  • Pharmaceutical & Nutraceutical


Tartaric Acid Regional Outlook



  • North America

    • US

    • Canada





  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe





  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific





  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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