Sweeteners Market Research Report: type (natural (stevia, xylitol, erythritol) artificial (aspartame, sucralose, neotame and others), application (bakery and confectionery, dairy and frozen desserts, beverages, and others) region forecast till 2027

Sweeteners Market Overview

Sweeteners are produced from natural substances, and it offers the same or more sweetness than the regular sugar. It is one of the best alternatives for regular sugar because it doesn’t contain many calories. Sweeteners have very less calorie, that is why it is used globally. Sweeteners are found in food materials like sauces, baked goods, candy, jellies, canned goods, ice cream, yogurt, and dairy products.  It is also used in many sugar-free products as well. Sweeteners offer many health benefits because they have zero calories in comparison to a teaspoon of sugar. So, sweeteners have a huge demand in consumers who are trying to lose weight. Sweeteners are one of the best products for diabetes patients and those who don’t want to consume regular sugar.  Regular sugar can raise the glucose level in diabetes patients that can be very harmful. So, the diabetes patients who want to enjoy the sweetness in their food products, the sweetener can make it possible for them. That is why the market for high intensity sweeteners is increasing rapidly. Increasing concern about obesity and other diseases related to regular sugar consumption is increasing the sweeteners market. The natural sweeteners market will see positive growth with the adoption of sugar substitutes. 

According to research, approximately 60% of Americans prefer low-calorie foods and sugar.   Additionally, the availability of sugar substitutes like erythritol, mannitol, and xylitol is rapidly increasing in the world. This change is due to the increasing consumer awareness, government initiatives to rude the consumption of sugar, and application of sweeteners in various foods and products, increasing the artificial sweetener market. The global sweeteners market will see rapid growth in the forecast period, with the majority of the population trying to consume low-calorie sugar.

The sweetener market report highlights the global sweeteners market was valued at $85.92 billion in 2020, and it will grow a CAGR rate of 4.9% in the forecast period. This is due to the increasing health concern of people due to unhealthy eating habits and obesity. According to the world health organization report in 2016, 39% of adults are overweight, and due to this, their eating habits are changing, and nowadays, people prefer low-calorie foods. The majority of the population is now replacing regular sugar with sweeteners that can lower the damage. Sweeteners can offer the same taste as regular sugar with low calories; as a result, people have started using them as a replacement for regular sugar.

Covid-19 Analysis

Like other businesses and markets, the global sweeteners market is affected due to the covid-19 pandemic. The imposition of lockdown in almost all the countries around the world and social distancing guidelines have caused problems for the market. The covid-19 pandemic has highly affected the supply chain of products around the globe and the raw materials as well.   Due to lack of availability of raw materials, and supply it affected the production of sweeteners. Lack of supply declined the demand of the sweetener market. Apart from that, the shortage of laborers in the factories highly influenced the production of sweeteners. The global economy was down, and people were going through a financial crisis, so they didn’t consume the power of them was influenced; as a result, it affected the sweetener market Demand. Apart from that, the stores were closed, and due to disturbance in the distribution channels, the sweetener market was highly influenced. But the natural sweeteners market will grow after the post-covid-19 situation as the majority of people now have a huge concern about their health. The government is asking people to improve their immunity power; as a result, the consumption of healthy products will increase after the covid-19 situation.

Market Dynamics

There are some major factors that are influencing the sweeteners market, and the factors affecting the artificial sweeteners market in a positive way are called market drivers. And the factors responsible for hampering the market growth are called market restraints.

Market Drivers

Over the years, due to the new product available in the market, the awareness towards healthcare is increasing. The consumers are getting to know about their nutritional needs and what products are good for them. With growing health-conscious among the people, the people are choosing healthier options. In recent years people have started using low-calorie foods, low sugar, and natural products. Artificial sweeteners taken off the market as a healthy replacement for regular sugar. The various health benefits of sweeteners driving the sweeteners market globally. The increasing health diseases, chronic diseases across the world is another driver of the sweetener market. One of the major diseases in the world that is affecting a majority of people is diabetes, and it is a result of consuming excess sugar, which contains high calories as well.  Due to rising obesity and diabetes cases across the globe, the demand for low-calorie sweeteners is increasing, which is boosting the natural sweeteners market. The majority of health-conscious consumers prefer the products with natural sweeteners and because it has low in calories compared to regular sugar. And natural sweeteners have fewer side effects on the human body. Natural sweeteners are helping people to live a healthier lifestyle without compromising with taste, and it is driving the global sweeteners industry.

Market Opportunity

Researchers are coming with new sweeteners products to meet the growing need of the consumer for healthy products. Natural sweeteners are used in beverages, juices, soft drinks, candies, dairy products, desserts, and other products. The successful research for the sweetener market to produce better and after products would create opportunities for the global sweetener market.

Market Restraints

Apart from the health benefits, artificial sweeteners can cause many side effects as well. Sweeteners can cause weight gain, tooth decay, poor nutrition, other health problems. These sweeteners should be consumed in a limited manner, or they can cause various severe health problems like gastrointestinal symptoms, low blood sugar, and kidney damage. These several clinical trials are needed to prove the sweeteners are safe, and it is hampering the growth of the market.

Market Challenges

Sweeteners are available in two forms that are artificial and natural.  The raw materials needed for the sweeteners can be costly. And the production of sweeteners is not easy. So, the cost of production, the high price of the sweeteners as compared to regular sugar has become a major challenge for the market for high intensity sweeteners. The key players of the global sweeteners market are trying their best to overcome these challenges.

Cumulative Growth Analysis

The global sweeteners market was valued at $85.92 billion in 2020, and it will grow a CAGR rate of 2.49% in the forecast period. The increasing demand for sweeteners as a replacement for regular sugar will boost market growth in the future.

Market Segmentation

The sweeteners market segment includes type, application, and region.

• By type- The sweeteners market segment on the basis of type includes natural sweeteners and artificial sweeteners. Natural sweeteners are further divided into stevia, erythritol, xylitol, and others. Among these, stevia was dominating the market and expected to grow higher in the forecast period.


• By application- The sweeteners industry segment on the basis of application includes dairy, frozen dessert, bakery, confectionery, beverages, and others. The bakery and confectionery segment is dominating the market.


• By region- On the basis of the segment, the market is divided into North America, Europe, Asia Pacific, and the rest of the world.

Regional Analysis

The major regions in the global sweeteners market are North America, Europe, Asia Pacific, and the rest of the world. North America holds the highest high intensity sweeteners market share. North America has the largest market for bakery and confectionery that is driving the growth of the sweeteners industry in this region. Market shares artificial sweeteners USA in high due to increasing diabetes and obesity in this region.

Adoption of sweeteners and raising health problems of people is driving the growth of the sweeteners market in this region. Europe holds the second high intensity sweeteners industry share. The high use of sweeteners in alcoholic beverages will drive the demand of the sweeteners industry in this region. The Asia Pacific is growing at a faster rate, and it is expected to have a high CAGR rate in the forecast period of the sweeteners industry. The growing population with increasing health concerns will drive the market growth in this region.

Competitive Landscape

The major key players of the Sweeteners Market are:

• AJINOMOTO (Japan)


• CELANESE CORPORATION (U.S.)


• Kerry Group PLC (Ireland)


• Cargill Incorporated (U.S.)


• Archer Daniels Midland Company (U.S.)


• DuPont Nutrition & Health (Denmark)


• Tate & Lyle plc (U.K)

Among these, the major key player contributing to the sweeteners market is DuPont Nutrition & Health (Denmark).

Recent Developments

• In July 2020, Tate & Lyle launched the VANTAGE sweetener solution design tools.