Market share positioning strategies for structural core materials encompass a variety of approaches aimed at securing a competitive edge in the industry. One of the primary strategies involves differentiation based on material properties. Companies strive to distinguish their products by offering unique features such as superior strength, lightweight characteristics, thermal stability, or resistance to environmental factors like corrosion or moisture. This strategy involves extensive research and development to create materials with distinct advantages over competitors, allowing companies to carve out a niche in the market.
Additionally, pricing strategies play a crucial role in market share positioning. Some companies opt for cost leadership by offering structural core materials at lower prices compared to competitors while maintaining acceptable quality standards. Others focus on a value-based pricing approach, emphasizing the superior attributes of their materials to justify a premium price. Finding the right balance between pricing and perceived value is essential for companies seeking to gain or maintain their market share.
Moreover, partnerships and collaborations serve as strategic tools for market positioning. Companies often forge alliances with manufacturers, suppliers, or research institutions to access new technologies, expand their product portfolios, or enhance their production capabilities. Collaborations can also lead to joint ventures, enabling access to new markets or customer segments, thereby bolstering the company's market share.
Another pivotal strategy involves targeted marketing and branding efforts. Companies invest in marketing campaigns that highlight the unique selling propositions of their structural core materials. This includes showcasing the materials' benefits, conducting demonstrations or case studies to illustrate their applications in various industries, and establishing a strong brand identity that resonates with the target market. Effective marketing and branding help create a perceived value for the materials, influencing purchasing decisions and ultimately impacting market share.
Furthermore, geographic expansion and market diversification are essential strategies for increasing market share. Companies may explore untapped regional markets or expand their presence in existing markets by understanding local preferences, regulations, and industry demands. Additionally, diversifying into new industries or applications that can benefit from structural core materials can be a strategic approach to broaden the customer base and capture additional market share.
Additionally, customer-centric strategies contribute significantly to market share positioning. Providing excellent customer service, offering customized solutions, and actively seeking feedback to improve product offerings are vital elements in retaining existing customers and attracting new ones. Companies that prioritize customer needs and preferences often garner a loyal customer base, contributing to their market share growth.
Moreover, continuous innovation and staying ahead in technological advancements are critical for maintaining a competitive position in the market. Companies invest in research and development to create next-generation structural core materials that meet evolving industry standards, regulations, and customer requirements. By consistently introducing innovative products, companies can capture market share by being at the forefront of technological advancements.
Structural Core Materials Market Highlights:
Structural Core Materials Market Overview The global market for Structural Core Materials estimated at US$1.10 Billion in the year 2021, is projected to reach a revised size of US$2.12 Billion by 2030, growing at a CAGR of 5% over the analysis period 2021-2030. Structural core materials are used in composites which improves their physical properties. The most commonly used structural core materials are honeycomb, foam, and balsa. Also, Balsa has high aspect ratio. And extensively used in boat hulls, military aircraft, navy vessels, and industrial tanks. Honeycomb materials include aluminum, polypropylene, paper, and impregnated fiberglass. Honeycomb is used in applications where highly lightweight panels are required.  Market growth has been driven by increasing product demand from the automobile and aerospace sectors. Moreover, with increasing international trade, there has been substantial growth recently. And it is projected to positively impact the global structural core materials market. The increasing demand for lightweight materials in automobiles, aircraft, and marine vessels owing to their high fuel efficiency is expected to be a significant factor driving market growth. Moreover, the increasing use of structural core materials is becoming crucial in transportation, wind energy, aerospace, construction, marine, and other industries. Furthermore, major market manufacturers are signing supply agreements with various end-use industries to secure their position in the structural core materials market.
Key Players
Some of the key players in the global structural core materials market are Diab Group (Sweden), Hexcel Corporation (U.S.), Schweiter Technologies (Switzerland), Euro Composites (Luxembourg), Gurit Holding (Switzerland), The Gill Corporation (U.S.), Changzhou Tiansheng New Materials Co. Ltd. (China), Plascore Incorporated (U.S.), Armacell International (Luxembourg), and Evonik Industries (Germany).
Global Structural Core Materials Market Share, by Product (%)
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Regional Analysis
The market in Asia-Pacific is expected to be the fastest-growing regional market. Increasing automobile production in the region is acting as a major driver for the growth of the market. Additionally, the growing construction industry, mainly in India and China, is also driving the demand for structural core materials. Â The increasing inclination toward green energy has led to the development of the wind energy industry, in turn, fueling the demand for structural core materials in the region. For instance, according to the Indian Ministry of New and Renewable Energy, the country is ranked fourth in the global wind power installed capacity and has a renewable energy target of 175 GW by the end of 2022.
North America was the largest market in 2017 and is expected to maintain its dominance during the review period. The presence of developed aerospace and automobile industries contributes substantially to the growth of the market mainly in the U.S. and Canada. Moreover, increasing government spending in the construction sector is positively affecting product demand. According to the United States Census Bureau, total construction spending in the U.S. was USD 1,191,812 in 2016 which increased to 1,246,000 by the end of 2017.
Segmentation
The global structural core materials market has been segmented by product, skin type, end-use industry, and region. On the basis of product, the market has been segregated into foam, balsa, and honeycomb. On the basis of skin type, the market has been segmented into glass fiber reinforced polymer (GFRP), carbon fiber reinforced polymer (CFRP), natural fiber reinforced polymer (NFRP), and others. On the basis of end-use industry, the market has been further segregated into aerospace, automotive, wind energy, marine, construction, and others. Based on region, the market has been segregated into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.Recent Development
One of the major manufacturers of structural core materials is Diab Group (Sweden). It stresses on excellence in consumer-centric product creation and focuses mainly on agreements, strategies, such as new product launches, partnerships, and expansions to grow. The company carries out continuous improvements in several business areas by maintaining its main focus. It helps in forming strategic moves to sustain its market position as a market leader. The structural core materials market is gaining importance though a few factors that are acting as bottlenecks in its growth. The capital-intensive nature of the industry and the requirements of uncertain wind energy industry in the US are some of the major hinderances for the growth of the structural core materials market in the global market.
Intended Audience
- Structural core materials manufacturers
- Traders and distributors of structural core materials
- Research and development institutes
- Potential investors
- Raw material suppliers
- Nationalized laboratories