The way we consume media has undergone a revolution with the rise of streaming services, and the Streaming Media Device Market is a key player in this transformation. Streaming media devices, including set-top boxes and streaming sticks, have become ubiquitous in households globally. The market is characterized by intense competition, with companies continually innovating to offer better content delivery and user experiences.
Competitive Landscape of the Streaming Media Device Market
The global streaming media device market is a dynamic and rapidly evolving space, fueled by the ever-growing appetite for on-demand video content and the shift towards cord-cutting. Presenting lucrative opportunities for both established players and emerging entrants.
Key Players:
Factors for Market Share Analysis:
New and Emerging Companies:
Current Investment Trends:
Latest Company Updates:
October 26, 2023:
Roku announces integration of TikTok and YouTube Shorts directly on its platform, aiming to capture the growing short-form video audience.
Amazon launches its new Fire TV Stick 4K Max with Wi-Fi 6E support, promising smoother streaming and faster connectivity.
November 8, 2023:
Apple TV+ acquires the streaming rights to the James Bond franchise, marking a major content coup for the platform.
Google introduces a budget-friendly Chromecast with Google TV (HD), targeting price-conscious consumers.
Streaming Media Device Market Synopsis
Streaming Media Device Market is expected to reach USD 18.84 Billion by 2030 growing at a CAGR of 14.50% during the forecast period, 2022–2030.
A streaming media device is streaming hardware that connects the television or the home theater to the Internet via Wi-Fi or Ethernet and allows the user to stream content from online services. These are basic devices with only a few connections, such as video (HDMI and/or composite), audio (RCA and/or digital), and Ethernet networking jacks. Many streaming media players also feature built-in Wi-Fi for wireless network connections, and most include their dedicated remote control. Roku Player, Google Chromecast, Amazon Firestick, and Apple TV are some of the most popular streaming media devices.
The rise in demand for digital video and audio streaming content services and rising Internet penetration are the factors driving the growth of the global streaming media device market. An increase in the number of smart devices capable of supporting digital media along with the availability of high-speed internet access has offered consumers to access the media content of their choice. The US as well as has been witnessing a tremendous increase in demand for digital media, wherein the majority of this digital media consumption was audio and video. The OTT services such as Netflix, Amazon Prime, and YouTube have been witnessing increasing demand among the youths across the globe which propels the demand for streaming media devices. Stringent regulations related to piracy and illegal streaming is expected to hamper the market growth. The market seeks opportunities from the growing demand for cloud-based services and solutions. Furthermore, increasing penetration of smart TVs is expected to challenge the market growth.
Key Players
The prominent players active in the global market of streaming media devices are Amazon.com, Inc. (US), Apple Inc. (US), Google LLC (US), HUMAX (South Korea), Philips Electronics (Netherlands), Nvidia Corporation (US), Sony Corporation (Japan), Samsung Electronics (South Korea), Azulle (US), Roku, Inc. (US), Xiaomi Inc. (China), WeTek (Portugal), TiVo (US), SkyStream Technologies (US), Matricom (US), and ASUSTeK Computer Inc. (Taiwan).
Segmentation
Global Streaming Media Device Market has been segmented on the basis of Device Type, Resolution, Application, End-Use, and Region.
By Device Type, the market has been segmented into gaming consoles and media streamers. The media streamers segment has been further bifurcated into streaming boxes and streaming sticks.
By Resolution, the market has been segmented into 720p, 1080p, and 4K.
By Application, the market has been bifurcated into gaming, audio/video entertainment, e-learning, and others.
By End-Use, the market has been segmented into commercial and residential.
By Region, the market has been segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America.
Regional Analysis
Market Research Future (MRFR) study has covered the following countries in the regional analysis of the streaming media device market: the US, Canada, and Mexico in North America; Germany, the UK, France, and Italy, in Europe; China, Japan, India, and South Korea in Asia-Pacific. Saudi Arabia, UAE, and South Africa in the Middle East & Africa; and Brazil, Argentina, and Colombia in South America.
North America currently dominates the global streaming media device and has a significant market share owing to the presence of the majority of key players in the market who are investing heavily in the development of streaming media devices to offer advanced features with advanced capabilities and high resolution. Furthermore, the region is also an early adopter of technology, and youths in the region have increasingly demand OTT services which drive the demand for streaming media devices in the region.
Asia-Pacific is projected to be the fastest-growing regional market during the forecast period. Growing demand for cloud-based solutions and services and rising Internet penetration in the region is expected to drive the market growth. Furthermore, high consumer income in the region and youths in the region increasingly demanding on-demand streaming services is further increasing the market demand in the region.
Europe is also expected to have a considerable share in the market. The region has been highly focusing on adopting the cloud strategies and streaming entertainment services which drive the market growth in the region. The market in Middle East & Africa and South America region is also witnessing a considerable growth rate owing to the rising demand for Internet-based entertainment services in the region.
Intended Audience
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