Sticker Printer Companies

Competitive Landscape of Sticker Printer Market:

The sticker printer market is experiencing a vibrant boom, fueled by personalized trends, DIY culture, and the rise of small businesses. This dynamic environment fosters fierce competition, demanding strategic maneuvers from established and emerging players. Delving into this landscape, we'll explore the key strategies adopted, analyze market share factors, introduce new players, and paint a comprehensive picture of the current competitive scenario.

Some of the Sticker Printer companies listed below:

• EastRoyceTechnology Co., Ltd,


• GuangZhouWinprtTechnology Co., Ltd.,


• XIAMEN ATP TECHNOLOGY CO., LTD.,


• Minjcode,


• Shenzhen JusttideTech Co., Ltd,


• LASA Electronics Technologies CO., LTD,


• Canon Inc.,


• Xprinters,


• VIP COLOR,


• Hewlett-Packard Development Company, L.P.


• SEIKO EPSON CORPORATION.

Strategies Adopted by Key Players:

• Product Diversification: Leading brands are expanding their offerings, catering to diverse needs. Canon and Epson, for instance, cater to both professional and hobbyist segments, while Brother focuses on portable printers. This diversification ensures market penetration across various price points and user profiles.


• Technological Innovation: Inkjet and laser technologies dominate, but direct thermal and UV printing are gaining traction. Companies like Phomemo and Munbyn are pioneering inkless printing, offering cost-effective and environmentally friendly solutions. Continuous advancements in printing speed, resolution, and material compatibility keep the market dynamic.


• E-commerce and Direct-to-Consumer (D2C) Focus: Online sales are booming, with Amazon and Etsy serving as major platforms. Brands like Cricut and Silhouette leverage their strong online presence to reach customers directly, bypassing traditional retail channels. This provides greater control over brand image and customer relationships.


• Software Integration and Apps: User-friendly design software and mobile apps are becoming essential. Cricut Design Space and Silhouette Studio allow users to create custom designs and seamlessly print them. This integration enhances user experience and fosters brand loyalty.


• Sustainability Efforts: Eco-conscious consumers are driving the demand for sustainable practices. Brands like Mimaki offer UV printers with low energy consumption and biodegradable inks, while Brother emphasizes resource-efficient production methods. Sustainability is becoming a key differentiator.

Factors Influencing Market Share Analysis:

• Brand Recognition: Established players like Epson and Canon hold significant market share due to brand recognition and established distribution networks.


• Product Portfolio Breadth: Offering diverse printer types, functionalities, and compatibility with various materials widens the customer base and strengthens market position.


• Pricing Strategies: Competitive pricing is crucial, especially in the budget-conscious hobbyist segment. New entrants like Phomemo and Munbyn offer attractive price points, challenging established brands.


• Marketing and Advertising: Effective marketing campaigns across online and offline channels are crucial for brand awareness and customer acquisition. Social media engagement and influencer partnerships are gaining traction.


• Customer Service and After-Sales Support: Prompt and efficient customer service builds brand trust and loyalty, influencing repeat purchases and positive word-of-mouth recommendations.

New and Emerging Companies:

• Phomemo: This Chinese brand offers affordable, inkless thermal printers, targeting budget-conscious consumers and the growing digital scrapbooking community.


• Munbyn: Another Chinese brand, Munbyn focuses on portable and mini printers, catering to on-the-go creativity and small business needs.


• Mimaki: A Japanese manufacturer known for high-quality UV printers, Mimaki targets professional users in the signage and label printing industries.

Latest Company Updates:

In Aug. 2021, Chinese printer manufacturer Niimbot launched a thermal printer, the Niimbot D110, for creating small stickers for home and celebrations. The Niimbot D110 uses small (up to 12mm) sticker rolls with mixed colors and styles, including handy tags and illustrated stickers for birthdays and parties. 

In Mar.2021, Chinese printer manufacturer Niimbot launched a vintage-style thermal printer, the Niimbot B21. The new printer makes wide 20-50mm stickers and labels. The mid-century modern retro design makes it ideal for craft stores that need a label maker and a talking point for customers. This uses the Niimbot app, which can even convert mobile photos and print them. 

In Apr. 2021, Canon launched an inkjet photo printer, the PIXMA G620, designed for consumer use. The Canon PIXMA G620 helps creators design and personalize things like stickers, cards, apparel, and more. 

In May 2019, Canon launched a customizable nail sticker printer in the US. The company's DIY nail art marks its entry into the beauty business. Assortments of 200 nail art designs are available for select PIXMA series printers. The stickers are completely customizable, enabling nail art enthusiasts to create their own designs using the Canon Nail Sticker Creator App, which is compatible with iPad, iPhone, and Android mobile devices.

On Feb. 11, 2023, Dubai Electricity and Water Authority (DEWA) announced that its R&D Centre registered a new patent for an adhesive device for 3D printers. The new device distributes the adhesive material on the 3D printing plate, enabling the printed material to stick securely to the build plate. This achievement supports DEWA's efforts to develop advanced infrastructure and specialize in 3D printing and additive manufacturing. The organization uses 3D printers to produce prototypes and spare parts for its manufacturing, transmission, and distribution divisions and to digitize its inventory.