Spain Human Centered AI Market Research Report By Function (Assistance and Support, Safety and Security, Decision-Making & Support, Workflow Automation, Collaboration, Others), By Application (Medical Diagnostic, Chatbots and Virtual Assistants, Personalized Learning, Fraud Detection & Risk Assessment, Quality Control, Human Resources) and By End User (Healthcare, Automobile, Education, Retail & E-commerce, Transportation & Logistics, Manufacturing)- Forecast to 2035

Spain Human Centered AI Market Overview

As per MRFR analysis, the Spain Human Centered AI Market Size was estimated at 226.51 (USD Million) in 2023. The Spain Human Centered AI Market Industry is expected to grow from 273.22(USD Million) in 2024 to 1169.93 (USD Million) by 2035. The Spain Human Centered AI Market CAGR (growth rate) is expected to be around 14.136% during the forecast period (2025 - 2035)

Key Spain Human Centered AI Market Trends Highlighted

Several significant trends define the Spain Human Centered AI Market. One of the primary market drivers is the increased emphasis on ethical AI practices, as the Spanish government and other organizations promote openness and fairness in AI systems. This approach is consistent with Spain's commitment to digital transformation policies, which aim to boost innovation while ensuring technology is accessible and helpful to all residents. Opportunities in the Spanish market can be explored by creating AI solutions that focus on user experience and community participation. 

Companies are increasingly investing in AI systems that address users' different demands, encouraging more inclusive technology. Furthermore, the Spanish education sector is transitioning to include AI training programs to upskill the workforce, ensuring that professionals are prepared to use AI tools carefully and responsibly. Recent trends indicate that private enterprises and public institutions are working more closely together to support AI innovation. This alliance aims not only to advance technology, but also to promote social well-being. 

Furthermore, there is a notable trend toward the usage of AI in sectors such as healthcare and smart cities, where human-centered design is essential for designing effective and intuitive apps that improve citizens' quality of life.As these trends expand, Spain positions itself as a significant actor in the responsible advancement of human-centered AI technologies, with the goal of effectively improving social results.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Spain Human Centered AI Market Drivers

Government Initiatives to Promote AI Development

The Spanish government has increasingly recognized the transformative potential of Artificial Intelligence, particularly in promoting human-centered approaches to its implementation. The 'Spain Digital 2025' agenda aims to have significant investments in digital transformation, including plans for elevating AI's role in various sectors. 

The government has set a goal to secure over 20 billion euros in investments through European Union recovery funds by 2026.This momentum encourages local enterprises to adopt Human Centered AI technologies, spurring the growth of the Spain Human Centered AI Market Industry.

Rising Demand for Personalized Customer Experiences

In Spain, businesses across sectors are increasingly focusing on enhancing consumer engagement by implementing personalized experiences through AI technologies. Over 70% of Spanish consumers indicate a preference for brands that customize their interactions, according to a recent survey by a leading industry association. 

This phenomenon drives companies to invest in Human Centered AI solutions, which can analyze consumer behavior patterns effectively and tailor offerings.Thus, the demand for innovative AI technologies is projected to significantly boost the Spain Human Centered AI Market Industry.

Growth in Research and Development in AI

Spain has seen a notable increase in Research and Development (R&D) activities surrounding Artificial Intelligence. The Spanish National Research Council has allocated substantial funding, with over 200 million euros designated specifically for AI and emerging technologies in the last two years. 

This focus on research fosters innovation and drives advancements in Human Centered AI applications, strengthening the technological landscape. The heightened R&D investment is set to contribute to the growth trajectory of the Spain Human Centered AI Market Industry.

Spain Human Centered AI Market Segment Insights

Human Centered AI Market Function Insights

The Spain Human Centered AI Market, focusing on the Function segment, has emerged as a critical area reflecting the growing need for technology that prioritizes human interaction and experience. With the overall market projected to be valued significantly higher by 2035, there is a strong demand for applications that enhance Assistance and Support services, particularly in sectors like healthcare and customer services. This demand is driven by the need for more intuitive and user-friendly interfaces that can cater to diverse populations, fostering accessibility and inclusiveness.

Safety and Security remain another vital component within this segment, as organizations increasingly recognize the importance of protecting sensitive data and ensuring user security in an era of digital transformation. This is particularly relevant in Spain, where regulations are aligned with the European Union's General Data Protection Regulation (GDPR), emphasizing the importance of reliable AI systems that can safeguard personal information while still offering robust functionality.

Decision-Making and Support applications are gaining traction, as organizations look for AI-driven insights to improve operational efficiency and accelerate business outcomes. The integration of AI in this area allows for data-driven decision-making processes that leverage analytics, making it easier for businesses to navigate complexities and uncertainties in a fast-paced market.Workflow Automation is also a significant focus, streamlining processes across various industries. By reducing manual tasks, organizations can enhance productivity while minimizing errors, thereby improving overall operational efficiency. 

In Spain, businesses are increasingly adopting innovative AI tools that help automate routines, leading to significant time savings and enhanced performance levels.Collaboration tools powered by Human Centered AI are transforming the landscape of teamwork and communication. Companies are investing in technologies that facilitate seamless interaction among team members, irrespective of geographical boundaries. The focus is on creating environments that leverage AI to enhance collaborative efforts, driven by the rise of remote work and distributed teams that have become common in contemporary workplaces.

Lastly, the remaining segment labeled Others encompasses a variety of applications that may not fit neatly into established categories but hold significant relevance in the marketplace. These diverse use cases demonstrate the versatility of Human Centered AI, catering to niche needs that arise from evolving technological landscapes and consumer expectations.Collectively, these facets of the Function segment emphasize the importance of prioritizing human experiences in technology development. With ongoing advancements in AI, organizations across Spain are poised to create more insightful, secure, and efficient systems that not only enhance productivity but also prioritize user satisfaction and protection, ultimately driving the future of the Spain Human Centered AI Market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Human Centered AI Market Application Insights

The Spain Human Centered AI Market within the Application segment is seeing significant growth driven by various factors, including advancements in technology and increasing acceptance of AI solutions across industries. In the healthcare sector, Medical Diagnostics using AI has proven highly beneficial for improving accuracy and efficiency in patient care, reflecting the growing trend of integrating technology in medical practices. Chatbots and Virtual Assistants are transforming customer service scenarios, enhancing interaction with businesses and increasing operational efficiency.Personalized Learning platforms are gaining traction as educational institutions leverage AI to tailor experiences for students, leading to improved learning outcomes. 

Fraud Detection and Risk Assessment tools are critical in enhancing security measures in financial institutions, making them increasingly important in maintaining trust and safety in transactions. In Quality Control, the implementation of AI-driven solutions ensures higher precision and minimal errors in manufacturing processes. Lastly, within Human Resources, AI tools are streamlining recruitment and employee management, ensuring that organizations find the right talent swiftly and maintain streamlined operations.The emphasis on these areas underlines the evolving landscape of the Spain Human Centered AI Market, as businesses seek innovative solutions to enhance productivity and customer satisfaction.

Human Centered AI Market End User Insights

The Spain Human Centered AI Market segment focused on End Users showcases a significant transformation across various industries, reflecting the growing integration of AI technologies in daily business operations. The healthcare sector is emerging as a major driver, leveraging AI for enhanced patient care and precision medicine. In the automobile industry, the adoption of AI is pivotal for developing autonomous vehicles, improving safety features, and optimizing manufacturing processes. The education sector benefits from personalized learning experiences facilitated through AI, allowing tailored educational programs that cater to individual student needs.

Retail and e-commerce are experiencing substantial shifts as AI enhances inventory management and customer experience through predictive analytics. Transportation and logistics see improved efficiency and route optimization via AI, playing a crucial role in supply chain management. Manufacturing is also embracing human-centered AI, resulting in more efficient production lines and improved quality control. As these sectors continue to evolve, the Spain Human Centered AI Market data indicates a robust potential for growth driven by advancements in technology and changing consumer demands.This market segmentation illustrates not only the widespread application of AI but also the importance of aligning these solutions to enhance user experiences effectively across all verticals.

Spain Human Centered AI Market Key Players and Competitive Insights

The Spain Human Centered AI Market is an evolving landscape characterized by a surge in interest and investment in artificial intelligence technologies tailored to prioritize user experience and societal benefit. Companies operating in this space are increasingly focusing on the development and deployment of AI solutions that enhance human capabilities, fostering a harmonious interplay between technology and users. This market is driven by a growing demand for solutions that are not only innovative but also take into account ethical considerations and user-centric design. With the support of government initiatives and favorable regulatory frameworks, the competitive environment is becoming robust, leading to collaborations, partnerships, and strategic investments aimed at accelerating the adoption of human-centered AI solutions across various sectors.

Tecnalia stands out as a key player in the Spain Human Centered AI Market, leveraging its extensive research and technological expertise to drive innovative solutions. The company excels in applying human-centered design principles across its AI systems, ensuring that user needs and experiences are at the forefront of product development. Its strength lies in its commitment to collaborative projects with academic institutions and industry leaders, facilitating a rich ecosystem for innovation. Tecnalia’s strategic partnerships enhance its market presence and foster an environment for cutting-edge research. The company also invests in training and skill development initiatives, empowering professionals in the field of AI and further reinforcing its role as a leader in promoting human-centric AI development in Spain.Quibim (Valencia, Spain) is on the cutting edge of human-centered AI in healthcare, transforming MRI and CT image analysis into clinically clear tools. 

The company's key products, QP-Prostate®, QP-Brain®, and QP-Liver®, offer quantitative biomarkers for early cancer, neurological, and liver disease diagnosis, and are CE, UKCA, and FDA-cleared. In Spain, hospitals like Madrid's Nuestra Señora del Rosario indicate a 10% increase in prostate cancer detection utilizing QP-Prostate (90.4% sensitivity vs. 79.8% manually). Quibim combines AI-QUAL™ to standardize MRI image assessment and reduce diagnostic variability. Quibim, backed by a \$50 million Series-A financing and partnerships with Philips, Merck, and Novartis, aims to enhance human-facing AI with patient confidence, clarity, and ethical compliance in Spain and Europe.

Key Companies in the Spain Human Centered AI Market Include

• Tecnalia
• Sherpa.ai
• Microsoft
• Quibim
• Accenture
• Google

Spain Human Centered AI Market Industry Developments

The Spain Human Centered AI Market has seen significant advancements recently, with companies such as Indra and Tecnalia continuing to innovate in AI technologies focused on user-centric applications. In July 2023, Accenture announced a partnership with the Spanish government to enhance AI infrastructure aimed at public services, demonstrating a commitment to integrating AI within civic frameworks. On January 20, 2025, Spain announced a €150 million subsidy program to help businesses integrate AI technologies ethically into their operations. 

The program encourages Spanish enterprises to use human-centered AI while prioritizing transparency, data privacy, and ethical deployment practices. On March 11, 2025, Spain adopted a law imposing huge fines (up to €35 million or 7% of global turnover) for unlabelled AI-generated content. To protect public trust and human rights, this law imposes transparency obligations that are consistent with EU AI Act norms. This increasing focus on human-centered designs is being echoed by the local government, which has highlighted AI as a priority area for digital transformation in its national strategy.

Spain Human Centered AI Market Segmentation Insights

Human Centered AI Market Function Outlook

• Assistance and Support
• Safety and Security
• Decision-Making & Support
• Workflow Automation
• Collaboration
• Others

Human Centered AI Market Application Outlook

• Medical Diagnostic
• Chatbots and Virtual Assistants
• Personalized Learning
• Fraud Detection & Risk Assessment
• Quality Control
• Human Resources

Human Centered AI Market End User Outlook

• Healthcare
• Automobile
• Education
• Retail & E-commerce
• Transportation & Logistics
• Manufacturing

 

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	226.51(USD Million)
MARKET SIZE 2024	273.22(USD Million)
MARKET SIZE 2035	1169.93(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	14.136% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Tecnalia, Indra, Palantir Technologies, SAP, Capgemini, Sopra Steria, Accenture, Siemens, Atos, Google, Microsoft, Oracle, IBM, Zebra Technologies, Everis
SEGMENTS COVERED	Function, Application, End User
KEY MARKET OPPORTUNITIES	Personalized healthcare solutions, AI-driven customer support, Smart financial advisory tools, Adaptive learning systems, Enhanced user experience design
KEY MARKET DYNAMICS	Ethical AI development, User trust enhancement, Regulatory compliance pressures, Demand for personalized solutions, Integration with existing systems
COUNTRIES COVERED	Spain