South Korea Social Media Listening Market Research Report By Application (Brand Management, Competitive Analysis, Customer Experience Management, Market Research, Crisis Management), By Deployment Model (On-Premise, Cloud-Based, Hybrid), By End User (Small and Medium Enterprises, Large Enterprises, Government) and By Component (Software, Services)- Forecast to 2035

South Korea Social Media Listening Market Overview

As per MRFR analysis, the South Korea Social Media Listening Market Size was estimated at 107.1 (USD Million) in 2023. The South Korea Social Media Listening Market Industry is expected to grow from 122.15(USD Million) in 2024 to 525.02 (USD Million) by 2035. The South Korea Social Media Listening Market CAGR (growth rate) is expected to be around 14.175% during the forecast period (2025 - 2035)

Key South Korea Social Media Listening Market Trends Highlighted

The South Korea Social Media Listening Market is experiencing substantial trends that are being driven by the growing significance of brand management and the rise of digital communication. Businesses and organizations in South Korea acknowledge the importance of closely monitoring these conversations as consumers increasingly utilize social media platforms to convey their opinions. The capabilities of social media listening tools are being improved by advanced technologies, particularly AI and machine learning, which enable the real-time analysis of enormous amounts of data. In a competitive environment, companies need to optimize their marketing strategies and enhance consumer engagement by utilizing these insights. 

An additional noteworthy opportunity is the increasing emphasis on localized content. Businesses in South Korea are increasingly recognizing the importance of interacting with consumers in their native language and cultural context to foster brand loyalty. Organizations can enhance their comprehension of local sentiment and customize content that resonates with their target audience by utilizing social media listening tools. In addition, the proliferation of mobile technology has resulted in a significant portion of social media interaction taking place on smartphones, which has prompted businesses to optimize their mobile platform strategies. In recent years, there has been a significant increase in the use of social media monitoring to facilitate proactive crisis management, as brands endeavor to resolve potential issues prior to their escalation.

This trend is particularly relevant in South Korea due to the rapid dissemination of information and the rapid tempo of social media communication. It underscores the necessity for brands to adopt a responsive and adaptable reputation management strategy. In general, the South Korea Social Media Listening Market is defined by these dynamic trends, which enable more profound consumer insights and strategic engagement.

Source: Primary Research, Secondary Research, Market Research Future Database, and Analyst Review

South Korea Social Media Listening Market Drivers

Rising Digital Population in South Korea

The increasing digital population in the country significantly propels the South Korea Social Media Listening Market Industry. As per the Ministry of Science and ICT, South Korea boasts a digital penetration rate of over 97%, with approximately 51 million internet users actively engaging on various social media platforms. This extensive online presence bolsters the demand for social media listening tools, as businesses aim to understand consumer sentiments and behaviors in real-time.

Major companies like Samsung and LG are leveraging these insights to enhance customer experiences and refine their marketing strategies, illustrating the pivotal role that social media listening plays in maintaining competitive advantage in an increasingly digital marketplace.

Increased Adoption of AI Technologies

The adoption of artificial intelligence (AI) in the South Korea Social Media Listening Market Industry is another significant driver. Government initiatives, such as the 'Korea AI Strategy,' aim to enhance public sector efficiency and stimulate AI applications across industries. With AI-enabled tools, companies can analyze vast amounts of social media data quickly and accurately. 

Major organizations like Naver and Kakao are integrating AI technologies into their platforms to provide deeper insights into customer behavior and preferences.This trend is expected to accelerate market growth as businesses increasingly invest in sophisticated social media listening solutions to stay ahead of their competitors.

Growing Focus on Brand Management and Reputation

In South Korea, the heightened emphasis on brand management and corporate reputation is a crucial driver for the Social Media Listening Market Industry. According to a report by the Korea Marketing Association, more than 70% of South Korean consumers express that online reviews and social media interactions influence them. As a result, businesses are prioritizing efforts to monitor their online presence and public perception, leading to a surge in demand for social media listening tools.

Established companies like Hyundai and SK Telecom are actively employing these tools to manage their brand image, gather consumer feedback, and mitigate potential crises, underlining the importance of proactive reputation management in maintaining customer trust.

South Korea Social Media Listening Market Segment Insights:

Social Media Listening Market Application Insights

The Application segment of the South Korea Social Media Listening Market has emerged as a pivotal area of focus, reflecting the increasing reliance on social media channels among businesses in the region. The South Korean social Media Listening Market revenue is significantly driven by the growing need for organizations to understand customer sentiments and gauge brand perception in real-time. This market application encompasses various important areas such as Brand Management, Competitive Analysis, Customer Experience Management, Market Research, and Crisis Management, each contributing vital insights for businesses seeking to enhance their market presence.Brand Management in South Korea benefits greatly from social media listening, helping companies to monitor brand conversations, track brand reputation, and identify potential areas of improvement. This capability is crucial as the South Korean consumer base is highly engaged with social media platforms, making it essential for brands to stay ahead of consumer perceptions and competitive dynamics. Competitive Analysis within the application segment enables businesses to understand market trends and competitor strategies. The ability to analyze competitors' social media presence allows companies to adapt their strategies accordingly, ultimately driving market growth.

Customer Experience Management has gained prominence due to the increasing focus on personalized consumer interactions in South Korea. Organizations leverage social media listening to gather feedback and measure customer satisfaction continuously, ensuring they tailor their products and services to meet client demands. On the other hand, Market Research underscores the significance of actionable insights derived from social media analytics, aiding firms in identifying market trends and consumer behavior patterns effectively. This data-driven approach allows companies to devise marketing strategies that resonate with their target audience.

Moreover, in an era where crises frequently challenge businesses, Crisis Management becomes an essential application of social media listening. Companies utilize social media toolsets to promptly detect, respond to, and manage crises, thereby protecting their brand image and maintaining customer trust. The systematic capture and analysis of social media conversations enables rapid reactions and informed decision-making during critical moments, providing businesses with a significant advantage.In South Korea, where digital interaction is integral to daily life, understanding the Application segment's dynamics holds substantial relevance. Businesses are increasingly recognizing the importance of employing comprehensive listening strategies across these applications to adapt to market demands, enhance customer relations, and ultimately foster sustainable growth.

The market dynamics reflect an ongoing trend of integrating social media insights into broader business strategies, marking a shift towards greater responsiveness and proactive engagement with consumers. This aligns with governmental initiatives promoting digital transformation and innovation among South Korean businesses, further boosting the growth of the South Korea Social Media Listening Market statistics across various sectors. As the market continues to evolve, the various applications within this segment will play a significant role in streamlining business strategies and enhancing organizational effectiveness.

Source: Primary Research, Secondary Research, Market Research Future Database, and Analyst Review

Social Media Listening Market Deployment Model Insights

The Deployment Model segment of the South Korea Social Media Listening Market is diverse, encompassing various methodologies such as On-Premise, Cloud-Based, and Hybrid models. The On-Premise model offers organizations enhanced control over their data security, which is significant for industries that handle sensitive information, making it a popular choice among local enterprises. Conversely, the Cloud-Based model is gaining traction due to its flexibility and scalability, allowing businesses to leverage advanced analytics without substantial upfront investment.

This model is particularly appealing given South Korea's robust internet infrastructure, which supports seamless access and integration of social media listening tools. The Hybrid approach combines the benefits of both On-Premise and Cloud-Based models, enabling businesses to operate with greater agility while addressing unique operational needs. As the demand for real-time insights into consumer behavior grows, these deployment models will play a crucial role in shaping the South Korea Social Media Listening Market landscape. The evolving digital landscape and increasing social media adoption also present significant opportunities for growth within these models, highlighting their importance in the market's advancement.

Social Media Listening Market End-User Insights

The South Korea Social Media Listening Market has seen diverse adoption across various end users, reflecting the evolving landscape of digital engagement in the region. Small and Medium Enterprises play a crucial role, leveraging social media listening tools to gain valuable insights into consumer preferences and enhance brand visibility in a competitive market. Large Enterprises, benefiting from substantial resources, typically dominate the space, focusing on advanced analytical capabilities to drive data-driven strategies and improve customer interactions.

Meanwhile, the Government sector increasingly recognizes the significance of social media as a tool for public engagement and policy development, utilizing listening techniques to gauge public opinion and respond effectively to societal needs. This segmentation emphasizes a significant shift in how organizations interact with their audiences, responding to real-time feedback and shaping strategies based on evolving trends. The overall growth in South Korea's digital economy thus fuels advancements in social media listening, making it an indispensable asset for various end users in driving engagement and informed decision-making.

Social Media Listening Market Component Insights

The South Korea Social Media Listening Market, particularly in the Component segment, comprises critical areas such as Software and Services, reflecting the increasing demand for comprehensive analysis tools in a growing digital landscape. The surge in online conversations and user-generated content has driven the necessity for sophisticated software solutions capable of capturing insights from various social media platforms effectively. As businesses in South Korea recognize the value of understanding consumer sentiment and brand perception, the demand for services that offer deep analytics and monitoring capabilities has risen.

Software providers are focusing on incorporating advanced features like artificial intelligence and machine learning to enhance data processing and result accuracy. Furthermore, the integration of these solutions into existing marketing strategies offers companies critical advantages in decision-making, making this segment pivotal for driving growth. As South Korea continues to prioritize digital transformation, the significance of robust listening solutions becomes more pronounced, giving businesses the competitive edge they need in a fast-evolving digital ecosystem.

South Korea Social Media Listening Market Key Players and Competitive Insights

The South Korea Social Media Listening Market is becoming increasingly competitive as businesses recognize the importance of understanding consumer sentiments and trends through social media channels. This market is characterized by various players who provide analytics and insights to help companies navigate the complex landscape of social media conversations. The emphasis on real-time data processing, sophisticated analysis techniques, and customer engagement strategies is prevalent. Companies in this market are focusing on the localization of services, catering to South Korean consumers' unique preferences and cultural nuances, thus enhancing their market presence. 

As traditional market research evolves, social media listening tools are at the forefront, allowing companies to make informed marketing decisions and adapt quickly to the dynamic digital environment.Socialbakers stands out as a strong competitor in the South Korean Social Media Listening Market, known for its various strengths that contribute to its market presence. With a robust analytical framework, Socialbakers offers powerful social media analytics that help businesses understand engagement trends and audience behavior. The platform's strength lies in its user-friendly interface and comprehensive reporting features, which enable brands to drill down into key metrics effectively. By providing insights across multiple social media platforms, Socialbakers positions itself as a vital tool for marketers aiming to improve their strategies in South Korea. 

The company's commitment to customer success and support further solidifies its standing in this competitive market, making it a preferred choice for many businesses looking to enhance their social media impact.On the other hand, Sysomos also plays a significant role in the South Korean Social Media Listening Market, providing a range of products and services that cater to the needs of local businesses. Sysomos specializes in advanced social listening, analytics, and engagement solutions, allowing companies in South Korea to monitor brand mentions across various social channels effectively. The company’s strengths include deep social insights and sentiment analysis, which empower brands to understand public perception and adjust their marketing strategies accordingly. 

Additionally, Sysomos has been actively involved in mergers and acquisitions that enhance its technological capabilities, further entrenching its presence in this competitive landscape. The adaptability of Sysomos to accommodate the linguistic and cultural peculiarities of the South Korean audience reinforces its competitive edge in this dynamic market.

Key Companies in the South Korea Social Media Listening Market Include

• Socialbakers
• Sysomos
• NetBase Quid
• Talkwalker
• Naver
• Crimson Hexagon
• Zoho
• BuzzSumo
• Digimind
• Mention
• Brandwatch
• Kakao
• Daumsoft
• Meltwater
• Cision

South Korea Social Media Listening Market Industry Developments

The South Korea Social Media Listening Market has seen significant developments recently, with increased interest in consumer insights and brand management strategies. Companies like Socialbakers, BuzzSumo, and Brandwatch are expanding their market presence as businesses recognize the importance of monitoring social media sentiment and trends.

In August 2023, Talk Keyhole, a social media monitoring platform, was acquired by Muck Rack on 08‑2024. This strategic move enhances Muck Rack's PR software by integrating Keyhole's capabilities, thereby improving its offerings for users who are interested in obtaining comprehensive social media insights. Later transitioned to a Social Revenue Platform™ on 08‑2024, when it introduced an AI-powered social listening utility. Brands can monitor brand health, evaluate campaign performance, and identify appropriate creators for influencer partnerships with the help of this new product. At the beginning of 2025, Later acquired Mavely for $250 million in cash and stock. Mavely's technology, which monitors direct sales generated by influencer posts, was a critical component of the agreement, and it significantly improved Later's influencer marketing capabilities. Walker announced enhancements to its platform to better serve users seeking actionable insights from social media data.

Furthermore, NetBase Quid has been strengthening partnerships with local firms to tailor their services to the unique cultural context of South Korean consumers. Growth in the market valuation for these companies indicates a rising demand for effective social media listening tools, which directly impacts how brands engage with their audiences. Historically, Kakao made waves in October 2021 by acquiring a significant stake in a social analytics firm to enhance its digital marketing capabilities. As of September 2023, the industry exhibits continued momentum, with Mergers and Acquisitions still ongoing, further consolidating the market. The evolving digital landscape in South Korea necessitates adaptive strategies from these organizations to meet the demands of an increasingly data-driven marketplace.

South Korea Social Media Listening Market Segmentation Insights

Social Media Listening Market Application Outlook

• Brand Management
• Competitive Analysis
• Customer Experience Management
• Market Research
• Crisis Management

Social Media Listening Market Deployment Model Outlook

• On-Premise
• Cloud-Based
• Hybrid

Social Media Listening Market End User Outlook

• Small and Medium Enterprises
• Large Enterprises
• Government

Social Media Listening Market Component Outlook

• Software
• Services

 

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	107.1(USD Million)
MARKET SIZE 2024	122.15(USD Million)
MARKET SIZE 2035	525.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	14.175% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Socialbakers, Sysomos, NetBase Quid, Talkwalker, Naver, Crimson Hexagon, Zoho, BuzzSumo, Digimind, Mention, Brandwatch, Kakao, Daumsoft, Meltwater, Cision
SEGMENTS COVERED	Application, Deployment Model, End User, Component
KEY MARKET OPPORTUNITIES	Rising adoption of mobile devices, Increased influencer marketing activities, Demand for real-time customer insights, Growth in e-commerce and digital advertising, Expanding interest in brand sentiment analysis
KEY MARKET DYNAMICS	growing digital consumer engagement, increasing brand awareness importance, rising demand for real-time insights, shift to mobile platforms, competitive market landscape
COUNTRIES COVERED	South Korea