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South Korea Position Tracking System Market

ID: MRFR/ICT/62735-HCR
200 Pages
Aarti Dhapte
February 2026

South Korea Position Tracking System Market Research Report By Technology (Global Navigation Satellite System, Radio Frequency Identification, Cellular Positioning, Wi-Fi Positioning System, Bluetooth Positioning), By Application (Fleet Management, Personal Tracking, Asset Tracking, Wildlife Tracking, Emergency Services), By End Use (Transportation and Logistics, Healthcare, Retail, Aerospace and Defense, Telecommunications) and By Component (Hardware, Software, Service)- Forecast to 2035

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South Korea Position Tracking System Market Infographic
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South Korea Position Tracking System Market Summary

As per Market Research Future analysis, the South Korea position tracking system market size was estimated at 1440.08 USD Million in 2024. The South Korea position tracking-system market is projected to grow from 1560.9 USD Million in 2025 to 3493.35 USD Million by 2035, exhibiting a compound annual growth rate (CAGR) of 8.3% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The South Korea position tracking system market is experiencing robust growth driven by technological advancements and increasing demand across various sectors.

  • Technological advancements are propelling the development of more sophisticated position tracking systems.
  • The e-commerce sector emerges as the largest segment, significantly driving market expansion.
  • Fleet management solutions are witnessing a rising demand, indicating a shift towards more efficient logistics operations.
  • Increased focus on safety and security, along with the integration of IoT technologies, are key drivers of market growth.

Market Size & Forecast

2024 Market Size 1440.08 (USD Million)
2035 Market Size 3493.35 (USD Million)
CAGR (2025 - 2035) 8.39%

Major Players

Trimble (US), Garmin (US), TomTom (NL), Hexagon (SE), Siemens (DE), Esri (US), HERE Technologies (NL), Mitsubishi Electric (JP), Rockwell Automation (US)

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South Korea Position Tracking System Market Trends

The position tracking-system market in South Korea is currently experiencing notable growth, driven by advancements in technology and increasing demand for efficient tracking solutions. The integration of GPS and IoT technologies has transformed how businesses manage logistics and supply chains. Companies are increasingly adopting these systems to enhance operational efficiency, reduce costs, and improve customer satisfaction. Furthermore, the rise of e-commerce has further fueled the need for precise tracking solutions, as consumers expect real-time updates on their orders. This trend indicates a shift towards more sophisticated tracking systems that can provide accurate data and analytics. In addition, the South Korean government is actively promoting the development of smart logistics and transportation systems. Initiatives aimed at enhancing infrastructure and technology adoption are likely to support the growth of the position tracking-system market. As businesses seek to comply with regulatory standards and improve their service offerings, the demand for innovative tracking solutions is expected to rise. Overall, the market appears poised for continued expansion, with various sectors recognizing the value of effective tracking systems in enhancing operational capabilities and customer experiences.

Technological Advancements

The position tracking-system market is witnessing rapid technological advancements, particularly in GPS and IoT integration. These innovations enable businesses to achieve higher accuracy and efficiency in tracking operations, which is crucial for logistics and supply chain management.

E-commerce Growth

The surge in e-commerce activities in South Korea is significantly impacting the position tracking-system market. As online shopping becomes increasingly popular, businesses are compelled to implement advanced tracking solutions to meet consumer expectations for timely and accurate delivery information.

Government Initiatives

The South Korean government is actively supporting the development of smart logistics systems. Initiatives aimed at enhancing infrastructure and promoting technology adoption are likely to create a favorable environment for the growth of the position tracking-system market.

South Korea Position Tracking System Market Drivers

Emergence of Advanced Analytics

The emergence of advanced analytics is reshaping the position tracking-system market in South Korea. Businesses are increasingly utilizing data analytics to derive actionable insights from tracking data, leading to improved decision-making processes. By analyzing patterns and trends, organizations can optimize their operations and enhance customer satisfaction. The demand for analytics-driven tracking solutions is expected to grow, with projections indicating a market expansion of approximately 12% over the next few years. This trend suggests that the position tracking-system market will continue to evolve, as companies seek to harness the power of data analytics to drive their tracking strategies.

Integration of IoT Technologies

The integration of Internet of Things (IoT) technologies is transforming the position tracking-system market in South Korea. IoT-enabled devices facilitate seamless communication between tracking systems and other operational tools, enhancing data accuracy and accessibility. This technological advancement allows for more sophisticated tracking solutions that can provide insights into asset utilization and performance. As businesses increasingly adopt IoT solutions, the position tracking-system market is expected to grow significantly. Current estimates indicate that the IoT market in South Korea could reach $10 billion by 2026, with a substantial portion attributed to tracking systems. This integration not only improves operational efficiency but also fosters innovation in tracking methodologies.

Increased Focus on Safety and Security

Safety and security concerns are becoming paramount in South Korea, driving the position tracking-system market. Organizations are investing in tracking systems to ensure the safety of their assets and personnel. The rise in vehicle thefts and accidents has prompted businesses to adopt tracking solutions that provide real-time alerts and location data. This trend is particularly evident in sectors such as transportation and logistics, where the need for secure operations is critical. The market for safety-focused tracking systems is expected to expand, with estimates suggesting a growth rate of around 8% annually. Consequently, the position tracking-system market is likely to see increased adoption as companies prioritize safety measures.

Growing Adoption in Supply Chain Management

The position tracking-system market is witnessing a growing adoption in supply chain management across South Korea. Companies are leveraging tracking systems to gain visibility into their supply chains, enabling them to monitor inventory levels and shipment statuses in real-time. This trend is particularly relevant as businesses strive to enhance their operational efficiency and responsiveness to market demands. Recent studies indicate that organizations utilizing tracking systems can reduce supply chain costs by up to 15%. As a result, the position tracking-system market is likely to expand as more companies recognize the benefits of integrating tracking solutions into their supply chain processes.

Rising Demand for Fleet Management Solutions

The position tracking-system market in South Korea experiences a notable surge in demand for fleet management solutions. Companies are increasingly recognizing the value of real-time tracking to enhance operational efficiency and reduce costs. The integration of GPS technology allows businesses to monitor vehicle locations, optimize routes, and improve delivery times. According to recent data, the fleet management sector is projected to grow at a CAGR of approximately 10% over the next five years. This growth is driven by the need for better resource allocation and improved customer service. As a result, the position tracking-system market is likely to benefit from this trend, as more organizations seek to implement advanced tracking systems to streamline their logistics operations.

Market Segment Insights

By Technology: GNSS (Largest) vs. RFID (Fastest-Growing)

Within the South Korea position tracking-system market, The position tracking-system market share, driven by its extensive application in navigation and location-based services. Following closely is Radio Frequency Identification (RFID), which is rapidly gaining traction thanks to advancements in supply chain management and asset tracking technologies. The market dynamics reveal a competitive landscape with cellular positioning and Wi-Fi positioning systems also contributing to a diversified technology offering. Growth trends indicate that while GNSS remains dominant, RFID is poised for exponential growth due to the increasing demand for automated tracking solutions across various industries. Factors such as the proliferation of IoT devices and the need for improved operational efficiency are fueling investments in RFID technologies. Cellular positioning and Wi-Fi positioning systems are also expected to experience steady growth, driven by the integration of enhanced location services in mobile applications.

Technology: GNSS (Dominant) vs. RFID (Emerging)

GNSS stands as the dominant technology in the South Korea position tracking-system market, favored for its accuracy and reliability in various applications, including transportation and logistics. Its capability to provide real-time positioning information makes it invaluable for industries that rely on precision for operational effectiveness. Conversely, RFID is emerging as a revolutionary technology, transforming asset tracking and inventory management practices. The ability of RFID systems to function without line-of-sight and their declining costs are significant drivers of their adoption. Together, these technologies illustrate a dynamic landscape where GNSS leads while RFID accelerates towards broader implementation, reflecting a trend towards more integrated and automated positioning solutions.

By Application: Fleet Management (Largest) vs. Personal Tracking (Fastest-Growing)

In the South Korea position tracking-system market, the application segment showcases diverse functionalities such as fleet management, personal tracking, asset tracking, wildlife tracking, and emergency services. Fleet management holds the largest market share, driven by the need for efficient logistics and transportation solutions. Personal tracking has emerged as a critical application, particularly in personal safety and health monitoring, gaining traction among consumers. Growth trends reveal a significant shift towards personal tracking solutions, which have become the fastest-growing segment due to increasing consumer demand for safety and real-time location services. Fleet management continues to thrive, fueled by advancements in technology and the need for businesses to optimize their operations. The rising focus on sustainability also pushes asset tracking and wildlife tracking to find their foothold in this evolving market.

Fleet Management (Dominant) vs. Personal Tracking (Emerging)

Fleet management serves as the dominant force in the South Korea position tracking-system market, characterized by solutions that efficiently monitor vehicle locations, manage driver behavior, and optimize routes. This segment is primarily utilized by logistics companies seeking to enhance operational efficiency and reduce costs. In contrast, personal tracking is emerging rapidly, focusing on safety, health, and convenience for individuals. Its applications vary from fitness trackers to child location devices, driven by technological advancements such as GPS and mobile connectivity. As consumer preferences shift towards personalized solutions, personal tracking is expected to capture a larger market share, showcasing the trend towards connectivity and real-time data accessibility.

By End Use: Transportation and Logistics (Largest) vs. Healthcare (Fastest-Growing)

In the South Korea position tracking-system market, the transportation and logistics segment stands out as the largest contributor, driven by the growing demand for efficient supply chain management and real-time tracking solutions. Other notable segments include healthcare, retail, aerospace and defense, and telecommunications, each accounting for significant shares as they leverage tracking systems to enhance operational efficiencies and patient care. The healthcare sector is emerging as the fastest-growing segment, primarily fueled by the increasing need for precise tracking of medical equipment and pharmaceuticals. The retail sector is also experiencing notable growth, as businesses seek to optimize inventory management and enhance customer experiences through tracking technologies. Additionally, the aerospace and defense sectors continue to invest in robust tracking solutions to comply with stringent regulations and improve safety protocols.

Transportation and Logistics: Dominant vs. Healthcare: Emerging

Transportation and logistics is the dominant segment in the South Korea position tracking-system market, characterized by its focus on optimizing supply chains and enhancing operational efficiency. This segment benefits from advancements in technology, including IoT and AI, which facilitate real-time tracking and data analytics. The healthcare segment, on the other hand, is emerging rapidly, driven by the necessity for accurate tracking of assets such as medications and devices to ensure patient safety and compliance with regulations. Both segments are critical, yet they serve distinct needs that reflect the broader trends in automation and digitalization within their respective industries.

By Component: Hardware (Largest) vs. Software (Fastest-Growing)

In the South Korea position tracking-system market, the component segment is primarily dominated by hardware, which accounts for a significant share due to its critical role in ensuring accurate positioning and tracking capabilities. Software, while smaller in market share, is gaining traction as companies increasingly seek advanced technological solutions to enhance their operational efficiency. The service sector, although integral, lags behind in terms of overall contribution compared to the hardware and software components. Growth trends indicate a solid demand for both hardware and software components, with software emerging as the fastest-growing segment. Key drivers include advancements in technology and the increasing need for efficient tracking solutions across various industries. Companies are focusing on integrating software with existing hardware to offer comprehensive solutions, further propelling software growth and elevating the importance of services that support these technologies.

Hardware: Dominant vs. Software: Emerging

In the South Korea position tracking-system market, hardware is the dominant force, providing essential infrastructure that underpins the functionality of tracking systems. This segment encapsulates various physical components like sensors, antennas, and processors that facilitate accurate tracking and positional information. On the other hand, software is emerging as a critical player, with an increasing number of enterprises recognizing the value of intelligent tracking systems that utilize sophisticated algorithms and data analytics. The synergy between hardware and software is pivotal, as businesses strive for solutions that not only track assets effectively but also analyze and optimize their deployment, ultimately enhancing operational productivity.

Get more detailed insights about South Korea Position Tracking System Market

Key Players and Competitive Insights

The position tracking-system market in South Korea is characterized by a dynamic competitive landscape, driven by technological advancements and increasing demand for precision in various sectors such as logistics, agriculture, and urban planning. Key players like Trimble (US), Garmin (US), and HERE Technologies (NL) are strategically positioned to leverage their innovative capabilities and extensive product portfolios. Trimble (US) focuses on integrating advanced analytics and IoT solutions into its offerings, enhancing operational efficiency for its clients. Garmin (US), on the other hand, emphasizes consumer-centric innovations, particularly in the automotive and outdoor sectors, which allows it to maintain a competitive edge. HERE Technologies (NL) is actively expanding its mapping and location services, indicating a strong commitment to enhancing its data-driven solutions, which collectively shapes a competitive environment that is increasingly reliant on technological differentiation.The market structure appears moderately fragmented, with several players vying for market share through localized manufacturing and optimized supply chains. Companies are increasingly localizing their operations to better serve the South Korean market, which may enhance responsiveness to customer needs and reduce operational costs. This localized approach, combined with strategic partnerships, is likely to influence the competitive dynamics, as firms seek to establish a more robust presence in the region.

In October Trimble (US) announced a partnership with a leading South Korean logistics firm to develop a new position tracking solution tailored for the local market. This collaboration is expected to enhance real-time tracking capabilities, thereby improving supply chain transparency and efficiency. Such strategic alliances are crucial as they allow companies to leverage local expertise while expanding their technological capabilities.

In September Garmin (US) launched a new line of GPS devices specifically designed for the South Korean automotive market, featuring advanced navigation and real-time traffic updates. This move not only reinforces Garmin's commitment to innovation but also positions the company to capture a larger share of the growing automotive sector in South Korea, where demand for smart navigation solutions is on the rise.

In August HERE Technologies (NL) unveiled a new suite of location services aimed at enhancing urban mobility in South Korea. This initiative is particularly significant as it aligns with the government's push towards smart city development, indicating HERE's strategic focus on integrating its solutions into broader urban planning initiatives. Such developments suggest a trend towards collaboration with governmental bodies, which may further solidify HERE's market position.

As of November the competitive trends in the position tracking-system market are increasingly defined by digitalization, sustainability, and the integration of AI technologies. Companies are forming strategic alliances to enhance their technological capabilities and market reach, reflecting a shift towards collaborative innovation. The competitive landscape is evolving from traditional price-based competition to a focus on technological advancement, reliability in supply chains, and the ability to deliver tailored solutions. This transition indicates that future differentiation will likely hinge on the ability to innovate and adapt to rapidly changing market demands.

Key Companies in the South Korea Position Tracking System Market include

Industry Developments

In recent months, the South Korea Position Tracking System Market has witnessed significant developments. For instance, in September 2023, Naver expanded its position tracking capabilities by partnering with local logistics firms to integrate location services into their platforms, enhancing supply chain visibility. SK Telecom has also expanded its services through the implementation of advanced GPS tracking technologies, aiming to optimize urban mobility solutions.SK Telecom and Swift Navigation partnered in May 2024 to implement high-precision GNSS positioning throughout South Korea, pushing centimeter-level location services for a variety of mobility platforms, such as robotics and autonomous cars, in the local market. 

Setting the stage for international cooperation in positioning and logistics automation, Seoul Robotics and the UAE Advanced Technology Research Council held exploratory talks in March 2024 to pursue collaborative research in industrial autonomous driving software.

The Korean Positioning System, a national satellite positioning effort, was promoted by the South Korean government in 2024, strengthening strategic focus on autonomous regional navigation infrastructure that facilitates precisely located services under domestic control.The increasing demand for smart logistics, automotive tracking, and urban navigation solutions continues to drive investment and innovation across major companies like LG Electronics and Hyundai Engineering and Construction in this burgeoning market.

Future Outlook

South Korea Position Tracking System Market Future Outlook

The Position Tracking System Market is projected to grow at an 8.39% CAGR from 2025 to 2035, driven by technological advancements and increasing demand for real-time data.

New opportunities lie in:

  • Integration of AI-driven analytics for predictive maintenance
  • Development of mobile tracking applications for logistics
  • Expansion of IoT-enabled tracking devices in retail environments

By 2035, the market is expected to achieve substantial growth and innovation.

Market Segmentation

South Korea Position Tracking System Market End Use Outlook

  • Transportation and Logistics
  • Healthcare
  • Retail
  • Aerospace and Defense
  • Telecommunications

South Korea Position Tracking System Market Component Outlook

  • Hardware
  • Software
  • Service

South Korea Position Tracking System Market Technology Outlook

  • Global Navigation Satellite System
  • Radio Frequency Identification
  • Cellular Positioning
  • Wi-Fi Positioning System
  • Bluetooth Positioning

South Korea Position Tracking System Market Application Outlook

  • Fleet Management
  • Personal Tracking
  • Asset Tracking
  • Wildlife Tracking
  • Emergency Services

Report Scope

MARKET SIZE 2024 1440.08(USD Million)
MARKET SIZE 2025 1560.9(USD Million)
MARKET SIZE 2035 3493.35(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR) 8.39% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Million
Key Companies Profiled Trimble (US), Garmin (US), TomTom (NL), Hexagon (SE), Siemens (DE), Esri (US), HERE Technologies (NL), Mitsubishi Electric (JP), Rockwell Automation (US)
Segments Covered Technology, Application, End Use, Component
Key Market Opportunities Integration of advanced analytics and AI in position tracking-system market enhances operational efficiency and decision-making.
Key Market Dynamics Rising demand for advanced position tracking systems driven by regulatory compliance and technological innovation in South Korea.
Countries Covered South Korea
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FAQs

What is the expected market size of the South Korea Position Tracking System Market in 2024?

The South Korea Position Tracking System Market is expected to be valued at 1.23 billion USD in 2024.

What will be the projected market size in 2035 for the South Korea Position Tracking System Market?

By 2035, the market is projected to reach a value of 3.55 billion USD.

What is the anticipated compound annual growth rate (CAGR) for the South Korea Position Tracking System Market from 2025 to 2035?

The anticipated CAGR for the market during that period is 10.115%.

Which technology segment is expected to dominate the South Korea Position Tracking System Market by 2035?

The Global Navigation Satellite System segment is expected to dominate, projected to reach 1.3 billion USD by 2035.

What are the expected market values for Radio Frequency Identification in 2024 and 2035?

The market value for Radio Frequency Identification is projected to be 0.3 billion USD in 2024 and 0.9 billion USD in 2035.

Who are the key players in the South Korea Position Tracking System Market?

Key players in the market include Naver, SK Telecom, Daewoo Engineering & Construction, and Samsung Electronics, among others.

What is the expected market size for the Cellular Positioning segment in 2024?

The Cellular Positioning segment is expected to be valued at 0.25 billion USD in 2024.

What growth opportunities exist for the South Korea Position Tracking System Market?

There are significant growth opportunities driven by advancements in technology and increasing demand across various applications.

What is the projected market size for the Wi-Fi Positioning System segment by 2035?

The Wi-Fi Positioning System segment is projected to reach a market size of 0.45 billion USD by 2035.

What challenges are currently faced by the South Korea Position Tracking System Market?

Challenges include technological advancements and competition among key players in the evolving market landscape.

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