As per MRFR analysis, the South Korea Affective Computing Market Size was estimated at 131.6 (USD Million) in 2023.The South Korea Affective Computing Market Industry is expected to grow from 154(USD Million) in 2024 to 1,100 (USD Million) by 2035. The South Korea Affective Computing Market CAGR (growth rate) is expected to be around 19.571% during the forecast period (2025 - 2035)
Key South Korea Affective Computing Market Trends Highlighted
The growing need for cutting-edge technologies that can recognize and react to human emotions is propelling the South Korea Affective Computing Market's notable expansion. With an emphasis on creating emotional recognition systems for a range of uses, such as education, customer service, and mental health support, the government has been aggressively supporting artificial intelligence research and development. The growing number of tech-savvy people who are more receptive to embracing smart devices that make use of affective computing is another factor contributing to this trend. This market has a lot of potential, particularly in industries like healthcare, where affective computing can improve patient care by using gadgets that are responsive to emotions.
Furthermore, opportunities to incorporate emotional computing into daily life are presented by the emergence of social robotics and virtual assistants designed specifically for South Korean culture. In order to improve user experience and customer satisfaction, numerous businesses are looking at partnering with tech companies to integrate these emotional reaction mechanisms into their current products. Affective computing is increasingly being included in consumer goods and mobile applications, according to recent trends, which reflect a move toward more individualized user interactions.
Technologies that facilitate virtual relationships have gained popularity as social separation became necessary as a result of the pandemic, creating new opportunities for the use of emotional computing in online platforms.The growing value that South Korean consumers place on goods that offer interactive experiences and emotional engagement serves as more evidence of this. By promoting transparency and user control over personal data, the emphasis on ethical issues around data collecting and user privacy also influences market dynamics.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
South Korea Affective Computing Market Drivers
Growing Demand for Emotion Recognition Technologies
The South Korea Affective Computing Market Industry is experiencing significant growth due to the increasing demand for emotion recognition technologies across various sectors, including healthcare, gaming, and customer service. As per the Ministry of Science and ICT of South Korea, the use of affective technologies has jumped by over 25% in the last three years, indicating a strong shift towards integrating emotional data into applications and services.This trend has been propelled by the proliferation of artificial intelligence and machine learning algorithms that can analyze facial expressions, voice, and physiological signals effectively.
Established organizations like Samsung and LG are heavily investing in Research and Development (R&D) for enhancing their products with emotion-aware features, leading the market toward a more empathetic interaction model. With a rising focus on personalization in consumer interfaces, the South Korea Affective Computing Market Industry is poised for robust growth, as businesses strive to enhance user engagement and satisfaction.
Government Initiatives Supporting Affective Computing
The South Korean government has implemented several initiatives to foster innovation in the information and communication technology sector, which directly supports the South Korea Affective Computing Market Industry. The 'Digital New Deal' policy aims to invest billions in artificial intelligence and big data technologies, enhancing the potential for affective computing applications in public services and health care sectors.
In 2022 alone, the government allocated over 800 million USD to R&D initiatives focusing on emotional recognition technologies, with targeted applications in mental health.This proactive approach equips technology firms with the resources necessary for developing next-generation solutions in affective computing, effectively boosting market growth.
Expansion of Affective Computing in Education Systems
The integration of affective computing into education systems in South Korea is emerging as a significant driver for market growth. Educational institutions are increasingly adopting emotion analytics to improve student engagement and learning outcomes. A study by the Korean Educational Development Institute found that schools using emotional recognition software witnessed a 35% improvement in student interaction and participation.
Companies such as Hancom and Naver are leading the charge in developing educational products that utilize affective computing technologies.By creating immersive and responsive learning experiences, these innovations are transforming traditional teaching methods and enhancing emotional intelligence among students, contributing to the expansion of the South Korea Affective Computing Market Industry.
Affective Computing Market Application Insights
The South Korea Affective Computing Market is experiencing significant advancements, particularly within the Application segment, which plays a critical role in tailoring technology to human emotional responses. This segment encompasses various areas, including Emotion Recognition, Sentiment Analysis, Social Interactions, and Affective User Interfaces. Emotion Recognition has emerged as a key driver, influencing sectors such as healthcare, where it's crucial in understanding patient emotions for better care. This technique utilizes facial recognition algorithms and biometric data to discern emotional states, thereby enhancing user experiences in applications ranging from therapy to entertainment.
Sentiment Analysis is also gaining traction, particularly in the realm of social media and marketing, where brands harness the power of evaluating consumer feelings towards products and services. This capability allows businesses to gauge public opinion accurately and tailor their strategies accordingly, positively impacting their engagement and sales performance. Meanwhile, Social Interactions enhance user engagement by facilitating more emotionally aware communication platforms, setting the foundation for customer service solutions that foster loyalty through empathetic responses.Affective User Interfaces stand out by integrating emotional context into user experiences, making technology more adaptable to human emotions. This is particularly relevant in the gaming and entertainment industries, where the emotional responsiveness of applications can profoundly influence user enjoyment.
With the South Korean government's focus on fostering innovation in AI and emotional technologies, backed by Research and Development initiatives, these applications are expected to lead the market growth significantly. The interplay of rising awareness of mental health, coupled with increased investment in AI technologies, positions the Application segment as a cornerstone for the evolving South Korea Affective Computing Market. It is clear that as the market continues to grow, the technologies associated with these applications will play an increasingly vital role in shaping user experiences across various industries.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Affective Computing Market End-Use Insights
The South Korea Affective Computing Market is dynamically evolving, particularly in the end-use segment, which encompasses diverse applications across multiple sectors. Healthcare is notably one of the significant areas harnessing affective computing technologies for enhancing patient care and monitoring mental health through emotion recognition systems, thus improving overall treatment efficacy. In Education, tools that analyze and respond to students' emotional states are becoming prominent, facilitating personalized learning experiences that foster engagement and outcome improvement.
The Automotive sector is witnessing the integration of affective computing for safer driving through emotion detection in drivers, contributing to advanced driver assistance systems. Furthermore, in the Entertainment industry, the demand for immersive experiences is leading to the adoption of technologies that can adapt content based on user emotional reactions, making media consumption more interactive and engaging. As South Korea continues to invest in Research and Development, the market is poised for substantial advancements, driven by growing consumer awareness and technological innovations across these sectors.
Affective Computing Market Technology Insights
The South Korea Affective Computing Market, particularly within the Technology segment, showcases a rapidly evolving landscape with significant potential. This segment is driven by various technological advancements, particularly in areas such as Machine Learning, Natural Language Processing, and Computer Vision. Machine Learning is increasingly utilized to enhance emotional recognition systems, enabling computers to analyze and interpret human emotions with a high degree of accuracy. Natural Language Processing plays a crucial role in improving communication between humans and machines, fostering user-friendly interfaces in applications sensitive to emotional context.
Computer Vision supports this ecosystem by facilitating the analysis of visual data to discern emotional cues from facial expressions and body language. Such integration across these technologies is pivotal as it significantly enhances user experiences in sectors like healthcare, education, and entertainment. Government initiatives in South Korea highlight the importance of digital innovation, further propelling developments in affective computing. The synergy among these technologies not only improves functionality but also drives the market's landscape, positioning South Korea as a competitive player in the global Affective Computing Market.
Affective Computing Market Component Insights
The South Korea Affective Computing Market focuses on the Component segment, which plays a crucial role in the overall growth and development of the industry. This segment is comprised of three main areas: Software, Hardware, and Services, each contributing uniquely to the evolving landscape of affective computing. Software solutions are vital as they enable data analysis and emotion recognition, ensuring an interactive user experience, while Hardware components facilitate the integration of sensory devices, enhancing the functionality of systems across various applications such as gaming, healthcare, and education.
Services in this market encompass consulting, development, and support, enabling organizations to deploy effective technologies effectively. As the technology continues to advance, the rising demand for personalized customer experiences drives the growth of these components, positioning South Korea as a significant player in the global affective computing arena. The integration of artificial intelligence and machine learning into these components further augments their capabilities, allowing for smarter, adaptive systems that resonate with user emotions.Overall, the Component segment stands as a foundation for transformative innovations, fostering enhanced emotional intelligence in technology.
South Korea Affective Computing Market Key Players and Competitive Insights
The South Korea Affective Computing Market has witnessed significant growth in recent years, driven by advancements in artificial intelligence, machine learning, and data analytics. This market encompasses a range of technologies that enable machines to recognize, interpret, and respond to human emotions. The competitive landscape is characterized by a diverse array of players, each contributing to the development of innovative solutions that enhance user experience across various sectors, including healthcare, education, and entertainment. As businesses increasingly prioritize emotional intelligence in their products and services, companies are fostering strategic partnerships to enhance their technological capabilities and expand their market reach. The evolving consumer preferences for personalized and emotionally aware interactions further amplify the competition, leading to robust investments in research and development by market participants.
Samsung Electronics has made significant investments in AI-powered emotion identification and human-computer interaction technologies, making it one of the major companies propelling the South Korean affective computing market's expansion. To improve user experiences in products and services, the company incorporates multimodal AI solutions that examine biometric information, voice tones, and face emotions. In order to facilitate individualized interactions, Samsung's research and development focuses on integrating affective computing into wearables, smartphones, home appliances, and automobile systems. Targeting the healthcare, education, and entertainment industries, partnerships with research institutes and entrepreneurs have fortified its innovation ecosystem. Samsung positions itself as a leader in developing emotion-intelligent technologies in South Korea by integrating emotional awareness into voice-driven interfaces through its AI-powered Bixby assistant, which supports adaptive answers based on user moods and context.
By incorporating emotion-driven AI capabilities into its product line and smart ecosystems, LG Electronics is a key player in the development of the South Korean affective computing market. The firm focuses on creating AI-powered platforms and Internet of Things-enabled solutions that can leverage physiological patterns, speech sentiment, and facial recognition to analyze human emotions. In order to provide more user-friendly and customized customer experiences, LG makes use of these features in its smart TVs, home appliances, automobile entertainment systems, and medical equipment. Its AI platform, LG ThinQ, optimizes energy use, entertainment recommendations, and customer service by fusing machine learning and emotion-sensing technology. In order to further research next-generation emotion-intelligent solutions, LG also works with academic institutions and AI startups. This collaboration strengthens LG's position as a pioneer in influencing user-centered, affective computing advancements in a variety of South Korean industries.
Key Companies in the South Korea Affective Computing Market Include
South Korea Affective Computing Market Industry Developments
In recent months, the South Korea Affective Computing Market has exhibited notable developments as companies like Samsung Electronics and LG Electronics expand their focus on artificial intelligence and emotional recognition technologies, fueling innovation in sectors such as healthcare and automotive.While their CEO met with leaders of leading national tech companies to discuss potential partnerships in AI infrastructure, OpenAI and a large South Korean messaging app operator started working together in February 2025 to build AI solutions that could improve the emotional intelligence of communication tools. Three prominent Korean telecoms, one of which specializes in AI-powered personal assistants, presented their joint strategy at an international expo in March 2025.
They disclosed plans to fortify alliances within a worldwide AI alliance and include emotion-sensitive features in voice-based services. In order to jointly develop humanoid AI systems with emotion-aware skills for future applications in the service and robotics sectors, Korean universities and large tech manufacturers formed a government-backed robotics partnership in April 2025.Other players like Mando Corporation and Duzon Bizon have also made strides in incorporating emotional analytics into their products, reflecting a broader trend in the industry. Overall, the South Korea Affective Computing Market is poised for growth due to increasing demand for AI-driven emotional intelligence across various sectors, signaling a dynamic landscape for both established firms and emerging startups.
South Korea Affective Computing Market Segmentation Insights
Affective Computing Market Application Outlook
Affective Computing Market End Use Outlook
Affective Computing Market Technology Outlook
Affective Computing Market Component Outlook
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2023 | 131.6(USD Million) |
| MARKET SIZE 2024 | 154.0(USD Million) |
| MARKET SIZE 2035 | 1100.0(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 19.571% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Hanwha Corporation, Naver Corporation, Face++, Duzon Bizon, SK Telecom, Vworld, SenseTime, Samsung Electronics, Mando Corporation, TmaxSoft, LG Electronics, Kakao Corporation, AhnLab, LG Display |
| SEGMENTS COVERED | Application, End Use, Technology, Component |
| KEY MARKET OPPORTUNITIES | Emotional AI in healthcare, Smart customer service solutions, Education technology enhancements, Enhanced gaming experiences, Personalized marketing strategies |
| KEY MARKET DYNAMICS | growing demand for emotional AI, increasing investments in technology, advancements in machine learning, rising healthcare applications, expanding customer service automation |
| COUNTRIES COVERED | South Korea |
Frequently Asked Questions (FAQ):
The South Korea Affective Computing Market is expected to be valued at 154.0 million USD by 2024.
By 2035, the South Korea Affective Computing Market is projected to reach 1100.0 million USD.
The expected CAGR for the South Korea Affective Computing Market from 2025 to 2035 is 19.571%.
The key applications in the market include Emotion Recognition, Sentiment Analysis, Social Interactions, and Affective User Interfaces.
In 2024, the market value for Emotion Recognition is expected to be 45.0 million USD.
The Sentiment Analysis segment is projected to be valued at 265.0 million USD by 2035.
Significant players in the market include Hanwha Corporation, Naver Corporation, and Samsung Electronics.
The market value for Affective User Interfaces is projected to be 290.0 million USD by 2035.
In 2024, the expected market value for Social Interactions is 35.0 million USD.
Opportunities in the market are driven by the increasing demand for AI technologies and enhanced user experiences.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Team Lead - Research she holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
