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    South America Location Of Things Market

    ID: MRFR/ICT/60867-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    South America Location of Things Market Research Report By Location Type (Indoor, Outdoor) and By Regional (Brazil, Mexico, Argentina, Rest of South America)- Forecast to 2035

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    South America Location Of Things Market Summary

    The South America Location of Things market is poised for substantial growth, reaching approximately 5889.8 USD Million by 2035.

    Key Market Trends & Highlights

    South America Location of Things Key Trends and Highlights

    • The market valuation is projected to grow from 327.6 USD Million in 2024 to 5889.8 USD Million by 2035.
    • This represents a remarkable compound annual growth rate (CAGR) of 30.04% from 2025 to 2035.
    • The rapid expansion of the market indicates a strong demand for location-based services across various sectors.
    • Growing adoption of IoT technology due to increased urbanization is a major market driver.

    Market Size & Forecast

    2024 Market Size 327.6 (USD Million)
    2035 Market Size 5889.8 (USD Million)
    CAGR (2025-2035) 30.04%

    Major Players

    Zebra Technologies, Cisco Systems, Oracle, AT&T, IBM, Google, Amazon, SAP, Huawei, Intel, Vodafone, Microsoft, Siemens, GE Digital

    South America Location Of Things Market Trends

    In South America, the Location of Things market is increasingly shaped by a few key market drivers, chiefly the rising demand for smart city initiatives. Governments across nations like Brazil, Argentina, and Colombia are actively investing in infrastructure that supports internet of things (IoT) technologies. This investment is central to enhancing communication systems, transportation networks, and energy management. As urban populations continue to swell, there is a pressing need for effective data utilization, driving adoption across various sectors, from agriculture to logistics. 

    Countries in South America are increasingly aware of environmental impacts and are leveraging location data to optimize energy consumption and reduce carbon footprints. Furthermore, advancements in satellite technology and the proliferation of 5G networks are fostering the environment for real-time data sharing and analytics, which enhances location-based applications significantly.This wave of technological innovation is further propelling the South America Location of Things market, making it an area to watch as it evolves in line with global and local demands.

    Market Segment Insights

    South America Location of Things Market Segment Insights

    South America Location of Things Market Segment Insights

    Location of Things Market Location Type Insights

    Location of Things Market Location Type Insights

    The South America Location of Things Market is witnessing substantial growth, particularly within the Location Type segment, which is predominantly categorized into Indoor and Outdoor categories. The rising need for precise tracking and management solutions in various industries, including retail, logistics, and healthcare, is a significant driver of this market. Indoor location services are becoming increasingly critical as businesses seek to enhance operational efficiency, optimize space utilization, and provide a personalized customer experience.

    The functionalities of these systems, such as indoor navigation, inventory tracking, and environmental monitoring, illustrate their importance in transforming how organizations operate. Meanwhile, the outdoor segment caters to applications in broader areas like transportation, tourism, and smart city initiatives, where outdoor tracking contributes to better asset management, navigation, and safety. Additionally, the growing integration of IoT devices in both segments is set to further accelerate the need for advanced location-based services. Alongside this expansion, challenges such as data privacy concerns and the need for standardized protocols persist, but they also open up opportunities for innovation and development in location technologies.

    In South America, the increasing adoption of smart devices and the expansion of digital infrastructure are enhancing the potential for growth within both the Indoor and Outdoor segments, positioning the region as a significant player in the global Location of Things Market landscape. The integration of advanced analytics and artificial intelligence is already being explored to further enhance the capabilities of these location services, illustrating a clear trajectory towards smarter and more integrated solutions in the near future.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Get more detailed insights about South America Location Of Things Market Research Report- Forecast to 2035

    Regional Insights

    The South America Location of Things Market is experiencing notable growth across its diverse regional segments, reflecting an evolving landscape driven by technological advancements and increasing connectivity. Brazil stands out as a key player, benefiting from its robust urban infrastructure and high demand for smart solutions in transportation and logistics. 

    Meanwhile, Mexico's strategic location serves as a significant hub for manufacturing and trade, promoting the adoption of location-based services to enhance supply chain efficiency and customer engagement.Argentina is also making strides, with growing government support for digital transformation initiatives fueling interest in location-based technologies for various applications. 

    The Rest of South America further contributes to the market with specific needs in sectors such as agriculture and public safety, where location data can optimize resources and improve safety measures. These dynamics highlight the significant opportunities and challenges present in the South America Location of Things Market, supported by government initiatives and a shift towards digitalization in various economic aspects.

    South America Location Of Things Market Region

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    The South America Location of Things Market is witnessing a dynamic transformation influenced by the rise in IoT applications and increasing demand for real-time location data across various industries. As enterprises and governments explore innovative solutions for efficiency, cost reduction, and enhanced service delivery, competition in the market has intensified. Various players are leveraging advanced technologies such as GPS, RFID, and Bluetooth, thus creating a more connected ecosystem that can provide significant value across logistics, healthcare, retail, and smart urban infrastructure. 

    The unique socio-economic landscape of South America presents a tailored regional space for companies focusing on location services that meet the specific needs and challenges faced by businesses in this area.Zebra Technologies has established a growing presence in the South America Location of Things Market, capitalizing on its robust suite of solutions tailored for this region. With a focus on providing advanced tracking and visibility solutions, Zebra Technologies addresses significant challenges within sectors such as retail and logistics. 

    The company has strengthened its competitive advantage through its innovative real-time location services, which enhance inventory management and asset tracking capabilities. Their ability to offer customized solutions that cater to local market needs has solidified their footprint in the region, promoting enhanced operational efficiency for numerous enterprises. Zebra Technologies’ well-regarded reputation for reliable performance and technological excellence has further solidified its leadership position within the South American landscape.

    Cisco Systems has made notable strides within the South America Location of Things Market, notably through its extensive portfolio of connectivity and networking solutions. The company is celebrated for its comprehensive service offerings, including IoT-enabled devices, networking infrastructure, and security solutions, which are crucial for organizations seeking to harness the potential of location-based services. Cisco Systems has built a strong market presence through strategic partnerships aimed at enhancing its service capabilities and expanding its regional reach. 

    Recent mergers and acquisitions have further strengthened their technological prowess, allowing them to offer advanced technologies such as edge computing and analytics. Cisco Systems stands out for its focus on developing secure and scalable solutions, ensuring that businesses in South America can efficiently adopt location services while also addressing security concerns inherent in connected technologies. The combination of tailored offerings, local partnerships, and strong brand recognition has positioned Cisco Systems as a key player in the South American market landscape.

    Key Companies in the South America Location Of Things Market market include

    Industry Developments

    In recent developments, the South America Location of Things Market has seen significant advancements, particularly in the adoption of Internet of Things (IoT) technologies, which are integrating with various sectors such as transportation, logistics, and smart cities. Companies like Zebra Technologies and Cisco Systems are expanding their offerings, enabling businesses to leverage location-based data for optimizing operations. 

    In October 2023, IBM announced a partnership with local governments in Brazil to enhance urban planning through location analytics. Meanwhile, Amazon has been increasing its presence in Argentina with cloud-based solutions that support data-driven decision making for enterprises. Mergers and acquisitions have also been notable; for instance, Oracle announced its acquisition of a local logistics firm in September 2023 to bolster its IoT capabilities in the region. 

    Growth in this market has been propelled by the escalating demand for real-time tracking and analytics among businesses, further emphasized by government initiatives in countries like Colombia, which aims to increase smart device utilization by 25% by 2025. With innovation and investment continuing to rise, the South America Location of Things Market is poised for robust expansion in the coming years.

    Market Segmentation

    Location of Things Market Regional Outlook

    • Brazil
    • Mexico
    • Argentina
    • Rest of South America

    Location of Things Market Location Type Outlook

    • Indoor
    • Outdoor

    Report Scope

     

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 251.94(USD Million)
    MARKET SIZE 2024 327.6(USD Million)
    MARKET SIZE 2035 5889.79(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 30.038% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Zebra Technologies, Cisco Systems, Oracle, AT&T, IBM, Google, Amazon, SAP, Huawei, Intel, Vodafone, Microsoft, Siemens, GE Digital
    SEGMENTS COVERED Location Type, Regional
    KEY MARKET OPPORTUNITIES Smart city infrastructure development, Logistics and supply chain optimization, Enhanced location-based services, Growing smartphone penetration, Increasing demand for IoT solutions
    KEY MARKET DYNAMICS growing adoption of IoT technologies, increasing demand for real-time tracking, expanding infrastructure for connectivity, rising investments in smart cities, regulatory support for location data
    COUNTRIES COVERED Brazil, Mexico, Argentina, Rest of South America

    FAQs

    What is the expected market size of the South America Location of Things Market by 2035?

    The South America Location of Things Market is expected to be valued at approximately 5889.79 USD Million by 2035.

    What was the market size of the South America Location of Things Market in 2024?

    In 2024, the South America Location of Things Market was valued at around 327.6 USD Million.

    What is the anticipated CAGR for the South America Location of Things Market from 2025 to 2035?

    The anticipated CAGR for the South America Location of Things Market from 2025 to 2035 is 30.038%.

    Which region is expected to dominate the South America Location of Things Market by 2035?

    Brazil is expected to dominate the South America Location of Things Market, projected to reach a value of 2100.0 USD Million by 2035.

    What are the projected market sizes for Indoor and Outdoor segments by 2035?

    By 2035, the Indoor segment is expected to reach 2150.0 USD Million, while the Outdoor segment is projected to reach 3739.79 USD Million.

    What will be the market size of Mexico in the South America Location of Things Market by 2035?

    Mexico's market size in the South America Location of Things Market is projected to be around 1500.0 USD Million by 2035.

    What major competitors are driving the South America Location of Things Market?

    Key players in the South America Location of Things Market include Zebra Technologies, Cisco Systems, Oracle, and IBM among others.

    What is the expected market size for Argentina in 2024 within the South America Location of Things Market?

    In 2024, the expected market size for Argentina is approximately 50.0 USD Million.

    What is the market size projected for the Rest of South America by 2035?

    The market size for the Rest of South America is projected to reach around 1389.79 USD Million by 2035.

    What are the expected growth drivers for the South America Location of Things Market?

    The market is expected to grow due to advancements in technology, increasing need for location-based services, and expansion across various industries.

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