South America Eye Health Supplements Market Research Report By Ingredient Type (Lutein and Zeaxanthin, Antioxidants, Omega-3 Fatty Acids, Coenzyme Q10, Flavonoids, Alpha-Lipoic Acid, Astaxanthin, Others), By Form (Capsules/Tablets, Liquid, Gummies, Softgel, Powder), By Application (Age-related Macular Degeneration, Cataract, Glaucoma, Eye Fatigue, Corneal Support, Eyelid Conjunctivitis, Others), By Distribution Channel (Hospital Pharmacy, Retail Pharmacy, Hypermarkets & Supermarkets, E-Commerce) and By Regional (Brazil, Mexico, Argentina, R

South America Eye Health Supplements Market Overview

As per MRFR analysis, the South America Eye Health Supplements Market Size was estimated at 115.5 (USD Million) in 2023. The South America Eye Health Supplements Market Industry is expected to grow from 121(USD Million) in 2024 to 247 (USD Million) by 2035. The South America Eye Health Supplements Market CAGR (growth rate) is expected to be around 6.702% during the forecast period (2025 - 2035).

Key South America Eye Health Supplements Market Trends Highlighted

In South America, the eye health supplements market is experiencing significant growth, driven by several key market drivers. Increasing awareness of eye health issues, particularly due to rising digital screen usage, is leading consumers to seek preventive supplements. Additionally, the aging population in countries like Brazil and Argentina is more susceptible to eye conditions, further fueling demand for these products.

The local governments are promoting health initiatives to educate the public about the importance of nutrition for eye health and the benefits of specific vitamins and supplements. Opportunities in this market are burgeoning as consumer interest in natural and organic supplements rises.The healthy-conscious portion of customers has shown an increased demand for natural sources of plant-based ingredients like lutein and zeaxanthin.

This is in addition to more advanced forms of consumption realizing gummies and liquids, which adopt younger patrons who find these substitutes more appealing than tablets. Recently, more businesses have concentrated on online retail websites to take advantage of the customers’ spending changes that were heightened during the pandemic. With the help of e-commerce, brands can easily reach many people in South American countries. On top of this, new products entering the market are made easier due to the collaboration of local producers with global brands.

Companies are also aligning their strategies with regional dietary preferences and ingredient sourcing to resonate better with consumers in South America, particularly in urban areas where lifestyle changes are more pronounced. Overall, as awareness and demand continue to grow, the South America eye health supplements market is poised for significant advancements in product offerings and distribution methods.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

South America Eye Health Supplements Market Drivers

Increasing Prevalence of Eye Disorders

The rising cases of eye disorders such as cataracts, macular degeneration, and diabetic retinopathy in South America are driving the Eye Health Supplements Market Industry. According to the Pan American Health Organization, the prevalence of visual impairment in Latin America, including South America, is estimated to be about 2.1 million adults in Brazil alone. This rising trend indicates an increasing demand for preventive healthcare products like eye health supplements.

Organizations such as the Brazilian Society of Ophthalmology have also reported that about 30% of the elderly population in Brazil suffer from some form of eye disorder, highlighting the need for dietary supplements that support eye health. As awareness about eye disorders and the preventive capabilities of supplements grows, the market is likely to expand significantly.

Rising Awareness about Preventive Healthcare

The South America Eye Health Supplements Market Industry is seeing growth due to an increase in public awareness related to preventive healthcare and the importance of maintaining good vision. In recent years, campaigns initiated by organizations like WHO, along with local health ministries across South American countries, have led to a rise in consumer education on how eye health supplements can prevent potential vision problems.

For instance, in Argentina, national health awareness programs have shown an increase of over 30% in consumer knowledge regarding eye supplements from 2020 to 2022.This heightened awareness is creating a higher demand for eye health supplements as consumers seek to mitigate the risk of eye health issues.

Growing Aging Population

The demographic shift towards an older population in South America continues to drive the Eye Health Supplements Market Industry. According to the United Nations, by 2030, the number of older individuals (aged 60 and above) in South America is projected to reach approximately 82 million, which is a significant increase from 64 million in 2020.

This demographic is particularly susceptible to age-related eye disorders, leading to an increased need for dietary supplements aimed at enhancing eye health.Countries like Chile have already initiated policies focusing on elder care and healthcare initiatives, further catalyzing the demand for eye health supplements specifically tailored for older persons.

Expansion of E-commerce Channels

The South America Eye Health Supplements Market Industry is being positively influenced by the rapid growth of e-commerce channels and online sales platforms. In Brazil, the online retail market has been reported to grow by over 30% annually, significantly transforming how consumers purchase health supplements. Companies like Mercado Libre and Amazon Brasil have invested heavily in e-commerce capabilities, making eye health supplements easily accessible.

This trend was further accelerated by the COVID-19 pandemic, which saw a 40% increase in online health supplement sales in South America. The convenience of online shopping and the wide availability of supplements have made it easier for consumers to prioritize their eye health, contributing to market growth.

South America Eye Health Supplements Market Segment Insights

Eye Health Supplements Market Ingredient Type Insights

The South America Eye Health Supplements Market, particularly focused on the Ingredient Type segment, reflects a dynamic and evolving landscape characterized by various components that cater to the growing need for eye care solutions. This market encompasses several pivotal ingredients, such as Lutein and Zeaxanthin, which are widely recognized for their protective qualities against age-related macular degeneration and their role in enhancing visual performance. These carotenoids consistently garner attention due to their prevalence in green leafy vegetables and their established benefits, making them a favorable choice among consumers seeking to safeguard their eye health.

Antioxidants, another crucial ingredient, play a significant role in the market by offering protection against oxidative stress, a key contributor to eye disorders. Various studies support the premise that antioxidants can help mitigate the risk of cataracts and macular degeneration, which adds to their prominence in Eye Health Supplements Market formulations. In South America, increasing awareness regarding the link between nutrition and eye health is driving demand for these ingredients, further enhancing the market dynamics.Omega-3 Fatty Acids have also become an essential component in eye health supplements, renowned for their anti-inflammatory properties and their ability to support retinal health.

The consumption of Omega-3 is increasingly linked with reduced symptoms of dry eyes and overall eye function improvement, making it a favored ingredient among consumers. The complementary role of Coenzyme Q10 cannot be overlooked, as it is recognized for its potential to enhance cellular energy production and protect ocular tissue from damage.Flavonoids, recognized for their high antioxidant capacity, are gaining traction as essential constituents in eye health formulations. Their ability to improve blood circulation to the eyes and reduce the risk of eye-related diseases renders them a valuable asset in the market.

Additionally, Alpha-Lipoic Acid and Astaxanthin have emerged as important ingredients, appreciated for their broad-spectrum antioxidant properties and their potential to protect against UV-induced damage.As the South American population becomes more health-conscious and informed, the trends within the Eye Health Supplements Market point toward a growing inclination toward natural and organic ingredient sources. This indicates a robust opportunity for products that leverage these innovative ingredients, catering to the demand for scientifically-backed formulations.

The increasing prevalence of eye-related health issues, especially in aging populations across South America, is further fueling growth as consumers actively seek preventive solutions for maintaining optimal eye health in their daily routines. The collective significance of these ingredients underpins the broader market trends, indicating an expanding segment driven by both consumer behavior and an increased understanding of eye health's critical role.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Eye Health Supplements Market Form Insights

The South America Eye Health Supplements Market is increasingly diversifying, particularly within the Form segment, which includes Capsules/Tablets, Liquid, Gummies, Softgel, and Powder. This segmentation reflects a shift in consumer preferences, where convenience and ease of consumption are key drivers. Capsules and Tablets remain popular due to their established efficacy and the ability to deliver concentrated nutrients effectively.

Meanwhile, Liquid formulations are gaining traction for their rapid absorption and ease of use, appealing to a broader demographic including the elderly.Gummies have emerged as a fun and palatable option, especially among younger consumers who prioritize taste. Softgel forms are favored for their ability to mask unpleasant flavors and improve bioavailability, making them a significant choice among users seeking enhanced absorption.

Finally, Powder forms provide flexibility, allowing consumers to mix the supplements with their favorite beverages, thus catering to health-conscious individuals who enjoy customizable nutrition solutions. Such diverse options facilitate increased accessibility and adherence to eye health regimens among the population, ultimately supporting the growth of the South America Eye Health Supplements Market as awareness around ocular health continues to rise.

Eye Health Supplements Market Application Insights

The South America Eye Health Supplements Market showcases a diverse range of applications addressing crucial eye health issues such as Age-related Macular Degeneration and Cataract. As one of the leading causes of vision impairment, Age-related Macular Degeneration plays a vital role in driving the market due to the aging population in South America. Cataract, another significant application, tends to dominate the market as many individuals seek preventive solutions to enhance their vision health before surgical intervention becomes necessary.

Additionally, the prevalence of Glaucoma adds to the necessity for eye health supplements, as early detection and continuous management remain critical to preventing irreversible vision loss.Eye Fatigue has become increasingly relevant in today's digital age with prolonged screen exposure, leading to rising awareness about supportive supplements. Corneal Support and Eyelid Conjunctivitis also contribute to the market as individuals focus on comprehensive eye care, thus expanding opportunities for product innovation.

Overall, the application segment is expansive, reflecting the growing demand for eye health solutions among various demographics in South America and catering to the specific needs of the population.

Eye Health Supplements Market Distribution Channel Insights

The Distribution Channel segment is a critical component of the South America Eye Health Supplements Market, enabling effective delivery of products to consumers across the region. Hospital pharmacies play a significant role in providing eye health supplements, often serving patients with specific health needs post-consultation. Retail pharmacies dominate the landscape due to their widespread accessibility, offering consumers convenience and personalized service.

Hypermarkets and supermarkets contribute to market growth by providing a broad range of eye health supplements in larger formats, catering to bulk buyers, and enhancing product visibility.Furthermore, the rise of E-Commerce has revolutionized the distribution landscape, offering online platforms that allow consumers to purchase eye health supplements from the comfort of their homes, thus broadening market reach.

The increasing digital penetration and changing consumer preferences towards online shopping have led to a substantial shift in purchasing behavior, making this channel increasingly important. Overall, the diversity within the Distribution Channel segment in South America reflects changing consumer habits and the need for accessible eye health solutions.

Eye Health Supplements Market Regional Insights

The South America Eye Health Supplements Market is characterized by diverse regional dynamics that significantly influence market development and consumption patterns. Brazil stands out as a key player, driven by its extensive population and increasing awareness of eye health, making it a substantial contributor to the regional market. Mexico also plays an important role, where a growing market for dietary supplements has been recognized, enhancing consumer interest in eye health solutions.

Argentina showcases a similar trend, with its increasing incidences of vision-related issues prompting a push toward preventive supplements.Additionally, the Rest of South America is emerging as a vital segment, with several countries beginning to recognize the importance of eye health, thus expanding the market landscape.

These regions collectively drive growth through innovative product offerings, growing distribution channels, and rising consumer health consciousness, influenced by changing demographic trends and health priorities. As this market evolves, it faces challenges such as competition from counterfeit products and the need for education on eye health, yet it also presents significant opportunities for companies looking to innovate and expand their footprint in the South America Eye Health Supplements Market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

South America Eye Health Supplements Market Key Players and Competitive Insights

The South America Eye Health Supplements Market is characterized by a diverse array of players positioning themselves to capitalize on the growing awareness of eye health among consumers. With the increasing prevalence of vision-related issues in the region, driven by factors such as aging populations and lifestyles that contribute to eye strain, this market has witnessed robust development. Companies are keenly focused on product innovation, leveraging natural ingredients, and emphasizing the health benefits of their offerings.

Market dynamics are further influenced by regulatory frameworks, consumer preferences toward organic and scientifically-backed products, and competitive pricing strategies adopted by key players. The region's rich biodiversity also presents opportunities for sourcing ingredients that cater to local tastes and preferences, setting the stage for a competitive landscape where differentiation and brand loyalty are crucial.Solgar has established a significant presence in the South America Eye Health Supplements Market, built upon a foundation of quality and efficacy. The brand is well-known for its commitment to producing high-quality dietary supplements, incorporating scientifically supported ingredients that appeal to health-conscious consumers.

Solgar's strengths lie in its strong brand recognition and a reputation for reliability, which resonate with customers seeking effective solutions for eye health issues. Its focus on research and development allows the company to stay ahead of market trends, continually introducing innovative products that meet the changing demands of consumers in South America. Additionally, the brand’s ability to leverage its global presence while adapting to local market needs has facilitated its growth and strengthened its competitive edge in the region.

Novartis, a notable player in the South America Eye Health Supplements Market, is recognized for its comprehensive range of products targeting various eye health concerns. The company offers formulations that address specific needs such as macular degeneration, dry eyes, and general eye wellness, positioning itself as a key player in the market. Novartis benefits from its robust research and development capabilities, which support the continuous enhancement of existing products and the introduction of new solutions tailored to the unique demands of South American consumers.

Strategic mergers and acquisitions have allowed Novartis to further extend its reach and influence within the region, solidifying its role in the market. The company's strong distribution networks, coupled with a commitment to quality, enable it to maintain a competitive advantage while catering to a growing consumer base that increasingly prioritizes eye health.

Key Companies in the South America Eye Health Supplements Market Include

• Solgar


• Novartis


• Herbalife


• Jamieson Wellness


• Nutraceutical International Corporation


• GNC Holdings


• Bausch Health Companies


• Hyaluronic Acid Innovations


• Swanson Health Products


• Nature's Way


• Puritan's Pride


• Amgen


• MediHerb


• Benevolent Health


• Bayer

South America Eye Health Supplements Market Industry Developments

Recent developments in the South America Eye Health Supplements Market have been marked by increasing consumer awareness regarding eye health, fostering a growing demand for dietary supplements focusing on vision. Companies such as Novartis and Bausch Health Companies have been expanding their product lines, aiming to cater to this burgeoning market segment.

In October 2023, Herbalife launched a new line of eye health products in Brazil, emphasizing the importance of nutrients like Lutein and Zeaxanthin. Furthermore, the market saw a notable merger in September 2023, with Nutraceutical International Corporation acquiring a small but innovative company focused on herbal eye supplements, enhancing its portfolio in the region.

The South America Eye Health Supplements Market has experienced significant growth, with a valuation increase attributed to rising rates of visual impairment among the aging population. Moreover, major players like Solgar and GNC Holdings have reported robust sales growth driven by health-conscious consumers seeking preventative measures for eye-related issues. Over the last two years, the market has also benefited from a shift toward preventive health care, prompting an influx of new entrants and innovative product launches aimed at optimizing eye health and overall wellness in South America.

South America Eye Health Supplements Market Segmentation Insights

Eye Health Supplements Market Ingredient Type Outlook

• Lutein and Zeaxanthin


• Antioxidants


• Omega-3 Fatty Acids


• Coenzyme Q10


• Flavonoids


• Alpha-Lipoic Acid


• Astaxanthin


• Others

Eye Health Supplements Market Form Outlook

• Capsules/Tablets


• Liquid


• Gummies


• Softgel


• Powder

Eye Health Supplements Market Application Outlook

• Age-related Macular Degeneration


• Cataract


• Glaucoma


• Eye Fatigue


• Corneal Support


• Eyelid Conjunctivitis


• Others

Eye Health Supplements Market Distribution Channel Outlook

• Hospital Pharmacy


• Retail Pharmacy


• Hypermarkets & Supermarkets


• E-Commerce

Eye Health Supplements Market Regional Outlook

• Brazil


• Mexico


• Argentina


• Rest of South America

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	115.5(USD Million)
MARKET SIZE 2024	121.0(USD Million)
MARKET SIZE 2035	247.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	6.702% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Solgar, Novartis, Herbalife, Jamieson Wellness, Nutraceutical International Corporation, GNC Holdings, Bausch Health Companies, Hyaluronic Acid Innovations, Swanson Health Products, Nature's Way, Puritan's Pride, Amgen, MediHerb, Benevolent Health, Bayer
SEGMENTS COVERED	Ingredient Type, Form, Application, Distribution Channel, Regional
KEY MARKET OPPORTUNITIES	Rising aging population demand, Increased digital screen usage, Growing awareness of eye health, Expansion of e-commerce platforms, Innovative product formulations
KEY MARKET DYNAMICS	rising vision impairment prevalence, increasing health awareness, growing aging population, demand for natural ingredients, expansion of e-commerce channels
COUNTRIES COVERED	Brazil, Mexico, Argentina, Rest of South America