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    South America Automobile Iot Market

    ID: MRFR/ICT/60685-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    South America Automobile IoT Market Research Report By Technology (Telematics, Vehicle-to-Everything, Remote Diagnostics, Fleet Management), By Application (Navigation, Safety Security, Remote Vehicle Management, Infotainment), By End Use (Passenger Vehicles, Commercial Vehicles, Electric Vehicles), By Connectivity (Cellular Connectivity, Satellite Connectivity, Wi-Fi Connectivity), and By Regional (Brazil, Mexico, Argentina, Rest of South America)-Forecast to 2035

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    South America Automobile Iot Market Summary

    The South America Automobile IoT market is projected to grow significantly, reaching 15 USD billion by 2035.

    Key Market Trends & Highlights

    South America Automobile IoT Key Trends and Highlights

    • The market valuation is expected to increase from 4.26 USD billion in 2024 to 15 USD billion by 2035.
    • A compound annual growth rate (CAGR) of 12.12 percent is anticipated for the period from 2025 to 2035.
    • The growing demand for connected vehicles is likely to drive the expansion of the Automobile IoT market in South America.
    • Growing adoption of IoT technology due to increasing consumer preference for smart features is a major market driver.

    Market Size & Forecast

    2024 Market Size 4.26 (USD Billion)
    2035 Market Size 15 (USD Billion)
    CAGR (2025-2035) 12.12%

    Major Players

    Oracle, Toyota, Nissan, Cisco, SAP, Microsoft, Ford, Volkswagen, IBM, General Motors

    South America Automobile Iot Market Trends

    Due to a number of important variables, the South American automotive IoT market is developing quickly. The growing use of smart car technologies, which improve consumer convenience, safety, and connectivity, is one of the main market drivers. Initiatives to improve road safety, advance sustainability, and update transportation infrastructure are also being pushed by the region's governments.

    IoT applications in cars are expanding thanks to this governmental support, which makes it a major market driver in South America. Another contributing cause is the increase in customer desire for improved in-car amenities including entertainment selections, real-time navigation, and vehicle diagnostics.

    Opportunities to investigate include the Internet of Things' integration with autonomous and electric automobiles, a technology that is becoming more popular as nations like Argentina and Brazil pursue electrification projects.

    Businesses can also benefit greatly from the possibility of using IoT data to lower operating costs and enhance fleet management in the logistics industry. Additionally, the emphasis on environmental sustainability is pushing automakers to use IoT technology that lower emissions and increase fuel efficiency.

    In an effort to spur innovation, automakers and tech firms are increasingly working together, according to recent trends. Partnership models are becoming more prevalent with the goal of creating smart city solutions that combine urban infrastructure and IoT-enabled automobiles.

    The need for linked cars in cities is also being driven by the growing use of mobile devices and the internet. All things considered, the South American automotive IoT market is expected to grow significantly as government assistance and technology breakthroughs meet consumer needs.

    Market Segment Insights

    South America Automobile IoT Market Segment Insights

    South America Automobile IoT Market Segment Insights

    Automobile IoT Market Technology Insights

    Automobile IoT Market Technology Insights

    The South America Automobile IoT Market within the Technology segment is experiencing significant transformations and growth, driven by the increasing demand for smart and connected vehicles. As the region embraces advancements in technology, the focus has been on enhancing vehicle performance, safety, and user experience through various applications.

    Telematics plays a crucial role in this market, as it facilitates real-time data transmission between vehicles and central systems, enabling features such as navigation, infotainment, and safety alerts. With automobile manufacturers and fleet operators investing heavily in telematics, this aspect of the market continues to lead in terms of innovations and applications.

    Vehicle-to-Everything (V2X) technology also holds immense potential in the South American market, enabling vehicles to communicate with each other, infrastructure, and networks. This capability not only enhances road safety but also contributes to improved traffic management, reducing congestion and emissions.

    Moreover, Remote Diagnostics are becoming indispensable as they allow for the monitoring and assessing of vehicle health. By providing early alerts for potential issues, this technology helps reduce repair costs and vehicle downtime, bolstering customer satisfaction and trust.

    Automobile IoT Market Application Insights

    Automobile IoT Market Application Insights

    The South America Automobile IoT Market, specifically within the Application segment, presents significant opportunities for growth and development, reflecting the evolving landscape of the automotive sector in the region.

    With a steady rise in vehicle connectivity, the importance of Navigation systems is becoming increasingly evident, as they enhance drivers' experiences by optimizing routes and providing real-time traffic data. Safety and Security applications play a crucial role in addressing rising concerns over vehicle theft and road safety, further driving demand among consumers and regulatory bodies alike.

    Remote Vehicle Management serves as a pivotal tool for fleet operators, allowing for efficient monitoring and maintenance, which is essential for operational efficiency in this dynamic market. Meanwhile, Infotainment systems are advancing rapidly, offering a blend of entertainment and information that caters to the tech-savvy consumer base in South America.

    This increasing integration of technology in vehicles is a strong indicator of the overall growth in the South America Automobile IoT Market, with statistical trends indicating that application-specific solutions are vital in shaping consumer preferences and driving market expansion.

    Automobile IoT Market End Use Insights

    Automobile IoT Market End Use Insights

    The South America Automobile IoT Market is expanding rapidly, reflecting the increasing adoption of Internet of Things technologies across various vehicle applications. The market is primarily segmented into Passenger Vehicles, Commercial Vehicles, and Electric Vehicles.

    Passenger Vehicles hold a significant share in the market due to rising consumer demand for connected features, enhancing safety and convenience. As urbanization increases, Commercial Vehicles are also experiencing growth as businesses seek to leverage IoT for fleet management and operational efficiency.

    The Electric Vehicles segment is particularly notable, driven by governmental regulations promoting sustainable transportation and a growing emphasis on reducing carbon emissions. As more consumers shift towards environmentally friendly options, the integration of IoT in Electric Vehicles is likely to enhance user experience and improve vehicle performance.

    The dynamics of the South America Automobile IoT Market are also influenced by economic factors, with varying infrastructure development across countries affecting the pace of IoT adoption in vehicles.

    Automobile IoT Market Connectivity Insights

    Automobile IoT Market Connectivity Insights

    The Connectivity segment of the South America Automobile IoT Market plays a crucial role in enhancing automotive technologies through various integration methods. This segment primarily comprises Cellular Connectivity, Satellite Connectivity, and Wi-Fi Connectivity, each serving distinct functionalities that cater to the evolving demands of vehicle connectivity.

    Cellular Connectivity has emerged as a preferred choice for real-time data transmission and vehicle tracking, particularly in urban areas, facilitating a seamless flow of information between vehicles and centralized systems.

    Satellite Connectivity provides global coverage, making it indispensable for remote regions where traditional networks are inadequate, thus ensuring continuous vehicle communication regardless of location. Wi-Fi Connectivity allows vehicles to connect with local networks and offers enhanced data transfer speeds for passengers, underscoring its importance for in-vehicle entertainment and services.

    As technological advancements continue to reshape the automotive landscape, the integration of these connectivity solutions is vital in accommodating the growing consumer preference for connected cars in South America, where increased urbanization and mobile device adoption fuel the need for innovative automotive solutions.

    Get more detailed insights about South America Automobile Iot Market Research Report-Forecast to 2035

    Regional Insights

    The South America Automobile IoT Market has experienced significant growth, with noteworthy contributions from individual countries such as Brazil, Mexico, and Argentina, along with the Rest of South America. Brazil is a key player, dominating the market due to its robust automotive industry and increasing adoption of connected vehicle technologies, which enhance driver safety and vehicle efficiency.

    Mexico, recognized for its strong manufacturing capabilities and a growing consumer base for smart vehicles, plays an essential role in driving innovation within the market. Argentina, with its expanding automotive sector, is increasingly embracing IoT solutions that improve operational efficiencies and contribute to overall automotive advancements.

    The Rest of South America also presents opportunities as various regions focus on digital transformations in transportation. The growth drivers include rising disposable incomes, advancements in technology, and increasing demand for enhanced vehicle security.

    Challenges such as infrastructure limitations and regulatory hurdles present significant hurdles. However, overall market progress in this region appears optimistic as stakeholders recognize the potential of connected vehicles and IoT in revolutionizing the automotive landscape.

    This comprehensive understanding of the South America Automobile IoT Market segmentation allows for better planning and strategy formulation in harnessing the benefits of emerging technologies.

    South America Automobile Iot Market Region

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    The South America Automobile IoT Market has been experiencing significant growth, driven by the increasing adoption of connected vehicle technologies and the demand for enhanced automotive safety, efficiency, and user experience.

    Several key players have emerged in this competitive landscape, vying for market share by offering innovative solutions that harness the power of the Internet of Things. Companies are focusing on developing advanced data analytics, real-time monitoring, and vehicle-to-vehicle communication systems to cater to the evolving needs of consumers and businesses.

    As the automotive sector in South America continues to evolve, understanding the competitive dynamics becomes crucial for stakeholders aiming to capitalize on market opportunities.

    Oracle has established a strong presence in the South America Automobile IoT Market through its comprehensive suite of cloud-based solutions designed to enhance automotive operations. The company’s strengths include its robust data management capabilities and advanced analytics platforms, which have become essential for automotive manufacturers seeking to optimize their production processes and improve vehicle performance.

    Oracle’s solutions enable real-time data collection and processing, thus enhancing insights into vehicle diagnostics and driver behavior, which are critical facets of IoT applications. Additionally, the company’s emphasis on partnerships with local automotive players fosters a collaborative ecosystem that further strengthens its market position in the region.

    Toyota’s involvement in the South America Automobile IoT Market underscores its commitment to innovation and sustainability within the automotive sector. The company has been focusing on integrating advanced IoT technologies into its vehicles, enhancing connectivity, safety, and overall driving experience.

    Key products such as telematics systems and connected services have been successful in appealing to the increasingly tech-savvy consumer base in South America. Toyota's market presence is bolstered by its reputation for reliability and trustworthiness, along with significant investments in local manufacturing facilities and research and development.

    The company has also pursued strategic partnerships and collaborations within the region, allowing it to stay at the forefront of IoT advancements in the automotive space. Through these initiatives, Toyota aims to capitalize on the growing demand for smart vehicles and sustainable transportation solutions in South America.

    Key Companies in the South America Automobile Iot Market market include

    Industry Developments

    In order to enable features like real-time telematics, OTA updates, remote controls, anti-theft alerts, and onboard Wi-Fi, Toyota partnered with NTT DATA's Transatel to integrate multi-network (e)SIM capabilities into vehicles sold in Brazil and Argentina in February 2025.

    The rollout is scheduled to take place throughout Ecuador, Peru, Chile, and other countries. In order to improve vehicle services and safety systems, General Motors said in April 2024 that it will use extended LTE and NB-IoT networks to deploy one million connected cars throughout South America by 2025.

    With cloud-based platforms, telematics infrastructure, mobility services, and data analytics across logistical, urban, and consumer vehicle environments, Ford, Volkswagen, Oracle, Microsoft, IBM, SAP, and Cisco continue to bolster their presence in South America's automotive IoT ecosystem, even though they are not bound by a specific date.

    The speedy acceleration of intelligent mobility advances across South America between 2024 and 2025 is highlighted by these strategic achievements, which include Toyota's rapid eSIM deployment, GM's scale-up of linked fleet targets, and ongoing technology expenditures by global industry leaders.

    Market Segmentation

    Automobile IoT Market End Use Outlook

    • Cellular Connectivity
    • Satellite Connectivity
    • Wi-Fi Connectivity

    Automobile IoT Market Regional Outlook

    • Brazil
    • Mexico
    • Argentina
    • Rest of South America

    Automobile IoT Market Technology Outlook

    • Navigation
    • Safety Security
    • Remote Vehicle Management
    • Infotainment

    Automobile IoT Market Application Outlook

    • Passenger Vehicles
    • Commercial Vehicles
    • Electric Vehicles

    Automobile IoT Market Connectivity Outlook

    • Brazil
    • Mexico
    • Argentina
    • Rest of South America

    Report Scope

     

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 3.79(USD Billion)
    MARKET SIZE 2024 4.26(USD Billion)
    MARKET SIZE 2035 15.0(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 12.134% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Oracle, Toyota, Claro, Nissan, Cisco, SAP, Microsoft, Embratel, Ford, Volkswagen, IBM, General Motors, Movistar
    SEGMENTS COVERED Technology, Application, End Use, Connectivity, Regional
    KEY MARKET OPPORTUNITIES Connected vehicles expansion, Smart traffic management solutions, Fleet management optimization, Enhanced vehicle safety features, Real-time data analytics services
    KEY MARKET DYNAMICS increased connectivity demand, government regulatory support, growing vehicle electrification, enhanced consumer safety requirements, rising adoption of smart transportation
    COUNTRIES COVERED Brazil, Mexico, Argentina, Rest of South America

    FAQs

    What is the expected market size of the South America Automobile IoT Market in 2024?

    The South America Automobile IoT Market is expected to be valued at 4.26 billion USD in 2024.

    What will be the market value of the South America Automobile IoT Market by 2035?

    By 2035, the South America Automobile IoT Market is projected to reach 15.0 billion USD.

    What is the expected CAGR for the South America Automobile IoT Market from 2025 to 2035?

    The market is expected to grow at a CAGR of 12.134% from 2025 to 2035.

    Which region is expected to dominate the South America Automobile IoT Market in 2024?

    Brazil is anticipated to dominate the market with a value of 1.32 billion USD in 2024.

    What is the market size for Mexico in the South America Automobile IoT Market in 2024?

    The market size for Mexico in 2024 is estimated to be 1.18 billion USD.

    Which technology segment is valued the highest in 2024 within the South America Automobile IoT Market?

    The Telematics segment is expected to be valued at 1.7 billion USD in 2024.

    What will the market size be for the Vehicle-to-Everything technology by 2035?

    The Vehicle-to-Everything segment is projected to reach 4.4 billion USD by 2035.

    Who are the key players in the South America Automobile IoT Market?

    Major players include Oracle, Toyota, Claro, Nissan, and Cisco among others.

    What is the anticipated market size for Argentina in 2035?

    Argentina's market size is expected to reach 2.7 billion USD by 2035.

    What are the growth opportunities in the South America Automobile IoT Market?

    Emerging trends include advancements in telematics and remote diagnostics, providing significant growth opportunities.

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