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South America & Africa Diesel Generator Market Share

ID: MRFR//3767-CR | 131 Pages | Author: Priya Nagrale| January 2018

Companies in the south America and Africa diesel generator market use a variety of strategies for positioning their share in this dynamic landscape to get solid footholds and gain an upper hand. It is a common practice to target product differentiation that helps the manufacturers of diesel generators create distinctive features, better performance, and more advanced technologies than other companies in order to be distinct from competitors.
Through providing generators that have advanced features like better fuel consumption, less exhaust emissions and intelligent monitoring systems firms attract a refined clientele base.
Geographic expansion is another critical approach, understanding the unique demands of different regions in South America and Africa. This involves designing products to the respective local needs, taking into consideration issues such as climate conditions, power utilization and regulatory requirements.
Through such adjustments, companies are able to access more customers and become recognized as dependable producers of diesel generators that serve different localities. Understanding regional differences helps businesses in effectively tackling the local peculiarities, which reflect challenges and preferences arising within each market.
Additionally, pricing strategies are central in market share positioning. Others choose a cost-leadership strategy, selling diesel generators at low prices to gain market share.
This approach may work in price-sensitive markets, where consumers value cost. On the other hand, premium-pricing strategies position products as superior and costly to indicate their quality performance that is valued over price. Achieving that right balance between the price and value perceived by consumers is essential for companies aiming at achieving an optimum market share.
This is another strategic opportunity for companies trading in the South America and Africa diesel generator market through collaboration and partnerships. It can be easier to penetrate the market and achieve a better understanding of regional trends by working with local distributors, suppliers, or governments. By establishing powerful alliances, the company is able to capitalize on already-existing networks and maneuver within regulatory settings most efficiently.
Collaborations can also culminate in partnerships or co-developments which will allow companies to pool resources and know how, for purposes of dealing with individual market problems. Moreover, customer oriented approaches are considered to be priority for market share ring. Brand loyalty can be significantly increased through superior customer service, warranties, and post-sale services.
Satisfied customers are more likely to be repeat clients and brand ambassadors, which eventually leads them to grow market share. In a competitive market, companies spend money on brand images by highlighting reliability and customer satisfaction as distinctive features that make their products stand out. Environmental sustainability is beginning to assume a very key role in the market share positioning for the diesel generator market.
Faced with the growing knowledge of climate change and also environmental impact, companies are designing reliable generators that meet very stringent emissions regulations. This approach not only attracts the environmentally aware customers but also situates the companies ideally in the view of dynamic regulatory changes and developing global sustainability tendencies.

South America & Africa Diesel Generator Market Scenario


South America & Africa Diesel Generator Market Size was valued at USD 8.9 billion in 2022. The South America & Africa Diesel Generator industry is projected to grow from USD 9.2 Billion in 2023 to USD 12 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2023 - 2032). Surge in power outages & power failure is expected to drive the South America & Africa Diesel Generator Market.


The total reliance of energy customers in South America and Africa on diesel generators for uninterrupted and dependable electricity is reflected in South America & Africa Diesel Generator Market. When the end-user is experiencing frequent power outages and need emergency power backup, these diesel generators provide standby, prime, and continuous power production. Diesel generators for the South America and Africa regions are expected to rise at a significant rate, owing to rising urbanization and industrialization, which has resulted in increased demand for surplus and reliable electricity. Diesel generators supply prime, standby, and continuous power to the residential, commercial, and industrial sectors, as well as being a stable source of power generation in emergencies and distant locations.


The rising demand for diesel generators in Africa and South America is due to an increase in power interruptions and the high average price of electricity generated by traditional power plants. These factors lead to consumers opting for a long-term and consistent power source. Due to a lack of grid infrastructure and insufficient power generation capacity, a large investment in independent diesel generators has been made. Diesel generators are more fuel-efficient and have a longer life cycle than other types of generators. Diesel generators deliver dependable and continuous electricity according to consumer demand, while also being safe and efficient to operate. Diesel generator demand in South America and Africa is being driven by all of these primary drivers.


South America & Africa Diesel Generator Market is marked with the overall dependency of the energy consumers in South America & Africa for uninterrupted & reliable power through diesel generators. These diesel generators provide standby, prime & continuous power output, where the end user is facing frequent power outages and needs emergency power backup. Diesel generators for South America & Africa regions are poised to grow at a substantial rate as the growing urbanization & industrialization has resulted in demand for excess and uninterrupted electricity supply. Diesel generators provide prime, standby and continuous power output to residential, commercial & industrial sector, and is also a reliable source of power generation in emergency situation and at remote location.


South America & Africa regions have most of the countries that are in their developing stage or are under-developed. These countries are highly reliable on standby power generation or non-conventional methods of power generation, as the overall power generation through conventional methods is expensive and is generated in smaller capacity than the actual demand. All these factors majorly result in power outage in these regions. Thus, most of the end users are heading towards the utilization of diesel powered generator. The diesel generator provides continuous, prime and standby power to the end users such as industries, hospitals, construction sites, remote & discrete sites, commercial and residential.


The growing demand for diesel generators in African & South American region is due to, rise in power outages and high average price of power produced through conventional power plants. These make the consumers, opt for an interminable & dependable power supply. The poor grid infrastructure and low power generation capacity have resulted in high investment in independent diesel generators unit. Diesel generators are more fuel efficient than other fuel type generators and also have a longer life span. Diesel generators provide reliable and continuous power supply according to consumer need with safe operations and high efficiency. All these major factors are driving the demand of diesel generators in South America & Africa Diesel Generator Market.


Diesel generators for South America & Africa Diesel Generator Market are poised to grow at a substantial rate as the growing urbanization & industrialization has resulted into the demand for excess and uninterrupted electricity supply. Diesel generators provides prime, standby and continuous power output to residential, commercial & industrial sector and is also a reliable source of power generation in emergency situation and at remote location. The South America & Africa Diesel Generator Market is driven by various factors such as surge in power outages & power failure, growing demand for interminable & dependable power supply and growth in hybrid renewable energy systems. However, rise in renewable energy technologies and high operating & maintenance cost of diesel generator will act as restrains for the South America & Africa Diesel Generator Market.


South America & Africa Diesel Generator Market Key Players


The key players of South America & Africa diesel generator market are Caterpillar Inc., Cummins Inc., Generac Holdings Inc., Mitsubishi Heavy Industries Engine & Turbocharger, Ltd., AKSA Power Generation, Kohler Co., Rolls-Royce Power Systems AG, Wuxi Kipor Power Co. Ltd, Aggreko PLC, MAN Diesel & Turbo, General Electric Company and Wärtsilä.


South America & Africa Diesel Generator Market - Industry News



  • Mitsubishi Heavy Industries Ltd. (Japan) has released a new product. The most prevalent approach employed by market leaders was the launch of a new product. Contracts and agreements were next, followed by expansion.

  • To meet the increased demand for electricity, Colombia is heavily investing in the development of hybrid renewable energy systems. According to the World Bank, Columbia's national electrification rate was 98 percent, with roughly 90 percent of rural electrification.


Regional Analysis


The South America & Africa Diesel Generator Market is growing tremendously under the influence of factors such as surge in power outages & power failure, growing demand for interminable & dependable power supply and growth in hybrid renewable energy systems.


Colombia is hugely investing in developing hybrid renewable energy system so to fulfill the growing demand for electricity. According to World Bank, the national electrification rate of Columbia in 2016 was 98% with about 90% rural electrification rate, also industrial sector contributed 34.00% of the total GDP. It was also observed that about 53.3% of firms experienced electrical outages, in 2016 with about 10.8% of firms owing or sharing a generator. The current scenario in the states of Colombia is the growing demand for electricity, which can be fulfilled through a hybrid renewable energy systems.


Nigeria is one of the biggest economies in Africa, with a GDP of 405,082.7 million USD, in 2016. However, Nigeria’s growth is harshly constrained by an inadequate supply of reliable electricity. According to World Bank, the national electrification rate of Nigeria in 2016 was 45% with 36% rural electrification rate. Also industrial sector contributed 19.4% of the total GDP. It was also noticed that about 77.6% of firms experienced electrical outages, in 2016, with about 70.7% of firms owing or sharing a generator. Nigeria is currently receiving heavy aid & investment for the development of hybrid renewable energy systems and micro-grids. It has been forecast that diesel generator market in Nigeria will witness a substantial growth in forecast period.

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