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Sodium Starch Glycolate Market Share

ID: MRFR//4315-HCR | 100 Pages | Author: Anshula Mandaokar| April 2024

Market share positioning strategies in the Sodium Starch Glycolate (SSG) Market are essential for companies to carve out a competitive edge and increase their presence in this sector. Sodium Starch Glycolate, a widely used pharmaceutical excipient known for its ability to rapidly disintegrate in water, presents various opportunities and challenges for companies seeking to expand their market share. Here are some key strategies employed by companies in this market:

Product Portfolio Diversification:

Companies aim to offer a diverse range of Sodium Starch Glycolate products catering to different pharmaceutical formulations and customer preferences.
By providing options such as different particle sizes, grades, and functionalities, companies can address a broader spectrum of customer needs and applications, thereby increasing their market penetration.
Quality Assurance and Compliance:

Ensuring product quality and compliance with regulatory standards is crucial for gaining and maintaining customer trust in the pharmaceutical industry.
Companies invest in rigorous quality control measures and adhere to relevant regulatory guidelines to demonstrate their commitment to producing safe and effective Sodium Starch Glycolate products, thereby enhancing their market credibility.
Customer-Centric Approach:

Understanding the specific requirements and challenges faced by pharmaceutical manufacturers and formulators is vital for effectively positioning Sodium Starch Glycolate products in the market.
Companies engage in proactive communication with customers, gather feedback, and offer tailored solutions and technical support to address their unique needs, fostering long-term relationships and loyalty.
Market Segmentation and Targeting:

Identifying distinct market segments within the pharmaceutical industry, such as solid oral dosage forms, liquid formulations, or controlled-release formulations, allows companies to tailor their marketing and product offerings to specific customer groups.
By focusing on niche segments with unmet needs or high growth potential, companies can strategically position themselves to capture a larger share of the Sodium Starch Glycolate market.
Strategic Partnerships and Alliances:

Collaborating with pharmaceutical manufacturers, contract research organizations (CROs), and other stakeholders in the pharmaceutical supply chain can provide access to new market opportunities and enhance distribution networks.
Partnerships and alliances enable companies to leverage complementary strengths, such as manufacturing capabilities, distribution channels, or research expertise, to strengthen their market position and gain a competitive advantage.
Market Expansion and Geographic Reach:

Expanding into emerging markets and regions with growing pharmaceutical industries presents opportunities for companies to increase their market share in the Sodium Starch Glycolate segment.
Companies tailor their strategies to address regional preferences, regulatory requirements, and market dynamics to effectively penetrate new markets and establish a foothold, thereby diversifying their revenue streams and reducing dependency on specific regions.
Investment in Research and Development:

Continued investment in research and development (R&D) is essential for innovation and product differentiation in the Sodium Starch Glycolate market.
Companies focus on developing novel formulations, improving manufacturing processes, and exploring new applications to stay ahead of competitors, meet evolving customer demands, and capitalize on emerging trends in the pharmaceutical industry.
Brand Building and Marketing:

Establishing a strong brand presence through targeted marketing campaigns, participation in industry events, and digital marketing initiatives helps companies enhance visibility and differentiate their Sodium Starch Glycolate products.
Communicating the unique value propositions, such as superior disintegration properties, formulation versatility, or regulatory compliance, helps companies position their brands effectively and attract customers in a competitive market landscape.
Continuous Improvement and Adaptation:

Regularly assessing market trends, competitor strategies, and customer feedback allows companies to adapt their market positioning strategies accordingly.
Continuous improvement initiatives, such as process optimization, cost reduction, and efficiency enhancements, enable companies to maintain a competitive edge, improve product offerings, and sustain growth in the Sodium Starch Glycolate market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2021
Historical Data 2019 & 2020
Forecast Period   2021-2030
Growth Rate   2.98% 2030

Sodium Starch Glycolate Market Overview Sodium Starch Glycolate Market is projected to be worth USD 150.4 million by 2030, registering a CAGR of 2.98% during the forecast period (2022 - 2030). Sodium Starch Glycolate (SSG) Market is expected to develop at a significant rate. Carboxymethylating starch from diverse sources, such as potato, corn, rice, and wheat, yields sodium starch glycolate (SSG). Because of its capacity to absorb water quickly, it is commonly employed as a disintegrant in the formulation of tablets and capsules. Sodium starch glycolate is made mostly from potato and corn starch. It is used in wallpaper adhesives and food goods such as snacks, meat products, and juices as a thickening and stabilizer. Due to the high number of car manufacturers, the comeback of the automobile industry is predicted to increase demand for adhesives. Because of its cost-effectiveness, the use of sodium carboxymethyl starch in sodium carboxymethylcellulose has increased. Because of changing lifestyles and an aging population, the number of noncommunicable diseases such as cardiovascular, high blood pressure, and chronic respiratory diseases is expected to rise. Because of expanding health awareness and longer life expectancies among customers around the world, its use in the pharmaceutical sector is increasing. The pharmaceutical business is seeing an increase in demand for the product as chronic diseases become more prevalent as a result of changing lifestyles and stressful work schedules.

Regional Analysis


The global sodium starch glycolate market is divided across five regions namely North America, Europe, Asia Pacific, Latin America and the Middle East & Africa. North America emerged as the leading regional market due to the presence of various drug manufacturers and biotechnological pharma companies in the U.S. Rising chronic diseases due to changing lifestyle and hectic work schedule are driving the demand for the product in the pharmaceutical industry. Additionally, according to Pharmaceutical Research and Manufacturers Association, U.S. based companies’ accounts for half the world’s research and development in pharmaceuticals, which is likely to propel the market growth. The revival of the automotive industry in this region is expected to fuel the demand for adhesives due to the prevalence of large no of the automotive manufacturers.


Europe is another substantial region in this market due to the extensive research and development activities in the region. For instance, the healthcare spending in Germany exceeded USD 400 billion of which 14% accounted for pharmaceutical products.


The Asia Pacific region is largely driven by the rapid growth of the Indian pharmaceutical industry. According to the Indian Brand Equity Foundation, Indian pharmaceutical market is expected to be valued at at USD 100 billion by 2025. Growing per capita income and rising health awareness among the consumers is projected to fuel the product demand in the healthcare industry.


Key Players




  • DFE Pharma (Germany)

  • Roquette (French)

  • Shree Chemicals (India)

  • Prachin Chemical (India)

  • NB Entrepreneurs (India)

  • Spectrum Chemical Manufacturing Corp. (U.S.)


  • H.P. Chemicals (India)

  • Remedy labs (India)

  • JRS PHARMA (Germany)

  • Muby Chemicals (India).


Global Sodium Starch Glycolate Market share, by the application (%)


 sodium starch glycolate market


Market Segmentation


The global sodium starch glycolate market is segmented into product, applications, and region.


On the basis of the product, the market is divided into the potato, corn, wheat, and others.


Based on the application, the global sodium starch glycolate market is segmented into pharmaceuticals, food ingredients, adhesives, textile, and others.


Geographically, the market is divided into five key regions, including Asia Pacific, North America, Europe, Latin America, and Middle East & Africa.Use of sodium carboxymethyl starch in sodium carboxymethylcellulose has augmented due to cost-effectiveness. Increasing number of non-communicable diseases such as cardiovascular, high blood pressure, and chronic respiratory diseases due to changing habits and aging population is likely to increase the product demand. Its usage is growing in pharmaceutical industry due to rising health awareness and longer life expectancies among consumers across the globe. For instance, Primojel, an SSG manufactured by DEF pharma is widely used for making tablets and capsules. Presence of huge biotechnological pharma companies in the U.S. is likely to fuel the demand for the product. Surging demand for adhesives from automotive and packaging industry is driving the market growth in the North America, Europe, and Asia Pacific region. It is also used as an additive in glues for plywood. Growing use of paper bags due to durability and eco-friendliness is fueling the demand for adhesives.  It is also used in cosmetics and beauty products due to its properties such as longevity in moisturization and smoothness. Recently, Roquette Co. announced the launch of new SSG product under brand “Beauty by Roquette” to be used in the cosmetics industry. It has also introduced modified starches, which are used in adhesives. Increasing consumer spending on eatables is expected to drive the growth of the market globally. Tablets made using wheat-based sodium starch glycolate may cause an adverse effect on the consumers due to the presence of gluten in the tablets.Recent Development


DEF pharma's Primojel, an SSG, is commonly utilized in the production of tablets and capsules. The presence of large biotech and pharmaceutical companies in the United States is anticipated to boost demand for the product. The Sodium Starch Glycolate Market is growing due to increased demand for adhesives from the automotive and packaging industries. Roquette Co. announced the development of a new SSG product for the cosmetics sector under the brand Beauty by Roquette. Modified starches, which are utilized in adhesives, have also been introduced. Globally, rising consumer expenditure on food is likely to propel the Sodium Starch Glycolate Market forward.

Intended Audience



  • Sodium starch glycolate Manufacturers

  • Traders and distributors of sodium starch glycolate

  • Research and development institutes

  • Potential investors

  • Raw material suppliers

  • Nationalized laboratory

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