|IBM Corporation (U.S.)|
|Sysomos Inc. (Canada)|
|ARBA Holdings (Hong Kong)|
|Frrole Inc. (U.S.)|
|Adobe Systems Software Ireland Ltd (Ireland)|
|Oracle Corporation (US)|
|SAP SE (Germany)|
|Market Driving Forces|
|The rising adoption and demand for data analytics|
|Several businesses and industries are using the data analytics for maintaining data efficiently.|
It is projected that the global social intelligence market will grow at a CAGR of 22.60%. The market is expected to expand and reach around USD 12.8 Billion during the forecast period 2022-2030. Social media intelligence is used for analysing the data that helps various business organisations for a smooth workflow.
One of the major reasons for the rapid growth of social media platforms has simultaneously increased the usage of data. Thus, there need for managing the data and analysis will also grow. Since the past few years, the social intelligence industry has gained immense importance. Another major reason is the increasing speed of social media platforms. It is now used for various purposes such as the finance sector, human resources, and banking as well.
There are various restraints for the social intelligence industry such as the risk of cyber threats and data privacy. It will be very difficult to efficiently manage data in huge amounts. However, the rapid technological advancements and various vendors for analysing social media data are fuelling the market growth.
Business organisations are also demanding cost-effective solutions and smooth work management. It is expected that it will be beneficial for the small and medium enterprises. Many key players across the world are constantly making efforts to eliminate the security loopholes and establish a secure network. The rising need for social media analytics is among the vital reasons for improving the user experience will also promote growth.
The outbreak of COVID-19 disease has massively disrupted market growth. However, significant growth s also been observed. Various hospitals, governments, and public authorities are using social media for effective communication. Also, various businesses are using tools and social media to improve their business and brand presence. In the coming years, the need for social intelligence will escalate rapidly because of its rising uses and reliability.
One of the major reasons for the growth of the social intelligence industry is the rising adoption and demand for data analytics. It is expected that the market will bloom in the upcoming years due to the rising uses of social intelligence in the industries such as banking, finance, and other sectors. Also, a sudden spike has been observed among the use of e-commerce websites and other trends or online marketing and shopping.
There are various restraints that are expected to hamper social intelligence market growth in the future years. Data privacy and cyber threats are one of the major restraints for the global social intelligence industry. If the data is not collected on time, then it can largely affect the final results of the data. The high costs of managing and saving the data by using cloud services with the vendors can also hinder the growth to a certain extent.
The rising uses of social media platforms and technological development can improve the customer experience. Several businesses and industries are using the data analytics for maintaining data efficiently. Along with that, governments across the world are also using the data analytics for communication and other purposes. Thus, there are ample opportunities in the future for the social intelligence market growth.
One of the major challenges which are expected to be witnessed by the key players in the development of efficient programmes accordingly. It may become tough to constantly update the system and maintain the data accordingly. Also, strict regulations by the government can be time-consuming and difficult for the social intelligence market to thrive.
The rising adoption of data analytics and various platforms of social media will be helpful to escalate the market growth. The Compound Annual Growth Rate (CAGR) of the social intelligence industry is around 265 during the forecast period 2020-2027. It is evaluated that the social intelligence market will rise up to USD 13 Billion.
Value Chain Analysis
The value of the social intelligence industry is expected will increase heavily in the upcoming period. Due to the rising use of data analytics to maintain the record and control any data theft are the major reasons. Other than that, the immense popularity of social media platforms is supportive of the market growth.
The social media market share is divided into organisation size, vertical, deployment, application, and component. On the basis of organisation size, the social intelligence market share has been divided into large enterprises and small and medium enterprises.
On the basis of the vertical segment, the market is further bifurcated into e-commerce and retail, telecommunication and IT, defence and government, education, logistics and transportation, healthcare, BFSI, and others. In this, the education segment will hold the largest share in the social intelligence industry. Also, the telecommunication and IT segment are anticipated to grow drastically in the forthcoming years.
The social intelligence industry, based upon deployment is classified into on-premise and cloud. It is evaluated that the cloud-based services will hold the largest share in the market during the forecast period.
On the basis of application, the social intelligence market is further divided into recruitment, marketing, and sales analysis, social media research, product development, customer service, campaign analysis, and others.
Based upon the component segment, the global social intelligence industry is divided into services, professional services, software, and managed services.
Based upon geographical region, the global social intelligence market size is divided into North America, Asia-Pacific, Europe, and the rest of the world. It is evaluated that the North American region will dominate the market during the forecast period. The rapid growth in technology and rising demand for social intelligence market are the major factors.
The Asia-Pacific region will have a significant contribution to the social intelligence market share. Countries such as China, Japan, and India are expected to record a massive growth during the forecast period.
The European region will also have substantial growth due to continuous efforts by the key players. Several investments and government policies are favourable for steady and gradual growth in the upcoming years.
The rest of the world such as the Middle East and other underdeveloped countries like Africa will also have exponential growth. People are now aware of the uses of social media and it is expected that the demand for social media will rise simultaneously with the number of users. Hence, there is a huge scope for social media intelligence opportunities.
Various companies are trying to increase their presence in the global social intelligence market. For this, they use various tactics such as collaboration, new mergers, product launches, acquisitions, surveys, analysis, etc. Germin8 is one of the companies that have recorded significant growth and investments in the past few years. Here is the list of some social intelligence market players-
IBM Corporation (U.S.)
Com, Inc. (U.S.)
Sysomos Inc. (Canada)
ARBA Holdings (Hong Kong)
Frrole, Inc. (U.S.)
Adobe Systems Software Ireland Ltd (Ireland)
Oracle Corporation (US)
SAP SE (Germany)
Crimson Hexagon (England)
SAS Institute Inc. (US)
Beevolve Inc. (India)
In recent years, the Oracle Corporation (US), announced the acquisition of Berkeley DB that provides efficient processing of embedded databases.
During 2014, Frrole Inc. (US) partnered with micro-blogging suite Twitter. This acquisition was anticipated to improve the business portfolio and geographical foothold. Also, later in 2015, it partnered with Facebook to provide enhance techniques and solutions to the media.
The overview of the social intelligence market trends are-
Value Chain Analysis
Recent Developments by the Key players
Study Period- 2020-2027
Base Year- 2019
Forecast Period- 2020-2027
Historical Period- 2018-2020
The scope of the report is to provide information about the growth and potential of the social intelligence market forecast. It also highlights the information about recent developments by the key players.
By Organisation Size
Small and Medium Enterprises
Social Media research
Defence and Government
Telecommunication and IT
Ecommerce and Retail
Logistics and Transportation
Rest of the World
|Market Size||USD 12.8 billion|
|Forecast Units||Value (USD Billion)|
|Report Coverage||Revenue Forecast, Competitive Landscape, Growth Factors, and Trends|
|Segments Covered||By Component, By Deployment|
|Geographies Covered||North America, Europe, Asia-Pacific, and Rest of the World (RoW)|
|Key Vendors||Brandwatch (U.K.), IBM Corporation (U.S.), Synthesio (U.S.), 4c (U.S.), Frrole, Inc. (U.S.), Salesforce.Com, Inc. (U.S.), Sysomos Inc. (Canada), Talkwalker (U.S.), ARBA Holdings (Hong Kong), Germin8 (India)|
|Key Market Opportunities||This is one major factor fueling the growth of social intelligence market. Social intelligence is gaining importance owing to the increasing adoption in banking, finance and human resource services owing to the growing popularity of social media networking.|
|Key Market Drivers||The major growth drivers in North American market include technological advancements combined with the mounting demand for social intelligence across a variety of industry verticals.|
The major growth drivers in North American market include technological advancements combined with the mounting demand for social intelligence across a variety of industry verticals.
The growth rate that can be attained by the market in the coming years is 22.60%.
Government & defense, healthcare, BFSI, retail & ecommerce, education, transportation & logistics, IT & telecommunication, are the prime verticals analyzed in the report.
Brandwatch (U.K.), Germin8 (India), Talkwalker (U.S.), 4c (U.S.), Frrole, Inc. (U.S.), Sysomos Inc. (Canada), ARBA Holdings (Hong Kong), Synthesio (U.S.), IBM Corporation (U.S.), Salesforce.Com, Inc. (U.S.), are the companies that are leading the global market.
The education vertical is the leading segment in the market.