Social Intelligence Market Research Report - Global Forecast 2027

Global Social Intelligence Market, By Component (Software, Services), By Organization Size, By Deployment (Cloud, On Premise), By Application and By Vertical (BFSI, Education, Healthcare, IT & Telecommunication, Manufacturing, Retail) - Forecast 2027

ID: MRFR/ICT/3053-HCR | February 2021 | Region: Global | 100 pages         

Social Intelligence Market

Social Intelligence Market to hit $ 9.5 Billion, Globally, by 2027 at 24% CAGR

Segmentation

By Component Software Services
By Deployment Cloud On Premise
By Application recruitment marketing and sales analysis social media research product development customer service campaign analysis and others

Key Players

  • IBM Corporation (U.S.)
  • Germin8 (India)
  • Brandwatch (U.K.)
  • Sysomos Inc. (Canada)
  • Synthesio (U.S.)
  • ARBA Holdings (Hong Kong)
  • Frrole Inc. (U.S.)
  • Talkwalker (U.S.)
  • Adobe Systems Software Ireland Ltd (Ireland)
  • Oracle Corporation (US)
  • SAP SE (Germany)

Drivers

  • The rising adoption and demand for data analytics
  • Several businesses and industries are using the data analytics for maintaining data efficiently.
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Market Overview

It is projected that the global social intelligence market will grow at a CAGR of 26%. The market is expected to expand and reach around USD 13 Billion during the forecast period 2017-2023. Social media intelligence is used for analysing the data that helps various business organisations for a smooth workflow.

One of the major reasons for the rapid growth of social media platforms has simultaneously increased the usage of data. Thus, there need for managing the data and analysis will also grow. Since the past few years, the social intelligence industry has gained immense importance. Another major reason is the increasing speed of social media platforms. It is now used for various purposes such as the finance sector, human resources, and banking as well.

There are various restraints for the social intelligence industry such as the risk of cyber threats and data privacy. It will be very difficult to efficiently manage data in huge amounts. However, the rapid technological advancements and various vendors for analysing social media data are fuelling the market growth.

Business organisations are also demanding cost-effective solutions and smooth work management. It is expected that it will be beneficial for the small and medium enterprises. Many key players across the world are constantly making efforts to eliminate the security loopholes and establish a secure network. The rising need for social media analytics is among the vital reasons for improving the user experience will also promote growth.

COVID-19 Analysis

The outbreak of COVID-19 disease has massively disrupted market growth. However, significant growth s also been observed. Various hospitals, governments, and public authorities are using social media for effective communication. Also, various businesses are using tools and social media to improve their business and brand presence. In the coming years, the need for social intelligence will escalate rapidly because of its rising uses and reliability.

Social Intelligence Market

Market Dynamics


Market Drivers


One of the major reasons for the growth of the social intelligence industry is the rising adoption and demand for data analytics. It is expected that the market will bloom in the upcoming years due to the rising uses of social intelligence in the industries such as banking, finance, and other sectors. Also, a sudden spike has been observed among the use of e-commerce websites and other trends or online marketing and shopping.


Restraints


There are various restraints that are expected to hamper social intelligence market growth in the future years. Data privacy and cyber threats are one of the major restraints for the global social intelligence industry. If the data is not collected on time, then it can largely affect the final results of the data. The high costs of managing and saving the data by using cloud services with the vendors can also hinder the growth to a certain extent.


Opportunities


The rising uses of social media platforms and technological development can improve the customer experience. Several businesses and industries are using the data analytics for maintaining data efficiently. Along with that, governments across the world are also using the data analytics for communication and other purposes. Thus, there are ample opportunities in the future for the social intelligence market growth.


Challenges


One of the major challenges which are expected to be witnessed by the key players in the development of efficient programmes accordingly. It may become tough to constantly update the system and maintain the data accordingly. Also, strict regulations by the government can be time-consuming and difficult for the social intelligence market to thrive.


Cumulative Analysis


The rising adoption of data analytics and various platforms of social media will be helpful to escalate the market growth. The Compound Annual Growth Rate (CAGR) of the social intelligence industry is around 265 during the forecast period 2020-2027. It is evaluated that the social intelligence market will rise up to USD 13 Billion.


Value Chain Analysis


The value of the social intelligence industry is expected will increase heavily in the upcoming period. Due to the rising use of data analytics to maintain the record and control any data theft are the major reasons. Other than that, the immense popularity of social media platforms is supportive of the market growth.


Segment Overview


The social media market share is divided into organisation size, vertical, deployment, application, and component. On the basis of organisation size, the social intelligence market share has been divided into large enterprises and small and medium enterprises.


On the basis of the vertical segment, the market is further bifurcated into e-commerce and retail, telecommunication and IT, defence and government, education, logistics and transportation, healthcare, BFSI, and others. In this, the education segment will hold the largest share in the social intelligence industry. Also, the telecommunication and IT segment are anticipated to grow drastically in the forthcoming years.


The social intelligence industry, based upon deployment is classified into on-premise and cloud. It is evaluated that the cloud-based services will hold the largest share in the market during the forecast period.


On the basis of application, the social intelligence market is further divided into recruitment, marketing, and sales analysis, social media research, product development, customer service, campaign analysis, and others.


Based upon the component segment, the global social intelligence industry is divided into services, professional services, software, and managed services.


Regional Analysis


Based upon geographical region, the global social intelligence market size is divided into North America, Asia-Pacific, Europe, and the rest of the world. It is evaluated that the North American region will dominate the market during the forecast period. The rapid growth in technology and rising demand for social intelligence market are the major factors.


The Asia-Pacific region will have a significant contribution to the social intelligence market share. Countries such as China, Japan, and India are expected to record a massive growth during the forecast period.


The European region will also have substantial growth due to continuous efforts by the key players. Several investments and government policies are favourable for steady and gradual growth in the upcoming years.


The rest of the world such as the Middle East and other underdeveloped countries like Africa will also have exponential growth. People are now aware of the uses of social media and it is expected that the demand for social media will rise simultaneously with the number of users. Hence, there is a huge scope for social media intelligence opportunities.


Competitive Landscape


Various companies are trying to increase their presence in the global social intelligence market. For this, they use various tactics such as collaboration, new mergers, product launches, acquisitions, surveys, analysis, etc. Germin8 is one of the companies that have recorded significant growth and investments in the past few years. Here is the list of some social intelligence market players-



  • IBM Corporation (U.S.)

  • Com, Inc. (U.S.)

  • Germin8 (India)

  • Brandwatch (U.K.)

  • Sysomos Inc. (Canada)

  • Synthesio (U.S.)

  • ARBA Holdings (Hong Kong)

  • Frrole, Inc. (U.S.)

  • Talkwalker (U.S.)

  • Adobe Systems Software Ireland Ltd (Ireland)

  • Oracle Corporation (US)

  • SAP SE (Germany)

  • Crimson Hexagon (England)

  • SAS Institute Inc. (US)

  • Clarabridge (US)

  • Beevolve Inc. (India)


Recent Developments


In recent years, the Oracle Corporation (US), announced the acquisition of Berkeley DB that provides efficient processing of embedded databases.


During 2014, Frrole Inc. (US) partnered with micro-blogging suite Twitter. This acquisition was anticipated to improve the business portfolio and geographical foothold. Also, later in 2015, it partnered with Facebook to provide enhance techniques and solutions to the media.


Report Overview


The overview of the social intelligence market trends are-



  • Market Overview

  • COVID-19 Analysis

  • Market Dynamics

  • Value Chain Analysis

  • Market Segmentation

  • Regional Analysis

  • Competitive landscape

  • Recent Developments by the Key players


Report Score



  • Study Period- 2020-2027

  • Base Year- 2019

  • Forecast Period- 2020-2027

  • Historical Period- 2018-2020


The scope of the report is to provide information about the growth and potential of the social intelligence market forecast. It also highlights the information about recent developments by the key players.


Report Segmentation


By Organisation Size



  • Large Enterprises

  • Small and Medium Enterprises


By Application



  • Social Media research

  • Campaign Analysis

  • Customer Service

  • Recruitment

  • Product Development

  • Product Analysis


By Component



  • Services

  • Software

  • Professional Services

  • Managed Services


By Vertical



  • Defence and Government

  • Healthcare

  • BFSI

  • Telecommunication and IT

  • Education

  • Ecommerce and Retail

  • Logistics and Transportation

  • Others


By Deployment



  • On-Premise

  • Cloud


By Region



  • North America

  • Asia-Pacific

  • Europe

  • Rest of the World



Report Scope:
Report Attribute/Metric Details
  Market Size   USD 13 Billion (2023)
  CAGR   26% (2017-2023)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Component, By Deployment
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Brandwatch (U.K.), IBM Corporation (U.S.), Synthesio (U.S.), 4c (U.S.), Frrole, Inc. (U.S.), Salesforce.Com, Inc. (U.S.), Sysomos Inc. (Canada), Talkwalker (U.S.), ARBA Holdings (Hong Kong), Germin8 (India)
  Key Market Opportunities   This is one major factor fueling the growth of social intelligence market. Social intelligence is gaining importance owing to the increasing adoption in banking, finance and human resource services owing to the growing popularity of social media networking.
  Key Market Drivers   The major growth drivers in North American market include technological advancements combined with the mounting demand for social intelligence across a variety of industry verticals.


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Frequently Asked Questions (FAQ) :

The major growth drivers in North American market include technological advancements combined with the mounting demand for social intelligence across a variety of industry verticals.

The growth rate that can be attained by the market in the coming years is 26%.

Government & defense, healthcare, BFSI, retail & ecommerce, education, transportation & logistics, IT & telecommunication, are the prime verticals analyzed in the report.

Brandwatch (U.K.), Germin8 (India), Talkwalker (U.S.), 4c (U.S.), Frrole, Inc. (U.S.), Sysomos Inc. (Canada), ARBA Holdings (Hong Kong), Synthesio (U.S.), IBM Corporation (U.S.), Salesforce.Com, Inc. (U.S.), are the companies that are leading the global market.

The education vertical is the leading segment in the market.